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INDONESIA
Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 298 Documents
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Strategi Pemasaran Kreatif untuk UMKM: Memperkuat Daya Saing Toko Riski Jaya Snack Hotimah, Husnul; Supendi, Moh.
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10801

Abstract

The aim of this research is to analyze the marketing strategies used to increase the competitiveness of MSMEs, namely the Riski Jaya Snack snack shop. This research uses a descriptive qualitative approach through observation, interviews with sources determined using purposive sampling (i.e.: owners, employees and distributors), and is accompanied by documentation. Data analysis uses data reduction methods, data display and drawing conclusions. The results show that the Riski Jaya Snack store uses three types of marketing strategies, namely market development strategy, product development strategy, and push and pull strategy. These three strategies are supported by good service and products as an effort to increase the competitiveness of the snack shop.
Kontribusi Strategi Pemasaran Instagram Ads, Celebrity Endorsement, dan Direct Marketing dalam Meningkatkan Minat Pendaftaran Siswa Baru di Al Khodijah Elementary School Kota Mojokerto Sari, Regina Raisa; Ashriana, Ahfi Nova; Abdillah, Adil
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10802

Abstract

The purpose of this research is to find out how using a mix of direct marketing, celebrity endorsements, and Instagram ads can increase the number of new student registrations. Data from 75 respondents, gathered through both online and offline surveys, were analyzed using SPSS version 27. This study's results demonstrate that celebrity endorsement is a substantial and partially positive variable that affects interest in new student registration, although Instagram advertisements and direct marketing do not have the same effect. New student registration interest at Mojokerto City's Al Khodijah Elementary School is positively and considerably impacted by Instagram advertisements, celebrity endorsements, and direct marketing, among prospective consumers.
Peran Entrepreneur University dalam Mendongkrak UMKM Kabupaten Magetan melalui Generasi Z Rohmatiah, Ahadiati; Mutmainah, Mutmainah; Wildaniyati, Arini
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10803

Abstract

MSMEs need to coexist with higher education institutions in order to face the increasingly fierce competition in the digital-based business landscape. This research aims to understand the role of entrepreneur university in the development of MSMEs in Magetan Regency through Generation Z. The respondents are MSME entrepreneurs. This research uses a qualitative method with descriptive analysis. The research findings indicate the necessity of the role of entrepreneurial universities in the development of MSMEs in Magetan Regency. The role is carried out through students as generation Z. Through their capabilities, MSMEs can grow and more competitive. The capability of this technology involves providing training to MSMEs on how to sell products online, both through social media and e-commerce platforms or marketplaces. There needs to be communication between higher education institutions and MSMEs to be aware of programs related to MSME.
Pengaruh Inovasi Produk, Brand Image, dan Kualitas Pelayanan terhadap Keputusan Pembelian pada GTT Pusat Oleh-Oleh Kediri Vianita, Rani; Hidayati, Nur; Zamzam, Nurali Agus Najibul
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10804

Abstract

The purpose of this study was to determine how the perceptions of customers of the GTT Kediri Oleh-Oleh Center on product innovation, brand image, and service quality on purchasing decisions. A quantitative research strategy was used in this study. A combination of non-probability sampling methods, including accidental sampling and snowball sampling, and Lemeshow's formula were used to conduct the sampling. Using questionnaires as the data collection approach, this study surveyed 96 respondents. Multiple linear regression tests were used as part of the data analysis approach in the statistical tool IBM SPSS Statistics 25 for Windows. Among the factors that influence consumers' final decision to purchase, this study found that product innovation, brand image, and service quality are all important and work together to influence consumer choice.
Faktor yang Mempengaruhi Kepuasan dan Niat Pembelian Ulang dengan Peran Moderasi Biaya Peralihan dan Komitmen Perbankan Digital Putra, Edy Yulianto; Tan, Elvy; Purwianti, Lily
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10805

Abstract

The study aims to examine the impact of service quality, reputation, customer trust, price perception, satisfaction, switching costs, and commitment on the repurchase intentions of digital banking app users. The research targets digital banking app users who remain uncertain about trust, reputation, and satisfaction. The findings indicate that service quality, reputation, and customer trust significantly affect customer satisfaction, while price perception has no significant impact due to the minimal cost differences among digital banking services. Service quality, reputation, and trust indirectly influence repurchase intentions through satisfaction as a mediating variable. Switching costs were found to moderate the relationship between satisfaction and repurchase intentions, while commitment does not. This suggests that customer satisfaction directly affects repurchase intentions without the need for commitment as a moderating variable.
Model Perilaku Pengelolaan Keuangan Berbasis Pengetahuan Keuangan dan Sikap Keuangan pada UMKM di Bumi Raya, Morowali Anisah, Anisah; D, Salma; Alwi, Miftahul Jannah; Irawati, Iin; Saransi, Ulfa
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10807

Abstract

The research analyzes the influence of financial knowledge on financial management behavior, by placing financial attitudes as a mediating variable. This quantitative research uses MSMEs operating in the Bumi Raya area, Morowali as the research population, where 73 respondents were selected as samples. Data analysis uses structural equation modeling (SEM), which is operationalized through Partial Least Square (PLS) path analysis using the WarpPLS version 8 program. The results state two important conclusions. First, financial knowledge does not have a significant effect on financial management behavior, but shows a real contribution in forming financial attitudes. Second, financial attitude is proven to have a strategic function as a mediating variable between financial knowledge and financial management behavior among MSMEs operating in the research location, as well as having a substantial positive influence on financial management behavior patterns.
Pengaruh Indonesian-Japan Economic Partnership Agreement (IJEPA) terhadap Volume Ekspor Indonesia ke Jepang Hutasoit, Herman Willy; Sirojuzilam, Sirojuzilam; Irsad , Irsad
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10808

Abstract

The Indonesian-Japan Economic Partnership Agreement (IJEPA) is an economic partnership agreement between Indonesia and Japan that has been in effect since 2008. However, despite the existence of IJEPA, Indonesia's export volume to Japan has continued to decline. Therefore, this study aims to examine the impact of IJEPA on Indonesia's export volume to Japan. This quantitative research uses the Vector Autoregression model over the period 1999 to 2023. The results indicate that IJEPA has no significant impact on Indonesia's export volume to Japan. Similarly, the Wholesale Price Index and the Rupiah-Yen exchange rate do not have a significant impact on Indonesia's export volume to Japan. The only variable that significantly influences and can predict Indonesia's export volume to Japan in the future is Japan's Gross Domestic Product per Capita.
An Exploration of Earnings Management Based on Green Investments and Financial Risk Nugroho, Mulyanto; Agustono, Dyah Oktaviani Sulistyaningrum; Rahmiyati, Nekky
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10809

Abstract

In an era of globalization that increasingly prioritizes sustainability, green investment-based earnings management has become an important topic in the world of business and finance. This research was conducted with the aim of exploring earnings management based on green investment and financial risk. The method used in this research is a quantitative approach with a sample of 25 SRI-KEHATI indexed companies selected by purposive sampling. The research results show that green investment has no significant effect on earnings management and financial risk has a significant effect on earnings management. Based on these results, it is recommended for future researchers to consider using alternative stock indices, such as LQ45, Kompas100, JII, and others. Additionally, it may be useful to differentiate between companies operating in manufacturing and banking, which may yield different research results.
Pengembangan Potensi Wisata Pasar Kampung Melayu Berbasis Kearifan Lokal Rizkian, Muhammad Saleh; Sidauruk, Sri Hartati
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10810

Abstract

Pasar Kampung Melayu is a form of rural economy that has strong relevance in preserving traditional nuanced values ​​and culture with environmental characteristics that are still beautiful and sustainable which has tourism potential. This research aims to find strategies and potential in managing the Pasar Kampung Melayu by considering the ecological, economic and socio-cultural conditions of the community. Data collection was carried out through interviews and surveys on research objects and analyzed using SWOT analysis with the IFAS-EFAS approach, TOWS matrix analysis and Cartesian SWOT diagrams. The results of the research show that the Kampung Melayu Market is in the Growth Quadrant I by implementing the S-O strategy with strategic priorities of maintaining environmental beauty, the use of darham coins, and typical Malay culinary delights, maintaining supporting appearances and continuous promotional activities so that the Pasar Kampung Melayu remains a constant axis new economy.
The Influence of Characteristics Individual’s Investor on Financial Investment Decision of Young Generation Sari, Ayula Candra Dewi Mulia; Husodo, Zaäfri Ananto
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10814

Abstract

This study aims to determine influence of individual investor characteristics, including financial literacy, overconfidence bias, herding behavior, risk tolerance and demographic factors on the financial asset investment decisions of young generation. This study used purposive sampling, with sample consisting of capital market investors within age range of gen Y and gen Z and location of domiciles in five major cities on Java. Primary data were collected through an online questionnaire, with a total of 195 investors. Hypotesis testing was conducted using binary logistic regression model and processed with STATA-17. Result of the study indicate that overconfidence bias, herding behavior, risk tolerance and gender influence financial investment decisions of young generation. But financial literacy, income and age do not have a significat effect on investment decision of young generation.

Page 23 of 30 | Total Record : 298

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