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INDONESIA
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Published by Politeknik Negeri Batam
ISSN : -     EISSN : 25489909     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.
Arjuna Subject : -
Articles 259 Documents
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Perancangan Kemasan Makanan Pesan-Antar Berdasarkan Perspektif Konsumen Maya Setiawardani; Harmon harmon; Mukaram Mukaram; Ira Siti Sarah; Ermina Tiorida; Mohammad Rizal Gaffar; Iwan Mulyawan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2590

Abstract

In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.
ANALYSIS OF THE CAPABILITY OF SALES STRATEGIES ON THE PERFORMANCE OF MSMES IN BATAM CITY IN THE FACE OF THE COVID 19 SITUATION Emi Lestari; Hardi Bahar
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2705

Abstract

MSMEs are part of Indonesia's economic growth. This global pandemic has had a significant impact on all aspects of the world and in fact it is not only in foreign countries, the Indonesian state is also about a tremendous impact on the national economic sector, especially for Micro Enterprises; Small; and Intermediate. In recent years, developments in the MSME sector have had obstacles and weaknesses that are commonly faced by entrepreneurs in terms of improving their business performance, including the lack of a good capital system and the amount and source of capital, lack of managerial ability and skills in terms of operations, limitations in product marketing. products, unfair competition among businesses, and economic pressure which results in a narrow and limited scope of business. With the need to improve business performance in terms of increasing sales, capital, labor, market and profit growth, business actors need to implement a sales strategy in running a business. Therefore, this study aims to determine how the influence of the sales strategy with the sections of Customer Segmentation, Customer Priority and Targeting, Relationship Objectives and Sales Model, and the use of several sales channels on the performance of MSMEs. The population part of the study is all MSMEs in Batam City with sampling using purposive random sampling technique, thus this study took the number of respondents of 101 samples obtained in data collection. The data analysis in this study used descriptive statistical analysis and inferential statistics, namely Structural Equation Modeling Patrial Least Square (SEM-PLS) using the smart-pls 3.0 application. The results of this study indicate that the sales strategy with the characteristics of the use of several sales channels and customer segmentation has a significant effect on the performance of the UMKM, while the sales strategy with the characteristics of Customer Priority & Targeting and relationship objectives & the sales model have no effect on the performance of the UMKM.
DAMPAK SERTIFIKASI DAN KOMPETENSI TERHADAP KINERJA DOSEN TETAP YAYASAN DI KOTA BATAM Sri Langgeng Ratnasari; Ervin Nora Susanti; Widodo Ismanto; Rona Tanjung; Gandhi Sutjahjo
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2727

Abstract

Lecturer performance is an interesting topic to research, because lecturer performance is closely related to higher education performance, therefore lecturer performance must always be improved. This study aims to determine and analyze the impact of certification and competence partially or simultaneously. This type of research is quantitative research. The population of this research is 327 permanent lecturers of the Foundation who have been certified at a private university in Batam, with the sampling technique using a census. The research sample consisted of 327 lecturers, but after the questionnaires were distributed, only 250 lecturers were filled. Data were analyzed using Multiple Linear Regression with SPSS. The results of this study state that certification has a significant impact on lecturer performance, competence has a significant impact on lecturer performance, certification and competence has a significant impact on lecturer performance.
STRATEGI PENINGKATAN EMPLOYEE ENGAGEMENT MELALUI PROGRAM FLEXIBLE BENEFIT PT BNI (PERSERO) TBK KCU BOGOR Lindawati Kartika; Shindy Aprilianingsih
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2210

Abstract

Persentase angkatan kerja boomers, generasi X, dan Y didominasi oleh generasi Y sebesar 51% (BPS, 2017) dari total angkatan kerja di Indonesia tahun 2015-2017, begitu juga dengan PT BNI (Persero) Tbk KCU Bogor yaitu sebesar 70% karyawan generasi Y. Tujuan penelitian ini adalah: (1) Mengidentifikasi persepsi karyawan tentang program flexible benefit. (2) Mengidentifikasi employee engagement. (3) Menganalisis strategi meningkatkan employee engagement melalui program flexible benefit. Analisis data menggunakan analisis deskriptif dan Analytical Hierarchy Process (AHP). Hasil penelitian menunjukan bahwa strategi meningkatkan employee engagement melalui program flexible benefit sebagai instrumen tambahan dalam mempertahankan karyawan terbaik layak untuk dilanjutkan dengan aspek dedication sebagai faktor terpenting dan alternatif strategi terpenting adalah fokus pada pengembangan karyawan, melalui empat program prioritas lainnya, yaitu BNI Learning Wallet (BLW), BINNOVA, BNI Expert Locator, dan Shared Office.
ANALISIS PENGARUH BUSINESS ADMINISTRATION COMPETITION (BAC) TERHADAP MOTIVASI BELAJAR, KECERDASAN EMOSIONAL DAN PENINGKATAN KOMPETENSI MAHASISWA YANG BERDAYA SAING GLOBAL Fandy Bestario Harlan; Yulinda Tarigan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2605

Abstract

This study aims to determine the effect of Business Administration Competition on student learning motivation, emotional intelligence and increasing competence of students' global competitiveness. The variables of this research are the BAC Competition (X1), learning motivation (Y1), emotional intelligence (Y2) and increasing competence of students' global competitiveness (Y3). This study used a quantitative approach using a sample of students in Business Administration study program who had participated in BAC competitions at both Polibatam and National levels. Data processing techniques in this study used SPSS 20 software. The population in this study were all students who participated in BAC which consisted of Secretarial competition, Meeting design competition, MC competition, Business presentation competition, Web design competition, Business data processing competition and Business plan. . The sample size of 28 students was determined by purposive sampling technique. Data collection was carried out by means of questionnaires and observation. Data analysis was performed using descriptive analysis and simple linear regression. The results of this study concluded that there is an effect of the BAC Competition on each variable of learning motivation, emotional intelligence and increasing competence of students' global competitiveness.
THE EFFECT OF PUBLIC RELATION AND CUSTOMER VALUE MARKETING ON CUSTOMER LOYALTY IN STARBUCKS COFFEE BATAM CITY Nur Rahmah Andayani; Fedila Machbo Zania
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2647

Abstract

This research aims to determine the effect of marketing public relations and customer value on customer loyalty at Starbucks Coffee Batam City. The research variables are marketing public relation (X1), customer value (X2). The research approach uses quantitative approaches and uses descriptive statistical analysis with data processing using multiple linear regression tests with SPSS tools. The population and research sample amounted to 100 respondents. Data collection for this study uses questionnaires with a Likert Scale. The conclusion of the research are positive and significant on customer loyalty in Starbucks Coffee Batam City. Hence, maintaining customer loyalty so that customers are willing to return repeating purchases of the same product and make customers choose Starbucks Coffee products as the first choice.
FORMULASI STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) DAN SWOT ANALYSIS DALAM UPAYA MENINGKATKAN DAYA SAING PADA PIRING SENG COFFEE & CO TUNJUNGAN SURABAYA Achmad Hambali; Sonja Andarini
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2969

Abstract

The culinary business has good prospects, including in the coffee shop business. Piring Seng Coffee & Co is one of the many coffee shops in Surabaya so that it is faced with a situation of dynamic competition and challenges. Therefore, Piring Seng Coffee & Co needed to formulate the right business model and needed a new strategy in order to increase its competitiveness and market share. This research aims to analyze the business model for Piring Seng Coffee & Co using the Business Model Canvas approach, which is then evaluated based on the SWOT analysis so that recommendations for improvements to the block elements of the business model are generated. Qualitative descriptive is the method used in this study with data analysis techniques, namely Business Model Canvas (BMC) and SWOT analysis including using IFAS and EFAS. Data collection techniques through interviews, participatory observation, and documentation study. Respondents in this study consisted of the owner, operational manager, employees, and consumers of Piring Seng Coffee & Co which were selected purposively as many as 11 people. The results showed the SWOT analysis diagram of the strategic direction leading to "Growth Oriented Strategy", namely supporting aggressive strategies, which then became an input for improving the Business Model Canvas. From its implementation, it shows that improvements are recommended on the nine elements of the Business Model Canvas with the resulting strategy being input for management. Keywords: Piring Seng Coffee & Co, Business Model Canvas, SWOT, coffee shop.
IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN INDONESIA Antony Cang; Doni Putra Utama
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3128

Abstract

This study is aimed to analyze the influence of Corporate Social Responsibility of financial performance at manufacturing companies listed on the Indonesia Stock Exchange. The sampling period studied was 2014 to 2018. The independent variable in this study was Corporate Social Responsibility which was assessed based on GRI indicators, namely Environmental Disclosure. The dependent variable of this study is financial performance measured by ROA, ROE, Revenues, and Tobin's Q, and the control variables used are Size and Age. The data used in this study were obtained from the company's 2014-2018 financial statements. Determination of the sample using purposive sampling technique in order to obtain a sample of 97 companies. Data analysis methods used are regression and partial t test. The results of this study are that Corporate Social Responsibility effected on financial performance measured by Revenues and Tobin’s Q while Corporate Social Responsibility does not affected on financial performance measured by ROA and ROE.
PRODUCT INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY OF SMARTPHONE USERS Yuni Winarti; Sumitro Sarkum; Abd. Halim
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3166

Abstract

This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and brand loyalty. This study uses quantitative methods, using the help of SPSS 23, and uses a path analysis approach to determine the relationship between variables. Based on a sample of 100 people living in the Labuhan Batu Regency area, it was found that Relative advantage, Complexity, Compatibility, Trialability, and Observability had a positive effect on customer satisfaction. These results also found that the product innovation attribute was a major predictor of customer satisfaction. The results of the study reveal that loyal customers use smartphone services in accordance with and consistent with the given perceptions. In addition, the research results illustrate that customer satisfaction has a significant effect on brand loyalty. Furthermore, this study also found that experience significantly moderates customer satisfaction and brand loyalty. As a practical implication in good market competition, companies need to understand the needs of customers and provide added value to customers by providing innovative products. Innovation in a product can increase customer satisfaction and make customers commit to a brand. managers need to understand customer needs by creating value accordingly. This study is the first to investigate the relationship between product innovation attributes, customer satisfaction and experience as a moderator. Future research is expected to analyze the role of experience as an independent variable in influencing customer satisfaction and brand loyalty.
MILLENNIAL MOTIVATION IN MAXIMIZING P2P LENDING IN SMEs FINANCING Lia Febria Lina; Dhiona Ayu Nani; Dian Novita
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3175

Abstract

Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of technology factor, users who believe that the features in the application of P2P lending is useful and beneficial will encourage users to invest.

Page 13 of 26 | Total Record : 259

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