Article Per Year (5 Year)
p-Index From 2021 - 2026
7.51
P-Index
This Author published in this journals
All Journal JURNAL RELASI STIE MANDALA JEMBER JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Ilomata International Journal of Management Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Penelitian Ilmu Sosial dan Eksakta Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Bisnis dan Manajemen West Science Journal of Management, Economic, and Accounting Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Relasi : Jurnal Ekonomi Journal of Economics, Assets, and Evaluation Manajemen : Jurnal Ekonomi IPSSJ Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Cendekia Ilmiah Jurnal Pengabdian Masyarakat Manage JURNAL MANAJEMEN DAN BISNIS INDONESIA Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Sains Manajemen dan Bisnis Indonesia
Yohanes Gunawan Wibowo
Universitas Muhammadiyah Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
The Pengaruh Discount, Perceived Ease of Use, Customer Satisfaction, dan E-WOM Terhadap Keputusan Pembelian Ulang di Jasa Go-Food (Studi Kasus Mahasiswa Perguruan Tinggi di Kabupaten Jember) Sabilla Salsa; Eko Budi Satoto; Yohanes Gunawan Wibowo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2690

Abstract

Penelitian ini bertujuan mengidentifikasi dan menganalisis dampak dari discount, persceived ease of use, customer satisfaction dan e-wom terhadap Keputusan pembelian ulang jasa go-food. Metode yang diterapkan dalam penelitian ini yaitu metode kuantitatif, dengan pengumpulan data dilakukan melalui penyebaran kuesioner. Latar belakang studi ini berfokus pada fenomena meningkatnya popularitas layanan pengantaran makanan online, terutama di kalangan mahasiswa yang menghargai kepraktisan, kecepatan, dan harga yang terjangkau. Kemajuan ilmu pengetahuan dan teknologi mencerminkan perkembangan peradaban manusia. Peran digital dalam perekonomian global terus mengalami peningkatan, dan Indonesia tidak terkecuali dalam mengikuti tren ini. Bahkan, Indonesia diprediksi menjadi pemimpin dalam ekonomi digital di kawasan Asia Tenggara.  Penelitian ini menerapkan metode kuantitatif dengan cara menyebarkan kuesioner kepada 400 mahasiswa yang telah menggunakan layanan GoFood lebih dari dua kali. Teknik analisis data yang diterapkan adalah regresi linier berganda untuk menilai pengaruh masing-masing variabel independen terhadap variabel dependen. Temuan penelitian menunjukkan bahwa diskon berpengaruh positif terhadap Keputusan pembelian ulang. Diskon menarik perhatian mahasiswa karena berkaitan erat dengan harga yang terjangkau. Di sisi lain, customer satisfaction memiliki peranan penting karena mencerminkan pengalaman positif yang mendorong mereka untuk membeli lagi. Sebaliknya, perceived ease of use tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian ulang. Untuk E-WOM memiliki pengaruh terhadap Keputusan pembelian ulang. Hal ini menunjukkan bahwa variabel ini merupakan faktor penting dalam penelitian, mahasiswa lebih memprioritaskan discount, tingkat kepuasan pelanggan dan E-WOM secara keseluruhan. Kesimpulannya, untuk meningkatkan Keputusan pembelian ulang, penyedia layanan seperti GoFood harus lebih meningkatkan strategi pada diskon dan kepuasan pelanggan dan E-WOM yang dapat memperbaiki kepuasan pelanggan
PENGARUH MODAL SOSIAL, TANGGAPAN KONSUMEN DAN PEMASARAN SOSIAL TERHADAP KINERJA BISNIS UMKM KULINER(Study Kasus Pada Gen Z di Kabupaten Jember) Sevita Ratnasari; Trias Setyowati; Yohanes Gunawan Wibowo
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gnj66d74

Abstract

Penelitian ini mengkaji pengaruh modal sosial, tanggapan konsumen, dan pemasaran sosial terhadap kinerja bisnis UMKM kuliner, dengan fokus pada generasi Z di Kabupaten Jember. Penelitian ini bertujuan untuk mengeksplorasi pengaruh modal sosial, tanggapan konsumen, dan pemasaran sosial terhadap kinerja bisnis UMKM kuliner, dengan fokus pada generasi Z di Kabupaten Jember. Sempel yang digunakan pada penelitian ini yaitu responden pelaku usaha UMKM di Kabupaten Jember, dengan sampel sebanyak 100 responden. Metode yang digunakan pada penelitian ini yaitu kuantitatif dengan pengambilan (Non Probabilitas Sampling), dengan pendekatan (Purposive Sampling) yang disesuaikan pada kreteria pengambilan sampel mencakup survei dan wawancara dengan pelaku UMKM serta konsumen untuk mengumpulkan data yang relevan. Hasil analisis menunjukkan bahwa modal sosial, tanggapan konsumen dan pemasaran sosial berpengaruh positif dan signifikan terhadap peningkatan kinerja bisnis, terutama dalam hal penjualan dan loyalitas pelanggan. Selain itu, penerapan strategi pemasaran sosial yang efektif terbukti mampu menarik perhatian generasi Z, yang cenderung peduli terhadap isu sosial dan keberlanjutan. Temuan ini memberikan wawasan berharga bagi pelaku UMKM kuliner dalam merumuskan strategi yang lebih adaptif dan responsif terhadap kebutuhan pasar. Dengan memahami hubungan antara ketiga faktor ini, UMKM dapat meningkatkan daya saing dan keberlanjutan usaha mereka di era digital
Marketing Mix-Based Business Development Strategy For Priti Batik Msmes In Jember Regency Erik Duwi Saputri; Budi Santoso; Yohanes Gunawan Wibowo
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1557

Abstract

This study aims to analyze the implementation of marketing mix strategies (product, price, promotion, place), examine their influence on business performance, and identify their role in the development of SMEs, specifically Priti's Batik and Batik Sekar Arum in Jember Regency. This research employs a qualitative approach using thematic analysis method. Data were collected through in-depth interviews, observation, and documentation involving business owners as key informants. The results show that the marketing mix strategy implementation in both SMEs has been conducted but is not yet optimal. In terms of product, both businesses have strengths in quality and distinctive local motifs; however, innovation and brand identity development remain limited. Regarding pricing, strategies are primarily cost-based and adjusted to product quality. In promotion, digital media utilization is still not maximized, with marketing activities largely relying on direct selling and personal networks. In distribution, both SMEs mainly utilize direct channels with limited market reach. The marketing mix strategy significantly influences SME performance, particularly in increasing sales, expanding market reach, and strengthening customer relationships. The integrated marketing mix implementation also supports business development through product innovation, digital marketing utilization, and distribution channel expansion. This research is expected to serve as a reference for SME practitioners in formulating more effective marketing strategies. This study contributes by providing empirical insights into the application of marketing mix strategies in batik SMEs and their impact on business performance and development. It is expected to serve as a reference for SME practitioners in formulating more effective marketing strategies and for future researchers in expanding studies on SME marketing.
Integrated Content Marketing Strategy on Customer Journey to Build Brand Awareness of Jember Batik MSMEs in the Digital Era Ahmad Izzuddin; Yohanes Gunawan Wibowo; Vesa Karsi Sukmawati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze the implementation of integrated content marketing strategies at each stage of the customer journey, from awareness, consideration, decision, to retention and advocacy, and to evaluate their impact on increasing brand awareness.Methodology: The research method used is a qualitative case study approach, involving in-depth analysis of digital marketing practices, content observation, and documentation of promotional activities carried out by Jember's batik MSMEs.Results: The results show that implementing a structured, consistent, and integrated strategy across communication channels can increase brand visibility, strengthen positive associations, and create a seamless customer experience that encourages long-term loyalty.Applications/Originality/Value: This study confirms that customer journey-based content marketing is not just a promotional innovation, but a strategic necessity to ensure the sustainability and competitiveness of batik MSMEs in the digital era
Menjembatani Stabilitas Dan Perubahan: Pendekatan Sintesis Antara Teori Institusional Dan Revolusioner Terhadap Budaya Organisasi Indonesia Devi Hardianti Rukmana; Firli Adri Ridhotama; Yohanes Gunawan Wibowo; Achmad Hasan Hafidzi
Jurnal Sains Manajemen dan Bisnis Indonesia Vol. 15 No. 2 (2025): Edisi Bulan Desember 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Budaya organisasi merupakan elemen fundamental yang menentukan arah, identitas, dan keberlanjutan organisasi. Banyak organisasi menghadapi dilema antara mempertahankan legitimasi sosial melalui kepatuhan terhadap norma yang melembaga dan kebutuhan beradaptasi terhadap dinamika lingkungan yang cepat berubah. Penelitian ini bertujuan untuk mengembangkan model konseptual yang menjelaskan bagaimana organisasi di Indonesia menyeimbangkan antara stabilitas institusional dan perubahan revolusioner dalam membentuk budaya organisasi yang adaptif dan berkelanjutan. Pendekatan yang digunakan adalah kualitatif berbasis Systematic Literature Review (SLR) dengan paradigma interpretatif–konstruktivis. Prosedur penelitian mengacu pada pedoman PRISMA dan protokol (Kitchenham & Charters, 2007) melalui tahapan identifikasi, seleksi, dan sintesis tematik terhadap artikel akademik terindeks Scopus dan Google Scholar periode 2000–2024. Hasil penelitian menunjukkan bahwa budaya organisasi Indonesia berkembang melalui dialektika antara nilai-nilai institusional seperti hierarki, spiritualitas, dan loyalitas dengan dorongan revolusioner berupa inovasi, refleksi kritis, dan transformasi digital. Sintesis keduanya menghasilkan model konseptual yang menegaskan bahwa stabilitas dan perubahan bukanlah dua kutub yang bertentangan, melainkan dua kekuatan yang saling menopang dalam menjaga legitimasi, identitas, dan keberlanjutan organisasi. Dengan demikian, budaya organisasi Indonesia dapat dipahami sebagai sistem makna yang terus direkonstruksi melalui interaksi simbolik, kerja reflektif, dan wacana sosial yang dinamis.
Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Muhammad Umam Mubarok; Maheni Ika Sari; Yohanes Gunawan Wibowo; Raisun Mathew
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
The Influence of Business Competence, Access to Capital, and Marketing Strategy Creativity on Student Business Performance in the Entrepreneurial Student Development Program Yohanes Gunawan Wibowo; Ahmad Izzuddin
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1765

Abstract

This study investigates the impact of business competence and access to capital on student business performance, with marketing strategy creativity serving as a mediating variable within the Entrepreneurial Student Development Program (P2MW). Using a quantitative associative approach, data were collected from 120 students representing 57 universities across Indonesia at the 14th KMI Expo, and analyzed through Structural Equation Modeling (SEM) with WARP PLS 07. The findings reveal that business competence and access to capital significantly influence both marketing strategy creativity and business performance. Furthermore, marketing strategy creativity plays a crucial mediating role, amplifying the effects of both independent variables, with business competence showing the strongest influence. These results underscore the importance of integrating entrepreneurial skills and financial access with innovative marketing strategies to enhance the performance of student-led ventures. The study’s cross-sectional design and lack of demographic analysis pose limitations. Future research should employ longitudinal methods and explore demographic variations to deepen understanding and guide policy for more effective entrepreneurship education.
Implementation of Artificial Intelligence in Fraud Detection and Prevention Through a Systematic Literature Review and Its Implications for the Financial Sector Eko Budi Satoto; Yohanes Gunawan Wibowo
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1919

Abstract

The increasing complexity of financial fraud in the Digital Era requires more advanced and adaptive detection methods. This study examines the implementation of Artificial Intelligence (AI) in fraud detection and prevention through a Systematic Literature Review (SLR), addressing a critical issue in financial technology that remains highly relevant to both academic and professional communities. Although AI-based fraud detection has been widely studied, this research provides a distinct contribution by integrating technical effectiveness with regulatory alignment. The SLR systematically analyzes studies from major academic databases such as Scopus, Web of Science, IEEE Xplore, ScienceDirect, and Google Scholar to identify key trends, challenges, and implications for the financial sector. The PRISMA framework is used to screen and evaluate relevant literature, ensuring a comprehensive and structured analysis. VOSviewer is applied to visualize key research trends and topic relationships in AI-based fraud detection. The findings indicate that machine learning and deep learning techniques significantly enhance fraud detection accuracy, surpassing traditional rule-based approaches. Natural Language Processing (NLP) has shown effectiveness in analyzing fraud-related documents, while big data analytics facilitates real-time fraud monitoring. However, challenges persist, including data imbalance, regulatory compliance, and data privacy concerns, which must be addressed for successful AI implementation. This study concludes that an integrated AI framework that combines technological advancements with strong regulatory alignment is crucial for effective fraud detection. Future research should explore empirical case studies and real-world applications to validate these theoretical findings.
Co-Authors Achmad Hasan Hafidzi Achmad Hilmi Azisi AHMAD FAISOL Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Ahmad Izzudin Alarni, Khalifah Hikmah Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Ardianti, Febry Erfin Azhad, Muhamad Naely Bayu Wijayantini, Bayu Beni Eka Putra Bunga Roes Mala Dewi Damayanti, Jessica Putri David Jaya Wardhana Devi Hardianti Rukmana Dewi, Bunga Roes Mala Dewi, Sofia Rhosma Dino Angga**, Budi Santoso* Duta Pamungkas Dwi Budi Santoso Efit maulanaUsvela Eko Budi Satoto Erik Duwi Saputri Fathan Romadhon Febry Erfin Ardianti Feti Fatimah Feti Fatimah Firli Adri Ridhotama Fitra Fidianti Ningsih Hady, Intan Ferial Haris Hermawan Haris Hermawan, Haris Izzudin, Ahmad Jekti Rahayu Kuncoro, Muh Alfan Laella Wardiah Maheni Ika Sari Mathew, Raisun maulanaUsvela, Efit Moh. Halim Mohammad Faisal Azroi Mubarok, Muhammad Umam Muhammad Umam Mubarok Nafila Ratnaduhita Ningsih, Ila Irmawati Norita Citra Yuliarti, Norita Citra Nur Faizah Nursaidah Nurul Huda Nurul Qomariah Oktavilia, Diah Ajeng Prabatwati, Titis Alvita Prastyo, Rival Bagus Priatmaja, Cantika Rahmadhantri Priyo Widodo Qurotul Aini Qurotul Aini Rahmatullah, Febri Raisun Mathew Ratnasari, Sevita Riya, Nila Rosa Romadhon, Fathan Sabilla Salsa Setianingsih, Wahyu Eko Sevita Ratnasari Sevita Ratnasari, Sevita Sinta Ayu Dya Wardani Suharto, Akhmad Sumowo, Seno Sunarto, Danar Aldova Tatit Diansari Reskiputri Trias Setyowati Trias Setyowati, Trias Vesa Karsi Sukmawati Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardiyah, Silvi Wicaksono, Deni Arto Yulinartati Zahruna, Ulfi Zelarsianti, Asri Andira