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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Strategi Pemasaran Produk Minyak Sacha Inchi (Studi Kasus di IKM Quilla Herbal Indonesia Sejahtera) Rahmawati, Salsa Idha; Nugraha, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14661

Abstract

IKM Quilla Herbal Indonesia Sejahtera is a herbal company specializing in the production of sacha inchi oil derived from processed sacha inchi. However, the sales of sacha inchi oil within the company have shown instability and tended to stagnate between 2022 and 2023. Therefore, it is imperative to pinpoint the underlying cause to devise an effective marketing strategy aimed at boosting the sales of sacha inchi oil products. The research employed qualitative method with a case study technique. Primary and secondary data were gathered through observation, interviews involving key informants including company personnel and managers. Data were analyzed by using Strength, Weakness, Opportunity & Threat (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. The research findings reveal the existence of eight alternative strategies: 1) Implementing monthly evaluations coupled with data analysis, 2) Collaborating with health experts, 3) Leveraging connections with governmental bodies and universities, 4) Engaging in direct marketing initiatives, 5) Harnessing the power of artificial intelligence (AI), 6) Enhancing workforce capabilities, 7) Optimizing content and targeting social media, and 8) Forming strategic partnerships. Among these alternatives, the priority strategy with the highest value is conducting monthly evaluations coupled with data analysis.
Analisis Kepentingan Dan Kinerja (IPA) Dari Benih Kentang Varietas Baru “X” Suminartika, Eti; Putra, Ivangga Dwi; Setiawan, Iwan; Sukayat, Yayat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11874

Abstract

ABSTRACTPotato imports for industrial raw materials tend to increase, this is due to the lack of domestic potato production (industrial raw materials) is relatively small, the lack of industrial potato production can be caused by the lack of supply of seed potatoes (industrial raw materials) from local breeders. The lack of industrial seed potato supply has led to the emergence of new varieties of seed potato (for industry).  New seed potato varieties are generally untested by consumers. This study was conducted to compare new potato varieties”X” and Atlantis varieties and analyze the level of importance and performance of new potato seed varieties by consumers. The research was conducted using a quantitative design. The sample was taken using snow ball sampling, the research was conducted in Bandung district, West Bandung district and Garut district in February 2023.  Data were analyzed by descriptive analysis and Importance-Performance Analysis (IPA). Results show: There are eight attributes of new potato seed varieties, namely the number of sprouting eyes, resistance to pests and diseases, harvest age, tuber size, tuber shape, color and texture of tuber flesh, storability and productivity levels. The advantages of new potato seed varieties “X” over Atlantis potato seed varieties (the dominant variety planted by farmers) are that they have higher productivity potential and the harvesting age can be shorter.  Another advantage of the new potato seed varieties is that they have high productivity potential and good taste so that they can be processed into various kinds of processed products such as French fries and chips. Attributes that are important to farmers (seed consumers) and perform well in new potato seed varieties “X” are tuber size and harvesting age.  Attributes that need to be improved from the new seed potato varieties are pest-disease resistance and maintaining productivity.
EFFECTIVENESS OF TIKTOK SOCIAL MEDIA CONTENT ADVERTISING FOR CIBURIAL HONEYBEE FARMING AGROTOURISM USING EMPATHY AND PERSUASION DIMENSION Syifa, Diasti Nurul; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13494

Abstract

The number of social media users is increasing, including TikTok social media. TikTok is used as a marketing communication medium by businesspeople, namely Ciburial Honeybee Farming Agrotourism, who previously used Instagram but did not attract consumer interest. This research was conducted to determine how effective the video content of social media TikTok Agrotourism Ciburial Honeybee Livestock advertising is if analyzed using the empathy and persuasion dimension. The research design uses a descriptive quantitative method with survey and interview techniques. A sample size of 100 was drawn using a purposive sampling technique because the population was huge, with the criteria being active users of TikTok social media and watching advertising videos for Ciburial Honeybee Farming Agrotourism. This research uses dimensions derived from the EPIC Model, namely empathy and persuasion. This research proves that the Ciburial Honeybee Farming Agrotourism advertisement, seen from the empathy and persuasion dimension is considered effective, with an empathy score of 3.99 and persuasion 4.18. There is evaluation recommendation so that advertising effectiveness increases from practical to very effective, namely improving the quality of advertising content.
KAJIAN PRODUKTIVITAS TENAGA KERJA TEBANG TEBU DI PABRIK GULA MADUKISMO Rusli, Arraffi Musyaffa; Suswatiningsih, Tri Endar; Trimerani, Resna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10225

Abstract

The level of productivity is a requirement for determining the parameters of a company's success in facing business competition and increasing company revenue. This study aims to analyze the productivity of the sugarcane cutting workforce and what are the factors that influence the productivity of the sugarcane cutting workforce. The data used is primary data using a questionnaire which is then analyzed using multiple linear regression, then transformed into natural logarithmic form (Ln) which aims to minimize any violations of the assumptions of normality and classical assumptions. In addition to primary data, there is also secondary data taken from existing data in the company. This research was conducted to coincide with the harvest season in September 2022. The average productivity of sugarcane harvesters in a day is 7.59 quintals. The factors that influence the productivity of labor in the sugarcane harvest are the age of the worker, family responsibilities, the area of land that can be harvested and compensation.
Manajemen Persediaan Green bean Sebagai Bahan Baku Kopi Untuk Memenuhi Kebutuhan Konsumen (Studi Kasus pada KTH Giri Senang Kabupaten Bandung) Marshell, Christhoper; Trimo, Lucyana; Tridakusumah, Ahmad Choibar; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14539

Abstract

KTH Giri Senang is one of the largest coffee production centers in Cilengkrang District, Bandung Regency. However, the inventory management of green beans at KTH Giri Senang is still inefficient, often experiencing shortages. This study aims to analyze how the inventory management of green beans at KTH Giri Senang can be optimized. The methods used in this study include Economic Order Quantity (EOQ), Reorder Point, safety stock, and total inventory cost. This research employs a case study method with a qualitative approach, and data collection techniques include observation, interviews, and documentation. Based on the research results, the calculations are as follows: EOQ is 54,068 kg, optimal ordering frequency is 2 times per year, total inventory cost is Rp. 9,830,614, safety stock is 1,902 kg, and Reorder Point is 3,002 kg. However, KTH Giri Senang cannot directly implement the EOQ method calculations due to capital constraints. Therefore, KTH needs to improve cash flow, increase sales and marketing, expand partnership networks, and provide training to members on inventory management. The implementation of these strategies is expected to help KTH Giri Senang address inventory management issues, allowing coffee production operations to run more efficiently and reducing the risk of green bean shortages in the future.
Analisis Keuntungan dan Efisiensi Agribisnis Melon (Studi Kasus di Pesantren Manba’ul Ulum Jamanis Kabupaten Tasikmalaya) Lestari, Auliya Nabilla Noor; Natawidjaja, Ronnie Susman; Rachmawati, Erna; Karyani, Tuti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11420

Abstract

This study aims to determine the added value, profit, and efficiency of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School. The method used in this study is a qualitative method using primary data through observation, interviews and documentation, and secondary data in the form of scientific journals and literature studies. Based on the research results, it can be concluded that islamic boarding schools get a profit of Rp. 2,334,433.66 from all marketing channels that are passed. The marketing channel that generates the highest profit is modern retail through Asia Plaza and Borma Dakota. Based on the B/C analysis of the melon business at the Manba'ul Ulum Jamanis Islamic Boarding School is efficient with a value of 0.125 with the marketing channel that has the highest efficiency, namely e-commerce of 0.29.
Sistem Manajemen Risiko Produksi Teh Hitam Pada Perusahaan Perkebunan Besar Negara Heryanto, Mahra Arari; Pardian, Pandi; Aulia, Reza Melvina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13178

Abstract

Enterprise risk management system is an integrated approach in managing risks along production chain. Natural and market factors have a huge influence in risk management for agricultural processing production. House of Risk (HoR) method recognize various risk events and sources very well by considering the severity and occurrence of risk sources. However, this method cannot explain the relationships and connections between events and sources of their causes. This paper aims to complement the HoR method with a systems thinking approach so that relationships and connections between events and risk causes can be described in a system structure. The research results showed that various risk events and their causes are interconnected and continue to accumulate in two main sub-systems: the cultivation process sub-system and the processing process sub-system. These two sub-systems are connected by a company management sub-system which has control and influenced by risk events in the production process. Another finding is that financial risk is a systemic risk in the black tea production process.
Analisis Faktor-faktor yang Memengaruhi Produksi Usahatani Bawang Merah di Desa Landangan Kecamatan Kapongan Kabupaten Situbondo Untari, Wiwik Sri; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14265

Abstract

Shallots have been one of the leading vegetable commodities grown by farmers for many years. In Landangan Village, the land area designated for shallots reaches around 6.8 hectares, with an average harvest of between 7 and 7.5 tons per hectare. Good market potential makes it a priority to continue development. This research aims to identify factors that influence shallot production in Landangan Village, Kapongan District, Situbondo Regency. Samples were taken by census, which means all members of the population were used as samples. The analytical method applied is Cobb-Douglas Function Analysis, which is used to determine production factors that influence shallot production. The test results using the statistical F test show that the variables of land area, seeds, fertilizer and labor have a significant influence on shallot production in Landangan Village. However, the t test results show that only the seed and fertilizer variables have a significant effect, while the land area and labor variables do not have a significant effect on shallot production in Landangan Village.
PENGARUH EFEKTIVITAS PEMBIAYAAN KUR TERHADAP PENDAPATAN UMKM AGRIBISNIS BANK SYARIAH INDONESIA KC BANDUNG JUANDA Cahyani, Nova Tri; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10963

Abstract

The extensive presence of micro, small, and medium enterprises (MSMEs) in Indonesia and their significant contribution to the country's Gross Domestic Product (GDP) underscore the imperative of preserving and nurturing these entities, especially in the context of the Covid-19 pandemic. To address the challenges faced by agribusiness MSMEs in accessing working capital, the government has implemented the People's Business Credit (Kredit Usaha Rakyat or KUR), a low-interest credit scheme. Government-endorsed institutions like BSI KC Bandung Juanda play a pivotal role in supporting these MSMEs. However, an examination of the data concerning the number of agribusiness MSME customers and the associated financing amounts reveals a limited level of interest. This research aims to evaluate the effectiveness of KUR financing on the income of agribusiness MSMEs and explore its influence on their overall revenue. Employing a quantitative methodology, the study employs the Simple Linear Regression approach to analyze the data. The findings of this research demonstrate a significant effectiveness rate of 91.2 percent, indicating the substantial impact of KUR financing on the income generated by agribusiness MSMEs. Furthermore, the study establishes a notable relationship, with KUR financing exhibiting a positive influence of 91.2 percent on the income of agribusiness MSMEs.
Analisis Usahatani Bawang Merah Di Desa Simamora, Kecamatan Baktiraja, Kabupaten Humbang Hasundutan, Provinsi Sumatera Utara Sitohang, Maryanti; Nainggolan, Mai Fernando
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12736

Abstract

Shallots are an agricultural commodity that has a significant contribution to the economy because it has high economic value and is included in the group of agricultural products that control inflation. This research aims to analyze shallot farming income, and analyze what factors influence shallot farming income in Simamor Village, Baktiraja District, Humbang Hasundutan Regency, North Sumatra Province. The data collected is in the form of primary and secondary data. The sampling method for this research is the Simple Random Sampling method using Slovin with the number of samples in this research being 38. Data analysis was carried out by looking for net income and using multiple linear regression tests and multicollinearity tests. The results of the research show that the net income for shallots is IDR 30,661,617,651/ha/mt and shows that the factors of fertilizer costs, production yields, and selling prices influence the income of shallot farming.

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