cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
,
INDONESIA
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Published by Politeknik Negeri Batam
ISSN : -     EISSN : 25489909     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.
Arjuna Subject : -
Articles 259 Documents
 18   19   20   21   22 
The Art of Selling: Examining the Visual Aesthetic, Storytelling, and Impulsive Buying Decisions Widyastuti, Pristiana
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7315

Abstract

This research examined the visual aesthetic, storytelling, and impulsive buying decisions of home décor products on Instagram. This research uses quantitative analysis with statistical tests. Data analysis using the Structural Equation Modeling (SEM) approach is a statistical method used to test cause-and-effect relationships between variables in a model. The statistical tool used is SmartPLS; it provides various statistics to evaluate model fit. The sample size was conducted on 100 Indonesian Instagram user accounts who had at least once purchased a product after viewing Instagram content related to home decoration using the link linked to the Instagram account. The results of studies presented that visual aesthetics have a significant influence on impulse buying behavior. In contrast, storytelling does not have a similar impact. Attractive visual aesthetics can increase consumers' tendency to make impulse purchases. On the other hand, a second study suggests that while storytelling may be compelling in building emotional connections with consumers, its lack of ability to create sufficient positive impressions may not be enough to encourage impulse buying.
Integration and Evaluation of Corporate Social Responsibility (CSR) In Business Management Syamsuri, Abd. Rasyid; Halim, Abd; Ikhlash, Muhammad
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7316

Abstract

Corporate social responsibility (CSR) is a moral endeavor that a business or organization does for the benefit of its stakeholders in order to enhance the company's reputation for contributing to the improvement of the quality of life and the environment. Objectives Achieving sustainable economic operations is directly tied to corporate social responsibility. The author used a qualitative methodology to analyze publications on CSR concerns and their life cycle in order to trace CSR. According to the investigation's findings, Indonesia implements CSR at a comparatively low rate when compared to other Asian nations. There are few CSR activities, but they frequently involve the exploitation of workers (poor pay, mistreatment), the environment (pollution, deforestation), and human rights. Although charity or philanthropic activities were a regular practice, CSR was a foreign idea for Indonesian businesses, which may have contributed to the poor penetration of CSR in Indonesia during the 1990s and early 2000s. In order to avoid losing credibility as a reaction to current challenges (2024 until the following year), CSR must be a top priority in company communications.
The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand Hamdani, Rezki; Yuliana, Lingga
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7319

Abstract

The focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to be made between July 2023 and March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are employed in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings indicate that brand reputation is influenced by brand credibility.
The Influence of Organizational Citizenship Behavior (OCB) and Organizational Commitment on Employee Performance in the Representative Office of BKKBN of Bangka Belitung Islands Province Triana, Mika; Hamsani, Hamsani; Widokarti, Joko Rizkie
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7322

Abstract

In the dynamic landscape of modern organizations, the endeavor to enhance employee performance continues to be a primary focus for managers and leaders, while is an increasing acknowledgment of the significance of intangible factors such as Organizational Citizenship Behavior (OCB) and Organizational Commitment in influencing employee performance. Therefore, this study aims to investigate and assess the impact of OCB and organizational commitment on employee performance within the Representative Office of BKKBN of Bangka Belitung Islands Province. Employing a quantitative methodology and utilizing questionnaires as data collection tools, the research utilized a saturated sampling method, encompassing all employees as the study's sample, comprising a total of 104 respondents. The investigation employed multiple linear regression analysis to examine the influence of OCB and organizational commitment on employee performance. The findings suggest that both OCB and organizational commitment exert a positive and statistically significant impact on employee performance, whether considered independently or concurrently. The findings of this study offer insights into factors influencing employee performance and offer practical recommendations for management to enhance OCB and organizational commitment, thereby improving overall employee performance.
Driving Millennial Satisfaction in L-Commerce: Perceived Price Advantage, Real-Time Interactivity, and Perceived Visibility as Key Factors Sah, Tomi
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7325

Abstract

The advent of Live-Commerce has spurred changes in consumer shopping preferences. Millennials play a pivotal role in current consumer trends, being highly digitally active and predominant users across various online platforms. The objective of this study is to investigate how three dimensions of Live-Commerce including perceived price advantage, real-time interactivity, and perceived visibility affect millennial satisfaction in the context of online shopping within Live-Commerce platforms. Employing a quantitative approach, this study utilizes multiple linear regression analysis to identify factors influencing millennial consumer satisfaction. The findings reveal that perceived price advantage, real-time interactivity, and perceived visibility partially and significantly impact millennial satisfaction in live commerce, with perceived price advantage emerging as the most dominant factor. The findings of this study provide both theoretical insights and practical implications for advancing Live-Commerce enterprises within the province of Bangka Belitung Islands.
Implementation Of Job Analysis In Collega Group Oktavia, Yolanda; Nirmalasari, Healthy
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7341

Abstract

This research aims to conduct a job analysis at Collega Group to understand the duties and responsibilities of each job by compiling a standardized job description and job specification document. job analysis is carried out using a combined method, namely the questionnaire method and the interview method used to collect primary data, which is then analyzed using the Miles and Huberman model by reducing data, presenting data and drawing conclusions/verification. The results of this job analysis process are 39 job description documents and job specifications that can be used as a basis for recruitment, training, and evaluation of employees in the future, with the hope of increasing efficiency in human resource management and quality of service to consumers at Collega Group. Despite limitations in data collection, this research makes a significant contribution in strengthening the company's human resource management.
Determinants of Micro Social Media Influencers (Micro SMIs) Existence Attributes in Pekanbaru City   Wildah, Sri Wahyuni; Berampu, Lailan Tawila
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7351

Abstract

Abstract This article aims to analyze determination of existence attributes of Micro Social Media Influencers (Micro SMIs) and find the highest contribution value in existence attributes. This study focused on respondents aged between 18-34 years who were followers of Instagram @mahasiswa_universitasriau (MUR) accounts and used as a reference. There are 5 variables used in existence attributes of Micro SMIs, Such as Content, Expertise, Attractiveness, credibility, and Trustworthiness. The biggest cross loading values for each variable is perception of usefulness, communication skills, empathy, popularity, trusted followers. The lowest cross loading value of each variable is the frequency of posts, experience, background similarity, close to followers, and honest.
The Moderating Effect of Firm Size on Determinant Factor of Firm Value of IDX F&B's Subsector Junaidi, Rahmat; Lumbanraja, Maha Martabar Mangatas; Berampu, Lailan Tawila; Firmansyah, Sukri
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7383

Abstract

Research early finding show us that Food & beverages's (F&B) industry facing the competion to maintain the sustainability amidst tight competition in various economy sector. This requires companies in F&B trying to be seen as companies that are worthy of investment for potensial investors, one of which is by increasing the value of the company. This research aims to examine the influence of Earning Per Share (EPS) & Debt to Equity Ratio (DER) on Firm Value with Firm Size as a Moderating Variable (Study of Food & Beverages Subsector Companies Listed in BEI 2017-2021). The observation emiten in this study were companies listed on F&B subsector of the Indonesia Stock Exchange from 2017 to 2021, with a total of 32 of total 72 companies by purphosive sampling method that contains of 160 Financial Statement. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS) to analyze the data, show that EPS and DER has a positive and significant effect on Firm value, but Firm size is unable to moderate either relationship between EPS and DER to Firm Value.
Evaluation of Recording and Bookkeeping Applications in MSMEs Using the System Usability Scale Method Anggraini, Ria; Herdianto, Arga Fawwaz; Awaliya, Qori Afifah Nur; Dewi, Citra; Darmawan, Arif
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7384

Abstract

This study employs a descriptive qualitative approach to evaluate the usability of the Bizpos application, developed by the Business Management Department of Batam State Polytechnic to address the technological needs of Micro, Small, and Medium Enterprises (MSMEs). Conducted as part of the Project Based Learning (PBL) program from November 2022 to June 2023, the research targeted active Bizpos users from micro and small businesses in Batam City. Data collection involved a survey technique utilizing the System Usability Scale (SUS) instrument, supplemented with suggestion items, with 10 selected respondents. Analysis was carried out descriptively, aided by descriptive and narrative techniques. Findings indicate proficient application utilization among respondents, with average scores exceeding 3 for each statement. The Bizpos application attained an "acceptable" rating on the "B" grade scale, with a final rating of 82.25, denoting "excellent" usability. These results underscore the Bizpos application's effectiveness in addressing MSMEs' technological requirements and highlight avenues for refinement and broader deployment.
The Effect of Relational Marketing on Customer Loyalty Through Satisfaction and Trust of Islamic Bank Savings Customers in Klaten City Kusuma Herning, Belda Kumaratih; Sholahudin, Muhammad
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7434

Abstract

This study aims to analyze the effect of relational marketing on customer loyalty through satisfaction and trust in Islamic bank savings in Klaten city. This research method is quantitative. The data source of this research is primary data. The data collection method used in this research is by distributing questionnaires. The population of this study is a company that carries out business activities based on sharia principles or Islamic law. With a sample size of 132 respondents based on Malhorta's calculation. After the data is collected, it is analyzed using SmartPLS4.0 software. The results that can be revealed in this study are Relational Marketing has no significant effect on Customer Loyalty, Relational Marketing has a significant positive effect on Customer Satisfaction, Relational Marketing has a positive and significant effect on Customer Trust, Customer Satisfaction has no effect on Customer Loyalty, Customer Trust has a positive and significant effect on Customer Loyalty, Customer Satisfaction does not mediate the relationship between the effect of Relational Marketing on Customer Loyalty, Customer Trust mediates the relationship between the effect of Relational Marketing on Customer Loyalty.

Page 20 of 26 | Total Record : 259

 18   19   20   21   22 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 2 (2025): Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023 Vol 7 No 2 (2023): Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022 Vol 6 No 1 (2022): Journal of Applied Business Administration - Maret 2022 Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021 Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021 Vol 4 No 2 (2020): Journal of Applied Business Administration - September 2020 Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020 Vol 3 No 2 (2019): Journal of Applied Business Administration - September 2019 Vol 3 No 1 (2019): Journal of Applied Business Administration - Maret 2019 Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018 Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018 Vol 1 No 2 (2017): Journal of Applied Business Administration - September 2017 Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017 More Issue