cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. lombok timur,
Nusa tenggara barat
INDONESIA
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
 22   23   24   25   26 
Transparansi Pengelolaan Alokasi Dana Desa Dalam Pembangunan Di Desa Dasan Borok Kecamatan Suralaga Kabupaten Lombok Timur Muhamad Juaini; Danang Prio Utomo
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.17782

Abstract

This study aims to determine the form of transparency carried out by the village government in managing the allocation of village funds (ADD). This study uses a qualitative method. Data obtained through observation, interviews and documentation. The data is then analyzed by reducing the data, presenting the data and drawing conclusions. The results of this study indicate that at the planning stage the Dasan Borok Village government applies the principle of transparency by holding deliberation by inviting various parties such as the village government, village institutions, village consultative bodies (BPD), religious leaders, community leaders and so on. In the deliberation, the village government conveyed in detail the amount of funds received, the sources of funds, and the planned use of these funds. The form of transparency at the implementation stage is by installing billboards and activity boards that contain an overview of the activities and the funds used. The form of transparency in the accountability stage is by making several reports such as the village government accountability statement report. reports on the implementation of village governance, reports on the realization of the implementation of APBDes accountability, and reports on stunting convergence. These reports are then submitted to the PMD Office, Inspectorate and BPD. This means that the Dasan Borok Village government manages the allocation of village funds (ADD) properly and transparently at every stage.
Pengaruh Kecerdasan Emosional Dan Kecerdasan Spiritual Terhadap Organization Citizenship Behavior (OCB) (Studi Pada Guru MA Al-Ijtihad Desa Danger Kecamatan Masbagik) Luthfi Kandias; Thatok Asmony; Siti Nurmayani; Irhas Irhas
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.6998

Abstract

This study is the effect of emotional intelligence and spiritual intelligence on organization citizenship behavior (OCB) at MA Al-Ijtihad Danger. This study used causal associative research with a quantitative approach. To collect the data the researcher used census, it was a sampling technique that all members of the population was used as samples. However, the techniques of data collection were questionnaires, interviews and documentation. The analisysis tool was performed using multiple liner regression analysis using the SPSS 16.0 program. The results of this study was the influence of emotional intelligence and spiritual intelligence on organizational citizenship behavior (OCB) at the MA AL-IJTIHAD teacher, DANGER VILLAGE, MASBAGIK was found that emotional intelligence had a positive and significant effect on organizational citizenship behavior (OCB). It means that if the emotional intelligence is high, the higher Organizational Citizenship Behavior (OCB) will be. On the other hand, if the Emotional Intelligence is low, the lower Organizational Citizenship Behavior (OCB) will be. Likewise, spiritual intelligence had a positive and significant effect on Organizational Citizenship Behavior (OCB). It means that if the Spiritual Intelligence is high, the Organizational Citizenship Behavior (OCB) will be higher. Conversely, if Spiritual Intelligence is low, the Organizational Citizenship Behavior (OCB) will be lower
Penerapan Model Challenge Based Learning dalam Pembelajaran Kewirausahaan Bahasa Sebagai Upaya Menghasilkan Wirausahawan Milenial Anggraini, Purwati; Suyatno, Suyatno; Tjahjono, Tengsoe; Widodo, Joko
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.12249

Abstract

The Language and Literature Entrepreneurship course is oriented to two main aspects, namely value-oriented and goal-oriented. With the challenge based learning (CBL) learning model, this course is presented starting from the 2019/2020 academic year for semester VI students. At the time this research was conducted, this course was presented in three semesters, namely the even semester of 2019/2020, odd and even semester of the 2020/2021 academic year. This study aims to describe student responses related to the learning process and student experiences in Language and Literature Entrepreneurship courses. With qualitative descriptive research, this study consisted of 68 respondents who had taken courses. The results of this study were that respondents considered this course useful for the future, delivered with a challenging learning model, and inspiring learning materials. However, because this course was delivered during the pandemic, learning experienced several obstacles. This obstacle causes students to be less confident and some are not optimistic in entrepreneurship
Pengelolaan Sosial Media Marketing Terhadap Brand Awareness Dan Consumer Interest Di PT. Telkom Witel Bandung Daliarni, Ni Putri; Halim, Prihartono Aksan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.14812

Abstract

Current technological developments that affect the marketing world are the background of this research. So, we conducted research to identify how much influence social media marketing management has on brand awareness and consumer interest in PT Telkom Witel Bandung. Through the data that has been processed for this research. The methods chosen are the causal quantitative method and the probability sampling technique. The sample used was 100 respondents who came from all individuals who had seen promotions on PT Telkom Witel Bandung's social media. For data collection, the method used is a questionnaire on a Likert scale. The analysis techniques used are descriptive analysis, classical assumption test, partial test (t), simultaneous test (F), and coefficient of determination test (R2). The test results obtained a sig. value in the t-test and f-test of 0.000, which means that the value is < 0.05, proving that there is a significant influence of social media marketing management on brand awareness and consumer buying interest. Companies need to continue to be consistent in managing social media marketing because it can have an impact on sales for the company, and if developed consistently, it can generate high profits and can continue to increase
Pendidikan dalam Peningkatan Kualitas Usaha Mikro Kecil dan Menengah Sugiono, Sugiono; Latief, Jamil; Rahmanisa, Rahmanisa
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.14818

Abstract

Micro, small and medium enterprises (MSMEs) play an important role in economic growth. Education is an important part of strengthening MSMEs. This research uses qualitative methods, data collection is carried out by semi-structured interviews. The resource persons in the research are MSME owners. Analyze data with flow data analysis. The results showed that education has an important role in improving the quality of MSMEs in terms of education, aspects of business governance, aspects of marketing and aspects of financial governance
Strategi E-Marketing Destinasi Wisata Sebagai Daya Untuk Meningkatkan Kunjungan Pasca Pandemi Utomo, Danang Prio; Pahrudin, Pahrudin; Sari, Lidya Maya
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.14847

Abstract

The purpose of this study was to determine e-marketing strategies for tourist destinations in East Lombok, especially the Sembalun tourist attraction. The research method used is qualitative research using primary data obtained through observation and interviews. Data analysis using SWOT analysis. The results of the study show that there are several weaknesses in Sembalun tourism, namely that e-marketing is not maximized because the majority of management is still personal. Strengthening e-marketing needs to be improved where this tour has a good opportunity to be visited by tourists again through digital promotional activities. Strengthening this e-marketing strategy can be done by training human resources who are actors in the tourism sector so that they can utilize social media and online platforms in creating promotional content to expand the reach of promotions to people in various regions. Promotions carried out on social media are the most effective alternative to implement because of the speed and ease of delivering information. It can be concluded from this research that in increasing tourist visits, the e-marketing strategy is an appropriate alternative to be implemented and understood by Sembalun tourism managers.
Analisis Brand Experience Dan Brand Personality Terhadap Customer Loyalty Produk Indihome PT. Telkom Witel Bandung Enur, Euis; Halim, Prihartono Aksan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.15091

Abstract

The intention of the study was to understand the relationships between (X1:brand experience) and (Y:customer loyalty), (X2:brand personality) and (Y:customer loyalty), X1 and X2 to customer loyalty. Purposive sampling was used in addition to a sample size of around 100 responses from customers of the Indihome Wireless in Bandung, which is known as a quantitative method using a Likert scale. The information used in this study is preliminary data obtained from online questionnaires completed by respondents, as well as evaluations of validity, reliability, and hypotheses. The results of this analysis show that each individual variable and each additional variable may have a positive or significant impact on customer loyalty. In order to be able to infer that X1 (Brand Experience) and X2 (Brand Personality) are both significant, the uji T individual variable states that the sig 0,05 and Uji F state that the nilai F hitung > F tabel is  4,83.
Analisis Kebijakan Pemulihan Eknomi Sektor UMKM Pasca Pandemi Covid-19 di Kota Pangkalpinang Mayasari, Dessy
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.17468

Abstract

The Covid-19 pandemic that has occurred for the past two years has in fact harmed the sustainability of economic activities, especially for the MSME sector in Indonesia. This impact is also felt by MSMEs in Pangkalpinang City who experience various very complex problems. This research was conducted as an effort to analyze the various problems that occurred as a result of the Covid-19 pandemic in the MSME sector and possible recovery strategies. The research method used in this study is the Quantitative Strategic Planning Matrix (QSPM) method. This QSPM is an in-depth analysis of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Based on the analysis of the two methods, it is obtained that the weighted IFE value is 2.350 and the weighted EFE value is 2.756. This shows that, the impact caused by the Pandemic on the MSME sector with several business recovery policies in the MSME sector in Pangkalpinang City, has had a pretty good effect because during the pandemic there was a decrease in production and distribution during the Covid-19 Pandemic, then these conditions gradually improved with alternative programs. Meanwhile, the results of the Quantitative Strategic Planning Matrix (QSPM) study show that the main strategy that must be developed more intensively by the Pangkalpinang City government is to encourage promotions using digital marketing concepts such as building market place platforms, strengthening branding and increasing access to capital for MSMEs in Pangkalpinang City.
The Influence of Brand Ambassador Credibility, Brand Image, and Brand Awareness on Purchase Decisions for Cosmetic Products Ardiyani, Novika; Pasharibu, Yusepaldo
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.18354

Abstract

This study examines the influences of brand ambassadors, brand image, and brand awareness on product purchasing decisions in Salatiga City, especially toward the purchase decision of Maybelline cosmetics products. The type of research used in this research is descriptive statistical research using quantitative methods. The respondent in this study is 100 women who live in Salatiga City. This research data collection used a questionnaire that is distributed to respondents through Google Forms. The test results indicate that the level of brand ambassadors and brand image has a positive influence on purchasing decisions, particularly for Maybelline cosmetics products. Meanwhile, there is no influence on product purchase decisions based on brand awareness.
Analisis Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kapuasan Pelanggan Menggunakan Metode Importance Performance Analysis Ardianto, Ivan; Samanhudi, Didi; Iriani, Iriani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.18361

Abstract

This research was conducted to find out what attributes are the top priority in supporting customer satisfaction at Diqqi's lesehan. These factors include product quality, service quality, and price. Because the population size in this study was unknown, the Bernoulli formula was used to determine the sample size. the sample that will be used to represent the population is a minimum of 100 respondents. Data collection techniques using questionnaires distributed to customers. The data analysis technique uses the Importance Performance Analysis method. The results of this study are that the attributes that are the top priority for improving and improving their performance are those that are in quadrant I because these factors are considered very significant for customers, but their performance has not been able to satisfy customers. Steps that can be taken are to make improvements to boost the quality of performance in this quadrant. The results of this study are expected to provide input for the Diqqi lesehan stall in improving product quality, service quality, and prices in order to increase customer satisfaction.

Page 24 of 50 | Total Record : 497

 22   23   24   25   26 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 7 No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 6, No 1 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 5, No 1 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 4, No 2 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 4, No 1 (2020): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 3, No 2 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 3, No 1 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 2 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 2 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 1 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 2, No 1 (2018): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 2 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 2 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Vol 1, No 1 (2017) Vol 1, No 1 (2017): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) More Issue