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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 642 Documents
 57   58   59   60   61 
STRATEGIC ROLE OF CONSUMER ETHNOCENTRISM, SOCIAL MEDIA MARKETING, AND BRAND AMBASSADORSHIP IN SHAPING PURCHASE DECISIONS FOR LOCAL INDONESIAN SKINCARE BRANDS ON E-COMMERCE PLATFORMS Yang, Elaine; Kembau, Agung Stefanus; Tarigan , Arihta; Lendo, Fresi Breatrix
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56377

Abstract

The rapid advancement of technology in Indonesia has significantly impacted various economic sectors, with the beauty industry, particularly skincare, experiencing remarkable growth. This research investigates the factors influencing purchase intention and purchase decision for local skincare brands, exemplified by brands such as Somethinc, Scarlett Whitening, and Ms. Glow. Employing a quantitative approach, the study explores the relationships between key variables. Primary data was gathered through an online questionnaire from 140 qualified respondents out of an initial 142. Secondary data was sourced from existing journals, articles, and books. The data was analyzed using SmartPLS version 3.0 with a purposive sampling technique, determined by the Cochran formula. The findings reveal that Social Media Marketing, Brand Ambassadors, and Consumer Ethnocentrism significantly and positively affect both purchase intention and purchase decision. Furthermore, purchase intention itself positively and significantly influences purchase decision. The study also demonstrates that purchase intention can partially mediate the relationship between Social Media Marketing and Consumer Ethnocentrism on purchase decision, but does not mediate the relationship between Brand Ambassadors and purchase decision through purchase intention. These insights offer valuable implications for the strategic marketing of local skincare brands in Indonesia. Keywords: Skincare, Local Brand, Social Media Marketing, Brand Ambassador, Consumer Ethnocentrism, Purchase Intention, Purchase Decision, Somethinc, Scarlett Whitening, Ms.Glow.
PENGARUH KEPERCAYAAN, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA TERHADAP PERPANJANGAN KONTRAK POLIS ASURANSI TANGGUNG GUGAT PROFESI DOKTER PADA PT. ASURANSI UMUM XYZ Pratomo, Omie Gripio; Sutikno
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.56444

Abstract

Currently, the population growth rate in Indonesia exceeds the increase in the number of existing health workers. It has potential problem for malpractice situation to arise due to fatigue or boredom in handling a unproportionate number of patients. This problem has become a business opportunity for PT. Asuransi Umum XYZ that since 20 years ago has been selling medical professional insurance protection policies to protect against malpractice suits. There was a decline in premium production and policy portfolios in 2019, so research is needed on the factors that influence customer loyalty over the last 5 years. This research aims to analyze the influence of factors on customer satisfaction and their impact on the contract extension of the Doctor's Professional Liability Insurance product policy at PT. Asuransi Umum XYZ. The factors currently being tested are Trust, Price or Premium Rate, Service Quality. The sample used was 210 customers of PT Asuransi Umum XYZ as respondents (Policy Holder Doctors). Research data was obtained from the results of filling out a questionnaire and analyzed using SEM analysis techniques. The sample collection technique in this research is non-probability purposive sampling. The type of research used is a descriptive analysis method with a quantitative approach. The results of this research show that : (1) trust has a positive and significant effect on customer satisfaction with p-value=0.013; (2) price has a positive and significant effect on customer satisfaction with p-value=0.004; (3) service quality has a positive and significant effect on customer satisfaction with p-value=0.002; (4) trust does not have an effect on loyalty because of p-value=0.175; (5) price has a positive and significant effect on loyalty with p-value=0.000; (6) service quality has a positive and significant effect on loyalty with p-value = 0.000; (7) satisfaction has a positive and significant effect on loyalty with p-value = 0.009. In the end, this research provides alternative input for companies to increase product sales results and encourages further researchers to analyze other marketing attributes.
ANALISIS STRATEGI UNTUK PT XL AXIATA TBK Hidayat, Angela Nathania
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56509

Abstract

This research analyzes and formulates the corporate strategy of PT XL Axiata Tbk, one of the largest telecommunications companies in Indonesia, in the face of intense industry competition. This research uses internal analysis, external analysis, SWOT, GRAND, IE, and SPACE matrixes for strategy generation and decision. The result of the study shows that the main strategies of PT XL Axiata Tbk are product development, market penetration, and horizontal integration. This paper also presents a strategy implementation plan for the next 5 years and KPIs along with risks and risk mitigation. The study findings are expected to provide insights for decision-makers at PT XL Axiata Tbk and contribute to the literature on business strategy in the Indonesian telecommunications industry. Keywords : Strategy, Strategy Formulation, PT Ramayana Lestari Sentosa, Tbk
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL ANTARA Firmansyah, Deni; Winarto, Jacinta
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study's goal was to ascertain and examine how democratic leadership styles affect worker performance, using work motivation as an intermediate variable. The research sample for this study consisted of 33 staff members from the Faculty of Medicine, Maranatha Christian University, using nonprobability sampling as the sampling strategy. Likert scale was included in the questionnaire utilized as the data gathering method. Because the research uses a limited sample size, the data processing approach used is Structural Equation Model - Partial Least Square (SEM-PLS). The findings of this study demonstrate that: democratic leadership style has no effect on worker performance, democratic leadership style has a positive and significant effect on worker motivation, work motivation has a positive and significant effect on employee performance, and democratic leadership style has a positive and significant effect on employee performance with work motivation as an intermediate variable.
FAKTOR-FAKTOR YANG MEMPENGARUHI KESADARAN BERINVESTASI PADA PEGAWAI LINGKUP KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN Ria, Fanny Roswita; Usman Bahtiar
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56796

Abstract

This study aims to analyze the Factors Affecting Investment Awareness in Employees of the Ministry of Environment and Forestry. The factors used in this study include Financial Literacy, Spending Patterns, Self-Control, Saving Behavior, Attitudes Toward Risk, Financial Socialization in the Family and Education System Support with Investing Awareness as the dependent variable. The data used in this study is primary data with the hypothesis testing method. This study uses a quantitative approach using survey research (questionnaire) as many as 60 questions with a research sample of 320 respondents. Data analysis used for hypothesis testing is simple linear regression analysis using the SPSS version 25. The results of this study indicate that Financial Literacy, Saving Behavior, Attitude Toward Risk, Financial Socialization in the Family and Education System Support have a positive and significant effect on Investing Awareness while Spending Patterns and Self-Control have no significant effect on Investing Awareness. The results also illustrate the importance of financial literacy in making decisions to invest, the higher a person's financial literacy, the higher the awareness to invest. The implication of this research is for employees of the Ministry of Environment and Forestry to pay attention to financial literacy, saving behavior, attitude towards risk, financial socialization in the family and support from the education system to influence investment awareness. In addition, for managers and financial services companies to stimulate investment intentions by publishing articles in the mass media and socialization activities. Implications for further researchers as a supporting reference.
E-COMMERCE DAN WTO: VISUALISASI BIBLIOMETRIK ATAS TREN DAN POLA PENELITIAN GLOBAL Santiago, Dicky; Kartikasari, Cynthia Yohanna; Prarono, Aluisius Hery
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57177

Abstract

E-commerce has become an essential part of rapidly growing international trade, necessitating regulations to manage the emerging challenges and opportunities. This article aims to explore the literature on the role of the World Trade Organization (WTO) in creating a framework governing electronic commerce or e-commerce in the global market. The article adopts a bibliometric approach to understand patterns and trends in the literature on global trade governance by evaluating the academic impact of research and publications. This study utilizes Harzing’s Publish or Perish (PoP) application to collect data from Google Scholar for relevant scientific publications. Additionally, the study uses VOS Viewer to visualize the network of articles. From the 978 articles accessed using Harzing PoP, the clusters generated from the VOS Viewer application are seven: (1) organization, WTO member, (2) regulation framework, (3) digital trade, (4) international commerce, (5) digital divide, (6) strategy, (7) trade rule negotiation. This study contributes to the development of international trade theory, particularly e-commerce. PoP assists in performing ranking analysis based on the selected topics. Keywords: e-commerce, regulation, global economy, WTO.
PENGARUH PRODUK, HARGA, DAN KUALITAS PELAYANAN SPBU TERHADAP MINAT BELI ULANG BBM JENIS PERTAMAX YANG DIMEDIASI OLEH KEPUASAN KONSUMEN DI KABUPATEN TALAUD Korayan, Jeremi Zefanya; Haryono, Budi; Saparso
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57224

Abstract

Fuel is a commodity that plays a very important role in the Indonesian economy. The increasing need for fuel is closely related to economic development and increasing population. This research seeks to identify the factors that influence the interest in purchasing Pertamax fuel through determining the research objective, namely to determine the influence of product, price and service quality at petrol stations on interest in repurchasing Pertamax fuel, mediated by consumer satisfaction in Talaud Regency. The research method used is a quantitative method with a survey questionnaire. The respondents to this research were 120 Pertamax fuel consumers in Talaud Regency. In this research, the data was analyzed using the variance-based Structural Equation Model (SEM) method, namely Partial Lest Square (PLS). The results of this research prove that product, price, service quality and consumer satisfaction have a significant positive effect on interest in repurchasing Pertamax fuel in Talaud Regency. In this research, consumer satisfaction is the most dominant variable in influencing consumers repurchase interest. Consumer Satisfaction is not only a variable that directly influences Repurchase Intention, but is also proven to be able to contribute in mediating the influence of other independent variables on Repurchase Intention for Pertamax BBM. The second variable that also dominantly influences consumers' repurchase interest is product. Consumers evaluate products based on expectations of performance, benefits and quality. Products also contribute indirect influence through the mediation of Consumer Satisfaction in influencing Repurchase Intention. The third variable that has an influence on consumer repurchase interest is service quality. The quality of gas station service is an important aspect evaluated by consumers. In this research, price is the last variable that influences repurchase interest in Pertamax fuel. In fact, the direct influence of Price on Repurchase Intention is not greater than the indirect influence of Price on Repurchase Intention through the mediation of Consumer Satisfaction. Keywords: Product, Price, Service Quality, Consumer Satisfaction, Repurchase Intention
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PASIEN YANG DIMEDIASI KEPUASAN PASIEN DI KLINIK UTAMA ARDITA Rampi, Chintya Natalia; Winoto Tj, Hery; Fushen, Fushen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.57420

Abstract

This study was conducted with the aim of determining the effect of service quality and trust on patient loyalty mediated by patient satisfaction. Respondents in this study were patients who came for outpatient treatment at the Ardita Main Clinic. Hypothesis testing was conducted using quantitative research with a sample size of 200 respondents. Data collection was carried out by distributing questionnaires to respondents. The analysis in this study was carried out through Structural Equation Modeling (PLS-SEM) analysis. Based on the results of data processing and data analysis it was found that there is no direct effect of service quality on patient loyalty, no direct effect of trust on patient loyalty. There is significant effect service quality on patient satisfaction, there is a significant influence of trust on patient satisfaction, there is the effect of service quality on patient loyalty mediated by patient satisfaction, and indirectly there is a significant effect of trust on patient loyalty by mediating patient satisfaction. Utama Ardita Clinic is a clinic located in Cilangkap, with this the management can improve the health service that can increase patient satisfaction so that there is an increase in Visits to the Utama Ardita Clinic Keywords: service quality,Trust, customer satisfaction, patient loyalty
INCREASING THE Z GENERATION’S REVENUE THROUGH CREATIVE WASTE RECYCLING AND SUSTAINABILITY AWARENESS PAINTING KIT BUSINESS Memarista, Gesti; Isabella, Madeline; Kurniawan, Hans Michael; Sisworo, Michael Verdian Tanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57430

Abstract

High business innovation and the increasing creativity of Generation Z have allowed students to own businesses. In the Student Creativity Program (PKM), generation Z can increase their income by creating innovative products from recycled waste. The Faculty of Business, Widya Mandala Catholic University, Surabaya students have the opportunity to obtain a PKM grant by making a Painting Kit. This product has a unique canvas innovation. The development of this product involves making canvas from paper pulp. The purpose of this innovation is to reduce organic waste. The subjects on the canvas in the form of motifs printed on the canvas are cute pictures such as animals, flowers, and scenery so that they can attract consumers, especially children. With this innovation, paper waste which is an environmental problem will be processed into aesthetic works of art and has added value. The products of this student's creativity are patterned canvases, easels, and painting equipment form. Students will get increased income from this business idea. In addition, the Painting Kit is also useful for mental health by buying a Painting Kit, namely filling free time with painting and practically there are equipment available and coloring according to the numbers on the canvas and paint.
PENGARUH CELEBRITY ENDORSEMENT, CITRA MEREK, KEPERCAYAAN MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI PURWOKERTO Nuha, Muhammad Aufa Abyan; Astuti, Herni Justiana; Miftahuddin, Muchammad Agung
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57443

Abstract

This study aims to analyze the effect of celebrity endorsement, brand image, brand trust and lifestyle on purchasing decisions for Eiger products in Purwokerto. This type of research includes quantitative research with a research sample of 100 respondents who live in Purwokerto. The sampling method used was purposive sampling by distributing questionnaires, which involved selecting respondents who were willing and met the specified sample criteria. Data analysis used by the structural equation modeling method with the Smart PLS Version 4.0 tool. There are two tests carried out, namely the structural model or inner model and the measurement model or outer model and hypothesis testing is carried out to test the significance of the influence of each independent variable on the dependent variable. The results showed that celebrity endorsement, brand trust and lifestyle have a significant effect on purchasing decisions for Eiger products. Brand image shows no significant effect on purchasing decisions for Eiger products. Keywords : Celebrity Endorsement; Brand Image; Brand Trust; Lifestyle

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