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All Journal JURNAL RELASI STIE MANDALA JEMBER JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Ilomata International Journal of Management Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Bisnis dan Manajemen West Science Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Relasi : Jurnal Ekonomi Journal of Economics, Assets, and Evaluation Manajemen : Jurnal Ekonomi IPSSJ Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Cendekia Ilmiah Jurnal Pengabdian Masyarakat Manage JURNAL MANAJEMEN DAN BISNIS INDONESIA Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Yohanes Gunawan Wibowo
Universitas Muhammadiyah Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE INFLUENCE OF DIGITAL MARKETING ON IMPROVING MARKETING PERFORMANCE IN CAFES IN KALIBARU DISTRICT, BANYUWANGI REGENCY Sunarto, Danar Aldova; Santoso, Budi; Wibowo, Yohanes Gunawan
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11906

Abstract

This research aims to determine and analyze the influence of digital on marketing performance at cafes in Kalibaru District, Banyuwangi Regency. The location of this research is at 3 cafes in Kalibaru District, namely Cafe Anyo, Roemah Kopi Kalibaroe and Pawon Rencang Lawas. This type of research uses quantitative methods with a sample size of 120 respondents and uses purposive proportional random sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that social media Instagram, E-commerce and social media Tiktok have a positive and significant effect, both partially and simultaneously, on marketing performance at cafes in Kalibaru District, Banyuwangi Regency, with a contribution level of influence of 0.540 or 54%.
THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, DISCOUNT, LIVE STREAMING SHOPPING, AND PAYMENT METHODS ON IMPULSE BUYING FASHION PRODUCTS ON THE SHOPEE MARKETPLACE Hady, Intan Ferial; Izzuddin, Ahmad; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11447

Abstract

This research aims to determine the influence of shopping lifestyle, fashion involvement, discounts, live streaming shopping, and payment methods on Impulse Buying of fashion products on the Shopee Marketplace (case study of Generation Z in Sumbersari District, Jember Regency). The type of research used in this research is quantitative. The population in this study is Generation Z Shopee application users in Sumbersari District, Jember Regency and the sample taken was 155 people with a sampling technique using purposive sampling. Data collection methods are through observation and questionnaires via Google Form. The data analysis used is multiple linear regression, while hypothesis testing uses the t test. The research results show that Shopping Lifestyle, Fashion Engagement, Discounts, Live Streaming Shopping, and Payment Methods have a significant influence on Impulse Buying of fashion products on the Shopee Marketplace. Suggestions for future researchers are adding variables that support measuring Impulse Buying, such as Electronic Word of Mouth (e-WOM) variables and Hedonic Shopping Motivation so that they can provide a broader picture of what factors influence Impulse Buying.
Pengaruh Implementasi Total Quality Management terhadap Kepuasan Pelanggan di PT Gugusan Gagasan Generasi: Gedangdut Indonesia Cabang Jember Fathan Romadhon; Wahyu Eko Setianingsih; Yohanes Gunawan Wibowo
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1662

Abstract

Perkembangan UMKM harus diikuti juga dengan peningkatan daya saing dan keunggulan kompetitif agar dapat bersaing dengan barbagai peluang dan tantangan yang ada. Saat ini para konsumen sudah mulai pintar dalam memilih suatu produk, bukan hanya mempertimbangkan harga ketika menginginkan suatu produk, namun para konsumen sudah mulai kritis dengan kualitas suatu produk yang diinginkan. Untuk itu diperlukan proses pengendalian kualitas secara menyeluruh untuk memaksimalkan kinerja perusahaan, salah satunya dengan menggunakan metode Total Quality Management (TQM). Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari unsur-unsur Total Quality Management (TQM) seperti fokus pelanggan, obsesi terhadap kualitas dan perbaikan berkesinambungan terhadap kepuasan konsumen. Penelitian ini menggunakan pengujian regresi linier berganda. Populasi yang digunakan adalah para pelanggan Gedangdut Indonesia. Adapun pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan kriteria pelanggan sebagai pengikut sosial media Gedangdut Indonesia dan pernah membeli produk Gedangdut Indonesia minimal 2 kali dengan jumlah 85 responden. Hasil penelitian menunjukkan bahwa fokus pelanggan, obsesi terhadap kualitas dan perbaikan berkesinambungan berpengaruh signifikan terhadap kepuasan konsumen.
Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
Pengaruh Iklan Terhadap Minat Beli Konsumen Brand Nike di Kalangan Mahasiswa Universitas Muhammadiyah Jember Bunga Roes Mala Dewi; Ahmad Izzudin; Yohanes Gunawan Wibowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.5816

Abstract

Perubahan zaman terus mendorong berbagai sektor industri guna secara berkelanjutan menghasilkan inovasi dalam setiap produk yang ditawarkan. Kondisi ini menyebabkan terjadinya persaingan yang ketat antar perusahaan dalam upaya memperebutkan pangsa pasar. Setiap perusahaan menginginkan keberhasilan dalam menjalankan bisnisnya. Dalam era yang modern ini, industri fashion telah menjadi area yang menarik perhatian masyarakat, dari kalangan remaja hingga orang dewasa, tanpa batasan usia. Nike telah hadir di Indonesia sejak tahun 1988, dengan hampir sepertiga dari sepatu yang beredar saat ini dihasilkan di dalam negeri. Selama sejarahnya, produk ini juga telah melakukan akuisisi terhadap beberapa perusahaan pakaian dan alas kaki, meskipun beberapa di antaranya telah dilepas. Adapun tujuannya guna menganalisis dampak iklan terhadap minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember. Kuantitatif deskriptif menjadi metode yang dipergunakan, melibatkan mahasiswa/i Universitas Muhammadiyah Jember. Sampel diambil menggunakan teknik accidental sampling, dengan total 80 responden. Temuan kajian ini menunjukkan bahwasanya variabel perhatian, ketertarikan, keinginan, maupun tindakan mempunyai pengaruhnya positif maupun tinggi pada minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember.
TREN DAN TRANSFORMASI ELECTRONIC WORD OF MOUTH DALAM LIMA TAHUN TERAKHIR: KAJIAN SISTEMATIS PERKEMBANGAN STRATEGI DAN PENGARUHNYA PASCA PANDEMI COVID-19 Wibowo, Yohanes Gunawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.8179

Abstract

The rapid development of digital technology and shifting consumer behavior in the post-COVID-19 era have driven a major transformation in marketing communication patterns, particularly through Electronic Word of Mouth (e-WOM). Over the past five years, e- WOM has evolved beyond simple text-based reviews to become visual and interactive content disseminated via social media platforms such as TikTok, Instagram, and YouTube. This study aims to regularly examine the trends and transformations of e-WOM in terms of format, distribution channels, adaptive strategies used by businesses, and its impact on consumer behavior in the digital landscape after the pandemic. The research employs a Systematic Literature Review (SLR) method by analyzing 18 scholarly articles sourced from reputable databases such as Scopus, ScienceDirect, and Google Scholar, selected based on keywords: “electronic word of mouth,” “e-WOM,” “post-pandemic digital marketing,” and “consumer behavior.” The findings reveal that e- WOM has become a strategic instrument that not only enhances brand credibility through authentic and emotional content but also serves as a core component of data-driven, community-oriented, and participatory digital marketing strategies. This study provides valuable insight  into  the  dynamics  of  digital  consumer communication and offers practical guidance for companies and MSMEs in managing e-WOM effectively
APPLICATION OF MARKETING MIX AND DIGITAL MARKETING TO SALES Damayanti, Jessica Putri; Setyowati, Trias; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13423

Abstract

The development of the economy in the current era of globalization is very rapid and has brought major changes to high competition in all aspects of people's lives, especially in the business world that affects the way companies operate, interact, and innovate. This study aims to determine and analyze the application of marketing mix and digital marketing to sales at a souvenir shop typical of Probolinggo, tengiri brand fish crackers. This type of research uses a qualitative method by directly interviewing research respondents, namely shop owners, employees and customers. Data collection methods by conducting observations, interviews, documentation. The data analysis techniques in this study are by reducing data, presenting data, concluding and testing data validity. The results of the analysis obtained show that success in implementing marketing mix elements such as products, prices, places, and promotions has a positive impact on consumer appeal and In designing digital marketing strategies and introducing new products, Toko Oleh-Oleh utilizes internet advertising through the Instagram and WhatsApp platforms to promote its products, it has a significant impact on increasing sales
ANALYSIS OF THE INFLUENCE OF TOTAL QUALITY MANAGEMENT IN IMPROVING PRODUCT QUALITY AT PT. KIMIKA USAHA PRIMA Priatmaja, Cantika Rahmadhantri; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12942

Abstract

This study aims to analyze the impact of implementing Total Quality Management (TQM) on product quality improvement at PT. Kimika Usaha Prima. The study focuses on three key TQM indicators: customer focus, teamwork, and education and training. Employing a quantitative approach, the research involved 35 respondents selected using a saturated sampling technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression to determine the relationships among the variables. The findings reveal that the three TQM indicators customer focus, teamwork, and education and training have a significant influence on product quality improvement. These results suggest that an effective application of TQM principles can enhance the quality of products produced by the company. This study provides practical recommendations for PT. Kimika Usaha Prima to strengthen its competitive advantage through the structured and sustainable implementation of TQM strategies. Moreover, it highlights the importance of organizational commitment to prioritizing customer satisfaction, fostering teamwork, and investing in human resource development as key drivers of quality enhancement.
THE EFFECT OF SENSORY MARKETING ON THE REPURCHASE INTEREST OF KFC JEMBER CONSUMERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE Prabatwati, Titis Alvita; Sari, Maheni Ika; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13553

Abstract

This research endeavors to analyze the impact of sensory marketing on the repurchase intentions of KFC patrons in Jember City, considering consumer satisfaction as a mediating variable. The study is grounded in the competitively expanding fast-food industry in Indonesia, where KFC holds a prominent position. Sensory marketing strategies, encompassing the stimulation of senses through aromas, interior aesthetics, ambient music, and food textures, are posited to elevate consumer experience and engender loyalty. Employing a quantitative approach, the study utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were gathered via questionnaires administered to 150 respondents, selected through purposive sampling, who had previously patronized KFC Jember. Analytical results indicate that sensory marketing exerts a positive and significant influence on both repurchase intention (β=0.548; p<0.05) and consumer satisfaction (β=0.321; p<0.05). Furthermore, consumer satisfaction demonstrably impacts repurchase intention positively (β=0.296; p<0.05). Consumer satisfaction also functions as a significant partial mediator in the relationship between sensory marketing and repurchase intention (β=0.095; p<0.05). These findings underscore that sensory marketing elements, such as the distinctive aroma of the food and the inviting ambiance of the restaurant, augment consumer satisfaction, thereby cultivating a positive impression and fostering repurchase inclinations. Practically, this research advocates that KFC Jember should fortify sensory elements, diversify its menu offerings, and provide enhanced customer service training to its staff.
STRATEGI PEMASARAN PERUSAHAAN STARTUP DIGITAL DENGAN ANALISIS SWOT (STUDI PADA CV. NETURMERIC INTERNASIONAL, BONDOWOSO JAWA TIMUR) Anggraheni, Dyah Ajeng; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6769

Abstract

CV. Neturmeric Internasional adalah bentuk digitalpreneur di Bondowoso Jawa Timur bergerak dalam bidang software dan web development, serta konsultan IT yang mengkhususkan diri dalam mengembangkan aplikasi web, aplikasi mobile, dan aplikasi lainnya berbasis web. Permasalahan yang dihadapi adalah tingkat penjualan mengalami penurunan yang disebabkan oleh faktor internal dan eksternal, salah satu yang mempengaruhi dari faktor internal yaitu SDM kurang professional dalam menjalankan tugasnya untuk melakukan proses produksi, faktor lingkungan eksternal juga memiliki pengaruh signifikan dalam menentukan kesuksesan atau kegagalan perusahaan. Keberhasilan atau kegagalan perusahaan startup digital ditentukan oleh kemampuan manajemen perusahaan tersebut dalam memahami lingkungan eksternal perusahaan secara lengkap dan akurat, yang menjadi dasar pengembangan strategi pemasaran. Tujuan dari penelitian ini adalah untuk menentukan faktor lingkungan internal dan eksternal yang mempengaruhi strategi pemasaran di CV. Neturmeric Internasional, menetapkan strategi pemasaran yang sesuai atau terbaik bagi CV. Neturmeric Internasional menggunakan pendekatan metode matriks SWOT dan matriks QSPM. Berdasarkan analisis matrix IFE diperoleh total skor yang dimiliki CV. Neturmeric  sebesar 3,97, sedangkan analisis Matrix EFE sebesar 4,00. Hasil Matrix IE berada pada sel I yang disebut strategi tumbuh dan membangun, selain itu pada sel I terdapat strategi integratif yaitu integrasi ke depan, integrasi ke belakang dan integrasi horizontal. Matriks SWOT menghasilkan 4 alternatif strategi yang dapat dipilih oleh CV. Neturmeric Internasional. Berdasarkan matriks QSPM alternatif strategi yang paling diusulkan dan diprioritaskan adalah Penggunaan media sosial atau platform digital untuk pemasaran dengan cara diversifikasi layanan cloud dengan sistem hybrid-cloud atau multi-cloud agar lebih fleksibel dan tidak terlalu bergantung pada satu vendor dengan skor TAS sebesar 2,508.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi AHMAD FAISOL Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Ahmad Izzudin Alarni, Khalifah Hikmah Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Ardianti, Febry Erfin Azhad, Muhamad Naely Bayu Wijayantini, Bayu Beni Eka Putra Bunga Roes Mala Dewi Damayanti, Jessica Putri David Jaya Wardhana Dewi, Bunga Roes Mala Dewi, Sofia Rhosma Diansari Reskiputri, Tatit Duta Pamungkas Dwi Budi Santoso Efit maulanaUsvela Eko Budi Satoto Fathan Romadhon Febry Erfin Ardianti Feti Fatimah Feti Fatimah Fitra Fidianti Ningsih Hady, Intan Ferial Haris Hermawan Haris Hermawan, Haris Izzudin, Ahmad Jekti Rahayu Kuncoro, Muh Alfan Laella Wardiah Maheni Ika Sari Mathew, Raisun maulanaUsvela, Efit Moh. Halim Mohammad Faisal Azroi Mubarok, Muhammad Umam Nafila Ratnaduhita Ningsih, Ila Irmawati Norita Citra Yuliarti, Norita Citra Nur Faizah Nursaidah Nurul Huda Nurul Qomariah Oktavilia, Diah Ajeng Prabatwati, Titis Alvita Prastyo, Rival Bagus Priatmaja, Cantika Rahmadhantri Priyo Widodo Qurotul Aini Qurotul Aini Rahmatullah, Febri Ratnasari, Sevita Riya, Nila Rosa Romadhon, Fathan Sabilla Salsa Sevita Ratnasari, Sevita Sinta Ayu Dya Wardani Suharto, Akhmad Sumowo, Seno Sunarto, Danar Aldova Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Trias Setyowati, Trias Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardiyah, Silvi Wicaksono, Deni Arto Yulinartati Zahruna, Ulfi Zelarsianti, Asri Andira