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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 621 Documents
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The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
The Influence Of Competence And Job Satisfaction On The Performance Of Midwives In The City Of Tasikmalaya Nadia Hanarita; Tjutju Yuniarsih; Hady Siti Hadijah; Disman Disman
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1350

Abstract

Purpose this research is aimed at building a hypothetical model regarding the influence of competency level, job satisfaction level, strength of employer branding and employee engagement on the performance level of midwives in Tasikmalaya City. The results of the research can be applied by the Health Service to achieve increased performance of midwife health workers in order to fulfill one of the people's basic rights, namely the right to obtain maximum health services. Theoretical  Framework: In this research, organizational behavior is used as a grand theory. Robbins (2022) revealed that organizational behavior is the study of what people do in an organization and how their behavior affects organizational performance. Organizational behavior specifically pays attention to situations related to work, so that organizational behavior emphasizes behavior related to problems such as work, absenteeism, job turnover, productivity, human performance, and management. The research method used is an explanatory survey approach to explain the relationship between variables through hypothesis testing in the field. Research that uses descriptive surveys and explanatory survey methods is carried out by collecting information from samples directly at the scene of the incident (empirical) through questionnaires with the aim of finding out the opinions of the samples regarding the research problem. And this research uses the Partial Least Squares Structural Equation Modeling analysis technique (PLS-SEM), to model many variables in research. Originality/Value: The Health Service to achieve increased performance of midwife health workers in order to fulfill one of the people's basic rights, namely the right to obtain maximum health services. that the performance that has been carried out by the midwives is in accordance with the number of activity cycles that must be completed and in accordance with the SOP at the relevant agency. Meanwhile, the lowest index is in the work quality indicator dimension in item 2 regarding the level of work results based on employee skills in completing work and employee skills in carrying out tasks assigned to them with a percentage score of 69.59. This shows a lack of skills, knowledge and the workload given makes the work results given by midwives less than optimal
AI Image Generator in Digital Illustration Creation: A Literature Review Herliyani, Elly; Agustini, Ketut; Sudatha, I Gde Wawan; Dantes, Gede Rasben; Suharta, I Gusti Putu; Suartama, I Kadek
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1235

Abstract

The use of artificial intelligence image generators in creating digital illustration is experiencing rapid development as an alternative to support the work of designers in  various fields, especially visual communication design. Despite its sophistication, we must consider some aspects of the human side in order to maximize the  design aesthetic value. This research aims to find out what applications are used in the AI image generator, as well as to identify the results of digital illustrations using the AI image generator. The results of this research show that the image generation diffusion model with various techniques and variations developed can produce excellent and unique text-based quality and control. However, humans are still the best pilots for determining text-based commands that can produce and function the greatest result.
The Mediating Effect of Efficiency on the Impact of Managerial Ownership on Firm Value Moderated by Firm Size and Risk Using Macro PROCESS Aldi Akbar; Nugraha Nugraha; Disman Disman; Ikaputera Waspada
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1341

Abstract

The phenomenon of firm value is still an interesting topic to research in the field of financial management, especially those caused by managerial ownership. Not all studies explore the efficiency mechanism and test it up to the boundary conditions of the effect itself. This study uses firm size and risk as factors to explain how efficiency mediates the impact of managerial ownership on firm value both directly and indirectly. The sample used in this study is the financial statements of companies listed on the Indonesia Stock Exchange with a period range of financial statements from 2010 to 2019. This study uses Conditional Process Analysis techniques with implementing of macro PROCESS embedded on SPSS version 21 software to find out how the mechanism (efficiency) varies as a function of individual differences (company size and risk). The results obtained are, large companies in Indonesia tend to have been managed efficiently so that they are able to deal with various levels of risk while small and medium-sized companies provide the opposite results. Firm size and stock return risk determine the indirect impact of efficiency on the effect of managerial ownership on firm value. Another finding is that the measurement of the direct impact of managerial ownership on firm value is not moderated by firm size and also the level of risk. Firm size (small, medium, large) and stock return risk (low, moderate, high) both have no contributory effect on the direct effect of managerial ownership on firm value
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
The Mediating Role of Protestant Work Ethic in The Relationship Between Organizational Culture, Transformational Leadership, and Personality on Teacher Job Performance Nainggolan, Rinto Rain Barry
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1302

Abstract

This study examines the mediating role of Protestant Work Ethic in the relationships between Organizational Culture, Transformational Leadership, and Personality on Teacher Job Performance in private Christian elementary schools in Banten Province. A quantitative survey involved 236 teachers as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with WarpPLS 7.0. The results indicate that Organizational Culture positively influences Protestant Work Ethic, while Transformational Leadership has a negative impact. Personality does not significantly affect Protestant Work Ethic. Protestant Work Ethic significantly enhances Teacher Job Performance. Organizational Culture and Personality directly contribute to Teacher Job Performance, whereas Transformational Leadership shows no significant direct impact. Mediation analysis reveals that Protestant Work Ethic partially mediates the relationships between Organizational Culture and Teacher Job Performance, as well as between Personality and Teacher Job Performance, but not between Transformational Leadership and Teacher Job Performance. This study concludes that Organizational Culture and Personality are key factors in improving Teacher Job Performance, with Protestant Work Ethic serving as a significant mediator. The findings emphasize the importance of cultivating a positive organizational culture and developing personal competencies to enhance Teacher Job Performance.
The Influence Of Operational Strategy And Operational Competence On Quality Culture And Quality Of Hospital Services And Implications On Patient Satisfaction (Survey At Rapha Theresia Hospital, Baiturrahim Hospital, Arafah Islamic Hospital And Mitra Hospital In Jambi Province) Renaldus Iwan Sumarta; Iman Sudirman; M. Sidik Priadana; Atty Tri Juniarti
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1364

Abstract

This research aims to identify the influence of operational strategy on operational competence on quality culture, quality of hospital services, and patient satisfaction. According to the Health Law (UU No. 17 of 2023), improving the quality of hospital services in Indonesia is very important to reduce wastage of foreign exchange due to people taking care abroad. This examination was carried out at hospitals in Jambi Province (Rapha Theresia Hospital, Baiturrahim Hospital, Arafah Islam Hospital, Mitra Hospital) using a quantitative approach. Data was collected through interviews, questionnaires, and observations from 300 employees and distributed to each hospital. The results of the analysis show that operational strategies and operational competencies in food have a significant influence on quality culture, service has a 69.30% influence. This, operational strategy and operational competency and food have a significant influence on the quality of hospital services (74.48%). Good quality culture and the quality of hospital services simultaneously have a significant influence on patient satisfaction and a total influence of 81.52%. There are still practical suggestions for hospitals to improve operational strategies, develop operational competence, strengthen quality culture, and improve service quality to improve patient satisfaction. The authors also asked about the panalungtikan salajengna kalayan ngalibetkeun additional variables jeung negligent the scope of the panalungtikan to the city/district séjén pikeun add to the results of the panalungtikan.
CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) Fadli, Teuku Faishal; Aminuddin, M. Faishal; Mashuri, Ali
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1276

Abstract

This study aims to analyze the political marketing strategy, social capital, and millennial generation of the Bobby and Akhyar pair in the 2020 Medan City Pilkada. This study uses a qualitative case study research method. The research design in this study uses an explanatory case study. The research data consists of primary data and secondary data. The data collection techniques used by the researcher are Documentation, Interviews, and Observation. Based on the results of the study, it shows that the political marketing strategy and social capital carried out by Bobby Nasution as a millennial political actor in the 2020 Medan City Pilkada are by implementing puss marketing (direct meetings with the community), pull marketing (utilizing media in branding his image), pass marketing (utilizing the support of influential figures in campaigning for his political ideas). Bobby Nasution's social capital consists of friendships with influential figures in Medan City, being active as a member of the PDI Party, as the son-in-law of Mr. Jokowi as President of Indonesia and others. The relationship between aspects of political marketing, social capital and millennial political actors in the victory of the Bobby-Aulia pair in the 2020 Medan City Pilkada, namely the victory obtained by the Bobby Nasution pair in the 2020 Medan City Pilkada cannot be separated from the contribution of political marketing carried out, the social capital owned and their brand image as millennial political actors. The three aspects above are interconnected in their implementation, for the ideas and political promises offered will be conveyed through direct meetings with the community, uploaded on social media, forwarded by influential figures, and channeled and assisted by the social capital they have, such as being campaigned by their supporting parties, by their business relations, or by youth communities that are included in the millennial generation community.
Sahala in Digital Era: Artificial Intelligence and the Future of Batak Church Leadership Siagian, Riris Johanna; Limbong, Sukanto
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1348

Abstract

The objective of this study is to show that a deeper comprehension of Sahala, its cultural background, and Batak church leadership will provide insights into the various potential impacts of integrating sensors and algorithms into sociocultural practices. This study employed a qualitative research approach and descriptive methods. The choice of a qualitative paradigm is based on the study's aim to investigate and describe the identified issues, specifically the functions of the church leader and the church through Sahala. The purpose of qualitative research is to provide an in-depth analysis or description of a phenomenon, drawing from the significance derived from observed occurrences. This research reveals evolving church leadership dynamics in the age of artificial intelligence. As technology advances rapidly, church leaders must demonstrate adaptability and situational awareness. They need to modify their leadership approaches to strike a balance between traditional and modern methods. The study also underscores the necessity of ethically incorporating Sahala into AI systems. When considering the use of AI to integrate Sahala into genetic parenting, it is crucial to ensure that the technology respects traditions and has the potential to foster the development of genuine individuals. Moreover, community involvement is essential to incorporate their viewpoints into the technology's development process. Technologies that disregard community input pose significant moral risks, which can only be properly evaluated and mitigated through active engagement with the community
Collaborative Governance Strategy In Accelerating Vaccination Through Vaksinasi Merdeka (Independence Vaccination) Innovation Program In Jakarta City Area Rahmawati, Devie; Anindhita, Wiratri; Imran, Mohammad Fadil; Bachtiar, Youna Chatrine; Abdullah, Zulhamri Bin; Ramadhan, Muhammad Zaky; Lumakto, Giri
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1316

Abstract

Polda Metro Jaya with the Vaksinasi Merdeka (independent vaccination) innovation program has initiated a community-based and collaborative governance strategy where Polda Metro Jaya team gone directly to the community to study, innovate and implemented a better vaccination program, that proven to be more effective and efficient than any other vaccination program. The use of ethnographic study for ten months research, found that this success of the program started with the data science approach that resulted with a vaccination innovation program design that are closer and familiar to the people in the DKI Jakarta area.

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