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Dr. Soetomo University
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Journal : Jurnal Pendidikan Indonesia (Japendi)

 1 
Communication Theory Of Identity: Artists Becoming Politicians (Case Study Nafa Urbach): Systematic Literature Review Mubarok, Husni; Syam Maella, Nur’annafi Farni; Abror, Dhimam; Zulaikha, Zulaikha; Harliantara , Harliantara
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8531

Abstract

This systematic literature review explores the identity transformation of artists transitioning into politics, using Nafa Urbach's journey as a case study and applying the Communication Theory of Identity (CTI) by Michael Hecht. The study aims to identify key factors influencing this transition, including communication strategies, media portrayals, and public perceptions. Through a comprehensive analysis of scholarly literature, this review examines how artists negotiate their identities across personal, relational, communal, and material frames to gain political legitimacy. The findings indicate that artists must strategically communicate their political agenda and reshape their public image to establish credibility and overcome initial skepticism from both the public and media. Media portrayals significantly influence audience perception, underscoring the need for effective media engagement strategies. The study also highlights the broader implications of identity transformations on political communication dynamics. As artists navigate dual expectations from their entertainment fanbase and politically engaged audiences, maintaining a coherent and relatable identity becomes crucial for political success. The research contributes to a deeper understanding of how communication strategies shape identity negotiation and political acceptance for celebrity politicians. This review offers practical insights for political campaign strategists and media professionals while laying a foundation for future studies on identity formation in political contexts.
Communication Theory Of Identity: Artists Becoming Politicians (Case Study Nafa Urbach): Systematic Literature Review Mubarok, Husni; Syam Maella, Nur’annafi Farni; Abror, Dhimam; Zulaikha, Zulaikha; Harliantara , Harliantara
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8531

Abstract

This systematic literature review explores the identity transformation of artists transitioning into politics, using Nafa Urbach's journey as a case study and applying the Communication Theory of Identity (CTI) by Michael Hecht. The study aims to identify key factors influencing this transition, including communication strategies, media portrayals, and public perceptions. Through a comprehensive analysis of scholarly literature, this review examines how artists negotiate their identities across personal, relational, communal, and material frames to gain political legitimacy. The findings indicate that artists must strategically communicate their political agenda and reshape their public image to establish credibility and overcome initial skepticism from both the public and media. Media portrayals significantly influence audience perception, underscoring the need for effective media engagement strategies. The study also highlights the broader implications of identity transformations on political communication dynamics. As artists navigate dual expectations from their entertainment fanbase and politically engaged audiences, maintaining a coherent and relatable identity becomes crucial for political success. The research contributes to a deeper understanding of how communication strategies shape identity negotiation and political acceptance for celebrity politicians. This review offers practical insights for political campaign strategists and media professionals while laying a foundation for future studies on identity formation in political contexts.
Co-Authors Abror, Dhimam AHMADI Angger Maulana Putra Azka Mohammad Candra Gunawan, Ardalina Luvitasari Chen, Lu Hui Damayanti, Tarisa Alfira Daniel Susilo Dedy Istanto Dian Wardiana Sjuchro Didik Setiyawan Didik Sugeng Eli Susanti Erni Ayu Jusnita Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Gumilar, Ade Gutomo, Tomy Cahyo Harlita Nindhasari Husni Mubarok Ikram Noor Kautsar Indah Mutiara Nurjana Iwan Joko Prasetyo Junaedi, Ari Jusnita, Erni Ayu Kencana Herdianto Eling Asmara Maella, Nur’annafi Farni Syam Maharani, Ananda Muhammad Firdaus Nindhasari, Harlita Norhusin, David Nurnannafi Farni Syam Maella Nur’annafi Farni Syam Maella Öztürk, Bahar  Prasetyo, Iwan Joko Prayudha, Harlino Nandha Prihatiningsih, Witanti Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Resty Amalia Ridho Karim Amrullah Risma Erina A'ini Rosalia Erta Prawesti Sarjana, Paulus Sarjana, Paulus Hermien Sasongko, Prio Siti Mufaridho Slow, Ahmadi Sompie, Denny Jan SRI ASTUTIK Sutika, I Made Syam Maella, Nur’annafi Farni Syammaella, Nur'annafi Farni Tiara, Pika Tony S Soekrani Wahyuanto, Eko Welly Wirman Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy Yulia Emidari Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulfikri Agusta Fahruddin