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INDONESIA
Jurnal Manajemen & Keuangan
Published by Universitas Samudra
ISSN : 2252844X     EISSN : 26151316     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Manajemen & Keuangan merupakan wahana hasil penelitian dan telaah konseptual dalam bidang manajemen dan keuangan, diterbitkan sejak tahun 2012 dan terbit 2 kali setahun pada bulan Mei dan November.
Arjuna Subject : -
Articles 207 Documents
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The Influence of Digital Marketing, Product Value, and Green Innovation on The Development of Craft SMEs Aktris Monika Favorit Makbul; Erika Nurmartiani; Y Ony Djogo; Taufik Zulfikar; Vip Paramarta
Jurnal Manajemen dan Keuangan Vol 14 No 1 (2025): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i1.11378

Abstract

This research aims to determine the influence of digital marketing, product value and green innovation on the development of SMEs in West Lombok Regency. The research method used is a quantitative method with an exploratory approach. The data used in this research consists of primary data obtained through a questionnaire distributed online using Google Form, as well as secondary data obtained from the West Lombok Regency Cooperatives and UKM Service. The population in this research is all craft SMEs in West Lombok Regency that have been operating for at least one year and have marketing activities, both conventional and digital. The research sample was determined using a saturated sampling technique, where all members of the population of 113 SMEs were taken as samples. The data analysis technique used in this research is multiple linear regression analysis with the help of statistical software. The partial analysis results show that digital marketing, product value and green innovation have a significant influence on the development of SMEs in West Lombok Regency. The results of the F test show that simultaneously, the three independent variables have a significant effect on the dependent variable, namely the development of SMEs. It is hoped that the results of this research will provide insight for SMEs in optimizing digital marketing strategies, increasing product value, and implementing green innovation to strengthen the competitiveness of their businesses. Apart from that, this research can also be a reference for local governments in designing policies that support the growth of the SME sector in the region. Keyword: Digital Marketing, Product Value, Green Innovation, SME Development, West Lombok.
Determination of Customer Loyalty Through Customer Satisfaction in Using Mobile Banking Ulya, Zikriatul; alfian; Zuhra, Nur rahmi; Setiawan, Muarif
Jurnal Manajemen dan Keuangan Vol 14 No 1 (2025): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i1.11522

Abstract

This study aims to analyze the determinants that influence customer loyalty through customer satisfaction in using mobile banking . The method used in this study is a quantitative descriptive approach using path analysis to test the direct relationship between variables and indirect relationships between variables using structural equation modeling - partial least square (sem-pls). Data collection used is a questionnaire distributed via google form. The number of samples is 90 Aceh Tamiang customers. Determination of the sample uses a nonprobability sampling technique where sampling does not provide equal opportunities for each member of the population selected as a sample and uses SmartPLS 4.0 software. The results of the study showed that the customer experience variable on customer satisfaction has a positive and significant effect, the service quality variable on customer satisfaction has a negative and insignificant effect, the service feature variable on customer satisfaction has a positive and significant effect, the customer experience variable on customer loyalty has a negative and insignificant effect, the service quality variable on customer loyalty has a negative and insignificant effect, the service feature variable on customer loyalty has a positive and significant effect, the customer satisfaction variable on customer loyalty has a positive and significant effect, customer satisfaction can mediate customer experience on customer loyalty, customer satisfaction cannot mediate service quality on customer loyalty, customer satisfaction can mediate service features on customer loyalty.
The Effect of Customer Experience and Customer Identification On Customer Engagement Through Behavioral Intention As A Moderation Variable (Customers of the General Dental and Oral Polyclinic of Bunda Hospital Padang) Ika Christianti, Indira; Kasni Astiena, Adila; Febrian
Jurnal Manajemen dan Keuangan Vol 14 No 1 (2025): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i1.11547

Abstract

This study aims to prove the influence of customer experience, customer identification and behavioral intention on customer engagement, in addition this study also aims to prove the role of behavioral intention in moderating the relationship between customer experience and customer identification with customer engagement. This study was conducted on patients of the general dental and oral polyclinic of Bunda Padang Hospital. The sample size used was 120 people selected using the purposive sampling method. The data collection technique was carried out by survey, while the data analysis technique used was Moderating Regression Analysis (MRA). In accordance with the results of the first hypothesis test, it was found that customer experience had a positive effect on customer engagement at the general dental and oral polyclinic of Bunda Padang Hospital, but at the second hypothesis test stage, customer identification did not have a significant effect on customer engagement, but at the third hypothesis stage, it was successfully proven that behavioral intention had a positive and significant effect on customer engagement at the general dental and oral polyclinic of Bunda Padang Hospital. In the third hypothesis testing stage, it was found that behavioral intention was able to strengthen the relationship between customer experience and customer engagement at the general dental and oral polyclinic of Bunda Padang Hospital, but failed to prove that customer experience was able to moderate the relationship between customer identification and customer engagement at the general dental and oral polyclinic of Bunda Padang Hospital
Determinants of Action Link to Purchasing Decisions for Laku Pandai Services in East Aceh Regency Maulana, Zefri; 'Ula, Tajul; Sakya, Nailul
Jurnal Manajemen dan Keuangan Vol 13 No 1 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i1.11491

Abstract

Action Link at the ami cell 2 store had received an award as the agenty with the most transactions, but after receiving the award, the number of transactions obtained in August experienced a decrease in transactions, even though since the opening of Action Link, transactions have always been crowded. Lack of consumer trust in Action Link leads to a low level of purchase decisions, lack of trust because the withdrawal system uses an account book not using a machine, especially at this time fraud is rampant. This is the cause of consumer distrust, then the service from the store and the service provided by Action Link has not been optimal and the service is not optimal resulting in a low level of purchase decisions. The purpose of this study is to test the influence of word of mouth, trust, and service quality on purchase decisions. The researcher uses quantitative methods in his research. The location studied was the Action Link agent at the Ami Cell 2¬ store located in Keude Blang Village, Idi Rayeuk District, East Aceh Regency. With a population of 97 respondents, the results of the research that have been conducted show that word of mouth (WOM) has an influence and is significant on the decision to purchase smart practice services in East Aceh. Based on the results of the study, trust has an influence on the decision to purchase smart practice services in East Aceh and the quality of service has an influence on the purchase decision.
Perkembangan Industri Perbankan di Era Digital Nuryana, Ida
Jurnal Manajemen dan Keuangan Vol 13 No 2 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i2.11555

Abstract

Perbankan digital di Indonesia mengalami pertumbuhan pesat antara 2020 hingga 2024, yang mendorong penelitian ini untuk mengeksplorasi faktor-faktor yang mempengaruhi adopsi dan tantangan dalam sektor ini. Tujuan penelitian adalah untuk menganalisis perkembangan layanan perbankan digital, mengidentifikasi preferensi pengguna, serta mengevaluasi tantangan yang dihadapi dalam implementasinya. Metodologi yang digunakan mencakup pendekatan kualitatif dan kuantitatif, dengan pengumpulan data melalui survei terhadap pengguna layanan perbankan digital dan analisis literatur terkait. Hasil penelitian menunjukkan bahwa mobile banking menjadi layanan paling populer, namun tantangan utama seperti keamanan data, kesulitan akses aplikasi, dan kurangnya literasi digital masih menghambat adopsi yang lebih luas. Kesimpulan dari studi ini menekankan pentingnya peran regulator dalam menciptakan ekosistem yang mendukung pertumbuhan perbankan digital yang inklusif dan berkelanjutan, serta perlunya upaya edukasi untuk meningkatkan literasi digital masyarakat. Penelitian ini memberikan kontribusi signifikan terhadap pemahaman tentang dinamika perbankan digital dan implikasinya bagi inklusi keuangan di Indonesia, serta membuka arah untuk penelitian lebih lanjut mengenai strategi mitigasi risiko dalam adopsi teknologi finansial.
How Maxone Engganges its Customer to be Loyal widodo, teguh
Jurnal Manajemen dan Keuangan Vol 13 No 1 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i1.11642

Abstract

The purpose of this study is to determine the Effect of Customer engagement on Customer Loyalty with Customer Satisfaction as an Intervening Variable, study on Customers at Maxone Malang Hotel. Since in Malang City, many hotels have been established, and Maxone must be able to survive to maintain its customers so that they do not move to other hotels. The method used in this study is quantitative. The sampling number is 97 customers by implementing purposive sampling technique. Data collection was obtained through questionnaires distributed to Maxone customer. The collected data is processed with multiple linear analysis regression and sobel tests . Since this study show that customer enggagement affects customer satisfaction, customer enggagement affects customer loyalty, customer satisfaction affects customer loyalty and customer enggagement affects customer loyalty through customer satisfaction. It needs to enhance the enggagement for the customer to be loyal as implication.
Dynamics Of Investment Literacy And Behavior In The Digital Era : A Comparison Of Millennials And Gen Z In The Modern Financial Technology Ecosystem Wildan, Muhamad Syahwildan; Zakiatul Hidayah, Zulfa
Jurnal Manajemen dan Keuangan Vol 13 No 2 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i2.11661

Abstract

Kemajuan teknologi mempengaruhi prilaku generasi milenial dan generasi Z dalam pengambilan keputusan investasi. Peralihan masa transisi pra-digital ke digital yang di rasakan generasi milenial membuat generasi milenial beradaptasi dengan teknologi. Sebaliknya, Generasi Z cenderung bergantung pada platform digital seperti aplikasi investasi, robot penasihat (robo-advisors), dan berbagai alat teknologi finansial. Penelitian ini dilakukan dengan tujuan menunjukan bukti empiris mengenai pengaruh dari literasi investasi, digitalisasi dan herding behavior terhadap keputusan investasi generasi milenial dan generasi Z di Kabupaten Bekasi. penelitian ini menggunakan metode probability sampling dengan teknik cluster sampling dengan pendekatan kuantitatif. Hasil penelitian ini menunjukan bahwa literasi investasi dan digitalisasi berpengaruh terhadap keputusan investasi, sementara herding behavior tidak berpengaruh terhadap keputusan investasi generasi milenial dan generasi Z.

Page 21 of 21 | Total Record : 207

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