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Ganaya: Jurnal Ilmu Sosial dan Humaniora
Published by Jayapangus Press
ISSN : -     EISSN : 26150913     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other
Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to the development of science. Ganaya: Jurnal Ilmu Sosial dan Humaniora published twice a year in March and September. Ganaya: Jurnal Ilmu Sosial dan Humaniora accepts writings in the form of quantitative and qualitative research from academics, practitioners, researchers, and students relevant to the topic of social science and humanities.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 633 Documents
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Etnomatematika: Eksplorasi Konsep Geometri di Sekolah Dasar dalam Kearifan Lokal kain Songket dan Pakaian Melayu Ain, Siti Quratul; Lingga, Leny Julia; Sakila, Nesa; Yoanda , Windi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4192

Abstract

Mathematics learning in elementary schools is often considered abstract and detached from the context of everyday life. Findings in the field, the low ability of students to understand concepts and the lack of knowledge related to culture are the main problems that need to be solved. One alternative approach used to bridge this gap is ethnomathematics, namely by linking mathematical concepts with local culture. This study aims to explore the integration of geometric concepts in the local wisdom of songket cloth and Malay clothing in mathematics learning in elementary schools. The research method used is qualitative with an ethnographic approach. Data were collected through participatory observation, interviews and visual documentation of the motifs and structures of traditional clothing such as teluk belanga, cekak musang and kekek. The results showed that motifs such as pucuk rebung, siku keluang, and bunga cengkih reflect geometric concepts such as symmetry, reflection, rotation, and translation. In addition, elements of Malay clothing reflect the forms of flat and spatial shapes, which can be used to teach the concepts of area and volume. This integration not only enriches the learning material, but also increases students' interest and motivation to learn because the material is presented through a cultural approach that is close to their lives. The conclusion of this study is that the ethnomathematics approach based on local culture has great potential in improving students' conceptual understanding of geometry while preserving cultural heritage.
Representasi Maskulinitas pada Iklan Kahf: (Analisis Semiotika Roland Barthes pada Iklan #DetikDetikBerkahf) Kinasih, Dinda Rizky; Azwar, Azwar
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4208

Abstract

Advertisement as a visual communication media plays a role in forming and representing a social construction, including the concept of masculinity. In this context, masculinity often forms a hegemonic pattern that is dominant. This study examines alternatives to the representation of male masculinity in the Kahf #DetikDetikBerkahf advertisement on the YouTube platform. This study aims to explain the forms of masculinity representation displayed in the visualization of the Kahf #DetikDetikBerkahf video clip advertisement, as well as to examine the meaning behind these visual signs. The method used in the study is an interpretive qualitative method with a Roland Barthes semiotic approach, which analyzes denotative, connotative, and mythical meanings. Data collection techniques are carried out through primary and secondary data. Primary data includes visual clips that show non-hegemonic masculinity, then secondary data is obtained from literature studies, previous research, and other relevant publication sources. The theory of hegemonic masculinity by R. W. Connell is used as a conceptual framework to understand the social construction of masculinity in advertising. The results of the study found that the representation of masculinity in an advertisement does not need to show a dominant attitude towards women and men (with subordinate masculinity). However, the expression of masculinity that can be shown is the ability to serve women, obey worship, mix with the environment, and do self-care.
Perebutan Air dan Ketidakberdayaan Kelompok Tani Dalam Menjaga Irigasi Studi Kasus di Padukuhan Bayen, Kabupaten Sleman Daerah Istimewa Yogyakarta Muh Kamim, Anggalih Bayu; Dharmawan, Arya Hadi; Abdulkadir-Sunito, Melani; Yulian, Bayu Eka
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4212

Abstract

This study analyzes the inability of “peasant organization” to control irrigation resources in rural-urban areas. Water disputes have arisen among peasants in rural-urban areas due to their limited capacity to organize themselves and manage available resources. This research seeks to examine the weaknesses in the role of peasant organizations in coordinating the use of irrigation resources. This study is a qualitative research using case study approach, focusing on Bayen sub-village, District of Sleman Special Region of Yogyakarta. The data collection process was done via in-depth interviews, documentation techniques, and field observation. The analyst’s work progressed from study preparation to data verification and conclusion. The research reveals that elite peasants have become central actors in water disputes, undermining the effectiveness of peasant organizations. Furthermore, both local and village governments fail to adequately support these organizations due to budgetary constraints and limited policymaking capacity. The “peasant organization” also does not have sufficient capacity to coordinate with other peasants in many different areas surrounding Bayen sub-village. The study shows that the bad condition of irrigation in Bayen sub-village is related to the lack of capacity of peasants to negotiate with different actors that have many different interests. Urban economic expansion led to the establishment of an ice factory, disrupting peasant irrigation systems. The toll road project, a consequence of urban economic expansion, has also disrupted irrigation systems in the region. As a result of these problems, the peasants, together with the head of Bayen sub-village, can only promote the use of toll drainage as an emergency irrigation measure.
Program Campus Ambassador Sebagai Strategi IMC PT Gojek dalam Meningkatkan Brand Awareness di Kalangan Mahasiswa Fikran H, Moh; Juwita, Rina
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4215

Abstract

The rapidly growing digital technology industry is accompanied by increasingly tight competition, thus encouraging companies to implement various innovative strategies to increase brand awareness, especially among the younger generation. This study analyzes how the marketing communication strategy carried out by PT Gojek in increasing the company's brand awareness among students, through its latest program, Gojek Campus Ambassador. This study is based on qualitative methods, using a mixed approach between literature studies, program-related documentation, and interviews with PT Gojek informants and one of the program participants. The results of the study indicate that the implementation of the Integrated Marketing Communication (IMC) strategy in this program has succeeded in significantly increasing the brand awareness of the company PT Gojek among students, as evidenced by the success of PT Gojek in attracting the interest of more than 72,000 students throughout Indonesia to participate in the Gojek Campus Ambassador program. The IMC strategy implemented in the program in this study combines various elements of communication channels, this study shows that the integration of marketing communication strategies through digital media, direct promotions, and student involvement as campus ambassadors contributes effectively to significantly increasing PT Gojek's brand awareness among students. In addition, the results of this study also found that involving the younger generation in marketing strategies can expand the reach of the audience in increasing brand awareness because through the younger generation can easily build emotional closeness that can increase the relevance of brand acceptance in the targeted market segment, namely students. The conclusion of this study can provide an overview to companies in implementing effective marketing strategies to reach the younger generation market, especially among students, through the concept of Integrated Marketing Communication.
A Thematic Analysis of Beauty Influencers Narrative Strategies on Instagram From the Audience's Perspective Jacub, Evelyne Trisa Diandra
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4221

Abstract

Instagram has become a primary platform for beauty influencers to build connections with their audiences through engaging narrative strategies. This study examines the narrative techniques employed by beauty influencers on Instagram and explores how audiences respond to these elements. Using a thematic analysis approach, the study examines narrative elements such as story personalization, content authenticity, and value relevance. This study employs a qualitative approach to explore and understand the experiences of Instagram users who follow beauty influencers. Data collection was conducted through in-depth interviews with three active followers of beauty influencers on Instagram. Through thematic analysis, the findings indicate that narrative elements such as coherence and fidelity are instrumental in shaping audience perceptions, fostering trust, and influencing purchase decisions related to promoted products. Narrative strategies that emphasize honesty, cultural relevance, and real experiences foster stronger emotional connections between influencers and their audiences. Moreover, visually driven narratives, such as before-and-after videos and product journey content, are particularly effective in building trust and enhancing the impact of digital marketing efforts. This research underscores the importance of a narrative approach in building emotional connections between brands, influencers, and audiences. By understanding the effective elements of narrative strategies, marketers can create campaigns that are more relevant, authentic, and impactful in the digital era.
Perancangan Visual Dalam Kampanye Edukasi Efisiensi Listrik Dengan Program Listrik Pintar Dari PT PLN Persero Rizal, Muhammad Fathi Fadhil Fauzi; Murtono, Taufik
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4227

Abstract

The presence of electricity has become a primary necessity in modern life; however, increasing electricity consumption poses a major challenge for national energy providers such as PT PLN (Persero). The Listrik Pintar (Smart Electricity) program, a prepaid service by PLN, is designed to help customers manage their electricity usage more efficiently. This study aims to design a social media-based educational campaign via Instagram to raise awareness among Generation Z regarding electricity efficiency through the Listrik Pintar program in Medan, one of Indonesia's major cities. Using the ADDIE method (Analysis, Design, Development, Implementation, Evaluation), the study develops systematic and flexible visual educational media. Data was collected through interviews with PLN employees, Generation Z respondents, and social media strategists, as well as questionnaires, observation, and documentation. The WattWise campaign, employing a flat design visual style and an owl mascot, was implemented through the Instagram account @wattwise.id for one month. Evaluation results show a high validity score of 86% based on the Validator Evaluation Design, covering aspects of graphics, presentation, language, and context. The N-Gain effectiveness test yielded a score of 1.5, indicating high effectiveness in material delivery, with respondents’ understanding increasing from an average pre-test score of 60 to a post-test score of 90. In conclusion, this campaign proved to be both valid and effective in enhancing Generation Z's awareness of electricity efficiency and in supporting the Listrik Pintar program. The novelty of this research lies in the use of Instagram as a platform for electricity efficiency education, a field that has not yet been widely explored, with potential for further development in content and integration of Listrik Pintar program information.
Analisis Budaya Kemiskinan (Culture of Poverty) dan Alternatif Intervensi Psikososial untuk Pengentasan Kemiskinan di Kabupaten Sorong Muslim, Muh Azis; Hidayat, Kania Falahiatika; Amaruddin, Muhammad Fadlan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4230

Abstract

Sorong Regency, located in Southwest Papua Province, is among the regions facing a serious poverty problem, where the number of people living in poverty has decreased by only 350 over a span of seven years, despite at least IDR 739.8 billion being allocated to poverty alleviation efforts. While numerous studies have identified structural factors as contributing to persistent poverty, few have examined the cultural dimensions. This study aims to identify the cultural roots of poverty in Sorong Regency and to propose psychosocial intervention alternatives that have proven effective in generating sustainable poverty reduction outcomes. The research adopts a qualitative approach, employing in-depth interviews, focus group discussions (FGDs), and participatory observation techniques. Findings indicate that patterns of dependency, resignation to fate, and limited social motivation are key elements of the culture of poverty in Sorong Regency. It is recommended that psychosocial interventions be implemented in the form of life skills training and the development of aspirations, using a spiritual approach through the strengthened involvement of the Church.
The Role of Islamic Religious Education (PAI) Teachers in Developing Students' Honesty at SMK Muhammadiyah Denpasar Bali Chastiko, Rayhan Pryananda; Tumin, Tumin
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.4281

Abstract

This study examines the role of Islamic Religious Education (PAI) teachers in shaping the honesty character of students at SMK Muhammadiyah Denpasar. The background of this research is the rampant practice of academic dishonesty among students, such as cheating and plagiarism, which shows the weak inculcation of honesty values in education. This research aims to understand how PAI teachers instill the value of honesty in students through exemplary and learning based on Islamic values. The method used in this study is qualitative descriptive with a case study approach. Data was collected through interviews with the principal and two PAI teachers, as well as observation and documentation. Data analysis techniques include the stages of data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that PAI teachers play the role of role models, spiritual guides, and behavioral guides through strengthening Islamic values, learning contracts, and discipline habituation. This study concludes that the role of PAI teachers is very strategic in shaping the honesty character of students, and collaboration between schools, teachers, and parents is the key to its success.
Collaborative Governance in the Management of the Nongsa Special Economic Zone (SEZ), Batam City Nugraha, Lyona Ayu; Samin, Rumzi; Septiawan, Armauliza
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4345

Abstract

The development of the Nongsa Special Economic Zone (SEZ) in Batam City is aimed at becoming a strategic hub for digital economy growth and creative industries. However, its implementation faces serious governance challenges, such as overlapping authority between the Batam City Government and the Batam Indonesia Free Zone Authority (BP Batam), inadequate supporting infrastructure, and low stakeholder engagement. This study aims to analyze the collaborative governance model in the management of the Nongsa SEZ using the framework of Ansell and Gash, which consists of four core components: starting conditions, institutional design, facilitative leadership, and the collaborative process. This research employs a qualitative approach with a case study method, utilizing in-depth interviews, document analysis, and participatory observation as data collection techniques. The findings reveal four main issues: power imbalances, exclusivity in institutional design, weak facilitative leadership, and suboptimal collaborative processes. These factors hinder the development of inclusive and sustainable collaboration. This study offers practical contributions by proposing a participatory collaborative forum and academic contributions by enriching the literature on collaborative governance in digital economy-oriented SEZ development in Indonesia. This study concludes that the governance of the Nongsa SEZ has not yet fully met the prerequisites for effective collaboration as defined by Ansell and Gash. Strengthening formal collaborative forums, enhancing the capacity of local actors, and aligning regulations across government levels are necessary to support participatory, integrated, and sustainable SEZ governance.
Pengaruh Self-Efficacy dan Pemberian Reward Melalui Motivasi Terhadap Peningkatan Kinerja Agen: (Studi Kasus PT. Prudential Pruaini Cabang Medan) Virdinia, Thasya; Rahma, Tri Inda Fadhila; Marliyah, Marliyah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4353

Abstract

In the competitive insurance industry, agent performance is a key factor in achieving company success. Various factors can affect an agent's performance, including motivation, self-efficacy, and the reward system implemented by the company. This study aims to analyze the influence of self-efficacy and reward on the performance of insurance agents of PT. Prudential Pruaini Medan Branch, with motivation as a mediation variable. Using a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data was collected through a questionnaire distributed to 60 agents using a non-probability sampling method and analyzed using SmartPLS software. The results of the study show that self-efficacy has a significant influence on the motivation and performance of agents. Giving rewards has a positive effect on motivation, but does not have a direct effect on performance. Interestingly, motivation was shown to significantly mediate the relationship between self-efficacy and rewarding and agent performance. This study confirms that intrinsic factors (self-efficacy) and extrinsic (reward) factors contribute significantly in improving the motivation and performance of insurance agents. The practical implication of this research is the need to develop training programs to increase self-efficacy as well as performance-based reward systems to increase agent effectiveness.

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