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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 713 Documents
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Agency Cost Terhadap Kebijakan Dividen Perusahaan Manufaktur Mujahidah, Sorayya Qonita; Sudarsono, Rachmat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3762

Abstract

This research examines the impact of Agency Cost on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. The study investigates variables such as insider ownership, family ownership, institutional ownership, free cash flow (FCF), collateralizable assets, growth, and control variables (Sales and leverage) on the Dividend Payout Ratio (DPR). The findings reveal that most variables significantly influence DPR, except leverage. The results indicate that ownership structures and financial characteristics play critical roles in shaping dividend policies, reflecting efforts to align managerial and shareholder interests. These findings contribute to a better understanding of agency theory and its implications in the Indonesian manufacturing sector during the dynamic post-pandemic recovery period.
Analisis Faktor yang Mempengaruhi Keputusan Berbelanja Online Chandra, Dharnita; Rini, Puspa; Sattar; Suri, Dharlinda; Nilowardono, Sengguruh
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3783

Abstract

The study aims to determine the influence of promotion and purchase interest on online shopping decisions for Cardinal Product Consumers. The sample in this study was 100 people, all of whom were taken from the residents of Tegal City. Data collection through questionnaires and data analysis using SPSS 25. Data analysis includes tests: Validity, Normality, Classical Assumptions, Multiple Linear Regression Analysis and Hypothesis. The results of the study indicate that promotion and purchase interest have a positive and significant effect on online shopping decisions for Cardinal Product Consumers. Based on the determination coefficient value (R2), it was obtained at 79 %, meaning that the online shopping decision variable for Cardinal Product consumers is influenced by promotion and purchase interest.
Optimalisasi Pengelolaan Sampah dan Pembangunan Berkelanjutan di Desa Sugiale Kabupaten Bone (Studi Kasus Bank Sampah Al-Muqarrabin) Azis, Muh. Rafli; Jamil, Muh; Kamaruddin, Citra Ayni; Irwandi
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3604

Abstract

Waste management can be considered the 'entry point' to achieving sustainable development goals, because this problem is multisectoral and affects various aspects of people's lives. Waste management through the waste bank program has become an innovative and sustainable solution for the government and society in reducing the volume of waste which continues to increase every day. This research aims to determine the effectiveness of using digital platforms on waste bank business income and the impact of waste management through the waste bank program in sustainable development efforts in Sugiale Village, Bone Regency. This research uses a qualitative descriptive research method using a policy evaluation perspective. The data used is primary data obtained through observation, interviews and documentation methods. Data were analyzed using Miles and Huberman's effectiveness analysis and interactive analysis. The results of this research show that the use of digital platforms is effective in the business income of the Al-Muqarrabin waste bank in Sugiale Village, Bone Regency. Apart from that, the Al-Muqarrabin waste bank program also has a positive impact on various aspects of life of the people of Sugiale Village, Bone Regency, such as the economic aspect by providing additional income for the community, the environmental aspect by increasing environmental cleanliness and village aesthetics, and the social aspect by increasing community awareness of the environment and also increasing community solidarity.
The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung) Belinda, Sherliana; Barusman, Andala Rama Putra
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3644

Abstract

The aim of this study was to investigate the effects of product diversity and price on purchasing decisions, mediated by promotions, among Shopee application users. This study is quantitive research and utilizes primary data obtained directly from respondents through collecting questionnaire data via Google From. The population in this study consisted of students from the Faculty of Economics and Business, University of Bandar Lampung, totaling 936 individuals. Sampling was carried out using random sampling techniques and using the Slovin provisions, the sample obtained was 280 people. Data analysis was performed using PLS-SEM in the SmartPLS 4 application. The study's results show that product diversity, price, and promotion collectively have a significant impact on purchasing decisions, although product diversity itself does not affect purchasing decisions. Additionally, the study revealed that product diversity and price jointly influence promotion significantly, with the promotion variable mediating the impact of product diversity and price on purchasing decisions.
Analisis Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas Pasar Perumnas Way Halim (Studi Kasus pada Thrift Bylels) Wahyuni, Lela Putri; Habiburahman
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3782

Abstract

The purpose of this study was to find out how the influence of buying used clothes at thrift bylels Pasar Perumnas Way Halim has on the price and quality of the product. This study uses quantitative research with a sample of fifty thrift bylels used clothing store customers. SPSS version 26 is used for research results. In this study, descriptive analysis and multiple linear regression were used to test the validity, reliability, coefficients and determination, partial and simultaneous tests on the data. The research findings show that purchasing decisions are influenced by product quality and price.
Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen Rosalia, Dian
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3851

Abstract

The advancement of digital technology has transformed the marketing landscape, positioning social media as a key channel in digital communication strategies. This study aims to examine the impact of social media on consumer purchasing decisions, the factors influencing the effectiveness of digital communication strategies, and the role of social media platforms in fostering customer loyalty. Using a qualitative approach, data were collected through in-depth interviews with business practitioners and consumers, complemented by a literature review. The findings reveal that social media significantly influences consumer purchasing decisions, primarily through targeted advertising, customer reviews, and direct brand-user interactions. The effectiveness of digital communication strategies is determined by key factors such as marketing content, customer engagement, the role of influencers, and the use of paid advertisements. Moreover, the study finds that platforms like Instagram, TikTok, and YouTube outperform Facebook and Twitter in building customer loyalty due to their highly interactive features and superior content personalization. These findings underscore the importance of integrating organic and paid strategies in digital marketing, as well as selecting social media platforms that align with the target market’s characteristics. This study contributes to the academic discourse on social media’s role in digital marketing while providing practical insights for businesses seeking to optimize their digital communication strategies.
Analisis Kinerja Investasi Reksadana Saham Menggunakan Metode Sharpe, Treynor, dan Jensen (Studi Kasus Pada Reksadana Saham Yang Terdaftar di Otoritas Jasa Keuangan Tahun 2023) Sidik, Yuliani Fajar; Yulia, Iis Anisa; Pranamulia, Agus
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3093

Abstract

This study investigates the performance of equity mutual funds in Indonesia using three performance evaluation techniques, namely the Sharpe Index, Treynor Index, and Jensen's Alpha Index. Equity mutual funds are chosen because, in the world of investment instruments, they have the potential for maximum returns for investors. However, this instrument is also associated with quite high risks, so an accurate performance evaluation is needed to guide investors in making better investment choices. The data set in this study is the daily net asset value (NAV) of several selected equity mutual funds for a certain period. IHSG (Composite Stock Price Index) as a benchmark for market performance. The Sharpe Index is used to measure returns on total risk, the Treynor Index measures return on systematic risk and the Jensen Alpha Index is used to examine whether fund managers can generate additional returns compared to the market. The study was conducted on equity mutual funds that were identified as performing well. However, there are also mutual funds whose returns lag the market benchmark. These findings provide investors with an understanding of the relative performance of equity mutual funds and the need to have selection criteria when choosing these funds
Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek) Putra, Rangga Asmawi; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3127

Abstract

This study aims to analyze the effect of brand image, price perception and product quality on purchasing decisions with after sales service as a moderating variable. The population in this study were people who had bought and used Honda brand motorbikes in Jabodetabek and the total sample used was 96 respondents. The sampling method used is cluster random sampling and hypothesis testing using moderation regression analysis method. The results of this study indicate that Price Perception and Product Quality has a significant effect on Purchasing Decisions. Brand Image and After Sales Service has no significant effect on Purchasing Decisions. After Sales Service moderates the effect of Price Perception and Product Quality on Purchasing Decisions, After Sales Service does not moderate Brand Image on Purchasing Decisions. The result of the F test show that Brand Image, Price Perception, and Product Quality simultaneously have a significant effect on Purchasing Decisions.
Peran Pendapatan Sebagai Mediasi Antara Pengaruh Tingkat Perkembangan Ekonomi Digital Terhadap Kinerja Bisnis UMKM di Kota Lhokseumawe Maulida, Intan; Febriansyah, Sutan; Wahyuni, Sri
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3216

Abstract

This study aims to analyze the impact of the level of digital economy development on the business performance of MSMEs in Lhokseumawe, with income as a mediating variable. The study sample consisted of 96 MSMEs selected using the Slovin technique. Data were analyzed using the PLS-SEM second-order model with an embedded two-stage approach. The results show that the digital economy has a positive and significant effect both directly (p-value=0.000, t-statistic=10.201) and indirectly through income (p-value=0.000, t-statistic=5.979) on the business performance of MSMEs. Income also has a positive and significant impact on business performance (p-value=0.000, t-statistic=4.934) and can partially mediate (VAF=41.4%) the relationship between the digital economy and business performance. In conclusion, the digital economy and income play a crucial role in enhancing the business performance of MSMEs. Digitalization is key for MSMEs to strengthen their competitiveness and achieve sustainable growth. Therefore, focusing on digital strategies that enhance income is essential for MSMEs in this digital era.
Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi Ganendra, Johan Jaya; Yulia, Iis Anisa; Rumna
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3237

Abstract

This research aims to analyze the influence of promotion and product quality on purchasing decisions for Vivo smartphones with brand ambassadors as moderating variables. The sample used in this research was 135 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Promotion has a significant influence on Purchasing Decisions and Product Quality has a significant influence on Purchasing Decisions, Brand Ambassadors can moderate the influence of Promotion and Product Quality on Purchasing Decisions.

Page 59 of 72 | Total Record : 713

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