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INDONESIA
SULTANIST: Jurnal Manajemen dan Keuangan
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 23384328     EISSN : 26862646     DOI : 10.37403
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini merupakan jurnal manajemen karya ilmiah seleksi terbaik dan layak untuk dimuat yang dikelola oleh TIM STIE Sultan Agung Pematangsiantar. Jurnal terbit secara berkala pada bulan Juni dan Desember. Semoga Jurnal ini memberikan kontribusi dalam pengembangan ilmu pengetahuan dan memberi wawasan serta pemahaman baru bagi para pembaca, khususnya yang berhubungan dengan Akuntansi dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 293 Documents
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THE POWER OF DIGITAL INFLUENCERS - HOW BRAND ENGAGEMENT AND EXPECTED VALUE DRIVE PURCHASE INTENTION ON SOCIAL MEDIA: CASE OF INDONESIA Muhammad Iffan; Umi Narimawati; Agus Riyanto
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.861

Abstract

The research aims to find out the influence of digital influencers on purchase intention through brand engagement and brand expected value on Instagram users. Validity and reliability tests as well as path analysis are used in this study. Instagram users who followed social media influencers were participants in the study. The data analysis methods used in this study are loading factor, AVE, cross-loading, and composite reliability tests. Data analysis results show that all variables have good validity and reliability, and the results of hypothetical testing show that digital influencers, brand engagement, and brand expected value have significant influence on purchase intention on Instagram users. This suggests that the digital influence can have positive chain effects, such as increasing consumer engagement with brands, creating expected value for brands, and encouraging customers' desire to buy products. It provides a deeper understanding of how influencer-based marketing strategies can impact consumer behavior related to e-commerce.
ANALYSIS OF THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND INNOVATION CULTURE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT PT. ASIA SAKTI WAHID FOODS MANUFACTURES Herbert Angkasa; Darwin Lie; Hendry
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.870

Abstract

This study aims to analyze the influence of transformational leadership and innovation culture on employee performance, with organizational commitment as a mediating variable at PT Asia Sakti Wahid Foods Manufactures. The method used is quantitative with a SmartPLS-SEM approach involving 70 respondents. The results show that transformational leadership and innovation culture have a positive and significant effect on employee performance, both directly and indirectly through organizational commitment as a mediator. This study highlights the importance of implementing transformational leadership and strengthening innovation culture to enhance organizational commitment and optimize employee performance.
SOCIAL MEDIA MARKETING INTENSITY, BRAND AUTHENTICITY, AND ELECTRONIC WORD OF MOUTH AS PREDICTORS OF PURCHASE INTENTION OF PRODUCT BRANDS ON TIK TOK SHOP Emilia Septiani; Farida Farida; Rr. Chusnu Syarifa Diah Kusuma; Ighomereho O. Salome; Javad Karimi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.873

Abstract

In the rapidly evolving social commerce landscape, particularly through the TikTok platform and its TikTok Shop feature, understanding the determinants of consumer purchase intentions is becoming increasingly crucial. Still, it reveals conceptual gaps stemming from research approaches that are often partial. Previous studies generally examine social media marketing, brand authenticity, or electronic word of mouth (e-Wom) separately, and thus have not been able to explain the simultaneous interaction among these variables within a single integrative framework. This research aims to comprehensively analyze the influence of social media marketing intensity, brand authenticity, and e-WOM on purchase intention. Using a quantitative approach with structural equation modelling–partial least squares (SEM-PLS) analysis, data were collected from 110 respondents in Indonesia who had experience interacting with TikTok Shop. The research results show that social media marketing intensity has a significant positive effect on brand authenticity and e-Wom, which, in turn, strongly increases Purchase Intention, with brand authenticity acting as a key mediator. These findings make theoretical contributions by integrating digital marketing constructs and consumer perceptions into a holistic predictive model, as well as practical implications for businesspeople in designing marketing strategies based on content intensity and brand authenticity. The novelty of this research lies in the simultaneous testing of three variables in the context of the TikTok Shop, a relatively unexplored area in the digital marketing literature.

Page 30 of 30 | Total Record : 293

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