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INDONESIA
Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 298 Documents
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Penerapan Green Supply Chain Management pada Ummi Home Bakery di Kota Palu Kartika, Kartika; Zainuddin, Fatlina; Syamsuddin, Syamsuddin; Dwiwijaya, Kadek Agus
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10780

Abstract

The study aims to analyze the implementation of green supply chain management (GSCM) at Ummi Home Bakery, Palu City. This study uses a qualitative approach with data collection methods through observation and interviews. The results of the study indicate the initial implementation of GSCM through collaboration with local suppliers, tote bag use initiatives, and plastic reduction. In addition, product design was identified as not optimal for efficiency, and production was still manual or semi-automatic. Post-consumer packaging constraints also hamper product recycling, but hazardous materials are avoided and expired products are withdrawn. Waste is dumped into rivers or given to farmers with distribution problems. Another problem is that the integration of GSCM criteria in purchasing and supplier selection is still limited, as is environmental cooperation with customers. Internal environmental management is also not formally structured.
Pengaruh E-WOM (Electronic Word of Mouth) di Facebook terhadap Kepuasan Konsumen Dimediasi Keputusan Pembelian pada Markasku Hamza, Moh.; Adam, Rosida P.; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10786

Abstract

The study aims to analyze the influence of E-WOM (electronic word of mouth) on the facebook social media platform on the level of consumer satisfaction at SMEs Markasku, with purchasing decisions as a mediating variable. Using a quantitative survey approach to 100 active consumers, the data was processed using the structural equation modeling partial least squares (SEM-PLS) method. The results indicate E-WOM significantly and positively influences consumer satisfaction, both directly and through mediation of purchasing decisions. Positive reviews on facebook have been shown to increase consumer trust, influence purchasing decisions, and have an impact on increasing consumer satisfaction. In addition, purchasing decisions strengthen the relationship between E-WOM and consumer satisfaction. This study provides an important contribution to the development of digital marketing literature and offers practical recommendations for SMEs to maximize E-WOM as a strategy to increase consumer satisfaction in the digital era.
Kepuasan dan Loyalitas Konsumen pada Lembaga Kursus Bahasa Inggris: Perspektif Experiential Marketing Evrianti, Hesti; Fadjar, Adfiyani; Anisah, Anisah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10787

Abstract

The research examines the impact of experiential marketing on customer satisfaction and loyalty towards the services provided by MEC Palu, as well as the impact of this satisfaction on consumer loyalty. This research used a descriptive associative approach, and involved 155 MEC Palu members as a sample selected through a stratified random sampling technique. The sample was divided into three different groups. For data analysis, the structural equation modeling (SEM) method was used. The findings show that experiential marketing has a positive and significant influence on both consumer satisfaction and consumer loyalty. Furthermore, there is evidence that shows consumer satisfaction has a positive and significant impact on customer loyalty. This shows that the implementation of experiential marketing strategies is very important to increase customer satisfaction and loyalty at MEC Palu as an effective marketing strategy to maintain and increase customer loyalty through satisfying experiences.
Membangun Loyalitas Merek: Strategi Efektif Produk Low Voltage pada Konsumen B2B Siregar, Bintang Eska Putra; Adiwijaya, Karto
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10901

Abstract

This study aims to analyze the strategy used by Schneider's low-voltage brand products for sales to B2B consumers. This study uses an in-depth interview method, which is conducted with sources including Schneider representatives and exclusive distributors and retail distributors. The study protocol as a reference for questions conducted in this interview is based on the strategy factor for building brand loyalty. The results provide insight into how low-voltage products build brand loyalty with distributors so that there is a decision to repeat the purchase of the Schneider brand and work together in the long term. This study contributes as an analysis to Schneider to be able to improve its service to distributors, so that it can maintain good loyalty with distributors. The novelty of this study is the addition of strategy factors that build brand loyalty.
Analisis Faktor-Faktor yang Mempengaruhi Inflasi di Negara ASEAN Rambe, Nurul Hidayah; Pratomo, Wahyu Ario; Suhaimi, Syech
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10913

Abstract

The research uses a quantitative approach with the Vector Error Correction Model as a data analysis method. The short-term and long-term results of this study show that changes in the exchange rate throughout the previous period have a positive but insignificant effect on inflation. Inflation is significantly affected by changes in the unemployment rate from the previous period, which has a positive short-term effect. However, the long-term estimation results show that adjustments to the unemployment rate from the previous era have a negative but insignificant effect on inflation. In the previous era, changes in the money supply level have no effect on inflation but have a negative short-term effect. Changes in oil subsidies during the previous era have a negative short-term effect and significantly affect inflation.
Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
Analysis of the Effect of Efficiency on Bankruptcy at the Rural Bank in Surabaya Kristiyanto, Sony; Haryanto, Tri; Kusumawardani, Deni
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10920

Abstract

Unlike commercial banks, rural banks have their own uniqueness that they only provide basic banking services. It is important because, they serve more people with low financial literacy. This condition requires rural banks in a healthy condition to be able to serve the financial transaction needs of the community. This research attempts to see how efficiency relates to the potential for bankruptcy in rural banks. By using the Springate score to see the potential for bankruptcy and the DEA to calculate efficiency, this research concludes that the level of efficiency has no effect on the potential for bankruptcy in rural banks. While other variables in this research, namely total liabilities, total assets, operating costs and operating income have a significant effect on the potential for bankruptcy in rural banks.
Analisis Pengelolaan Sistem Inventori Bahan Baku pada Pabrik Krupuk Raya I dengan Menerapkan Metode Economic Order Quantity (EOQ) Achtaar, Muhammad Zakki Al; Hidayati, Nur; Arida, Ririn Wahyu
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10921

Abstract

One of the main raw materials in the production of uyel crackers at Raya I Factory is tapioca flour. Based on most previous studies, the EOQ method has a function to analyze the inventory of raw materials in the warehouse, including for determining the economic order quantity and also optimizing costs. July to September 2024 is the time for conducting research at Raya I Cracker Factory located in Manisrenggo District, Kediri City. This study analyzed three variables, namely the need for the quantity of tapioca flour raw materials, ordering costs and storage costs. The results of the EOQ method-based study obtained that this business should determine the most economical single order quantity at a volume of 46,188 kg for inventory management in the period October 2023 to September 2024. During this period, Raya I Cracker Factory experienced a decrease in inventory management costs of Rp. 46,212,246.
Luxury in Education: How Service Features and Customer Perceptions Drive Loyalty and Purchase Decisions in Prestigious Schools Fitrhanefi, Muhyi Nur; Adiwijaya, Karto
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10922

Abstract

The study aims to analyze the impact of luxury perception on purchasing behavior in the premium educational sector. A quantitative research method was employed using a survey distributed to 336 parents of students enrolled in top five luxury elementary schools in Greater Jakarta. Respondents were selected using purposive sampling based on predefined inclusion criteria, such as being the primary decision-maker for school enrollment and having children currently enrolled in these schools. The findings reveal that price, service quality, prestige, and extraordinary experience significantly influence luxury perception, with service quality emerging as the dominant factor. Data were analyzed using SEM-PLS approach. This research provides practical insights into developing marketing strategies for luxury educational services by emphasizing a balance between objective service features and subjective customer perceptions.
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli dan Keputusan Pembelian Brand Erigo pada Masyarakat Kota Depok Sundari, Wulan; Lailla, Nor
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10926

Abstract

The purpose of this study was to determine the effect of price and product quality on purchasing interest, and to determine the effect of price and product quality on purchasing decisions. This descriptive quantitative study used a purposive sampling technique, with a sample of 200 respondents using Erigo products in Depok City. The SmartPLS tool was used to analyze the data. The results showed that there was a positive and significant effect of price and product quality on purchasing interest, and there was a positive and significant effect of price and product quality on purchasing decisions. Overall, the results of this study prove that price and product quality have an effect on purchasing interest and purchasing decisions of the Erigo brand in the Depok City community.

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