cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Risal Rinofah
Contact Email
risal.rinofah@ustjogja.ac.id
Phone
-
Journal Mail Official
risal.rinofah@ustjogja.ac.id
Editorial Address
-
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 423 Documents
 39   40   41   42   43 
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT BELI KONSUMEN PADA TIKTOK SHOP DI SIDOARJO Silvy Imelda Windari; Rizky Eka Febriansah; Dewi Komala sari
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Consumer Purchase Intention at TikTok Shop in Sidoarjo. This research method uses a quantitative approach. The population in this study is all Sidoarjo residents who use TikTok. The sampling technique used a non-probability method with a purposive sampling approach, with a sample size of 100 respondents. The data collection method was carried out by distributing online questionnaires via Google Forms, and answers were measured using a Likert scale. The data analysis technique used SPSS software version 22. The results of this study prove that perceived usefulness influences purchase interest, perceived ease of use influences purchase interest, and perceived risk influences purchase interest.
ANALISIS PENGARUH PERTUMBUHAN THROUGHPUT PETIKEMAS TERHADAP KINERJA OPERASIONAL PELABUHAN Rorusman Jadid Nurhadi; Romanda Annas Amrullah; Ita Masita
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is motivated by the growth of container throughput, which may exert operational pressure on port performance if not supported by adequate capacity and management strategies. Therefore, this study aims to analyze the growth of container throughput and its effect on the operational performance of Tanjung Emas Port Semarang, measured using the Berth Occupancy Ratio (BOR) and Yard Occupancy Ratio (YOR). This research employs a quantitative descriptive and explanatory approach using 60 monthly observations from 2020 to 2024, obtained from PT Pelindo Regional III Tanjung Emas Semarang. The data were analyzed using linear time series regression with the inclusion of a lag variable on the dependent variable to capture dynamic effects. Prior to regression analysis, classical assumption tests were conducted, including normality, linearity, autocorrelation, and heteroscedasticity tests. The results indicate that container throughput growth has a positive and significant effect on both BOR and YOR. The YOR model demonstrates a substantially higher adjusted R² compared to the BOR model, suggesting that yard utilization is more responsive to changes in throughput than berth utilization. Although both indicators remain below the optimal threshold of 70%, their upward trends indicate potential future operational pressure. Therefore, proactive and sustainable capacity management strategies are required to maintain port operational performance and prevent over-utilization.
PENGARUH KUALITAS PRODUK, GAYA HIDUP, BRAND LOVE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IPHONE (STUDI KASUS MAHASISWA FEB-UBL) Adinda Putri Ramadhani; Ardansyah; Tri Lestira Putri Warganegara
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22541

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, gaya hidup, brand love, dan brand image terhadap keputusan pembelian iPhone pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian terdiri dari 98 responden yang dipilih menggunakan teknik purposive sampling dengan kriteria mahasiswa aktif pengguna iPhone yang pernah melakukan pembelian secara pribadi. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, gaya hidup dan brand love berpengaruh positif namun tidak signifikan. Secara simultan, seluruh variabel berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi (R²) sebesar 0,922.
THE EFFECT OF SOCIAL MEDIA MARKETING ON MARKETING PERFORMANCE WITH SOCIAL MEDIA ADVERTISING, RELIABILITY, AND CUSTOMER ENGAGEMENT AS MEDIATING VARIABLES IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN THE FURNITURE INDUSTRY Rokib; Ali; Sisno Riyoko
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22679

Abstract

The development of information technology, particularly social media, has drastically changed the marketing landscape, creating both challenges and opportunities for furniture craftsmen in Jepara. This study aims to analyze the effect of Social Media Marketing (SMM) on Marketing Performance with Social Media Ads, Reliability, and Customer Engagement as mediating variables. This explanatory quantitative study uses primary data from 125 furniture craftsmen selected through purposive sampling. The data were analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results show that Social Media Marketing does not have a significant direct effect on Marketing Performance. However, the effect becomes positive and significant when mediated by Social Media Ads, Reliability, and Customer Engagement. These findings indicate that to improve marketing performance (sales and market share), furniture craftsmen's social media strategies must be transformed through the use of targeted paid advertising, proof of business reliability to build trust, and active interaction with customers.
PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI JANJI JIWA MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI Dikta Septi Aryaningrum; Murry Harmawan Saputra; Dedi Runanto
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22721

Abstract

This study aims to analyze the influence of halal labels on purchasing decisions, the influence of halal labels on consumer trust, the influence of consumer trust on purchasing decisions, and the role of consumer trust as a mediating variable for Kopi Janji Jiwa products in Purworejo. This study used a quantitative approach with a survey method through the distribution of questionnaires to 120 respondents. Data analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results show that halal labels have a positive and significant effect on purchasing decisions and consumer trust. Consumer trust also has a positive and significant effect on purchasing decisions. Furthermore, consumer trust mediates the effect of halal labels on purchasing decisions for Kopi Janji Jiwa products in Purworejo. Keyword : Halal Label; Consumer Trust; Purchasing Decision; Coffee Shop;Consumer Behavior
ANALISIS FAKTOR-FAKTOR DETERMINAN DALAM UPGRADING PERAN THIRD PARTY LOGISTICS (3PL) MENJADI FOURTH PARTY LOGISTICS (4PL) PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Nanda Aprilia Rahma; Abi Hanif Dzulquarnain
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22986

Abstract

This study aims to identify and analyze the determinant factors that influence the need for upgrading logistics services from Third Party Logistics (3PL) to Fourth Party Logistics (4PL) at a logistics company in Kabupaten Gresik, East Java, which manages around 94 warehouse branches and more than 400 transportation fleets across Indonesia. This research applies a mixed-method approach combining descriptive qualitative analysis with quantitative survey data. Data were collected from 100 respondents directly involved in the company's logistics operations and processed using Exploratory Factor Analysis (EFA) with Principal Component Analysis extraction and Varimax rotation through IBM SPSS Statistics, preceded by validity testing (Pearson item-total correlation) and reliability testing (Cronbach's Alpha). The results show that out of 30 initial indicators, 27 were valid, and after iterative screening based on Measure of Sampling Adequacy (MSA), 20 indicators remained eligible for further analysis, with a final KMO value of 0.627 and Cronbach's Alpha of 0.761. Seven factors were extracted, jointly explaining 60.909% of total variance: Technological Readiness and Human Resource Competence, Distribution Operational Planning and Control, Infrastructure Readiness and Fleet Planning, Distribution Network Integration and Leadership Role, Strategic Readiness and Supply Chain Visibility, Logistics Data Reliability and Synchronization, and Technology Development Commitment and Policy Support. Technological Readiness and Human Resource Competence was identified as the most dominant factor, contributing 16.263% of total variance, indicating that technological investment must be balanced with workforce competence to support the company's transformation from 3PL to a more integrated 4PL model.
PENERAPAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN ENGAGEMENT TIKTOK PADA PT DOYAN MITRA SEJAHTERA Rachel Octavia Qurrota Ayuni; Sukaris
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23028

Abstract

This study aims to analyze the implementation of Social Media Marketing in increasing engagement on the TikTok account @doyanayam. The novelty of this research lies in its focus on the application of Social Media Marketing within a franchise-based food and beverage company by utilizing TikTok account performance data as the basis for analysis. This study employed a qualitative research method with a descriptive approach. Data were collected through interviews with Sintia Dwi Rahmawati as the Social Media Specialist of PT Doyan Mitra Sejahtera, observations of the activities on the @doyanayam TikTok account, and documentation in the form of the TikTok Social Media Report (SMR) for August 2025. Data analysis was conducted through the stages of data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of Social Media Marketing was carried out through creative content creation, the utilization of TikTok trends, the use of relevant hashtags, and active interaction with the audience. These strategies successfully increased user engagement, as reflected in the growth of views, likes, comments, and shares on the published content. This study concludes that consistent and audience-oriented Social Media Marketing strategies can effectively enhance engagement on TikTok. The findings are expected to provide practical insights for businesses, particularly in the food and beverage industry, in optimizing TikTok as an effective digital marketing platform.
ANALISIS STRATEGI PENJUALAN PUPUK PHONSKA CAIR DI GRESIK Vita Veronica; Moh Agung Surianto
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23039

Abstract

The increasing competition in the fertilizer industry requires companies to implement effective sales strategies to improve market acceptance of innovative products, including Phonska Liquid Fertilizer. This study aims to analyze the sales strategy of Phonska Liquid Fertilizer at PT XYZ, identify the factors influencing farmers' purchasing decisions, and examine the challenges and opportunities for sales development in Gresik Regency. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observations, and documentation involving the Assistant Vice President of Non-Centralized Retail Operations, sales agents, fertilizer kiosk owners, and farmers selected using purposive sampling. Data were analyzed using the interactive model of Miles and Huberman. The findings indicate that direct selling, demonstration plots (demplot), One Day Promotion (ODP), farmer group socialization, and continuous assistance from sales agents have improved farmers' understanding of and trust in the product. Purchasing decisions are influenced by product quality, price, user experience, brand reputation, and recommendations from fellow farmers. The study implies that successful sales strategies depend not only on product quality but also on the implementation of relationship marketing through continuous education, communication, and technical assistance to enhance product adoption and competitiveness.
PENGARUH ENVIRONMENTAL SOSIAL GOVERNANCE DISCLOSURE DAN INTELLECTUAL CAPITAL TERHADAP PROFITABILITY (STUDI EMPIRIS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA) Septi Lillahsari Sulistyorini; Rousilita Suhendah
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23040

Abstract

The aim of this research is to analyze how the influence of Environmental, Social, Governance (ESG) Disclosure and Intellectual Capital (IC) influences the increase profitability the data used in this study is secondary data from manufacturing companies listed on the Indonesian Stock Exchange (IDX) in 2022-2024. The sample was selected using the random sampling method purposive sampling and the data obtained amounted to 36 companies. The data was processed using software Eviews version 13. The results obtained from this study are Environmental, Social, Governance (ESG) Disclosure does not have a significant effect on profitability However Intellectual Capital (IC)has a significant impact on profitability. The implications of these findings suggest that manufacturing companies need to focus more on managing Intellectual Capital as a key driver of profitability, as well as re-evaluating ESG disclosure strategies to ensure they have a tangible impact on the company's financial performance.
PENGARUH WORK-LIFE BALANCE DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASI : PERAN KEPUASAN KERJA Winda Rizky Anggraeni; Hengky Widhiandono; Wida Purwidianti; Purnadi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21741

Abstract

This study examines the influence of work-life balance and transformational leadership on organizational commitment with job satisfaction as a mediating variable. This quantitative study collected data using a questionnaire. The study population was all 244 employees of Ananda Purwokerto General Hospital, with a focus on 150 permanent employees, and a sample of 109 permanent employees was obtained through a purposive sampling technique. The data analysis technique used Structural Equation Modeling based on Partial Least Square (SEM-PLS) which was used to test the outer and inner models in measuring validity, reliability, and hypotheses. The results showed that work-life balance had a positive effect on organizational commitment, while transformational leadership had no effect on organizational commitment, work-life balance and transformational leadership had a positive effect on job satisfaction, job satisfaction had a positive effect on organizational commitment, in addition, job satisfaction had a positive effect in mediating the influence of work-life balance on organizational commitment. Job satisfaction had a positive effect in mediating the influence of transformational leadership on organizational commitment.

Page 41 of 43 | Total Record : 423

 39   40   41   42   43 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First) Vol 10 No 2 (2026): MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA Vol 8 No 3 (2024): MANAJEMEN DEWANTARA Vol 8 No 2 (2024): MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA Vol 4 No 2 (2020): MANAJEMEN DEWANTARA Vol 4 No 1 (2020): MANAJEMEN DEWANTARA Vol 3 No 2 (2019): MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA Vol 2 No 2 (2018): MANAJEMEN DEWANTARA Vol 2 No 1 (2018): MANAJEMEN DEWANTARA Vol 1 No 2 (2017): MANAJEMEN DEWANTARA Vol 1 No 1 (2017): MANAJEMEN DEWANTARA More Issue