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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 24, No. 2 December 2025" : 22 Documents clear
Analisis Wacana Kritis Dampak Tarif Resiprokal AS di KompasTV Wellyana, Nur; Patriantoro, Patriantoro
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5313

Abstract

This study aims to analyze the discourse on the impact of reciprocal tariffs imposed by the United States on Indonesia as presented in KompasTV news reports using Teun A. Van Dijk's Critical Discourse Analysis (CDA) approach. This analysis focuses on the macro, superstructure, and micro structures of discourse to reveal how KompasTV represents the issues and ideologies underlying the news report. The US reciprocal tariffs have a significant impact on Indonesia-US trade relations, affecting export performance and national industrial strategies in response to the tariff policy. The mass media, especially television as a visual and audio medium, plays an important role in shaping public opinion through news framing patterns that can support or oppose the policy. This study explores how KompasTV's use of language and narrative shapes public perception and drives socio-political dynamics in news coverage. The results of this study provide a comprehensive understanding of the role of the media in shaping public opinion on international economic issues and serve as an important reference for policymakers and further research in the field of critical discourse analysis. 
Daya Tarik Iklan dan Kredibilitas Park Hyung Sik Terhadap Produk Avoskin Amani, Fadhila; Afriani, Anindita Lintangdesi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.4450

Abstract

The development of information and communication technology has given rise to new cultures that are starting to be recognized by the public. One of them is the Korean Wave phenomenon. Currently, many local beauty and facial care brands are utilizing this Korean Wave phenomenon by releasing advertisements starring Korean artists as celebrity endorsers on social media. One is Avoskin, which released an ad with celebrity endorser Park Hyung Sik on Instagram @avoskinbeauty. This study aims to determine whether there is an influence of advertising appeal (X1) and the credibility of celebrity endorser Park Hyung Sik (X2) on purchase intention in Avoskin products (Y) and how much it affects. The theory used is the Cognitive Response Theory by George E. Belch and Michael E. Belch. This research method is a survey method with an explanatory-type quantitative approach. The population in this study were followers of the @avoskinbeauty Instagram account, with a sample size of 100 people. This research uses nonprobability sampling with a purposive sampling method. Advertising appeal and the credibility of celebrity endorser Park Hyung Sik have a significant effect on purchase intention in Avoskin products, which is 74 percent while the remaining 26 percent.
Development Communication in Empowering Digital Santri Preneurs for Creative Economy at Asshidiqiyah Ghanistyana, Lathifa Prima; Rohmatunisa, Raden Nita; Fitriah, Afifah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5708

Abstract

This study aims to analyze the development communication patterns at Asshiddiqiyah Islamic Boarding School in West Jakarta, identify strategies for strengthening santri’s digital literacy and entrepreneurship, and formulate an applicable development communication model based on digital santri. The research employed a qualitative approach with a case study method through in-depth interviews, participatory observation, and focus group discussions (FGDs), allowing for an in-depth exploration of communication practices and barriers to technological access within the pesantren environment. The findings reveal that development communication is participatory and dialogical, involving caregivers, administrators, and santri from program planning to implementation. Strategies for strengthening digital literacy were carried out through a project-based curriculum, entrepreneurship training, provision of shared facilities, and the creation of a competitive ecosystem. The novelty of this research lies in the design of a development communication model for digital santri in the form of an Integrated Communication Matrix, which integrates hierarchical structures, Islamic values, and the creative participation of santri. This model fills the gap in the literature on pesantren-based development communication in the digital era and offers practical solutions to enhance literacy, economic independence, and the competitiveness of santri, while also being replicable in other pesantren.
Keruntuhan Konteks pada Konten Edukasi Kesehatan Anak di Media Sosial Yuliana, Gati Dwi; Virgiansyah, Yusril; Adha, Aiskha Atthaya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5056

Abstract

This study examines the context collapse that occurs in digital health campaigns that intersect with the media literacy of social media users. The reality of context collapse is observed in the interaction of the Insta story question and answer column archived in the Instagram account highlights of health workers. Interviews were conducted with key informants who are media literacy practitioners, child development therapists, and communication teachers. The results of the study show that the context on social media can be collapsed by both the uploader and the content user. Both are communicators who take turns exchanging messages in a virtual face-to-face interaction. Social media followers are random audiences, so their behavior towards an upload, including child health education content, still carries the risk of triggering a reactive response even from a health professional. The key to navigating context collapse on social media is first, refraining from certain behaviors on social media, second, building boundaries for certain activities on social media. These two steps are taken to avoid unnecessary, inappropriate reactions that can obscure or even thwart the initial purpose of communication designed on social media.
Komunikasi Persuasif Melalui Pesan Akun Instagram Badan Narkotika Nasional Provinsi Papua Izaac, Fransina Alfonsina; Pamangin, Lisda Oktavia Madu; Violita, Fajrin; Mantayborbir, Vyona; Tuturop, Katarina Lodia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5315

Abstract

This study provides an overview that social media, especially Instagram, has great potential as a means of persuasive communication in drug prevention campaigns. The strategy for preventing drug abuse is carried out by the Papua Province National Narcotics Agency through the Instagram platform. Messages about the dangers and impacts of drugs are conveyed through images and videos uploaded to Instagram accounts. This study looks at the input aspects in the theory of persuasive communication, namely the content of the message, the purpose of the message, and the characteristics of the message in the Instagram posts of the Papua Province National Narcotics Agency. The posts analyzed were image posts containing drug prevention messages. The image posts selected from January to March 2025 totaled 18 images. This research method uses a descriptive qualitative research method. The results of the study found that the composition of the message content of the post consisted of three, namely, fear appeal, emotional appeal and motivational appeal. The purpose of the message conveyed is education, providing information and influencing. The targets depicted in the Instagram posts of the Papua Province National Narcotics Agency are teenagers, considering that teenagers are the age group that is most involved in drug abuse according to data from the Papua Province National Narcotics Agency.
Fenomena Riverside Berbasis Kearifan Lokal Dalam Perspektif Komunikasi Pariwisata di Bohulo Camp Akasse, Cahyadi Saputra; Subhan, Andi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.4545

Abstract

Local wisdom-based tourism is the application of a tourism concept that utilizes the potential that exists in the region. This implementation provides value for both tourist attraction managers and visiting tourists. Awareness of local wisdom-based tourist attractions needs to be considered because the tourism potential in the area needs to be increased. One application is to utilize riverside areas based on ecotourism, however this requires promotion through effective communication strategies so that it can reach a wider community through approaches in the media. This research aims to examine tourism communication strategies at Bohulo Camp and Eatery in increasing awareness of local wisdom-based tourist attractions and also in increasing tourists' interest in visiting. The method used in this research is qualitative with a case study approach. Data collection was carried out by observation and documentation. The research results show that the communication strategy carried out by the management of the Bohulo Camp and Eatery tourist attraction uses a social media approach and involves digital marketing agency services to manage promotional content on social media. The promotional technique is carried out by utilizing features from social media through the tagline #EscapeToNature which aims to attract tourists to travel in nature.
Model for Strengthening Citizen Journalism through Local Communities in Government Rafid, Rahmad; Supriadi, Supriadi; Tefa, Angelina Jesica
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5877

Abstract

This study develops a model for strengthening citizen journalism through local communities as a form of public participation in transparent and accountable governance. The research addresses the increasing public role in disseminating information amid rapid technological growth, which often lacks structured support and leads to misinformation. Using a qualitative descriptive case study approach, data were collected through semi-structured interviews, participatory observations, and documentation, then analyzed thematically with triangulation for validity. The findings indicate that strengthening citizen journalism through local communities relies on three main pillars: (1) an inclusive and coordinated community organization, (2) an integrated two-way communication system between citizens and government (G2C), and (3) local government support through media literacy training, verification mechanisms, and legal protection. Case studies of Radio KDS 8 and Community Information Groups (KIM) in Malang demonstrate that empowered local communities effectively channel public aspirations, verify information, and serve as communicative bridges between citizens and government. The proposed model offers a strategic policy framework to promote participatory governance, enhance digital democracy resilience, and build public trust. Theoretically and practically, it contributes to improving information accountability, reducing misinformation, and strengthening citizen engagement in local governance.
Deconstruction of Historical Facts In The Film ‘Anne Boleyn’ (2021) Imamah, Fitria Habibatul; Mumtaz, Rafida
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5071

Abstract

The film Anne Boleyn (2021) recounts the historical narrative focusing on the tragic final years of Anne Boleyn, the Queen of England, from 1533 to 1536. However, controversy arose due to the inclusion of several black actors in roles deemed inconsistent with an accurate representation of a medieval-themed film portraying a non-fictional historical figure. This research aims to unveil the deconstruction strategies applied to historical facts in the 'Anne Boleyn' (2021). Data were gathered from literature and the film, and the analysis employed Derrida's textual deconstruction theory. The findings reveal film presents a narrative of deconstruction primarily through the practice of blackwashing, by casting a Black actress to portray the historically White figure of Anne Boleyn. This illustrates deconstructive elements characterized by fluidity in describing characters in an attempt to reinterpret history and expand interpretations of the past. Moreover, this narrative is not devoid of efforts to enhance the visibility of black representation in the film industry, particularly within Hollywood cinema.
Makna Kodrat Alam Ki Hajar Dewantara dalam Tren #KaburAjaDulu Bagi Gen Z Chumairoh, Malikah; Pratiwi, Poerwanti Hadi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5413

Abstract

This study aims to examine the relevance of Ki Hajar Dewantara’s concept of kodrat alam (the law of nature) with the social media phenomenon #KaburAjaDulu, which has recently gained popularity among Indonesia’s Generation Z. The research employed a qualitative content analysis using a critical discourse analysis approach, drawing data from 50 online news articles discussing the hashtag.The finding sreveal that #KaburAjaDulu originated from the disappointment and protest of young people toward government policies perceived as unfavorable to the public particularly those involving budget cuts in education and health sectors to fund new programs with uncertain outcomes. This phenomenon reflects a social reality in which many young Indonesians choose to work or pursue education abroad, believing such opportunities to be more promising and adequate. Based on Ki Hajar Dewantara’s concept of kodrat alam, this condition indicates a mismatch between individuals’ potential and their social environment, which should ideally serve as a space for self-development. Therefore, the government needs to promote programs that foster self-recognition and personal potential among students to enhance their competitiveness and contribution within the country. Through such efforts, individuals can discover their talents and meaningful career paths in Indonesia, without feeling the need to “escape” abroad.
Transformasi Corporate Identity PT BGR Logistik Indonesia dalam Perspektif Public Relations Alam, Fadhli Noor; Chaerowati, Dede Lilis; Wiwitan, Tresna
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5170

Abstract

Corporate identity transformation is a crucial aspect of business strategy, especially in the context of mergers and corporate restructuring. This research discusses the corporate identity transformation process of PT BGR Logistik Indonesia as part of the IDFood Group, focusing on logo changes and communication strategies from a Public Relations (PR) perspective. This research uses a qualitative method with a case study approach to explore how the logo transformation is not only a visual change but also a representation of the company's values and strategies. The results showed that PT BGR Logistik Indonesia maintained the old logo elements as a differentiation strategy, maintaining a widely recognized brand identity. This transformation process demands an effective PR communication strategy to ensure optimal acceptance from stakeholders. The communication strategy includes internal socialization to employees and external to customers and business partners through social media, press releases, and company events. This research concludes that the transformation of PT BGR Logistik Indonesia's corporate identity not only impacts the company's image but also builds identity continuity amid change. PR communication strategy plays an important role in maintaining consistency and public trust in the company amid the dynamics of the logistics industry.

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