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SULTANIST: Jurnal Manajemen dan Keuangan
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 23384328     EISSN : 26862646     DOI : 10.37403
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini merupakan jurnal manajemen karya ilmiah seleksi terbaik dan layak untuk dimuat yang dikelola oleh TIM STIE Sultan Agung Pematangsiantar. Jurnal terbit secara berkala pada bulan Juni dan Desember. Semoga Jurnal ini memberikan kontribusi dalam pengembangan ilmu pengetahuan dan memberi wawasan serta pemahaman baru bagi para pembaca, khususnya yang berhubungan dengan Akuntansi dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 278 Documents
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ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS Vidyanata, Deandra; Irmal, Irmal; Hanika, Ita Musfirowati; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.574

Abstract

The fashion industry in Indonesia continues to proliferate, driven by stable economic growth and increasingly dynamic changes in people's consumption patterns. As future consumers, generation Z has unique preferences, behaviors and expectations regarding interactions with fashion brands and products. In this context, it is essential to understand how social media marketing activities, brand experience, and brand trust influence the brand equity of fashion products in Indonesia, especially in the context of Generation Z. The main objective of the research is to analyze the influence of social media marketing activities, brand experience, and brand trust on brand equity. The sample in this study consisted of 160 Generation Z respondents in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that social media marketing activities, brand experience, and brand trust have a positive and significant effect on brand equity. In the context of theoretical implications, this research contributes to developing more relevant and comprehensive marketing theories that can better explain Generation Z consumer behavior. Practically, this research will provide valuable guidance for fashion brands in developing more effective and sustainable marketing strategies to reach Generation Z in Indonesia.
EXISTENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF MILLENNIAL EMPLOYEES IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 USING A QUANTITATIVE APPROACH Romi, Mochamad Vrans; Waliah, Siti; Hasanuddin, Bakri; Sriharyati, Santy
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.544

Abstract

In the context of the Industrial Revolution 4.0, the existence of Organizational Citizenship Behavior (OCB) of millennial employees is becoming increasingly relevant, and understanding of this phenomenon can be broadened by considering two important aspects: servant leadership and work-life balance. Servant leadership, emphasizing service and individual empowerment, motivates millennial employees to play an active role in positively contributing to the organization. The research aims to analyze the influence of servant leadership and work-life balance on organizational citizenship behavior. The sample in this study consisted of 160 millennial employee respondents who worked in the creative industry sector, determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that servant leadership and work-life balance have a positive and significant effect on organizational citizenship behavior. The research implications stated by reviewing it from the perspective of servant leadership and work-life balance significantly impact human resource management practices and organizational development.
ENTREPRENEURIAL SELF-EFFICACY DRIVES AND AMPLIFIES PERCEIVED OPPORTUNITY TOWARDS THE ENTREPRENEURIAL INTENTION OF ULOS WEAVERS GENERATION Sitinjak, Imelda; Malau, Anne Rumondang
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.509

Abstract

The basic problem of family business succession planning is whether the generation intends to continue the family business, so this study aims to examine the intention of generations to continue their family's ulos weaving business based on the planned behavior theory (Ajzen, 1991). The Purposive Random Sampling method was selected and obtained as many as 131 generations of ulos weavers aged at least 15 years in North Tapanuli Regency who were collected using the snowball technique. Data analysis used the Structural Equation Model with the Lisrel program. The findings of this study indicate that entrepreneurial self-efficacy (ESE) plays a role in encouraging perceived opportunity (PO) towards entrepreneurial intention (EI). However, the role of entrepreneurial self-efficacy (interaction with PO to become ESEXPO) cannot strengthen PO towards EI. Gender effect testing found that women's EI was higher than men's because it was related to weaving skills. The weakness of this study is the cross-sectional time dimension so the implications for future research are the longitudinal time dimension, especially for testing moderation as well as in different contexts for testing the role of moderation or results that are inconsistent with a combination of theories so as to find novelty. In addition, other predictors and controls need to be added to enrich research in the field of family entrepreneurship. The implication for family business actors is to have a succession plan long before being 'forced' or as early as possible so that entrepreneurial self-efficacy and perceived opportunity arise, as well as other factors (internal and external) that are needed by the next generation of family businesses.
STRATEGY ANALYSIS OF THE ZAKAT DISTRIBUTION SYSTEM IN BAZNAS LANGKAT DISTRICT USING THE SWOT QSPM MODEL Gustianda, Putra Rizky; Rahma, Tri Inda Fadila; Tanjung, Ahmad Muhaisin B. Syarbaini
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.609

Abstract

BAZNAS Langkat Regency distributes zakat to facilitate and expedite the distribution of zakat funds from muzakki to mustahik so that it is right on target and in accordance with the needs of mustahik, so the aim of the research is to develop a strategy for the zakat distribution system so that it can help distribute zakat funds better at BAZNAS Langkat Regency . This research uses a descriptive qualitative approach with the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), for SWOT respondents namely Amil zakat, Muzakki, Mustahik, and Langkat Regency Community, while for QSPM respondents namely Distribution Experts, HR Experts, and Experts in the field Finance. Based on the research results, alternative strategies obtained are creating a team to evaluate and supervise the empowerment of zakat distribution, increasing socialization and regional reach to increase fund collection, collaborating with local government to increase distribution reach, increasing the use of technology by utilizing social media and personalizing, maintaining image and quality of Baznas, creating a new program, namely productive distribution of zakat, improving the quality of human resources with training programs, creating a public complaint box, improving service quality to increase networks and relationships and holding weekly meetings for evaluation. Results The recommended strategy from this analysis is to create a team to evaluate and supervise the empowerment of zakat distribution at BAZNAS Langkat Regency with a Total Attractive Score of 15,358.
ONLINE PURCHASE DECISION: FROM CONTENT MARKETING THROUGH BRAND AWARENESS Fahimah, Mar'atul; Fitria, Lailatul
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.567

Abstract

Pentingnya menciptakan daya tarik Content marketing dan menciptakan brand awareness dalam pemasaran jasa agar memudahkan khalayak memahami dan mengetahui layanan tersebut, sehingga dapat berujung pada keputusan pembelian. Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian kelas pelatihan online pada pengikut akun Instagram kelas online. Faktor-faktor yang mempengaruhi keputusan pembelian layanan pelatihan online pada kelas online adalah content marketing dan brand awareness. Metode penelitian yang digunakan adalah metode penelitian kuantitatif asosiatif. Teknik pengumpulan data pada penelitian ini adalah dengan menggunakan angket dan dokumentasi. Data penelitian diperoleh dengan menyebarkan kuesioner secara online. Populasi dalam penelitian ini adalah follower akun Instagram kelas online yang pernah melakukan pembelian pada kelas bootcamp di kelas online dan sampel diambil dengan menggunakan purposive sampling. Alat uji analisis yang digunakan adalah SmartPLS v.4.0 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa pemasaran konten berpengaruh signifikan terhadap keputusan pembelian, kinerja pemasaran konten berpengaruh positif terhadap kesadaran merek, kesadaran merek berpengaruh signifikan terhadap keputusan pembelian, dan pemasaran konten berpengaruh signifikan terhadap keputusan pembelian melalui merek. kesadaran.
THE EFFECT OF SOSIAL MEDIA INFLUENCE, CONTENT MARKETING, AND E-WOM TOWARDS ONLINE PURCHASE DECISIONS IN MATARAM CITY Hidayat, Surahman; Suardana, I Made; Dewi, Nami Khatina
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.521

Abstract

This study aims to examine the Influence of Social Media Influencers, Content Marketing, and Electronic Word Of Mouth on online purchasing decisions in Mataram City. So that the variables in this study consist of 3 (three) independent variables, namely Social Media Influencers (X1), Content Marketing (X2), and Electronic Word Of Mouth (X3) and 1 (one) dependent variable, namely purchase decision (Y). Samples are taken using purposive sampling. The data collection technique in this study was using a questionnaire. Data obtained using questionnaires as many as 80 respondents. The data were analyzed using SPSS multiple linear regression test. The results of this study show that Social Media Influencers do not have a significant effect on purchasing decisions, while Content Marketing and Electronic Word Of Mouth have a significant influence on purchasing decisions. The results of the f (simultaneous) test variables Influencer social media, Content Marketing, and Electronic Word Of Mouth influence simultaneously (together) on purchasing decisions, while in the determination test obtained R square which means that the 3 independent variables have an influence of 53.3% of the dependent variables while the remaining 46.7% of variables are not included in this study.
PREDICTORS OF THE TIMELINESS OF CORPORATE FINANCIAL REPORTING Sinaga, Tioma Maryanda; Syafitri, Desy Ramadhani; Gea, Wita Cristianni; Sianipar, Milka Rositi; Hou, Amin
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.575

Abstract

Timeliness of financial reporting is an important indicator in assessing a company because it can provide accurate information for users of financial statements. This phenomenon is influenced by various internal and external factors. This study analyzes the effects of profitability, firm size, and ownership structure on financial reporting timeliness. This quantitative descriptive study was conducted on food and beverage companies listed on the Indonesia Stock Exchange (IDX) in the 2018-2021 period. Twelve companies were sampled and analyzed using multiple linear regression tests. Hypothesis testing uses the R2 (coefficient of determination) test, F test, and t test. The results show that partial profitability and ownership structure have no effect on the timeliness of financial reporting. Firm size only had a significant effect. However, profitability, firm size, and ownership structure simultaneously affected the timeliness of financial reporting (94.2%). Future studies should use other variables as predictors
ANALYSIS OF THE RELATIONSHIP OF BRAND AWARENESS AND BRAND TRUST WITH BRAND LOYALTY IN MEN'S CARE PRODUCTS Seseli, Eka Merdekawati; Kusuma, Rr. Chusnu Syarifa Diah; Sarwani, Sarwani
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.568

Abstract

This research aims to analyze the relationship between brand awareness, brand trust, and brand loyalty in men's care products. Using a quantitative approach, data was collected from a sample of men's grooming product consumers through an online survey totaling 160 respondents determined using a convenience sampling approach. Data analysis uses the SPSS application by displaying the results of data processing through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. The results of the analysis show that there is a significant relationship between the level of brand awareness and brand trust and the level of brand loyalty. These findings highlight the importance of increasing consumer awareness and trust in men's grooming brands to strengthen brand loyalty. The practical implications of this research emphasize the importance of effective marketing strategies to build and maintain brand awareness and brand trust, increase consumer loyalty, and maintain brand position in a competitive market. This research makes a significant contribution to our understanding of the dynamics of the relationship between brand awareness, brand trust, and brand loyalty in the context of men's grooming products, and provides a foundation for further research in this domain.
STUDY OF CONSUMER PREFERENCES TO SUPPORT THE MARKETING STRATEGY OF THE THRIFT CLOTHING BUSINESS Faerrosa, Lady; Dethan, Stevany Hanalyna
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.510

Abstract

With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clothing consumers mostly make purchases offline of daily wear and clothing to work. In addition, consumers buy thrift clothes because of the availability of various brands from various countries such as Korea, Japan, and America. The reason for consumer preference in purchasing thrift clothing is because of the much cheaper price, much better quality of materials, the availability of various unique models to meet the needs of consumer fashion styles, and a little awareness of environmental sustainability. The result of this study provides an overview of consumer preference patterns that can be used in the preparation of marketing strategies, namely in terms of price, products, and distribution channels. Theoretically, the results of this study also enrich the wealth of knowledge in the field of consumer behavior, especially regarding consumer preferences in purchasing used clothes.
ANALYSIS OF THE RELATIONSHIP OF TRANSFORMATIONAL LEADERSHIP, WORK ENVIROMENT, AND JOB SATISFACTION ON EMPLOYEE RETENTION OF THE MILLENIAL GENERATION IN THE CREATIVE SECTOR Rahardianto, Rahardianto; Hadikusumo, Reina A.; Risambessy, Agusthina
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.612

Abstract

Millennials now make up a significant portion of the workforce, valuing meaningful work, opportunities for development and a supportive work environment, making these factors crucial in retaining talent in the creative sector. This research aims to analyze the relationship between transformational leadership, work environment, and job satisfaction on the retention of millennial generation employees in the creative sector. The sample in this research consisted of 120 employees who worked in the creative industries in Indonesia who were determined using a purposive sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying the results of data processing through validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that transformational leadership, work environment, and job satisfaction have a positive and significant effect on employee retention. This research highlights the importance of adaptive leadership and a conducive work environment in retaining millennial talent which is vital for maintaining innovation and competitive advantage in the creative sector.

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