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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
Arjuna Subject : -
Articles 420 Documents
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PENGARUH REPUTASI MERK, KESADARAN MERK, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI HONDA MOTOR (STUDI PADA KONSUMEN ASTRA MOTOR CENTER SEMARANG) Alesandro, Alesandro Taruna Wijaya; Amron
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the influence of Brand Reputation, Brand Awareness, and Advertising on Consumer Purchasing Decisions. The study was conducted using a quantitative approach with structural model analysis (SEM) techniques through the SmartPLS application. The results of the analysis show that the three independent variables have a significant effect on purchasing decisions, with T-statistic values ​​above 1.65 and P-values ​​below 0.05. The R-square value of 0.831 indicates that 83.1% of the variation in purchasing decisions can be explained by the variables in the model. These findings indicate that a marketing strategy that prioritizes good brand reputation, high brand awareness, and targeted advertising propaganda is very important in driving consumer purchasing decisions. This study provides a practical contribution to business actors in designing more effective marketing communication strategies.
An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ: An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ Josse, Josse carnoven; Santi Novani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

PT XYZ, the market leader in West Java's dry tissue industry, faces market share growth stagnation due to intensifying competition and consumer price sensitivity. This study aims to analyze the internal and external factors causing this stagnation and to formulate effective business strategies to enhance PT XYZ's market share and penetration. This research employed a qualitative approach with a case study design focusing on PT XYZ. Data were collected through semi-structured interviews with key management personnel, supported by secondary data. Data were analyzed using VRIO, Porter’s Five Forces, STP, Perceptual Mapping, and Competitor Analysis frameworks, then synthesized through SWOT analysis and the TOWS Matrix. The findings identified the company's main internal strengths (such as production facilities and product quality), weaknesses (value growth stagnation and potential cannibalization), external opportunities (eco-friendly products and distribution gaps), and threats (price sensitivity and competitive pressure). Based on this analysis, key strategies were formulated, including developing innovative eco-friendly products, expanding and optimizing the distribution network, and repositioning brands for specific market segments. The implementation of these strategies is expected to sustainably enhance PT XYZ's competitiveness and market share.
PENGARUH KEBIJAKAN TARIF IMPOR BERAS TERHADAP VOLUME IMPOR BERAS INDONESIA DARI THAILAND I Gusti Agung Ngurah Gede, Satria Utama; Anak Agung Bagus Putu Widanta
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the impact of rice import tariff policies on the volume of Indonesia's rice imports from Thailand during the period 1993–2022. In addition to rice import tariff policies, this research also considers factors such as Indonesia's rice production, the population of Indonesia, the Rupiah to USD exchange rate, and international rice prices. The multiple linear regression analysis method is used to examine the relationship between these variables and the volume of Indonesia's rice imports from Thailand. The results indicate that rice import tariff policies have a significant effect on the volume of Indonesia's rice imports from Thailand, due to the increase in import rice prices in line with the applicable policies. The findings also show that Indonesia's rice production has a negative and significant effect on the volume of rice imports from Thailand, suggesting that fluctuations in domestic rice production influence the volume of imports. Indonesia's population has a positive and significant impact, as the growing population leads to increased rice consumption, which ultimately affects rice imports. The Rupiah to USD exchange rate also has a negative and significant influence, indicating that both depreciation and appreciation of the Rupiah strongly affect rice import demand. The price of Thai rice has a negative and significant effect on Indonesia's rice imports from Thailand. This research provides recommendations to the government, relevant institutions, and the public as consumers in addressing the future stability of rice in Indonesia.
Peran Pelatihan Kewirausahaan dalam Peningkatan Sumber Daya Manusia di Desa Tanjung Glugur hukmah, safiroh; Fahrudin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to examine the role of entrepreneurship training in improving human resource quality in Tanjung Glugur Village. A qualitative descriptive approach was employed to explore how training impacts technical skills, entrepreneurial mindset, and the empowerment of vulnerable groups, particularly persons with disabilities. The findings reveal that training based on experiential learning significantly enhances managerial capacity, creativity, and participants’ self-confidence. The training program is inclusive and adaptive, designed according to local needs and involving various stakeholders, including village governments and disability groups. The participatory approach implemented makes the training an effective empowerment tool for developing independent entrepreneurs. Beyond enhancing individual productivity, the program contributes to sustainable village economic growth. The success of the training is evident in the participants’ transformation before and after the program, both in terms of technical competencies and entrepreneurial mentality.
ANALISIS INTERAKSI PEDAGANG DAN LEMBAGA KEUANGAN DALAM KONTEKS KEARIFAN LOKAL DI PASAR TRADISIONAL (STUDI ETNOMETODOLOGI DI PASAR LANDUNGSARI) Nufa, Nufasilul Ayati; Siswanto; Mulia Martini; Haerunnisak
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Penelitian ini akan membahas mengenai interaksi antara pedagang dengan lembaga keuangan yang ada di pasar tersebut serta mengidentifikasi nilai kearifan lokal yang terbangun di Pasar Warna-Warni Landungsari. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnometodologi untuk memahami interaksi pedagang dengan lembaga keuangan dan nilai-nilai kearifan lokal di pasar tersebut. Data diperoleh melalui wawancara dengan enam informan, yang terdiri dari lima pedagang dan satu pengurus koperasi. Hasil penelitian menunjukkan bahwa persepsi pedagang terhadap koperasi, pola simpanan, dan interaksi dengan lembaga keuangan mempengaruhi kesejahteraan mereka. Selain itu, nilai kearifan lokal seperti kerjasama antar suami istri yang berdagang di pasar turut mendukung dinamika pasar tradisional ini.
Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Pengelolaan Keuangan dengan Kontrol Diri Sebagai Variabel Moderasi Rezkitasari, Winda; Rusliyawati; Sari Rusmita
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Pengelolaan keuangan merupakan aspek penting dalam memastikan kestabilan keuangan dalam menghadapi tantangan ekonomi di masa depan. Ini menunjukkan bahwa individu harus menyadari pentingnya literasi keuangan dalam mengembangkan kemampuan dalam pengelolaan keuangan secara efektif. Namun, pada dasarnya banyak individu memiliki pemahaman yang rendah mengenai literasi keuangan sehingga berdampak pada pengambilan keputusan yang tidak bijak. Penelitiaan ini memahami Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Pengelolaan Keuangan dengan Kontrol Diri sebagai Moderasi. Data penelitian didapat dari kuesioner yang disebarkan. Populasi yaitu Mahasiswa Akuntansi angkatan 2022 dengan kriteria tertentu diperoleh 84 Mahasiswa. Teknik analisis menggunakan Moderated Regression Analysis dengan SPSS 25. Penelitian menunjukkan: (1) Literasi Keuangan berpengaruh positif Terhadap Pengelolaan Keuangan; (2) Gaya Hidup berpengaruh positif Terhadap Pengelolaan Keuangan; (3) Literasi Keuangan dan Gaya Hidup berpengaruh positif Terhadap Pengelolaan Keuangan; (4) Kontrol Diri tidak mampu memoderasi Pengaruh Literasi Keuangan Terhadap Pengelolaan Keuangan; (5) Kontrol Diri tidak mampu memoderasi Pengaruh Gaya Hidup Terhadap Pengelolaan Keuangan.
Analisis Prospektif dalam Keberlanjutan Program Bank Sampah (Studi Kasus di Kelurahan Legian, Kabupaten Badung) Mianda, Erlika; I Made Endra Kartika Yudha
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The waste bank program is one of the strategies in overcoming waste problems in Legian Village, Badung Regency. This study's goal is to examine the elements that influence the sustainability of the waste bank program and to map the roles and relationships between stakeholders in the waste management system through waste banks in Legian Village, Badung Regency. The study’s approach is a quantitative within descriptive correlational technique and analysis using MACTOR (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) and MICMAC (Cross Impact Matrix Multiplication Applied to Classification). Data were collected through observation, Focus Group Discussion (FGD), and interviews involving nine stakeholders. The results of the analysis show that the role of regulation is very strong in influencing all variables in the system, so it must be the focus of development by policy makers. The actors who play the most important role in supporting the sustainability of the program are the Village and the Legian Aksi Nyata Kaja Waste Bank. A strong alliance of these actors is needed to support the success and sustainability of the program. The implications of this study indicate that strengthening regulations, increasing the capacity of managers, empowering communities, and multi-party collaboration are important steps in supporting the sustainability of the waste bank program.
FLUKTUASI NILAI TUKAR RUPIAH & DAMPAKNYA TERHADAP IMPOR KEDELAI DARI AMERIKA SERIKAT KE INDONESIA PERIODE 2018 - 2024 Ratu Aribah Santika Xaviera; Aisyah Fahriza Anindita; Alfina Marta; Aradea Margareta; Rara Marcella; Ahmad Setiawan Nuraya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study aims to analyze the relationship between fluctuations in the rupiah exchange rate and the volume of soybean imports from the United States to Indonesia during the period 2018-2024. The data used includes the average exchange rate of the rupiah against the US dollar per year, the volume of soybean imports per year, as well as relevant macroeconomic factors such as global soybean prices, government import policies, and domestic demand. The analysis shows that the rupiah exchange rate experienced significant fluctuations during the period, especially in 2020 due to the COVID-19 pandemic and in 2022 due to global economic instability. These fluctuations significantly affected the volume of soybean imports, where a weakening exchange rate tends to decrease the volume of imports due to increased import costs in rupiah terms. Descriptive statistics show that there is a negative correlation between the exchange rate and import volume, which is confirmed through linear regression analysis. The regression results show that the rupiah exchange rate has a significant effect on the volume of soybean imports from the United States. In addition, other variables such as world soybean prices, subsidy and import duty policies, and demand from the domestic industry also influence fluctuations in import volume. Thus, the stability of the rupiah exchange rate is a key factor in maintaining a smooth and adequate supply of imported soybeans, which is very important for the national food industry.
IMPLEMENTASI DIGITAL MARKETING MELALUI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN DI U MART KABUPATEN SIDENRENG RAPPANG Muhammad Ikram; Pratiwi Ramlan; Rahman Yakub; Haslindah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Social media has become one of the main tools in an effective modern marketing strategy, especially for local businesses like U Mart. This study aims to analyze the implementation of digital marketing through social media at U Mart in Sidenreng Rappang Regency and its influence on consumer buying interest. Through a quantitative approach, this study explores how digital marketing strategies are designed, implemented, and received by consumers, as well as identifying the factors that influence their success. Data collection techniques were carried out through observation, questionnaires, and documentation/literature studies. The data analysis technique used is descriptive quantitative analysis with the help of the SPSS 21 program. The results of the study show that the implementation of digital marketing through Facebook at U Mart is in the high category, with an average respondent response of 83.3%. Meanwhile, consumer buying interest is also high with an average of 84.3%. The regression test shows a significance value of 0.000 (< 0.05), which means there is a positive and significant influence between digital marketing strategies through social media and consumer buying interest at U Mart.
Pengaruh PDRB Sektor Basis Terhadap Penyerapan Tenaga Kerja di Kota Surabaya Erlysiana, Melinda Reta; Wijaya, Riko Setya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Kota Surabaya merupakan salah satu kota di Jawa Timur dengan pertumbuhan perekonomian yang tinggi dan kota yang memiliki delapan sektor potensial berdasarkan hasil analisis Location Quotient (LQ), yaitu Sektor Pengadaan Air, Pengelolaan Sampah, Limbah dan Daur Ulang; Sektor Perdagangan Besar dan Eceran Serta Reparasi Mobil Dan Sepeda Motor; Sektor Transportasi dan Pergudangan; Sektor Penyediaan Akomodasi dan Makan Minum; Sektor Informasi dan Komunikasi; Sektor Jasa Keuangan dan Asuransi; Sektor Real Estate; serta Sektor Jasa Perusahaan. Berdasarkan temuan ini, dapat disimpulkan bahwa sektor-sektor tersebut menjadi pendorong utama pertumbuhan ekonomi dan berpotensi memberikan kontribusi signifikan terhadap penyerapan tenaga kerja di Kota Surabaya. Jenis penelitian ini menggunakan penelitian kuantitatif dengan pendekatan pendekatan deskriptif guna untuk untuk mengetahui secara jelas perkembangan PDRB, Sektor Basis terhadap Penyerapan Tenaga Kerja di Kota Surabaya pada kurun waktu 2015 – 2024. Penelitian ini berfokus pada PDRB, analisis sektor basis dan penyerapan tenaga kerja. Dengan adanya sektor positif dan mendukung penyerapan tenaga kerja tersebut, terdapat juga salah satu sektor yang tidak berpengaruh dalam penyerapan tenaga kerja yaitu sektor keungan dan asuransi.

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