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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Perilaku Beternak Masyarakat terhadap Usaha Ternak Kambing di Kawasan Dataran Tinggi Wilayah Transmigrasi Lembatongoa Kecamatan Palolo Kabupaten Sigi Maulita, Miftahul; Irfan, Mohamad; Mujayin, Yudi; Abdullah, Sirajuddin; Syahrir, Syahrir
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14119

Abstract

This research aims to analyze the farming behavior of the transmigration community towards keeping goats in the highland areas in the Lembantongoa Transmigration area, Palolo District, Sigi Regency in September – November 2023. The research method used is a survey. Data collection techniques, namely field studies or observations through the interview process and filling out questionnaires. The variables observed in this research are economic (X1), social and cultural (X2), environmental (X3), food sources (X4), maintenance systems (Y1), income (Y2) and business development (Y3). The respondents used in this research were all transmigration communities who carried out goat breeding activities in the transmigration area, namely 74 breeders. The data collection technique uses a 1-5 Likert scale, while data analysis is carried out using quantitative descriptive methods. The results of the research showed that the highest average indicator scale proportion values were obtained for each latent variable, including: anticipation of plantation risk (X1.1), length of breeding (X2.3), temperature and humidity (X3.4), alternative feed (X4.5), cage cleanliness (Y1.5), farming income (Y2.1) and human resources (Y3.5). The conclusion of the research shows that the community's farming behavior regarding all latent variables has an average scale proportion that is in the good category.
MANAJEMEN RANTAI NILAI KOMODITAS ANGGREK DI PT ANUGERAH ANGGREK NUSANTARA KABUPATEN KEDIRI Ria, Vina Yunita; Nurmahadi, Brian; Salsabilla, Shafira
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10696

Abstract

The value chain for the development of orchid commodities at PT Anugerah Anggrek Nusantara has several obstacles, namely the agro-climate that does not support orchid cultivation, low technological innovation, and limited stock availability so that consumer demand cannot be fulfilled optimally. This research was conducted from August to December 2022 at PT Anugerah Anggrek Nusantara Kediri Regency, East Java. Sources of data used, namely primary data through observation, interviews, and documentation, while secondary data through literature studies. The results of the study show that value chain management at PT Anugerah Anggrek Nusantara is carried out with several activities including, procurement of raw material inputs, production processes, and marketing. Procurement of production inputs depends on the activities of the production stages obtained from offline and online stores. Production activities at PT Anugerah Anggrek Nusantara consist of pollination, tissue culture, acclimatization, repotting, maintenance, harvesting and marketing. Marketing activities at this company apply the marketing strategy of the 7P marketing mix, namely product, price, promotion, place, people, process, and physical evidence.
Kinerja Usahatani Petani Padi di Lahan Pertanian Pangan Berkelanjutan (LP2B) Kabupaten Subang Nugraha, Adi; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14862

Abstract

LP2B is a program designed to maintain and increase the productivity of agricultural land, particularly for rice, to ensure a sufficient food supply for the Indonesian people. However, the contribution of rice farming to farmers’ income on this land has not received enough attention. This research aims to measure the performance of rice farming in LP2B area in Subang Regency, one of the main rice-producing areas in West Java. Primary data was collected through semi-structured interviews conducted with 364 paddy farmer respondents who cultivate in the LP2B area. Farming performance was calculated using farming economic viability analysis. The results show that in terms of performance, rice farming in the LP2B area of Subang Regency is profitable, with a B/C value of 0.9 for land less than 0.5 hectares, B/C value 1,2 for land between 0.5 and 1 hectare, and B/C value of 1,3 for land above 1 hectare.
Minat Beli Generasi Z terhadap Tumbler dan Sedotan Ramah Lingkungan Fitri, Nisa Nurul; Wulandari, Eliana; Budiman, Muhammad Arief; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12393

Abstract

The world is currently experiencing environmental damage, it’s caused by the problem of waste that dominated by plastic. However, Generation Z as the nation's successor and information generation is expected to reduce the use of plastic to reduce environmental damage. This research focuses on Generation Z: student of Faculty of Agriculture, Padjadjaran University with the aim of 1) knowing the level of environmental awareness, attitudes, subjective norms, perceived behavioral control, and purchase intention, 2) knowing the factors that influence purchase intention for tumbler and eco-friendly straw products, and 3) the value of willingness to pay and the factors that influence it. This research was conducted using descriptive tests, multiple linear regression tests, CVM tests, and logistic regression tests. Based on the results of the analysis, it is known that the level of environmental awareness, attitudes, subjective norms, perceived behavioral control, and purchase intention are at a good level. Factors that have a significant effect are environmental awareness, attitudes, and perceived behavioral control, while subjective norms do not have a significant effect. Willingness to Pay value on tumbler is Rp.44.645 and eco-friendly straws is Rp.13.685. Willingness to Pay is influenced by gender and income.
EFEKTIVITAS PENERAPAN EKOSISTEM HALAL VALUE CHAIN (HVC) PADA INDUSTRI MAKANAN DAN MINUMAN HALAL DI INDONESIA Charina, Anne; Charisma, Dinna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10135

Abstract

Indonesia's potential in the halal industry is currently very calculated, because Indonesia is a country with the largest Muslim population in the world. This role should not only be seen as a mere captive market but must also encourage the growth of the halal industry in Indonesia which is able to compete globally. However, currently the Indonesian halal food and beverage industry is not yet included in the top 10 countries with the best performance in the world for halal food and beverages. Whereas on the other hand, Indonesia actually has a great opportunity to develop halal products in this sector. The purpose of this study is to determine the effectiveness of implementing the halal value chain (HVC) ecosystem in the halal food and beverage industry in Indonesia. This research method uses a type of qualitative research with a descriptive analysis approach. Data collection techniques were carried out by observation and literature study. The results of this study indicate that based on data from the Central Statistics Agency (BPS) regarding the Data on the Number of Exports of Halal Food and Beverages for 2022 after the implementation of HVC shows that there has been an increase in the export process and a reduction in the import process; this means that the application of HVC to halal food and beverages in Indonesia is very influential so that it can increase the effectiveness of these halal products even though they are not fully running optimally. The supporting factors for the success of HVC are government support, halal assets, information technology, human resource management, collaborative partnerships, halal certification and halal traceability.
Analisis Kelayakan Usaha Budidaya Chlorella sp Skala Lab Nelwida, Nelwida; Hariski, M.; Yunita, Lauura Hermala; Wulanda, Yoppie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14421

Abstract

Chlorella sp is a type of microalgae that performs photosynthesis with pigments and chlorophyll. Chlorella sp contains nutrients needed by fish farmers for natural feed in aquaculture ponds but is not widely known by fish farmers in Jambi even though cultivation is quite easy to do, has the potential to be developed at home and as additional income for farmers. The purpose of this study is to determine the feasibility of cultivating Chlorella sp on a lab scale before being applied on a home scale. This research was carried out at the Faculty of Animal Husbandry, Jambi University from May to August 2023. The quantitative descriptive method used in this study is a business feasibility study with NPV and BCR investment criteria. The results showed that the average NPV value was Rp. 4,426,380,- and the average BCR value was 1.30 this means that the lab-scale Chlorella sp cultivation business is included in the profitable and feasible category.
KAJIAN BAURAN PEMASARAN PRODUK KOFFIE TANDJOENG DALAM MEMBANGUN BRAND AWARENESS DI KELOMPOK WANITA TANI (KWT) MEKAR ARUM Alharitsza, Elshafira; Saidah, Zumi; Pardian, Pandi; Rochdiani, Dini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11157

Abstract

Koffie Tandjoeng is a local coffee brand from Sumedang that is produced by SME Mekar Arum Women Farmer Group. Efforts in to compete with other local coffee brands in the market, Koffie Tandjoeng needs to build its brand awareness with effective marketing activities. Marketing mix is a marketing tool that is used to create and build marketing activities effectively by identifying elements of marketing, which include product, price, place, and promotion. This study aims to identify the marketing mix of Koffie Tandjoeng, which is used in building brand awareness. This study uses a quantitative research design with a non-probability sampling technique, with 32 respondents determined by time linear function formulation. The results of this study show that consumers have a good response to product dimensions in product diversity, and price dimensions in the compatibility of the price and quality. Koffie Tandjoeng needs to improve its marketing activities in place and promotion dimensions in building brand awareness. The alternative suggestion to Koffie Tandjoeng in building brand awareness is to do a market expansion, maximizing the word-of-mouth promotion, promoting the products on social media, and promoting the products in events.
Karakteristik Kewirausahaan Peternak Sapi Perah dan Korelasinya dengan Keberlanjutan Usaha Saat Outbreak PMK (Suatu Kasus di KPBS Pangalengan Kabupaten Bandung) Markham, Marina Sulistyati; Firman, Achmad; Hermawan, Hermawan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13104

Abstract

The Foot and Mouth Disease (FMD) outbreak also impacted livestock farmers, causing livestock deaths, reduced milk production, and decreased livestock fertility. Farmers' incomes have fallen due to the end of livestock and reduced productivity and reproductive capacity. In this situation, livestock breeders must think and use entrepreneurial efforts, abandon old habits in traditional conservation management patterns that no longer make sense, and implement renewable innovations. Entrepreneurial characteristics and business sustainability are the most critical capital for surviving market competition in dairy cattle businesses. This research uses a questionnaire method. This research was conducted at TPK Warnasari, located in the KPBS working area of Bandung Regency. The approach used in this research is a mixed method (quantitative and qualitative approach). The sample was determined proportionally (proportional random sampling) from a population of 183 breeders in six groups, and then 75 respondents were selected. The analysis uses non-parametric rank-Spearman correlation analysis techniques. The results of the study show the characteristics of entrepreneurship in the middle category. Entrepreneurial characteristics support this, while business sustainability is in the medium category. The extensive skills and assets of farmers support this. There is a close relationship between entrepreneurship and the sustainability of dairy farmers in TPK Warnasari, with a coefficient of rank spearman= 0.735. This means that the higher the entrepreneurial value, the more sustainable the livestock business will be.
Karakteristik dan Pengaruh Luas Lahan terhadap Produksi Kopi Sistim Organik di Kawasan Hutan Suminartika, Eti; Saidah, Zumi; Deliana, Yosini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14210

Abstract

Organic coffee farming has a higher selling price than non-organic coffee, organic coffee farm business is a source of employment and income for farmers. Coffee planting in forest areas is different from coffee planting in farmers' gardens, because coffee planters in the forest are planted in between forest plants, the number of coffee plants planted in the forest becomes smaller in number (not optimal). The purpose of the research is to examine the characteristics of farmers and their businesses and to analyze the effect of the land area on organic coffee production in the Girisenang forest farmer group (Kelompok tani hutan/KTH).  The research method used is a case study, the data used consists of primary and secondary data, primary data obtained from sample farmers by census.  The analysis used is descriptive analysis and econometric analysis, namely linear regression equations.  The results showed: (1) Organic coffee farmers in (KTH) Girisenang are mainly farmers, with low education, productive age.  The average area of forest land cultivated is 1 hectare, the average number of plants is 1272 trees, fertilizing oranically, maintaining their gardens according to recommendations, harvesting coffee in the form of cerry, and (2) Land area has no significant effect on production, because the number of coffee plants in the forest land farming area are not optimal.
KEPUASAN PETANI TERHADAP KINERJA PEMAKAI LAPANGAN PERTANIAN (PPL), PERAN, DAN DAMPAK TERHADAP PEMBERDAYAAN ANGGOTA KELOMPOK TANI (Kasus Terhadap Petani Anggota Kelompok Tani di Kecamatan Cilaku, Kabupaten Cianjur, Jawa Barat) Oktaviani, Neta; Sukmawati, Dety; Dasipah, Euis; Dahtiar, Agi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10858

Abstract

Penelitian ini bertujuan untuk menjawab dua pertanyaan: apakah petani merasa diberdayakan oleh PPL kelompok taninya, dan bagaimana pemberdayaan tersebut terjadi Sensus digunakan untuk memilih 70 peserta. Analisis CSI (Indeks Kepuasan Pelanggan), uji-t satu sampel, dan analisis jalur digunakan. Untuk program penyuluhan, rencana kerja tahunan, data peta wilayah, diseminasi teknologi informasi, pengembangan budaya dan individu, realisasi kemitraan, akses petani ke pelaku usaha, peningkatan produktivitas, dan peningkatan pendapatan, hasil menunjukkan bahwa Penyuluhan Pertanian Lapangan (PPL) di Kecamatan Cilaku Kabupaten Cianjur mencapai kriteria baik 70,67%. Keberhasilan PPL diukur dalam lima dimensi (pelatih/penasihat, teknisi, relasi, penyelenggara, dan pembaharu/inovator) dalam budidaya padi di Kecamatan Cilaku, dengan tingkat keberhasilan sebesar 73,48%. Kinerja pemberdayaan anggota kelompok tani dalam hal partisipasi, kemerdekaan, memenuhi kebutuhan, dan perlindungan mencapai 73,31% dengan kriteria baik. Di Kecamatan Cilaku Kabupaten Cianjur, petani menunjukkan kepuasan terhadap penyuluhan pertanian yang diberikan oleh PPL, dengan angka CSI (Customer Satisfaction Index) sebesar 70,61 dan tingkat kepuasan: Puas. Ada hubungan positif antara kinerja PPL dan peran PPL, dengan koefisien korelasi r = 0,65. Ini berarti bahwa peran PPL akan lebih baik seiring dengan kinerjanya. Peran dan kinerja PPL mendukung pemberdayaan petani anggota kelompok tani. Besar pengaruh masing-masing adalah 11,99% dan 72,30%, dengan faktor tambahan memengaruhi 15,71%.

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