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All Journal International Journal of Public Budgeting, Accounting and Finance Referensi : Jurnal Ilmu Manajemen dan Akuntansi Valid Jurnal Ilmiah Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Business, Law, and Education Strategic: Journal of Management Sciences Buletin Abdi Masyarakat (BAM) Room of Civil Society Development TGO Journal of Community Development Glow: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Innovation Research E-JURNAL AKUNTANSI Room of Civil Social Development Jurnal manajemen dan bisnis (Performa)
Christine Loist
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Pengaruh Komunikasi dan Disiplin Kerja Terhadap Kerja Sama Tim Karyawan Non Medis Pada PT Horas Insani Abadi Pematangsiantar Christine Loist; Darwin Lie; Ady Inrawan; Edy Dharma; Yulianda Ranuwisastri
Strategic: Journal of Management Sciences Vol. 2 No. 1 (2022): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v2i1.37

Abstract

Objective. The aims of this study are: 1. To find out the description of communication, work discipline, and teamwork of non-medical employees at PT Horas Insani Abadi Pematangsiantar. 2. To determine the effect of communication and work discipline on the teamwork of non-medical employees at PT Horas Insani Abadi Pematangsiantar simultaneously and partially. Research Methods. The place of research was conducted at Horas Insani Hospital Pematangsiantar which is located on Jl. Medan Km 2.5, Siantar Martoba District, Pematangsiantar City, North Sumatra. In this study, the population used were all non-medical employees of PT Horas Insani Abadi Pematangsiantar, totaling 105 people. Results. The results of this study can be concluded as follows: Communication, work discipline, and teamwork of employees are good. There is a positive influence between communication and work discipline on employee teamwork. There is a strong and positive relationship between communication, work discipline and employee teamwork. Then whether or not the teamwork of employees can be explained by communication and work discipline. The results of the hypothesis test stated that H0 was rejected, meaning that communication and work discipline had a positive and significant effect on employee teamwork at PT Horas Insani Abadi Pematangsiantar either simultaneously or partially. Conclusion. The suggestions from the results of this study are: To make communication effective, the hospital should provide facilities in the form of shelves where patient status is stored. To improve work discipline, the hospital should provide sanctions in the form of a warning to employees who violate the rules set by the hospital so that employees are more disciplined at work. To improve teamwork, employees should have discussions related to work so that good cooperation can be established.
Pengaruh E-Service Quality dan Citra Perusahaan Terhadap Kepuasan Konsumen Pengguna Shopee (Studi Kasus Pada Masyarakat Kecamatan Siantar Martoba Kelurahan Naga Pita RT:003 RW:003) Darwin Lie; Sisca Sisca; Nana Triapnita Nainggolan; Christine Loist; Amelia Carlos Sumbayak
Strategic: Journal of Management Sciences Vol. 3 No. 1 (2023): Strategic: Journal of Management Sciences
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v3i1.92

Abstract

Objektif. Tujuan penelitian ini adalah untuk mengetahui gambaran e-service quality, citra perusahaan, dan kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba). Untuk mengetahui pengaruh e-service quality dan citra perusahaan terhadap kepuasan konsumen pada Pengguna Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba) baik secara simultan maupun parsial. Metode Riset. Penelitian ini menggunakan desain penelitian kepustakaan dan penelitian lapangan. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif, dan analisis deskriptif kuantitatif. Hasil. E-service quality dan citra perusahaan sudah baik serta kepuasan konsumen sudah puas. Terdapat pengaruh positif antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Terdapat hubungan yang kuat dan positif antara e-service quality dan citra perusahaan dengan kepuasan konsumen. Kemudian tinggi rendahnya kepuasan konsumen dapat dijelaskan oleh e-service quality dan citra perusahaan. H0 ditolak, artinya terdapat pengaruh yang positif dan signifikan antara e-service quality dan citra perusahaan terhadap kepuasan konsumen baik secara simultan maupun parsial. Kesimpulan. Untuk meningkatkan e-service quality pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan mengarahkan konsumen untuk memilih menu kerusakan produk pada saat ingin membeli produk yang mereka inginkan supaya, setiap konsumen yang menerima produk dengan kondisi yang rusak dapat menerima jaminan terkait produk yang mereka beli dan lebih cepat lagi dalam menanggapi setiap keluhan yang diberikan oleh para konsumen.. Untuk meningkatkan citra perusahaan pada Shopee (Studi Kasus pada Masyarakat Kecamatan Siantar Martoba), sebaiknya perusahaan memberikan keyakinan dengan memberi pelayanan yang baik agar konsumen memiliki pengalaman yang baik dalam berbelanja serta perusahaan memiliki nilai dan citra yang baik dibenak masyarakat luas.
ENHANCING MSME MARKETING PERFORMANCE IN NORTH SUMATERA PROVINCE THROUGH E-MARKETING AND INNOVATION Christine Loist; Loist Abdi Putra; Kevin Indajang; Lenny Dermawan Sembiring; Acai Sudirman
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8456

Abstract

This research aims to analyze the influence of E-marketing, product innovation and market orientation on the marketing performance of MSMEs in Sumatra Province. The research method used was quantitative with a survey approach, where data was collected through questionnaires distributed to 170 MSME respondents from various business sectors. The research results show that E-marketing has a positive and significant effect on the marketing performance of MSMEs, because the use of digital media has been proven to be able to expand market reach. Product innovation also has a significant influence, where creativity in design, quality and product development drives increased competitiveness. In addition, market orientation has a positive effect on marketing performance, because the ability of MSMEs to understand consumer needs and anticipate competitors' movements can increase the effectiveness of marketing strategies. The implications of this research emphasize the importance of increasing digital capacity, encouraging sustainable product innovation, and strengthening market orientation for MSME players. Thus, support from the government and related institutions is urgently needed, especially in terms of digital marketing training, facilitation of market research, and access to technology to strengthen the competitiveness of MSMEs in the era of global competition.
Digital Financial Recording System for Culinary MSMEs Sepbeariska Manurung; Nelly Ervina; Musa Fernando Silaen; Liper Siregar; Christine Dewi Nainggolan; Christine Loist
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.363

Abstract

This study aims to analyze the effectiveness of implementing a simple digital financial recording system in enhancing financial transparency and decision-making in culinary Micro, Small, and Medium Enterprises (MSMEs). The study was conducted at Lynn’s Kitchen, a growing culinary MSME facing challenges in unstructured and manual financial management. A community-based intervention approach was applied through pre-survey, training sessions, on-site mentoring, and continuous monitoring. The results show significant improvements in financial literacy and technical skills. Participants’ understanding of basic accounting increased from 25% to 82%, while their ability to operate the digital recording system reached 85% with an accuracy level of 90%. In addition, 80% of participants were able to independently prepare simple financial reports. The implementation also had a direct impact on business practices, where the owner began making data-driven decisions related to pricing strategies and cash flow planning. This study demonstrates that a simple and accessible digital financial recording system, combined with intensive mentoring, can effectively improve financial transparency and support better decision-making in small-scale culinary MSMEs.
Co-Authors Acai Sudirman Ady Inrawan Amelia Carlos Sumbayak Andy Wijaya Boo Wang Butarbutar, Novita Christine Dewi Nainggolan Chusnu Syarifa Diah Kusuma Darwin Lie Debi Eka Putri Edy Dharma Efendi Efendi Efendi, Efendi Ernest Grace Fitria Halim Fitria Halim Hendrick Sasimtan Putra Juan Anastasia Putri Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Liper Siregar Loist Abdi Putra Manurung, Sepbeariska Marthin Hutler Ambarita Martin Yehezkiel Sianipar Mella Mulia Lestari Musa Fernando Silaen Nainggolan, Christine Dewi Nana Triapnita Nainggolan Nelly Ervina Olympic Olympic Putra, Loist Abdi Robert Tua Siregar Rosma Simangunsong sherly sherly Silitonga, Hery Pandapotan Sinaga, Onita Sari Siregar, Liper Sisca Sisca Sofiyan Sofiyan Sofiyan Sofiyan Uppaliry Suma Yansen Siahaan Yerisma Welly Yulianda Ranuwisastri