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Aptisi Transactions on Technopreneurship (ATT)
Published by Asosiasi Perguruan Tinggi Swasta Indonesia
ISSN : 26558807     EISSN : 26568888     DOI : https://doi.org/10.34306
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
APTISI Transactions on Technopreneurship (ATT) is an international triannual open access scientific journal published by  Pandawan Sejahtera Indonesia. ATT publishes original scientific researchers from scholars and experts around the world with novelty based on the theoretical, experimental, and numerical framework. The Journal aims to make noteworthy contributions to knowledge across the globe through the publication of original, high-quality research articles in the area of entrepreneurship and the impact of emerging technologies on it. In addition to original research articles, APTISI Transactions on Technopreneurship (ATT) publishes reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a platform for reports and discussions on cutting edge perspectives in the domain of entrepreneurship. All submitted papers will undergo the strict single-blind peer-reviewing process. The Journal is dedicated to publishing manuscripts via a rapid, impartial, and rigorous review process. Once accepted, manuscripts are approved free online open-access instantly upon publication, allowing users to read, download, copy, distribute, print, search, or link to the full texts, thus providing access to a broad readership.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 1 Documents
 1 
Search results for , issue "Vol 8 No 2 (2026): July" : 1 Documents clear
Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty Maduwinarti, Ayun; Mahendra, I.G.N. Andhika; Cahyono, Dwi; Gusmao, Cristino
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.693

Abstract

This study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical framework integrates service quality dimensions, digital transformation concepts, and loyalty models to provide a comprehensive understanding of how these factors shape students' loyalty in the digital era. Utilizing a Grounded Theory approach, data were collected through in-depth interviews with students, faculty members, and administrative staff. Data analysis involved open coding, axial coding, and selective coding to develop Digital-Service Synergy Theory explaining the loyalty reconstruction process. Findings indicate that while both service quality and digital transformation significantly influence student loyalty, their interaction creates a more complex dynamic that determines overall satisfaction and loyalty. Key factors influencing effectiveness include e-learning system quality, instructor responsiveness, technical support, and digital anxiety management. The study provides insights into optimizing the synergy between traditional service quality and digital transformation to enhance student loyalty and offers practical solutions for implementation challenges in higher education institutions.

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