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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Tingkat Daya Saing Cengkeh Indonesia terhadap Negara Pesaing: Tanzania dan Madagaskar Retnaningsih, Yuli; Indah, Pawana Nur; Laily, Dona Wahyuning
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14566

Abstract

Cloves are one of the leading export spice products in Indonesia, however, from 2013 - 2022 they experienced fluctuations. Various problems in the clove trade occur in Indonesia, including clove productivity and the quality produced. This research aims to analyze the level of competitiveness of Indonesian cloves against the countries of Tanzania and Madagascar. This quantitative research uses secondary data as the main data in the form of a time series. The analysis tool used is Revealed Comparative Advantage (RCA). The results of the analysis show that the RCA of Indonesian cloves during 2013 - 2022 shows that it is good with an average value of 18.99 or RCA > 1. The RCA value of Indonesian cloves is still lower than that of Tanzania and Madagascar. However, overall these three countries have comparative advantages.
Pemodelan Pengaruh Pentahelix Terhadap Peningkatan Nilai pada UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura Provinsi Jawa Timur Nugroho, Tofan Tri; Karima, Tsabita; Hidayat, Anastasya Putri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11511

Abstract

The agribusiness sector is one of the most important sectors in Indonesia. Therefore, simultaneous efforts are needed to be able to continue to grow this sector. This study aims to identify the role of actors in Pentahelix in increasing the value of the agribusiness sector, especially at the UPT Agribusiness Development of Food Crops and Horticulture at the Agriculture and Food Security Office of East Java Province. The research method used is descriptive qualitative research using the pentahelix approach and Porter's value chain analysis. The result of this study is the formation of a matrix model of the influence of pentahelix-value chain analysis (PVCA) at the UPT Development of Food Crops and Horticulture Agribusiness at the Agriculture and Food Security Service of East Java Province. The actor with the biggest role in increasing the institution's value is academia, while the party with the smallest influence is the media.
Analisis Pendapatan Agroindustri Manisan Carica Sebelum dan Saat Pandemi Covid-19 di Kabupaten Wonosobo Fivintari, Francy Risvansuna; Safitri, Rekhanna Zahra Jelang; Istiyanti, Eni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13207

Abstract

Agroindustry processed carica fruit in the Wonosobo district is one of the businesses by untilizing potential agricultural produce, but with the case of covid-19 in 2020 led to a decrease in sales and reduction in production. The study aims to: (1) determine the difference on the cost, income, and profit of the carica sweet agroindusrty before and during the Covid-19 pandemic in Wonosobo Regency; (2) and determine the feasibility of the carica sweet agroindustry in Wonosobo Regency. Sampling was using census method consist of 30 craftsmen. This research was conducted in Wonosobo Regency, especially at Kejajar District and Wonosobo District. The results showed that the average cost incurred for the carica sweet agroindustry in one week of production before the pandemic amounted to Rp8,920,289 and the pandemic amounted to Rp4,620,202; the average income incurred for the carica sweet agroindustry before the pandemic amounted to Rp10,391,109 and the current pandemic amounted to Rp6,785,86; the average profit spent for the carica sweet agroindustry before the pandemic amounted to Rp10,166,378 and the pandemic time of Rp6,545,631. The carica sweet agroindustry in Wonosobo Regency is worth the effort to be seen from the value of R/C ratio more than 1 had 2.1 before pandemic and 2.4 for pandemic; the capital productivity had reached 117% before pandemic and 150% for pandemic.
EFISIENSI PRODUKSI USAHATANI JAMUR TIRAM PUTIH DI KABUPATEN BANDUNG BARAT Latifa, Nadya Hasna; Rochdiani, Dini; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.9944

Abstract

The demand for white oyster mushrooms increases every year because white oyster mushrooms are now one of the commodities that are being favored by the public. However, fluctuating production does not support the increased demand, so they still rely on imports. This study aims to measure the level of production efficiency in white oyster mushroom farming. The sample farmers totaled 80 people and were selected using a simple random sampling method. The data analysis method used is the Cobb-Douglass Stochastic Frontier production function and uses the Frontier 4.1 application. The results showed that technical efficiency (ET), allocative efficiency (EA), and economic efficiency (EE) in white oyster mushroom farming each had a value of 76.8%, 40%, and 30%. In general, white oyster mushroom farmers in West Bandung Regency are technically efficient because the efficiency index is above 0.7 but not allocatively and economically efficient. Seeing that the average value does not exceed 0.8, this can explain why white oyster mushroom farming in West Bandung Regency is likely to experience fluctuations in production.
Pengaruh Brand Image, Life Style dan Trend Terhadap Minat Beli Kopi Kekinian (Studi Kasus di Golden Brown Café, Kecamatan Banyumanik, Kota Semarang) Sari, Surtika Cahaya; Mariyono, Joko; Prayoga, Kadhung
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14311

Abstract

Coffee is an agricultural commodity in the plantation sector that has superior potential in improving the economy in Indonesia. The development of the times makes coffee consumer preferences increasing. And causes business people to be able to adapt to the times in order to be able to maintain their business for consumer interest. This study aims to analyze the influence of “brand image”, “life style” and “trend” on the consumers’ interest to buy contemporary coffee at Golden Brown Café. The study was conducted in February-March 2024 on Golden Brown Café consumers. The research method used in the study is quantitative descriptive, with a total sample of 110 respondents. The data collection method used in this study is by survey method in the form of questionnaires along with using Likert scale in categorizing questions and documentation. Data analysis uses descriptive and multiple linear regression statistics. The result of the descriptive analysis of this study is that “brand image” is dominated by very good responses, “life style” is loaded by good responses, while “trends” responses are not very good. The results of multiple linear regression analysis showed that “brand image”, “life style”, and “trend” partially have a significant and positive effect on buying intent. Simultaneously, “brand image”, “life style” and “trend” have a significant effect on buying intent by yielding determination value of 60.2%.
PENGARUH MOTIF URBAN FARMING TERHADAP PERILAKU PENGGUNA MEDIA SOCIAL SEBAGAI CYBER EXTENSION Harun, Faathiyah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11020

Abstract

Urban farming is a self-sustainable solution to meet consumption needs by utilizing small plots of land in residential areas. The practice of urban farming has gained recognition with the advancement of information technology, including the utilization of social media. Social media serves as a cyber extension, enabling the exchange of agricultural information through the digital world. Cyber extension is a form of tele-education that facilitates urban farming practitioners in accessing information related to urban farming techniques via social media. This research aims to analyze the influence of urban farming motives on the behavior of urban farming practitioners in using media. The study was conducted in the city of Makassar, where questionnaires were administered to 50 respondents based on predetermined criteria. Regression analysis was employed to analyze the data and address the research objectives. The results indicate that urban farming motives have a significant relationship and influence on the behavior of online media usage in seeking information related to urban farming. The urban farming motive affects the choice of social media platforms used by respondents to gather information about urban farming. Additionally, the motive also influences the attitudes and knowledge of respondents, assisting them in determining their behavior after receiving the information.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Produk Olahan Kopi Gincu di Kota Cirebon Winata, Tina Pandu; Budiraharjo, Kustopo; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12822

Abstract

The study aimed to identify consumer characteristics of processed Kopi Gincu products, analyze the 7P marketing mix and consumer loyalty and its influence on processed Kopi Gincu products in Cirebon City. The research was conducted in December 2022 - February 2023. The location of the research was at Kopi Gincu which is located in Sedong Lor Village, Sedong District, Cirebon City. The study used a survey method with accidental sampling technique. The results showed that the majority of consumers were male, aged 18-25 years, the average consumer was still a student, domiciled from Cirebon City, had a monthly income ranging from less than Rp. 500,000, the number of purchases that were made for one time coming and consuming Gincu Coffee was Rp. 25,001 to Rp. 75,000. The majority of consumers visit Kopi Gincu together with their friends (school friends, college friends or work friends) and the majority know information about the place/location of Kopi Gincu from social media and also recommendations from other people (friends, girlfriends or family). Descriptively, the 7P marketing mix and also consumer loyalty at Kopi Gincu are only perceived as quite good because they are classified in the medium category. Product, price, promotion, place, people, process, and physical evidence variables simultaneously affect consumer loyalty for processed Kopi Gincu products in Cirebon City. However, partially only 4 variables have an effect on consumer loyalty, namely price, place, process, and physical evidence. Marketing mix variables product, price, promotion, place, people, process, and Physical Evidence are able to explain variations in changes in consumer loyalty variables by 79.3%. While the remaining 20.7% is explained by other variables outside the model.
Analisis Nilai Tambah Pengolahan Tanaman Pegagan (Centella Asiatica) di Usaha Peyek Pegagan Anggun Dicha Snack di Kecamatan Samigaluh Kabupaten Kulonprogo Yogyakarta Fatihah, Alya; Wulandari, Eliana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13892

Abstract

Agricultural sector in Indonesia has varieties potential commodities with considerable advantages, such as Gotu Kola (Centella asiatica). Gotu Kola plant is an agricultural commodity that has economic value from its processing in the form of a product with a relatively high selling value. The Dicha Snack home industry is one of the active industries in carrying out business activities processing the Gotu Kola commodity which is located in Samigaluh Sub-District, Kulonprogo District, Yogyakarta. This research aims to analyze the value-added using the Hayami method. The result of the value-added analysis shows, regarding the farming analysis which is processed into peyek pegagan which has a high value-added ratio of 75,13% the BC ratio value is 1,23-1,29, which means the business of processing Gotu Kola is feasible. To increase income of Dicha Snack home industry, it is recommended to expand the offline and online markets to penetrate new customers to increase the sales of peyek pegagan.
ANALISIS PREFERENSI KONSUMEN KEDAI KOPI DI KOTA CIREBON Poetro, Adlan Gustav Alviano; Noor, Trisna Insan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10355

Abstract

The development and growth of coffee shops has become very rapid, espescially in the city of Cirebon with different characteristics and with various consumer preferences. This study aims to determine the characteristics of coffee shop consumer in Cirebon City and to analyze consumer preferences for coffee shops in Cirebon City. This study used a survey method involving 100 respondents using analytical tools, namely Conjoint Analysis. In this study, there are 6 attributes used and there are sub attributes in it. The research location was chosen deliberately by taking 5 coffee shops located in 5 sub-districts of Cirebon City, namely Coffee Lieur, Kopi Roemah Kesambi, Sans Coffee, Umah Rindjani, and Kopi Nama. The results of this study indicate that customer preferences for coffee shops in Cirebon City have quite complete facilites, cool and quiet atmosphere, varied products, responsive service, easy to reach, and price in the range of IDR 15.000 – IDR 30.000.
Pengaruh Faktor-faktor Perilaku Konsumen Generasi Z Terhadap Keputusan Pembelian Produk Jamu Herbal di PT. Bhineka Rahsa Nusantara Nucifera, Yasmin Hartika; Nugraha, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14659

Abstract

Jamu, a traditional Indonesian beverage, embodies local wisdom that warrants preservation. The current emphasis should be placed on the younger generation, particularly Generation Z, by herbal medicine enterprises, as they represent significant potential for the industry. However, introducing herbal medicine as a healthy lifestyle choice for Gen Z proves challenging. Hence, this research aims to identify factors influencing Gen Z’s decision-making regarding herbal medicine consumption. By doing so, it seeks to devise effective marketing strategies tailored to Gen Z consumers. The study was conducted at PT. Bhineka Rahsa Nusantara in Bandung City, utilized a quantitative research design. Data collection involved distributing questionnaires to 61 Gen Z consumers and employing path analysis using Smart-PLS4 for statistical analysis. The findings reveal that consumer behavior factors, including cultural, social, and personality factors, significantly influence purchasing decisions. These factors collectively account for 64% of the influence, while the remaining 36% is attributed to other unexamined factors. Among these factors, cultural considerations emerge as the most influential, affecting Gen Z’s purchasing decisions by 27,29%, followed by social factors at 18,6%, and personality factors at 18,07%.

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