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Maker: Jurnal Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 25024434     EISSN : 2686259X     DOI : 10.37403
Core Subject : Science,
Decision Sciences, Operations Research & Management
Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan Agung.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 424 Documents
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FIVE FORCES ANALYSIS OF COFFEE BUSINESS INDUSTRY IN TEMANGGUNG REGENCY OF CENTRAL JAVA Muhammad Setiawan Kusmulyono; Rathria Arrina Rachman; Vania Pradipta Gunawan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.545

Abstract

Coffee is a valuable commodity whose popularity is increasing and substantially contributes to economic growth. Coffee is an essential asset on a global scale, and the market has been continuously rising over the past 30 years. Temanggung, in Central Java, is one of the most well-known coffee-producing regions with a unique character. Temanggung is remarkable because it has two geographical indication certificates, Sindoro Sumbing Arabica, and Temanggung Robusta, and is the largest Arabica and Robusta coffee-producing area in Central Java. This study aimed to investigate the competitive landscape using Porter's Five Forces by applying qualitative research to the coffee business in Temanggung. The study's findings revealed that by understanding the capabilities of each force in the industry for each category of business actor and coffee bean type, stakeholders could gain unique knowledge about the coffee industry, particularly the problems throughout the value chain. This research is useful in assisting business actors and other stakeholders in making the best possible decisions. Finally, this research can assist central and local governments in efficiently promoting Indonesia's increasingly promising coffee sector in the future.
IMPLEMENTATION OF DIGITAL MARKETING ON CONSUMERS SEMBILAN PULUH DERAJAT COFFEE PEMATANG SIANTAR Marisi Butarbutar; Efendi Efendi; Rosita Manawari Girsang; Rosalinda Septiani Sitompul; Fenny Aulia Manik
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.580

Abstract

This study aims to analyze the implementation of digital marketing in consumers of Sembilan Puluh Derajat  Coffee Pematang Siantar. Research methods with surveys, data collection through interviews and questionnaires. The unit of analysis in this study was 40 consumers. The data is analyzed by qualitative analysis. The results showed that digital marketing was good but not optimal, with the highest dimension in the interactive advertising dimension, and the lowest value in the viral marketing dimension. To optimize the implementation of digital marketing by involving influencers to work together to introduce their products to consumers.
OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT Deandra Vidyanata; Melvin Krisdiana Djami Rane; Ita Musfirowati Hanika; Nani Nani
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.628

Abstract

The main aim of this research is to analyze the influence of innovation capability and customer relationship management on MSME competitiveness. This research uses a literature and field research design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. The research results conclude that innovation capability and customer relationship management have a positive and significant effect on MSME competitiveness. The implications of this research state that the ability to create innovative products or services can differentiate a company from its competitors in the market. Innovation allows companies to offer something unique and added value to customers. With a deeper understanding of CRM, MSMEs can identify new opportunities, optimize marketing strategies, and increase customer retention to improve MSME performance, growth and sustainability in an increasingly competitive business environment.
ANALYSIS OF INDIVIDUAL FACTORS INFLUENCING THE SUCCESSION OF TIGASERANGKAI VILLAGE GOVERNMENT LEADERS WEST NIAS DISTRICT Iman Suryani Daeli; Meiman Hidayat Waruwu; Odaligoziduhu Halawa; Eliyunus Waruwu
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.668

Abstract

Leadership succession in villages is a change of leaders who play a role in continuing and developing village development programs. This phenomenon often faces obstacles due to a lack of clear planning, causing village communities to have difficulty understanding the direction of development and evaluating achievements. The problem formulation in this research is how individual factors influence succession. This research aims to identify and analyze individual factors that influence leadership succession in Tigaserangkai Village, West Nias Regency. The urgency of this research lies in the importance of an in-depth understanding of the factors that influence leadership for better village development planning. The research method used is qualitative, with data collection techniques through interviews, observation, and documentation. Data was analyzed descriptively and qualitatively. The research results show that the age and education of village leaders are important indicators of experience, wisdom, and ability to bring about positive change, while integrity, justice, and ethics are considered essential in building community trust. Leaders with a combination of education and strong moral character are considered more effective. In Tigaserangai Village, the balance between the leader's maturity and energy provides an adaptive perspective to change, while age and experience provide stability. The practical implementation of this research is the need to pay attention to the factors of age, education, and moral character in selecting village leaders. The limitation of this research is the limited sample which only covers one village. The next research recommendation is to conduct a comparative study in several villages to obtain broader generalizations regarding individual factors in village leadership succession.
MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR Sisca Sisca; Andy Wijaya; Retno Widianti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.635

Abstract

Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows: 1. Service quality is good, consumer satisfaction is satisfied and consumer loyalty is high. 2. There is positive effect between service quality and consumer satisfaction on consumer loyalty. 3. There is high correlation between service quality and consumer satisfaction with consumer loyalty. H0 is rejected, meaning that service quality and consumer satisfaction have positive and significant effect on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.
ANALYSIS OF LEAN SIGMA - DMAIC IMPLEMENTATION WITH ENVIROMENTAL CONSIDERATIONS IN OIL & GAS INDUSTRY (CASE STUDY: ONSHORE FIELD ABC TERMINAL FIELD – PT XYZ) Gugi Agusman Setiamitra; Athor Subroto
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.571

Abstract

The oil and gas industry is facing increasing pressure from an operations and environmental compliance perspective. The adoption of Lean Sigma methodology has been shown to improve the operational performance of various industries, including the Oil and Gas industry. The objective of this research is to analyse the implementation of a sustainable improvement framework based on the Lean Sigma DMAIC (define-measure-analyse-improve-control) method, considering the environment in maintaining sustainable business in the oil and gas industry. The research action approach in a case study is used to illustrate the application of the proposed Lean Sigma - DMAIC framework to improve operational performance and the environment in the oil and gas industry. The case study illustrates the application of the Lean Sigma - DMAIC cycle to improve crude oil quality – Base sedimen & water (BS&W) product and optimize energy consumption in the processing of crude oil. After improving the quality of oil production that previously experienced deviations and making improvements and efficiencies in the processing plant, this oil processing plant can achieve operational cost savings of US$ 181,847.95 and environmental benefits in reducing CO2 emissions by 1,685.81 tons (CO2 eq) by reducing the gas consumption used to heat crude oil in the oil treating plant.
TEACHER PERFORMANCE BASED ON SELF-EFFICACY AND LOCUS OF CONTROL Edy Dharma; Hendrick Sasimtan Putra; Sherly Sherly
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.648

Abstract

The purpose of this study is to determine the performance of Sultan Agung Private Junior High School teachers, assessed based on self-efficacy and locus of control. This study employs a quantitative research approach with the research subjects being 36 permanent teachers at Sultan Agung Private Junior High School. Data collection involves the use of questionnaires, interview interactions, and documentation. Validity and reliability testing are part of the research instrument validation. Data is analyzed using quantitative descriptive analysis techniques, including normality testing, regression analysis, correlation and determination testing, as well as hypothesis testing. The findings of this research can be summarized as follows: (1) The correlation between self-efficacy, locus of control, and teacher performance is both positive and significant, whether considered simultaneously and partially; (2) There exists a moderately high correlation between self-efficacy and locus of control with regards to teacher performance.
AN ANALYSIS ON FIVE FORCES DAN BCG MATRIX FOR APPLE INC. COMPANY Injen Pardamean Butarbutar; Novia Purnamasari; Koko Safitri
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.615

Abstract

This research aims to conduct an analysis of Five Forces and BCG Matrix for Apple Inc. The Five Forces analysis is used to evaluate the competitiveness of the industry in which Apple operates, while the BCG Matrix is employed to measure the company's product portfolio. Data for this study are sourced from reliable resources, including the company's financial reports, industry reports, and related publications. The Five Forces analysis reveals that the technology and software industry in which Apple operates is highly competitive. Threats from major competitors, the level of product substitution, and the bargaining power of buyers significantly impact the company's strategies and performance. However, Apple's strong brand equity and robust product ecosystem provide a competitive advantage in navigating the pressures from these five forces. In the BCG Matrix analysis, Apple's core products such as the iPhone, iPad, and Mac show a position of stars and question marks, indicating high growth potential. On the other hand, some older products and unproven innovations fall into the category of cash cows and dogs, with lower growth prospects. The results of the Five Forces and BCG Matrix analysis provide a comprehensive overview of Apple's market position and aid in formulating the company's long-term strategies. Apple's management can leverage these findings to optimize the product portfolio and address competitive challenges in the ever-evolving technology industry. While Apple holds a strong market position, new challenges will continually emerge, necessitating effective strategies to maintain competitiveness and ensure the company's growth in the future.
THE ROLE OF E-COMMERCE AND PRODUCT INNOVATION ON MSME PERFORMANCE Sugito Sugito
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.671

Abstract

The purpose of this study is to determine the role of e-commerce and product innovation on the performance of MSMEs. Using literature and field research design. The information presented in this study was sourced from primary data and secondary data obtained by distributing questionnaires, conducting interviews and documentation to business owners. The data analysis used in this study is normality test, qualitative descriptive analysis, and quantitative descriptive analysis using the help of the SPSS program. The research population is 37 businesses engaged in fashion in Siantar Marimbun District. The results showed that there is a positive and significant influence between e-commerce and product innovation on MSME performance both simultaneously and partially and there is a strong relationship between e-commerce and product innovation with MSME performance. Then the high and low performance of MSMEs can be explained by e-commerce and product innovatio
THE MEANING OF SITOU TIMOU TUMOU TOU AS A MODEL OF WOMEN EMPOWERMENT MANAGEMENT IN MAPALUS HOUSE IN SOUTHEAST MINAHASA, NORTH SULAWESI Treesje Imran; Laurens Mambu; Beatrix Lapalelo; Yongker Baali; Patricia Jeaneth Cyntia Kojongian
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.638

Abstract

Si Tou Timou Tumou Tou is a philosophy of the Minahasa people, meaning that humans live to humanize others. The term "tou" in Si Tou refers to humans as individuals who must first 'live' to be able to enliven others ('tumou tou'). Meanwhile, Mapalus house represents a local wisdom model in the form of collaborative efforts to build houses for the Tounsawang ethnic community in Southeast Minahasa, passed down through generations. Mapalus house consists of 10 to 30 people, and anyone can become a member, regardless of gender. The division of labor, based on the principle of togetherness in mutual construction and enlivening, known as Sitou Timou Tumou Tou, is carried out reciprocally for each house to be built, where the roles of women and men are equal in work responsibilities. The main research question is how Sitou Timou Tumou Tou holds meaning for women in the Mapalus House work, empowering themselves individually and others. The research was conducted in the Tombatu district, Southeast Minahasa Regency, known for its strong Mapalus house tradition, with three villages as research samples: Tombatu 1, Tombatu II, and Betelen. The qualitative method employed focused on observation, interviews, key informants, and analysis of observation and interviews. The research results indicate that the meaning of Si tou timou tumou tou is deeply rooted in women, allowing them to persist in Mapalus house. The understanding of Sitou Timou Tumou Tou empowers women individually, socially, and economically within Mapalus house. This empowerment is attributed to principles such as mutual enlivening, starting with the term 'tou,' signifying individual empowerment before extending to others. Mapalus house provides space and access for women to develop themselves individually in both domestic and public functions. A communal organizational culture is built within Mapalus house, fostering mutual assistance between women and men without subordination and patriarchy. Despite modernization and technological advancements, the meaning of 'tou' in Si Tou Timou Tumou Tou as local wisdom remains strong, upheld as tradition and respected by the entire Tounsawang ethnic community. Consequently, the meaning of Sitou Timou Tumou Tou is powerful within women individually, enabling them in both family (domestic) and community (public) contexts.

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