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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 440 Documents
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Price, Atmosphere, and Service Quality on Customer Loyalty Rukaiyah, St.; Sultan, Sultan; Rosanti, Novita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fmgdtx77

Abstract

This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players Syam, Shofiana; Daga, Rosnaini; Susanto, Setya Ega; Salam, Karta Negara
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fxtbg662

Abstract

This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
The Effect of Profitability, Capital Adequacy, and Liquidity on Stock Prices in the Banking Industry Rafiqoh, Rafiqoh; Viddy, Arkas; Xin, Tay Kai; Fook, Lim Ming; Ansar, Rudy Bin
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/yar72w81

Abstract

This study aimed to analyze the impact of profitability, capital adequacy, and liquidity on the stock prices of state-owned banking companies listed on the Indonesia Stock Exchange. A quantitative research design with a causal approach was employed, using secondary data from audited financial reports. The sample consisted of major state-owned banks selected through purposive sampling. Data analysis was performed using panel data regression with the Random Effects Model in EViews. Before the regression analysis, classical assumption tests were conducted to ensure the model met the requirements for normality, multicollinearity, heteroscedasticity, and autocorrelation. The results revealed that the Return on Assets and the Capital Adequacy Ratio did not have a significant effect on stock prices. In contrast, the Loan-to-Deposit Ratio was found to have a significant positive influence on stock valuations. The model demonstrated a meaningful adjusted R-squared value, indicating that the independent variables collectively explained a meaningful share of the variance in stock prices. These findings suggest that investors prioritize liquidity efficiency over internal profitability and capital metrics when valuing banking stocks in the Indonesian market. Consequently, banking management should maintain optimal liquidity levels to enhance market perception and drive investor confidence.
The Effect of Local Revenue and Revenue Sharing Funds on Local Expenditures Azis, Muh. Irfandy; Padliansyah, Roni; Gulabdin, Shaierah Binti; Phin, Ng Yen; Fook, Lim Ming
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/0rdq9z50

Abstract

This study aims to analyze the effect of Local Own-Source Revenue and Revenue Sharing Funds on Regional Expenditure in regency/city governments in South Sulawesi Province. This study uses a quantitative approach with secondary data in the form of Local Own-Source Revenue, Revenue Sharing Funds, and Regional Expenditure obtained from the official APBD and TKDD portals. The research sample consisted of 24 regencies/cities in South Sulawesi Province. Data analysis was performed using multiple linear regression with the help of SPSS software to test the proposed hypothesis. The results showed that Local Own-Source Revenue and Revenue Sharing Funds had a positive and significant effect on Regional Expenditure. These findings indicate that the higher the regional fiscal capacity through an increase in PAD and DBH, the greater the ability of local governments to finance public expenditure and development. This study emphasizes the importance of optimizing Local Own-Source Revenue and effective management of Revenue Sharing Funds in order to improve the quality of regional expenditure planning and realization. These findings can also serve as a basis for the government in formulating fiscal policies that are more responsive to regional development needs.
Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia Sultan, Sultan; Rukaiyah, ST.; Abbas, Muhammad
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/8qjjfn68

Abstract

This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.
Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis Pratiwi Ar, Dhita; Verawaty, Verawaty; Husni, M. Fahrul; Wahab, Abdul; Madrianah, Madrianah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/5j096y08

Abstract

This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
The Interaction of Dividend Policy in Moderating the Relationship between Liquidity, Profitability, and Leverage on Firm Value Sutisna, Entis; Noch, Muhammad Yamin; Kartim, Kartim; Sonjaya, Yaya; Prasetianingrum, Septyana
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/gf3te932

Abstract

This study aims to examine the role of Dividend Policy in moderating the relationship between Liquidity, Profitability, and leverage on Company Value in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX). This study uses a quantitative approach with moderated regression analysis. The population in this study comprises 12 pharmaceutical companies listed on the IDX, with a sample of 6 selected through purposive sampling. Data collection was conducted using documentation methods through the company's financial reports. Data analysis included classical assumption testing, descriptive analysis, hypothesis testing, moderation regression, and coefficient of determination using Statistical Product and Services Solutions (SPSS) software. The results of the study indicate that Dividend Policy strengthens the influence of Liquidity, Profitability, and Leverage on Firm Value. The positive relationship found indicates that the higher the level of Liquidity, Profitability, and Leverage reinforced by Dividend Policy, the higher the Company Value. This finding emphasizes the importance of dividend policy in increasing investor confidence and attracting investment, thereby increasing company value. This study contributes theoretically to the understanding of the role of Dividend Policy as a moderating variable. Practically, the results of this study can be used by pharmaceutical company managers to formulate appropriate dividend policies to increase company value and to provide guidance for investors in making investment decisions.
Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective Wijayanti, Ratna; Sugiyanto, Eviatiwi Kusumaningtyas
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/d6xxf734

Abstract

Sustainable entrepreneurship has become increasingly urgent in addressing environmental and social challenges, yet gender-specific dynamics in entrepreneurial marketing remain understudied. Understanding how women entrepreneurs apply entrepreneurial marketing is essential to strengthening inclusive and sustainable business ecosystems. This study examines the role of entrepreneurial marketing in improving sustainable business performance from a gender perspective. Using a quantitative survey approach, data were collected from 150 women entrepreneurs in Semarang who have managed environmentally friendly businesses for at least 3 years. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that innovativeness, opportunity focus, and acceptable risk positively influence sustainability performance, highlighting women entrepreneurs' emphasis on social value creation, adaptability, and measured risk-taking. However, proactivity, resource leveraging, and networking show no significant impact, reflecting structural barriers, differences in strategic orientation, and networking limitations that women entrepreneurs often face. This study provides novelty by uncovering gender-specific patterns in entrepreneurial marketing and their implications for sustainability outcomes. Theoretically, it advances the discourse on gender and entrepreneurship, while, in practice, it emphasizes the need for gender-sensitive policies, entrepreneurial training, and supportive ecosystems to enhance sustainable business performance.
Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing Nur, Kherayani; Sarnawiah, Sarnawiah; Akal, Andi Tenri Uleng; Gaffar, Samsu
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/3jyks202

Abstract

This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.
Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions Dedi, Selmi; Ramadhani, Andini Putri Sari; Saptomo, Yulius Heri; Sudarwadi, Dirarini; Malino, Marlina; Sumari, Jenita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/05az9v13

Abstract

This study investigates the effects of social media marketing and electronic word-of-mouth on purchase decisions in TikTok Shop, with trust as an intervening variable. The study addresses the limited emphasis on purchase decision in social commerce research and tests whether brand-generated and user-generated communication significantly shape consumer decision-making. The study employed a quantitative explanatory design using an online survey of 105 Generation Z respondents in Manokwari Regency who had previously purchased through TikTok Shop. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to examine direct and indirect relationships among social media marketing, electronic word of mouth, trust, and purchase decision. The results show that social media marketing and electronic word-of-mouth both have positive and significant effects on trust and purchase decisions. Social media marketing exerts the strongest influence on trust, whereas electronic word of mouth has a stronger direct impact on purchase decisions. Trust also significantly affects purchase decisions and partially mediates both antecedent variables. The findings highlight that the purchase decision on TikTok Shop is shaped by the interaction among persuasive platform communication, peer evaluation, and consumer confidence, offering practical guidance for trust-oriented social commerce strategies and further research on decision behavior.

Page 44 of 44 | Total Record : 440

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