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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
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PENGARUH PENERAPAN MANAJEMEN RISIKO BISNIS DALAM SMALL BUSINESS DEVELOPMENT PADA WARKOP 96 Lilis Lilis; Novia Clarissa; Herliani Herliani; Dikson Dikson; Jhon Wilson
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1354

Abstract

Warkop96 has a unique concept where food is served with large and attractive portions. At the beginning of the opening of this warkop96 business, consumers were very interested in visiting warkop 96. The purpose of the study was to determine the effect of implementing Business Risk Management in Small Business Development. The methods used are qualitative methods and survey methods. Based on this research, it can be seen that in the strategy planned by Warkop96 there are several risk assessments that must be analyzed by Warkop 96, namely by analyzing the strengths, weaknesses, opportunities, and threats (SWOT).
OPTIMALISASI PENGAMBILAN BARANG DI WAREHOUSE PT. DOK PANTAI LAMONGAN DENGAN SKEMA PERPUTARAN DAN PENYIMPANAN BARANG YANG MENGACU PADAS SISTEM FIFO MENGGUNAKAN TOOLS IDENTIFIKASI PELABELAN BARANG Firdaus Ilyas Nurdhika; Abdurrahman Faris Indriya Himawan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1355

Abstract

Warehouse is a place for receiving, temporary storage and inventory of sparepart, material and item will be used for production needs. The storage warehouse must have an affective system for maximum retrieval of goods so that it can produce a good goods circulation diagram and good goods storage scheme. PT Dok Pantai Lamongan is a construction company that focuses on new building and ship repair. The FIFO method is one of the appropriate methods to be applied to find out new goods arriving and old goods so that the goods turnover process will be more effective and efficient. This study aims to find out how the process of picking and storing goods is effective and efficient using the FIFO system which refers to the identification tools for picking up goods at PT Dok Pantai Lamongan. The type of research used is descriptive qualitative research. Data collection was carried out by means of interviews, documentation and observation. The results of this study indicate that using the FIFO system using goods identification tools can speed up the circulation of goods and speed up service at the PT Dok Pantai Lamongan warehouse.
ANALISIS POSITIONING DESTINASI WISATA DI JAKARTA Putri Mihsanah Allyusdar; Nanda Fadhli Dzil Ikram Nasution; Satya AJi Wicaksono
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1356

Abstract

The purpose of this research is to analyze the attributes, positioning, and market strategy in tourist destinations in Jakarta (Ancol Dreamland, Taman Mini Indonesia Indah, and Ragunan Wildlife Park). Purposive sampling was used to collect the data, and a sample of 51 participants completed online questionnaires (Google forms) that were sent via Instagram. The unit of analysis used in this study were individuals who had visited Ancol Dreamland, Taman Mini Indonesia Indah, and Ragunan Wildlife Park. The method of data analysis in this study used discriminant analysis using SPSS ver 25 software. This study used cross-sectional time dimensions. This means that data is collected only once in a predetermined period of time for the purpose of answering research questions. With the analytical tool used, namely discriminant, it can be concluded that the attributes considered important by consumers are Destination Image and Accessibility, with the marketing strategy used, it can be said that Ancol Dreamland Park can be considered as a market leader.
PENGARUH BRAND AMBASSADOR, ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELI PRODUK SUNSCREEN AZARINE Yulianita Putri Rahma; Mulyo Budi Setiawan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1358

Abstract

Competition in the beauty and skincare industry today is becoming increasingly competitive. As evidenced by the many cosmetic products from local brands that have sprung up in the country. Along with the development of technology, information acquisition about a product can be obtained through experiences from other consumers in cyberspace with a wide range. This has led to a phenomenon related to the use of brand ambassadors, eWOM, and brand images used by companies as marketing efforts to encourage consumers’ buying interest. This test was conducted to test the influence of brand ambassadors, eWOM, and brand image on Azarine’s interest in buying sunscreens. The sample determination technique uses purposive sampling, a criteria for respondents aged 17 years and over. The data collection technique uses a questionnaire with the filling out of 100 respondents. Measurement of research instruments with a likert scale. Testing is carried out by testing the validity, reliability, regression and hypothesis test partially and simultaneously. The resultsof the analysis found that the variables of brand ambassador and eWOM had a positive and insignificant effect on buying interest. On the other hand, brand image variables have a significantand positive effect on buying interest.
TINJAUAN MANAJEMEN PENANGANAN KELUHAN PELANGGAN INDIHOME PADA MEDIA SOSIAL TWITTER Daniel Oktavianus Kristian S; Arif Rahman Hakim
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1363

Abstract

Dalam era digital saat ini, penanganan keluhan pelanggan sangat dibutuhkan demi meningkatkan kepercayaan dan mendapatkan pelanggan yang loyal terhadap produk/jasa perusahaan. Media sosial khususnya twitter juga menjadi salah satu saluran dalam fungsi yang menjadi sarana pengaduan. Manajemen penanganan keluhan yang baik khususnya pada media sosial twitter diperlukan agar tidak menimbulkan sentimen negatif pada perusahaan. Salah satu contoh fenomena kasus dimana keluhan berkembang menjadi sentimen negatif adalah saat Indihome menjadi trending topic. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif, yaitu menjawab suatu pertanyaan secara mendalam berdasarkan kondisi obyektif serta penguatan dari beberapa sumber, sehingga akan diketahui detil alur penanganan saluran pengaduan pada media sosial Indihome serta upaya dan langkah penanganan bagi keluhan yang di utarakan lewat media sosial Twitter yang perlu diklarifikasi via telepon dan jika masalahnya sudah terselesaikan, maka customer care akan mengklarifikasi ulang melalui media sosial kembali sebagai balasan publik. Selain itu, diperlukan pula peningkatan kecepatan penanganan keluhan serta framing / kampanye publik yang positif untuk mengcounter berita negatif agar kepercayaan pelanggan maupun publik meningkat.
KNOWLEDGE CREATION: PERSPECTIVE ON THE HALAL SMEs IN SIDOARJO Muhafidhah Novie; Siti Mahmuda
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1364

Abstract

This study aims to determine of knowledge creation as perspective on the Halal SMEs in Jabon District, Sidoarjo. To get a clear and structured picture of the phenomenon under study, the research was conducted using a descriptive qualitative method through an ethnomethodological approach. The informants were selected using a purposive sampling technique by considering that the informants are members of the Seaweed SME, namely entrepreneurs (Source Mulyo Cooperative 5758) and red seaweed farmers of Gracilaria sp. The results showed that the knowledge creation as perspective on the Halal Seaweed SMEs in Jabon District, Sidoarjo could be done by applying the SECI Nonaka and Takeuchi models. This model emphasizes the creation of new knowledge in the organization through the conversion of tacit and explicit knowledge with the dimensions of Socialization, Externalization, Combination, and Internalization. This will form a loop that will never stop, and will even expand. Through this continuous process, it is hoped that the differences in understanding between Cooperatives and Farmers regarding the development of seaweed SME will be corrected, resulting in the same agreement on efforts to develop Seaweed SMEs based on knowledge creation perspective.
Pengaruh Viral Marketing, Celebrity Endorsment dan Brand Image Tehadap Keputusan Pembelian Reksadana pada Aplikasi Bibit I Made Chandra Mandira; I Putu Gede Wahyu Putra Arnata
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i01.1392

Abstract

Bibit is an online mutual fund provider application where this application acts as an agent who helps sell mutual fund products from investment managers. Vial Marketing, Celebrity Endorsement, and Brand image were selected for the decision to purchase mutual funds in the Seeds application in Kuta. The purpose of this study was to determine the effect of Viral Marketing, Celebrity Endorsement, and Brand Image together on mutual fund purchasing decisions on the Bibit application in Kuta. The sample used in this study was Nonprobability Sampling, namely purposive sampling with a total sample of 102. The method used in this study was quantitative using the Classical Assumption Test, Multiple Linear Regression Analysis and Hypothesis Testing. The results of the study found that the Viral Marketing, Celebrity Endorsement, and Brand Image variables had a positive and significant effect on purchasing decisions. The results of the T test in this study, namely Viral Marketing has a significant value of 0.002, Celebrity Endorsement has a significant value of 0.020, and Brand Image has a significant value of 0.000. The results of the F test in this study have a significant value of 0.000 less than 0.05, which means that simultaneously Viral Marketing, Celebrity Endorsement, and Brand Image have a positive and significant effect on Purchasing Decisions. This research is expected to be able to provide information to the management of Bibit regarding Viral Marketing, Celebrity Endorsements, and Brand Image for purchasing decisions which can be useful for related management so that they can develop appropriate strategies in future consumer purchase intention decisions.
Faktor-faktor yang Mempengaruhi Minat Mahasiswa Dalam Memilih Program Studi Akuntansi di Universitas Hein Namoeto Sahrul Posi Sahrul Ul; Heri Mariansang; Suharli Manoma
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i01.1169

Abstract

The purpose of this study was to determine the factors that influence students' interest in choosing an accounting study program. The data used in this study were obtained from the results of distributing questionnaires which were distributed to active students in the accounting study program at Hein Namotemo University. The results of this study indicate that the career expectation factor has a positive and significant effect on student interest in choosing an accounting study program, this is evidenced by looking at the value of tcount> ttable (2.549> 1.987) with a significance of 0.015, while for the perception factor and personal characteristics it has no significant effect on students' interest in choosing an accounting study program, this is evidenced by the results of the analysis that for the perceived factor the value of tcount> ttable (1.612<1.987) with a significance of 0.115, for personal characteristics factors with a value of tcount<ttable (0.352>1.987) with a significance of 0.727. for the test results of the coefficient of determination (R Square) of 0.261 or equal to 26.1%, while the rest is influenced by other variables outside of this study.
Pengaruh Kompetensi dan Kualitas Pelayanan Terhadap Kinerja Pelaku Ekowisata Kampung Kopi Mekarbuana-Karawang Nandang Nandang; Wanta Wanta; Asep Jamaludin
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i01.1318

Abstract

The purpose of this study was to determine the effect of competence and service quality on the performance of ecotourism actors in Kampung Kopi Mekarbuana,- Karawang. The method in this study uses a quantitative approach with path analysis. The source of this research uses primary data. Collecting research data using a questionnaire. The sample of this research is 35 respondents using random sampling technique. The results of hypothesis testing show that both simultaneously and partially there is a significant influence between competence and service quality on the performance of ecotourism actors in Kampung Kopi Mekarbuana – Karawang. There is a moderate positive and significant relationship between competence and Service Quality of Kampung Kopi ecotourism actors. The direct effect value of the competency variable on the performance of ecotourism actors is 0.159 and the indirect effect is 0.073. So that the total value of influence is 0.232. The direct effect value of the Service Quality variable on the performance of ecotourism actors is 0.186 and the indirect effect is 0.073. So that the total value of influence is 0.259. The total effect value of the Competency and Service Quality variables is 0.491 indicating that simultaneously the Competency and Service Quality variables affect the performance of ecotourism actors by 49.1% so that the remaining 50.09% is influenced by other variables not measured in the study.
Pengaruh Nilai Budaya Terhadap Kinerja UMKM Dengan Motivasi Berwirausaha Sebagai Pemediasi (Studi pada UMKM Pendatang dan asli NTT di Kota Kupang) Stefanie Noviega Bribin Burin; Maria Augustin Lopes Amaral; Adrianus Jou Sewa
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 01 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i01.1360

Abstract

The existence of this study aims to determine how much influence cultural values have on the performance of MSMEs, both from East Nusa Tenggara (NTT) and migrants from outside NTT with entrepreneurial motivation as mediators. The sample in this study was 170 which were divided into two for native MSMEs and immigrants from outside NTT. All data collected using SEM-PLS analysis technique with Smart PLS 3.0. The results of this study indicate there is a positive influence between motivation and performance for MSMEs native to NTT and immigrants. Cultural values have no effect on performance in both. There is a positif influence between Cultural values and motivation, and motivation mediates the influence of cultural values on performance both in MSMEs native to NTT and immigrants from outside NTT.

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