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Syntax Literate: Jurnal Ilmiah Indonesia
Published by Syntax Corporation Indonesia
ISSN : 25410849     EISSN : 25410849     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other
Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, academics, and practitioners to disseminate their findings and insights for the advancement of knowledge and practice in Indonesia and beyond.
Arjuna Subject : Ilmu Sosial - Studi Urban
Articles 6,291 Documents
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A Pendulum-Based Strategic Supply Chain Alignment Model Incorporating PESTEL Factors and System Adaptation Mechanisms Setiawan, R. Beniadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i5.64316

Abstract

An increasingly dynamic business environment requires companies to adaptively adjust their supply chain management strategies. Static strategic approaches are often unable to respond to external shocks such as regulatory changes, economic volatility, and technological advancements. Therefore, a conceptual framework is needed to explain the dynamics of continuous strategic alignment. This study aims to develop and operationalize the Pendulum Alignment Theory (PAT) as a dynamic approach to understanding the strategic orientation of the supply chain, which oscillates between cost efficiency, quality, and responsiveness. The method used is a mixed-methods research design that integrates conceptual model development, empirical indicator analysis based on the PESTEL framework, and scenario simulations to evaluate the system’s response to various environmental shocks and managerial interventions. The results indicate that political, legal, and economic factors act as the primary triggers for rapid strategic change, while social and technological factors influence the system’s adaptation speed. Furthermore, environmental demands increase the need for control mechanisms to maintain stability. This study also identifies the importance of trigger thresholds, capability flexibility, and damping management as key strategies in maintaining system equilibrium. In conclusion, PAT offers a theoretical and practical framework capable of explaining and guiding the dynamic alignment of supply chain strategies, thereby helping organizations enhance resilience and performance amid environmental uncertainty.

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