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Distribusi
Published by Universitas Mataram
ISSN : 0853957x     EISSN : 24771767     DOI : http://dx.doi.org/10.29303/distribusi.v8i2.136
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
PT PLN (Persero) Unit Induk Distribusi Jakarta Raya terus melakukan peningkatan pelayanan kepada pelanggan dengan melakukan pemasangan baru sesuai dengan waktu yang ditargetkan. Kecepatan pemasangan adalah salah satu faktor yang mempengaruhi pelayanan dan persepsi pelanggan terhadap perusahaan. PT PLN (Persero) Unit Induk Distribusi Jakarta Raya melayani penyambungan listrik Tegangan Rendah (TR) dan Tegangan Menengah (TM). Berdasarkan identifikasi yang dilakukan ditemukan adanya kendala yang dialami perusahaan sehingga menyebabkan pekerjaan penyambungan menjadi lama. Hal ini ditemukan pada layanan Tegangan Menengah pola 100 hari yang dibutuhkan diatas target 100 hari. Lamanya proses pelayanan mengalami kendala dari sisi eksternal maupun internal perusahaan. Oleh karena itu, perlu adanya analisa mendalam dengan metode tertentu agar perusahaan dapat mencapai target yang telah ditetapkan ditahun berikutnya. Penelitian ini meneliti atribut reliability dan responsivness menggunakan metrik Perfect Order Fullfilment (POF) dan Order Fulfilment Cycle Time (OFCT) dimana diperoleh nilai POF 97,52% dan OFCT 27,56 hari. Hasil penelitian didapatkan bahwa faktor perizinan dan ketidaksiapan pelanggan menjadi alasan utama keterlambatan pemasangan listrik Tegangan Menengah pola 100 hari.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 177 Documents
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ANALISIS STRATEGI PEMASARAN COFFEE SHOP SASADAKOPI TERHADAP PERILAKU KONSUMEN DI KOTA MEDAN, SUMATERA UTARA Dhalimunthe, M. Ikbal Nur Irsyad; Harahap, Gustami; Nurcahyani, Marizha
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.616

Abstract

Sasadakopi merupakan sebuah coffee shop yang didirikan oleh Devi Siburian sebagai pemilik sekaligus pengelola. Berdasarkan wawancara kepada pemilik dan pengamatan, usaha ini didirikan pada tanggal 26 Oktober 2019 di JL.Sei Bahorok No.21, Babura, Kec. Medan Baru, Sumatera Utara. Setiap minggunya, intensitas konsumen yang berkunjung ke sasadakopi ramai. Pengunjung sebagian besar merupakan remaja dan mahasiswa. Strategi perusahaan merupakan pola atau rencana yang mengintegrasikan tujuan utama atau kebijakan perusahaan dengan rangkaian tindakan dalam sebuah pernyataan yang saling mengikat. Hasil peneliti ini akan dianalisis menggunakan alat analisis SWOT selain itu juga menggunakan analisis deskriptif kualitatif. Data tersebut mempunyai peran untuk menjelaskan secara deskriptif suatu masalah. Dalam hal ini dengan cara memaparkan informasi-informasi akurat yang diperoleh dari Coffee Shop Sasadakopi. Berdasarkan hasil penelitian, analisis, dan evaluasi yang telah dilakukan, dapat disimpulkan bahwa Sasadakopi Roastery dalam memulai kegiatan bisnis ini sudah menggunakan strategi pemasaran dan mampu merealisasikannya. Dalam strateginya, Sasadakopi berfokus pada memperkenalkan cita rasa kopi yang berbeda dari coffee shop lainnya kepada masyarakat Kota Medan maupun wisatawan yang berkunjung ke Medan. Kata Kunci : Strategi Pemasaran Terhadap Perilaku Konsumen Coffee Shop Di Kota Medan
THE MEDIATING & MODERATING EFFECT OF WORK MOTIVATION IN THE RELATIONSHIP BETWEEN WORK ETHICS AND EMPLOYEE PERFORMANCE Ari Luthfi, Muhammad; Nur Fu'ad, Eko
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.617

Abstract

This study aims to analyze the effect of work ethics on employee performance and the role of work motivation as a mediator and moderator in the relationship between the two. The population of this study were 170 employees of CV. ABC in the production department. The research sample was determined using the Slovin formula, so that 75 respondents were selected through random sampling technique. Data were collected using a questionnaire using a Likert scale, and data analysis was carried out with the help of SmartPLS 4.0. The results showed that work ethics & work motivation affect employee performance and work motivation is able to mediate & moderate the relationship between work ethics and employee performance. These findings support the Social Exchange theory (Blau, 2017), which explains that the reciprocal relationship between companies & employees can increase employee motivation and performance. This study provides recommendations for CV. ABC management to strengthen work ethics. In addition, companies need to increase employee motivation through rewards, incentives, and recognition to create a productive and harmonious work environment. Theoretically, this study expands the application of Social Exchange theory by revealing the dual role of work motivation as a mediator and moderator in the relationship between work ethics and employee performance, and strengthens empirical evidence of the relevance of work motivation theory in an organizational context.
IMPLEMENTASI BLOCKCHAIN DALAM MENINGKATKAN TRANSPARANSI DAN TRACEABILITY PADA RANTAI PASOKAN NOKA COFFEE DI JAMBI MENURUT PERSPEKTIF BISNIS ISLAM Allimmah, Khoirunnisa Nurul; Ridwansyah, Ridwansyah; Rosilawati, Weny
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.619

Abstract

Peningkatan konsumsi kopi yang signifikan di Indonesia menyoroti pentingnya pemahaman mendalam tentang rantai pasokan kopi yang kompleks. Selain aturan konsumsi dalam Islam, masyarakat juga dihadapkan pada berbagai kasus skandal dan kecelakaan makanan sehingga pentingnya informasi yang jelas mengenai asal-usul, proses produksi, serta keamanan produk yang akan dikonsumsi. Tujuan dari penelitian ini adalah untuk mengeksplorasi peluang dan tantangan implementasi teknologi blockchain dalam meningkatkan transparansi dan traceability pada rantai pasokan, ditinjau dari perspektif bisnis Islam di Noka Coffee. Penelitian ini mengadopsi metode penelitian deskriptif kualitatif dengan menggunakan data primer yang diperoleh dari wawancara terstruktur melalui Zoom Meeting dengan para pemangku kepentingan dalam rantai pasokan Noka Coffee. Hasil penelitian menunjukkan bahwa meskipun terdapat potensi manfaat yang besar dari penggunaan teknologi blockchain, implementasinya juga menghadapi beberapa tantangan. Tantangan tersebut meliputi biaya implementasi dan pemeliharaan yang tinggi, budaya organisasi, serta perilaku konsumen. Oleh karena itu, kolaborasi antara kedai kopi, petani, pengembang teknologi, dan konsumen sangat penting untuk mengatasi tantangan ini dan meningkatkan adopsi teknologi. Temuan penelitian ini menawarkan kontribusi terhadap pengembangan rantai pasokan yang kompleks dan berkelanjutan. Dengan blockchain sebagai instrumen, diharapkan dapat tercipta sistem yang lebih transparan, dapat terlacak, dan sesuai dengan prinsip-prinsip syariah. Inisiatif ini tidak hanya berpotensi meningkatkan kepercayaan konsumen, tetapi juga mendukung praktik bisnis yang lebih bertanggung jawab dan berkelanjutan di sektor kopi.
CONTRIBUTION OF ADVERTISING AND SALES PROMOTION IN SHAPING CONSUMER PURCHASING DECISIONS AT RUBY SUPERMARKET CAKRANEGARA Anggriani, Rini; Cahyadi, Irwan; Jati, L Jatmiko
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.624

Abstract

In this study, the main problem raised in this study is whether advertising and sales promotion have a significant influence either simultaneously or partially on consumer purchasing decisions at Ruby Supermarket Cakranegara? In accordance with these problems, the purpose of this study is to determine the significance of the influence of advertising and sales promotion on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The type of research used is quantitative research and uses a sample survey method in collecting data. The data collection tool used is a questionnaire, with the analysis tool used in accordance with the researcher's objectives is Multiple Linear Regression Analysis, which is then continued with the F test and t test at alpha 5%. In accordance with the objectives of the study, it was found that advertising and sales promotion variables have a significant influence on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The significance criteria are known based on the F test and t test that have been carried out, where F count and t count have higher values ​​than F table and t table. Based on the results of the t test. The suggestion that can be given according to the research results is that in order to increase sales, the policy that should be the main orientation of Ruby Supermarket Cakranegara is to improve the quality of advertisements that are less attractive to potential consumers so that they are more interested in making purchases.
ALIGNING CSR REPORTING IN MINING INDUSTRY: ROLES OF EXTERNAL RELATIONS, INTERNAL AND ENVIRONMENTAL PRACTICES, AND POLICY Carolina, Yenni; Manullang, Agnes Theresia
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.591

Abstract

The expansion of the company can raise social concerns and environmental damage. CSR can be a solution to overcome this problem, but the implementation of CSR in Indonesia is still not optimal. This study aims to identify the factors that affect CSR reporting in Indonesia. The four factors analyzed are External Relations, Internal Practices, Environmental Practices, and Environmental Policies. The research was conducted on the mining sector in Indonesia which is directly related to the environment. Variable testing using SEM PLS. The results of the study show that External Relations and Internal Practices do not have a significant relationship with CSR. In contrast, Environmental Policies and Environmental Practices have a significant and positive relationship with CSR.
PENGARUH LITERASI KEUANGAN, SIKAP KEUANGAN DAN PENDAPATAN TERHADAP PERILAKU PENGELOLAAN KEUANGAN PELAKU UMKM Ariyani, Asri Dwi; Hidayah, Nila; Munawaroh, Milatul; Setiorini, Kusumaningdiah Retno; Ahmad, Khamdani
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.629

Abstract

Financial management is still an obstacle in developing MSME business capacity. This is due to the low level of financial literacy possessed by MSME actors as well as an attitude of awareness and responsibility that has not been carried out properly regarding financial management of business income. This research aims to determine the influence of financial literacy, financial attitudes and income on the financial management behavior of MSME players. This type of research is quantitative research. The research respondents were MSME actors in the culinary sector in Bantul Regency. Sampling was carried out using a purposive sampling technique with a sample of 102 respondents obtained in the study. The data used in this research is primary data, namely data from the results of the respondent's questionnaire answers. The analysis technique used is descriptive statistical analysis and multiple linear regression analysis. The research results show that (1) financial literacy has a significant effect on the financial management behavior of MSME actors; (2) financial attitudes do not have a significant effect on the financial management behavior of MSME actors; (3) income has a significant effect on the financial management behavior of MSME actors.
FACTORS AFFECTING STOCK RETURNS IN BANKS LISTED ON KBMI 4 INDONESIA STOCK EXCHANGE (IDX) PERIOD 2015 – 2024 Jasmine, Gadis Muthia; Kaligis, Villy Frisillia; Muchtar, Susy
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.643

Abstract

This research provides an original contribution by analyzing the impact of cash flows, dividends, firm size, and the effects of the Covid-19 pandemic on stock returns for KBMI IV banks listed on the Indonesia Stock Exchange (IDX) during the period of 2015–2024. This approach is rarely examined simultaneously in the context of Indonesian banking, thus offering a new perspective in the existing literature. The primary objective of this study is to evaluate whether the variables of operating cash flow, investing cash flow, financing cash flow, dividends, firm size, and Covid-19 have a significant effect on stock returns. The methodology employed is a quantitative approach utilizing secondary data from the annual financial statements of KBMI IV banks, analyzed through multiple linear regression methods based on panel data with the aid of EViews 12 software and the Ordinary Least Squares (OLS) approach. Empirical results indicate that the regression model applied is significant simultaneously (F-test), with an adjusted R² of 51.75%, indicating that the six independent variables can explain more than half of the variation in stock returns. Partially, variables such as investing cash flow and Covid-19 have been shown to have a positive and significant impact on stock returns, while financing cash flow, dividends, and firm size exhibit insignificant results. The implications of this research emphasize the importance of cash flow management and effective communication strategies during crises, such as a pandemic, to maintain investor confidence. These findings provide a solid foundation for bank managers and investors in making strategic decisions and investments based on fundamental banking factors.
ARE PRICE FAIRNESS AND PRODUCT QUALITY IMPORTANT TO CONSUMERS OF ASIAN STREET FOOD? Widyarini, Lydia Ari; Sanjaya, Jordy Kusuma; Agrippina, Yulika Rosita
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.649

Abstract

The food and beverage industry in Indonesia continues to demonstrate robust revenue growth, particularly within the Asian street food segment especially Mixue, tea and ice cream an area that remains relatively underexplored in empirical research. This study aims to examine the effect of price fairness and product quality on repurchase intention, with perceived value and customer satisfaction serving as mediating variables. Data were collected using a purposive sampling method through an online questionnaire distributed via Google Forms, and further disseminated using a snowball sampling technique to increase respondent reach. A total of 192 valid responses were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that both price fairness and product quality have a positive and significant impact on perceived value and repurchase intention. Furthermore, perceived value significantly influences customer satisfaction, which in turn also has a positive and significant effect on repurchase intention. These results underscore the critical role of perceived fairness and quality in shaping consumer behavior in the competitive street food market. The study provides valuable insights for food service operators and marketers seeking to enhance customer loyalty through pricing strategies and product excellence.
THE INFLUENCE OF DATA-DRIVEN MARKETING ON PURCHASING DECISIONS AND CUSTOMER LOYALTY STUDIES AT BRAVO SUPERMARKET BOJONEGORO Noor, Fauzian; Agustino, Muhammad Rizqi; Juwita, Agesti Martha
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.650

Abstract

This study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON CONSUMER PURCHASING DECISIONS AT BMA PUTRA CARWASH Akbar, Taufik; Sanida, Nuris
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.652

Abstract

The fierce rivalry within the car wash service sector demands that businesses owners to understand the key factors influencing consumer purchase decisions to ensure business sustainability. The purpose of this study is to examine how pricing, promotions, and service quality affect customers' decisions to buy from BMA Putra Carwash.  A quantitative method of study was used.  Although the precise quantity remained unclear, the population was made up of all clients who have used BMA Putra Carwash services.  Purposive sampling was therefore used to choose the sample, and 100 respondents were obtained by applying the Lemeshow technique to establish the sample size with a 10% margin of error.  A Google Forms-distributed online survey was used to gather data.  Multiple linear regression was used in the data analysis to see how various independent factors affected the dependent variable.  Furthermore, statistical tests such as the coefficient of determination (R2), t-test, F-test, validity, and reliability were performed. Results show that the purchase decision at BMA Putra Carwash is significantly affected by service quality, price, and promotion, both individually and collectively. Consequently, it is advised that BMA Putra Carwash consistently uphold and enhance service quality, focusing particularly on speed, friendliness, and customer satisfaction. Maintaining competitive pricing and optimizing promotion strategies are also crucial. These measures are expected to sustainably boost purchase decisions and support business growth in the future.

Page 17 of 18 | Total Record : 177

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