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INDONESIA
JURNAL MANAJEMEN (EDISI ELEKTRONIK)
Published by Universitas Ibn Khaldun Bogor
ISSN : 20867840     EISSN : 23014628     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen fokus pada penelitian dan artikel yang bertemakan manajemen dengan sub pembahasan: manajemen SDM, manajemen pemasaran, manajemen keuangan, manajemen syariah, manajemen rumah sakit dan manajemen bisnis serta manajemen strategik organisasi.
Arjuna Subject : -
Articles 95 Documents
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Factors Affecting Salesperson Performance: The Case of Fast-Moving Consumer Goods Nicky Prasada Gayatri, Ni Cening; Artabella Kurniawati, Wanda; Angka Wijaya, Yoga; Maharani, Anita
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

The purpose of this study is to examine the influence of factors suspected of influencing salesperson performance at PT. Rodamas. Literatures discussed include concepts and hypotheses related to salesperson performance. The research approach applied in this study is quantitative, involving one of the largest Fast Moving Consumer Goods (FMCG) companies in Indonesia, PT. Rodamas. Samples were determined using the sampling formula, resulting in 291 respondents that was selected based on Java Island’s. To analyse data according to the research model, we apply regression analysis with a specific technique to explore the effect of moderation. The results obtained indicate that two of the three hypotheses are supported, while one is not. The implication of this research result is that the company needs to follow up on this research result to apply it to policies and implement it in the company to improve salesperson performance.
Brand Equity as Mediator in the Effect of Viral Marketing and Online Reviews on Impulsive Buying of Fashion Product Azizah, Nurifa Laksmitasari; Pratiwi, Hasna Widya; Apriliyanto, Nanang
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

This study aims to analyze potential strategic factors that marketers can leverage, particularly considering the impulsive nature of Indonesian consumers when purchasing fashion products. This study offers novelty by integrating viral marketing, online customer reviews, brand equity, and impulse buying into a single empirical framework within the context of the Indonesian fashion industry. It also provides context-specific insights for online fashion businesses in emerging markets, contributing both theoretically and practically to digital consumer behavior research. This research is categorized as an explanatory study based on a causal approach. The population consists of individuals who frequently purchase fashion products through e-commerce platforms, specifically, those who have made more than one purchase per month over the past three months. A total of 150 respondents were selected as the sample for this study. This research is a primary data type research using a questionnaire via Google Form. Data were processed using Smart PLS (Partial Least Squares), a statistical analysis tool suitable for examining complex variable relationships. This study contributes scientifically by integrating viral marketing, online customer reviews, and brand equity into a single framework that explains impulse buying behavior in the digital fashion industry. It provides empirical evidence that brand equity acts as a key mediating factor, strengthening the indirect influence of digital marketing strategies on consumers' impulse buying decisions.
Marketing Strategies to Increase Seller Interest in the Cuan Market Event Organizer in Surabaya Diadora, Madona; Rusdianto, Yuniardi
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

The event organizer industry in Indonesia is experiencing rapid growth as the public's demand for well-organized, safe, and enjoyable events increases. One emerging trend is thrifting, the buying and selling of secondhand clothing that supports a sustainable lifestyle. Cuan Market is a community-based event organizer with a creative concept and a focus on thrift fashion trends. In an effort to attract visitors and sellers, Cuan Market actively utilizes social media, particularly Instagram, to build a strong brand image and reach a broad audience. Although this strategy has proven effective in increasing exposure, Cuan Market still faces various challenges such as high competition, changing market preferences, and other external factors. This study aims to analyze the marketing strategies used by Cuan Market to retain and attract seller participation. The results of this study are expected to contribute to the development of marketing studies in the context of community events and serve as a practical reference for organizers of similar events in Indonesia.
The Influence of Brand Awareness, Price, and Product Quality on Purchase Decisions with Social Media Marketing as a Moderator: A Case Study at D’Coffee Cup Merr Surabaya Irawan, Dina; Nurhadi
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

The rapid growth of the coffee industry in Indonesia has intensified competition, making it crucial for businesses to understand the factors influencing consumer purchase decisions. This study aims to analyze the influence of Brand Awareness, Price, Product Quality, and Social Media Marketing on Purchase Decisions, with Social Media Marketing examined as a moderating variable. A quantitative approach was employed by distributing questionnaires to 121 respondents, and the data were analyzed using validity and reliability tests, the Durbin–Watson autocorrelation test, and multiple linear regression with moderation analysis. The validity test results showed all items were valid (r count > r table, significance < 0.05) and reliable (Cronbach’s Alpha > 0.6), while the Durbin–Watson value of 1.896 indicated no autocorrelation. The results reveal that Brand Awareness, Price, and Product Quality simultaneously have a significant effect on Purchase Decisions. Partially, Brand Awareness and Price exert a positive and significant influence, whereas Product Quality shows a positive but insignificant effect. Social media Marketing significantly moderates the relationship between Brand Awareness and Purchase Decisions, as well as between Product Quality and Purchase Decisions, but not between Price and Purchase Decisions. These findings underscore the importance of digital marketing in strengthening brand recognition and perceived product quality in driving consumer behavior.
The Influence of Job Stress and Workload on Cyberloafing: The Mediating Role of Job Satisfaction Farras, Faishal; Praningrum
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

Cyberloafing is behavior exhibited by employees when using office facilities such as the internet for activities unrelated to their work. This can reduce productivity and pose security risks. This study aims to examine how job stress and workload influence cyberloafing behavior, using job satisfaction as a mediator in Bhayangkara Hospital Bengkulu. This study employed a quantitative approach, with data collected via internet-based questionnaires from 115 employees at Bhayangkara Hospital in Bengkulu City. The analysis used Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 3.0. This study reveals that both job stress and workload have a positive and significant influence on cyberloafing behaviour. Meanwhile, job satisfaction has a negative influence on cyberloafing behaviour. The study also found that job stress and workload both positively and significantly influence cyberloafing behaviour. Furthermore, job satisfaction plays a mediating role; lower job satisfaction resulting from high stress and workload contributes to an increase in cyberloafing behavior. This research offers practical implications, particularly in promoting workforce productivity and organizational efficiency. Effective stress and workload management, such as through flexible work policies and employee wellness programs, can increase job satisfaction and reduce non-productive behaviors like cyberloafing. This research aims to provide a reference for future studies while enhancing the concepts or theories that underpin knowledge development in human resource management, specifically on the influence of workload and job stress on cyberloafing behavior.
Analysis of Satpol PP's Communication Management on Horizontal Conflicts in West Java Awang Darmawan Putra; Kiki Esa Perdana; Rosilawati Hasanah; Ilyas Nafil Rizqullah; Septia Melati Puteri
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

Effective communication management is the foundation for reducing and resolving horizontal conflict, which is disagreement between individuals or groups at the same hierarchical level. Horizontal conflict between the Civil Service Police (Satpol PP) and the public, particularly street vendors, remains a recurring issue in West Java, often leading to social tension and public dissatisfaction. This research aims to analyze the communication management of the West Java Provincial Civil Service Police (Satpol PP) in handling horizontal conflicts with the community. Previous studies rarely discussed communication management strategies for dealing with horizontal conflict. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 10 key informants, participant observation over three months, and document analysis. The research results show that the Civil Service Police (Satpol PP) implement three stages of communication management: planning, execution, and evaluation. During the planning phase, Satpol PP conducts early detection through routine patrols and coordinates with the Police and the Military. The implementation phase is characterized by a persuasive, humanistic, and professional approach, prioritizing dialog and mediation to avoid repressive actions. Finally, the evaluation stage becomes part of continuous learning, where each case serves as material for improving future strategies. The West Java Provincial Satpol PP has implemented structured and effective communication management in addressing horizontal conflicts. However, there is room for improvement, such as enhancing responsiveness to feedback and adopting a more empathetic and holistic approach, including collaborating with local governments to provide economic solutions for affected communities
Optimizing the Health Dimension Program in the Human Development Index to Improve Human Resource Quality in the Kediri City Muhammad 'Abid Yardan; Endah Kurniawati
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

The Human Development Index (HDI) is a vital indicator in measuring the success of regional development, and thru the health dimension, it plays a strategic role in improving the quality of human resources. Kediri City shows a positive trend, increasing from 78.78 in 2020 to 80.97 in 2023. However, it still faces health challenges such as neonatal infant mortality, stunting, and infectious diseases, which require optimization of health programs. This research uses a descriptive qualitative approach with a document study method to analyze official documents related to the HDI in the health dimension of Kediri City. Data is integrated thru document analysis of annual HDI reports, regional development planning documents, and health statistics data from 2019-2023. Data analysis was conducted inductively to identify patterns and relationships between programs. The life expectancy in Kediri City reached 75.74 years in 2023. There are three main challenges: 13 cases of neonatal infant deaths, 784 stunted children under five, and a high number of infectious diseases (201 HIV, 1,379 TB). Strategic programs implemented include The Movement to Reduce Maternal and Infant Mortality (GEMAKIBA), high-risk pregnant women visits, Posyandu for the Life Cycle, and disease prevention programs. Optimizing health programs thru an integrated approach that is promotive, preventive, and curative has proven effective in increasing the Human Development Index (HDI). The sustainability of the program and the strengthening of the monitoring and evaluation system are key to maintaining the positive trend of sustainable human development.
The Impact of Social Media Marketing, Consumptive Behaviour, and Financial Self-Control on the Financial Well-being of Students in Medan City Tanjung, Ahmad Albar; Nurhayati; Muliyani
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

University students represent the younger generation who will become the pillars of national development in the future. Financial well-being is a crucial aspect of student development, reflecting their ability to manage finances responsibly and prepare for long-term financial stability. This study aims to analysed the influence of social media marketing, consumptive behaviour, and financial self-control on the financial well-being of university students in Medan, Indonesia. Utilizing a quantitative research design, Sampling in this study was conducted using purposive sampling. primary data were collected through questionnaires distributed to 100 students from various universities in Medan. Data analysis was conducted using the Structural Equation Modelling Partial Least Squares (SEM-PLS) method with the Smart-PLS application. The results show that social media marketing has a negative and significant effect on financial well-being, as does consumptive behaviour. In contrast, financial self-control has a positive and significant impact on financial well-being. These findings highlight the essential role of financial self-control in promoting student financial well-being and reducing the negative effects of social media marketing and consumptive tendencies.
Customer Loyalty Through Word of Mouth, Service Quality and Customer Satisfaction as Intervening Variables Dwi Gemina; Palahudin; roby, Robyansyah
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

Management must maximize marketing techniques in Bogor Regency's cutthroat hotel industry by enhancing service quality and utilizing word-of-mouth (WOM) to foster client loyalty and satisfaction. According to field statistics, the Jayakarta Mountain Resort Cisarua Bogor has less than ideal occupancy rates and poor levels of patron satisfaction and loyalty. The relationship between WOM, service quality, and customer loyalty is examined in this study, along with the function of customer satisfaction as an intervening variable. The study used purposive sampling to survey 150 participants using a quantitative, descriptive-verificative design. Using SPSS version 25, data were examined using path analysis and the Sobel test. The findings show that customer happiness, which in turn boosts customer loyalty, is positively and significantly impacted by word-of-mouth and service quality. Through satisfaction, both factors have a direct and indirect impact on loyalty. According to the coefficient of determination, WOM, service quality, and customer happiness account for 86.6% of the variation in customer loyalty. Customer satisfaction is a key mediating factor, according to the Sobel test. These results demonstrate that building loyalty in the resort sector requires improving service quality and encouraging favorable word-of- mouth. To foster long-term consumer loyalty, management is encouraged to implement customer-driven promotional initiatives, enhance service responsiveness, and fortify loyalty programs. In the end, customer happiness is the primary factor that increases the influence of word-of-mouth and service quality on loyalty, highlighting its crucial function in guaranteeing competitive advantage.
Implementation of Green Human Resources Management (HRM) Practices in PT Unilever Tbk's 2024 Sustainability Report El Sabhet, Echa; Kurniawati, Endah
Jurnal Manajemen Vol. 17 No. 1 (2026): Inpress Edisi Februari 2026 Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

The article analyzes the application of Green Human Resource Management (GHRM) methods in the 2024 Sustainability Report of PT Unilever Indonesia Tbk. GHRM emphasizes incorporating environmental and social sustainability concepts into human resource policies to connect business strategy with the demands of multiple stakeholders. This research used a qualitative document analysis methodology to examine Unilever's initiatives in sustainable recruitment, staff training and development, performance management, well-being, and diversity and inclusion. The report indicates that Unilever has adopted inclusive recruitment and equitable employment practices, utilized the 70-20-10 learning model to cultivate future-ready, environmentally aware employees, and improved employee well-being through digital health applications. Fairness, diversity, and inclusion initiatives, such as gender parity and support for individuals with disabilities, enhance the company's social sustainability and embody the tenets of stakeholder theory, highlighting responsibility to both internal and external stakeholders. The study conceptually extends the GHRM framework by incorporating social and psychological well-being while offering guidance for firms seeking to integrate sustainability into human resource strategies. Unilever's experience illustrates that GHRM serves as both an environmental program and a strategic approach to achieving enduring sustainable value creation. However, the report primarily provides descriptive data; further primary research is needed to evaluate the direct impact of GHRM on employees’ green behaviors.

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