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Aptisi Transactions on Management
Published by Pandawan Sejahtera Indonesia
ISSN : 26226812     EISSN : 26226804     DOI : 10.33050/atm
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Aptisi Transactions on Management (ATM) adalah jurnal ilmiah yang diterbitkan oleh APTISI (Asosiasi Perguruan Tinggi Swasta Indonesia), guna memfasilitasi hasil jurnal ilmiah Civitas Akademika dalam bidang teknologi informasi, komunikasi, dan manajemen dalam menghadapi era digital di Indonesia. ATM terbit tengah tahunan (2 kali dalam setahun, periode Januari dan Juli).
Arjuna Subject : -
Articles 214 Documents
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13th Floor Family Hub Strategy to Boost Weekend Occupancy and Attendance Rahardja, Untung; Viktor A Sin, Muhamad
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2518

Abstract

The rising demand for family-friendly entertainment highlights a gap in the market for innovative, interactive recreational spaces. Many current hubs focus on traditional arcade games, overlooking immersive and diverse experiences for all age groups. Transforming the 13th floor into a family entertainment hub aims to address this gap. The main objective of the project is to repurpose the space into an interactive hub that boosts weekend occupancy, attracts local families and staycation guests, and creates a signature brand experience through unique, engaging features. This project employs market research, customer insights, and financial analysis to design the layout and entertainment zones. The strat- egy includes branding, interactive design, and diverse activity areas tailored to both children and adults. Development stages cover concept design to full-scale renovation, blending modern technology with traditional games to appeal to a wide audience. The expected outcomes include a 25% increase in weekend occupancy and a 30% rise in staycation bookings. The unique ”TIME-VERSE” branding is projected to generate 50% of brand awareness, while the variety of activities ensures appeal to families with different interests. Financial forecasts predict profitability with a break-even point within six months of launch. Ulti- mately, this transformation will fill a key gap in the local market by offering an engaging, memorable experience for families. With its strong financial potential and distinctive branding, the 13th-floor hub is positioned to become a premier destination for both local residents and tourists, enhancing the area’s reputation as a weekend getaway spot.
Leveraging Artificial Intelligence for Competitive Advantage in Indonesian SMEs Jaya, Aswadi; Cahyono, Dwi; Maria, Lily
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2524

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in modern business, offering significant opportunities to enhance operational efficiency, improve customer engagement, and foster innovation. In Indonesia, Small and Medium Enterprises (SMEs) play a crucial role in driving economic growth and employment, yet their adoption of AI technologies remains limited due to resource constraints, lack of expertise, and uncertainty about return on investment. This study aims to investigate how AI adoption can be leveraged to achieve competitive advantage in Indonesian SMEs. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with SME owners across various sectors. The findings indicate that AI applications such as predictive analytics, chatbot-based customer service, and demand forecasting have contributed to increased productivity, cost efficiency, and market competitiveness. The study provides a practical framework for AI implementation tailored to the needs and capacities of Indonesian SMEs, offering insights for business practitioners, policymakers, and researchers seeking to advance digital transformation in the SME sector.
Organizational Readiness and Barriers to Digital Transformation in Indonesian SMEs Lutfiani, Ninda; Wijono, Sutarto; Dwi Purnomo, Hindriyanto; Zakaria, Noor Azura
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2541

Abstract

Digital transformation (DT) is essential for enhancing competitiveness, ef- ficiency, and innovation in the digital era. However, Small and Medium En- terprises (SMEs) in Indonesia face significant barriers to adopting digital tech- nologies due to limited resources, lack of digital skills, and environmental con- straints. This study aims to assess the organizational readiness and identifybarriers to DT adoption among Indonesian SMEs using the Technology Organization Environment (TOE) framework. A survey of 210 SMEs from various sectors was conducted to evaluate their readiness levels and perceived barriers. The results indicate that while SMEs show moderate technological readiness, organizational readiness remains low, primarily due to inadequate human re- source competencies, resistance to change, and limited financial capacity. Addi- tionally, environmental factors such as regulatory uncertainty and weak institu- tional support further impede progress. This study contributes to the existing literature by highlighting the specific challenges faced by SMEs in emerging economies, particularly Indonesia. Based on the findings, the study offers prac- tical recommendations for policymakers, industry associations, and SME own- ers to enhance organizational readiness and mitigate barriers, accelerating the digital transformation process for SMEs in Indonesia.
Integrating Edupreneurship and Digital Transformation to Enhance Creative Thinking in Learning Design Handoko, Hendri; Budi Waluya, Stevanus; Sugiman; Wardono; Vaher, Kristina
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/z209am98

Abstract

The increasing urgency to address climate change has positioned Sustainable Development Goal 13 (Climate Action) as a priority for governments and businesses worldwide. Technological innovations such as Artificial Intelligence (AI), the Internet of Things (IoT), and Blockchain have emerged as transformative tools for reducing environmental impacts, improving energy efficiency, and promoting ethical and sustainable business practices. However, the extent to which these technologies contribute to climate action remains underexplored. This study aims to investigate the role of AI, IoT, and Blockchain in helping businesses achieve SDG 13 by optimizing resources, reducing waste, and enhancing supply chain transparency. A mixed-methods approach was adopted, combining qualitative and quantitative techniques. Semi-structured interviews were conducted with key stakeholders from businesses implementing these technologies, while a survey of 150 businesses was administered to capture broader adoption patterns. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that AI and IoT have significant positive effects on energy management and sustainability outcomes, while Blockchain plays a supportive role by improving transparency and ethical practices, though its adoption remains limited. The combined integration of these technologies yields the most substantial impact. This study concludes that businesses should adopt a holistic strategy to fully leverage technological innovations for advancing SDG 13 and combating climate change.
Evaluating the Mediating Role of HR Practices in Workplace Digitalization Using SmartPLS Handra, Tessa; Patricia Pasha, Lucy; Malika, Najalia
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2411

Abstract

The rapid digitalization of workplaces has transformed organizational opera- tions, but the role of human resource (HR) practices in this process remains un- derexplored. Understanding how HR practices mediate the relationship between digitalization and organizational outcomes is crucial for maximizing the benefits of technological investments. This study aims to examine the mediating role of HR practices in workplace digitalization and its impact on organizational performance. Using a quantitative research design, data were collected through a structured survey of 300 HR professionals and managers across various in- dustries. Structural Equation Modeling (SEM) with SmartPLS was employed to analyze the relationships between workplace digitalization, HR practices, and organizational outcomes. The study tested hypotheses regarding the direct in- fluence of digitalization on HR practices and the mediating effect of HR in- terventions on organizational performance. Results indicate that workplace digitalization significantly and positively affects HR practices (path coefficient = 0.72, p < 0.001), and HR practices substantially mediate the relationship be- tween digitalization and organizational outcomes (indirect effect = 0.31). These findings highlight the critical role of HR strategies, such as targeted training and performance management, in leveraging digital transformation for improved or- ganizational effectiveness. The study concludes that aligning HR practices with digital initiatives is essential for realizing the full potential of workplace digitalization, contributing to both organizational success and broader Sustain- able Development Goals.
Impact of Digital Innovations on Business Competitiveness and Sustainability – A Data-Driven Approach Priandito; Ramadan, Ahmad; Kuusk, Taavi
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2414

Abstract

This study examines the critical interplay between digital innovations, business competitiveness, and sustainability, providing empirical evidence on their inter- connections. Digital innovations, encompassing technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), have emerged as transformative forces driving efficiency and enabling sustainable practices. The research employs a quantitative design, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from diverse organi- zations. Results confirm that digital innovations significantly enhance busi- ness competitiveness, which in turn mediates their positive impact on sustain- ability outcomes. The findings underscore the necessity for strategic align- ment of technological adoption with business objectives to achieve competitive differentiation and meet sustainability goals. Key insights reveal that sector- specific strategies are essential for maximizing the benefits of digital transfor- mation. Manufacturing benefits from predictive maintenance, retail achieves supply chain transparency, finance leverages blockchain for ESG reporting, and technology focuses on scalable, sustainability-integrated solutions. The study also highlights the role of supportive regulatory frameworks and cross-sector collaboration in fostering innovation and sustainability. These insights con- tribute to academic discourse and provide actionable guidance for policymak- ers and industry leaders. Future research should explore longitudinal impacts and cross-industry dynamics to deepen the understanding of digital innovations’ role in sustainable economic growth.
E-Satisfaction as a Mediator Between E-Service Quality, E-Trust, and E-Loyalty Florence, Jessica; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2434

Abstract

The rapid growth of online commerce has dramatically altered consumer be- havior, highlighting the crucial role of high-quality digital services and customer trust in establishing lasting customer loyalty. Nevertheless, the mediating effect of e-satisfaction on the relationship between e-service quality, e-trust, and e- loyalty still requires deeper exploration. The current research aims to analyze the mediating role of e-satisfaction in the relationship between e-service quality and e-trust toward e-loyalty among consumers engaging in online shopping activities in the Greater Bandung region. The study collected data from 302 re- spondents through an online survey conducted using Google Forms, distributed via WhatsApp and Instagram. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the seven formulated hypothe- ses. Findings indicate that e-service quality significantly affects e-satisfaction, while e-trust also exhibits a direct positive effect on e-satisfaction. Addition- ally, both e-service quality and e-trust positively contribute to e-loyalty, with e-satisfaction playing a significant role in enhancing e-loyalty. The study further identifies e-satisfaction as a mediator between e-service quality and e-loyalty but not between e-trust and e-loyalty. These results underline the importance of high-quality service and trust in driving customer retention within online busi- ness environments. Consequently, online business platforms are encouraged to focus on enhancing user experiences by delivering secure, efficient, and superior quality services to foster stronger customer connections and promote enduring loyalty.
The Impact of Leadership Styles on Employee Engagement and Organizational Growth Sriliasta Bangun, Cicilia; Bennet, Daniel; Rusilowati, Umi
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2441

Abstract

Leadership plays a crucial role in shaping organizational success by influ- encing employee engagement, motivation, and overall business performance. Effective leadership fosters an environment where employees feel valued, en- gaged, and aligned with corporate goals, ultimately driving sustainable growth. This study aims to analyze the impact of different leadership styles transformational, transactional, and servant leadership on employee engagement and their subsequent effect on organizational growth. By employing a quantitative research approach using Structural Equation Modeling (SEM) with SmartPLS, this study provides empirical evidence on how leadership behaviors affect work- place dynamics. Data were collected from employees across various indus- tries using a structured survey. The relationships between leadership styles, employee engagement, and organizational growth were examined using Partial Least Squares-SEM (PLS-SEM). Reliability and validity were tested through Cronbach’s Alpha, Composite Reliability (CR), and Average Variance Extracted (AVE). The findings indicate that servant leadership has the strongest impact on employee engagement, followed by transformational and transactional lead- ership. Employee engagement significantly mediates the relationship between leadership styles and organizational growth. Organizations should priori- tize transformational and servant leadership approaches to enhance employee engagement and long-term growth. Future research should explore industry- specific leadership adaptations and the role of digital transformation in leader- ship effectiveness.
Analyzing the Key Drivers of Satisfaction and Loyalty Among Food Delivery App Users Setiawan, Rony; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2449

Abstract

This study investigates the factors affecting user satisfaction and loyalty in food delivery apps, particularly focusing on variables such as information quality, pri- vacy and security, and perceived danger of Covid-19. The research adopts a quantitative, causal-explanatory design, with a sample size of 208 respondents. Data were collected using a structured survey, and the analysis was conducted with SPSS Amos and Partial Least Squares Structural Equation Modeling (PLS SEM). The study reveals significant relationships between usage intention, ac- tual usage, and customer satisfaction, with a specific emphasis on the role of promotion in increasing user satisfaction and loyalty. Variables such as ease of use, navigation design, and packaging safety, however, were found to have no significant impact on usage intention or actual usage. This study also high- lights the evolving consumer behavior in the food delivery industry, especially post-pandemic, where safety and convenience remain critical. The findings pro- vide valuable insights for businesses in the digital marketplace, helping them understand the changing dynamics of consumer preferences. By refining ser- vice offerings and focusing on key influencing factors, food delivery companies can enhance their market competitiveness and customer retention strategies.
Innovative Strategies Using Gojek and Grab Digital Platforms to Boost Brand Sales Heru Riza Chakim, Mochamad; Mulyati; Bimantoro; Partogi, Chris
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2464

Abstract

In the digital era, shifting consumer behaviors and advancing technology ne- cessitate innovative marketing strategies. This study examines how brands leverage on-demand platforms like Gojek and Grab to enhance sales, market reach, and engagement, situated within global digital transformation trends akin to platforms like Uber Eats. Employing a qualitative case study and literature analysis, it identifies strategies grounded in theories such as consumer loyalty and customer value, including location-based promotions (used by 70% of businesses), data-driven personalization, and loyalty programs (adopted by 80%). These approaches improve distribution and create personalized cus- tomer experiences, with reviews and analytics informing decisions. However, challenges like high commission fees and algorithm dependency, particularly for MSMEs, require strategic solutions. Findings highlight that platform col- laborations drive competitive advantage, mirroring global platform economies. This research offers actionable insights for MSMEs and enterprises to design effective digital strategies and recommends exploring platform applications in non F&B sectors for future studies, contributing to digital marketing literature and practice in dynamic markets.

Page 20 of 22 | Total Record : 214

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