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INDONESIA
MANAJEMEN DEWANTARA
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25794590     EISSN : 25794612     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Dewantara Fakultas Ekonomi Fokus pada hasil penelitian empiris maupun kajian konseptual dan teoritis dalam bidang: Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, dan Kewirausahaan.
Arjuna Subject : -
Articles 441 Documents
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PENGARUH KUALITAS PRODUK, GAYA HIDUP, BRAND LOVE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IPHONE (STUDI KASUS MAHASISWA FEB-UBL) Adinda Putri Ramadhani; Ardansyah; Tri Lestira Putri Warganegara
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22541

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, gaya hidup, brand love, dan brand image terhadap keputusan pembelian iPhone pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian terdiri dari 98 responden yang dipilih menggunakan teknik purposive sampling dengan kriteria mahasiswa aktif pengguna iPhone yang pernah melakukan pembelian secara pribadi. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, gaya hidup dan brand love berpengaruh positif namun tidak signifikan. Secara simultan, seluruh variabel berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi (R²) sebesar 0,922.
THE EFFECT OF SOCIAL MEDIA MARKETING ON MARKETING PERFORMANCE WITH SOCIAL MEDIA ADVERTISING, RELIABILITY, AND CUSTOMER ENGAGEMENT AS MEDIATING VARIABLES IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN THE FURNITURE INDUSTRY Rokib; Ali; Sisno Riyoko
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22679

Abstract

Objectives: To examine the effects of Social Media Marketing (SMM) on marketing performance through social media ads, reliability, and customer engagement among Jepara furniture craftsmen. Methods: Quantitative research involving 125 furniture craftsmen selected through purposive sampling, analyzed using PLS-SEM. Research Gap/Novelty: Integrates three mediating mechanisms to explain how SMM enhances marketing performance. Results: SMM showed no significant direct effect on marketing performance. However, indirect effects through social media ads, reliability, and customer engagement were positive and significant. Conclusion: Targeted advertising, business reliability, and customer engagement are essential for improving marketing performance.
PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI JANJI JIWA MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI Dikta Septi Aryaningrum; Murry Harmawan Saputra; Dedi Runanto
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22721

Abstract

This study aims to analyze the influence of halal labels on purchasing decisions, the influence of halal labels on consumer trust, the influence of consumer trust on purchasing decisions, and the role of consumer trust as a mediating variable for Kopi Janji Jiwa products in Purworejo. This study used a quantitative approach with a survey method through the distribution of questionnaires to 120 respondents. Data analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results show that halal labels have a positive and significant effect on purchasing decisions and consumer trust. Consumer trust also has a positive and significant effect on purchasing decisions. Furthermore, consumer trust mediates the effect of halal labels on purchasing decisions for Kopi Janji Jiwa products in Purworejo. Keyword : Halal Label; Consumer Trust; Purchasing Decision; Coffee Shop;Consumer Behavior
ANALISIS FAKTOR-FAKTOR DETERMINAN DALAM UPGRADING PERAN THIRD PARTY LOGISTICS (3PL) MENJADI FOURTH PARTY LOGISTICS (4PL) PADA PERUSAHAAN LOGISTIK DI KABUPATEN GRESIK Nanda Aprilia Rahma; Abi Hanif Dzulquarnain
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22986

Abstract

This study aims to identify and analyze the determinant factors that influence the need for upgrading logistics services from Third Party Logistics (3PL) to Fourth Party Logistics (4PL) at a logistics company in Kabupaten Gresik, East Java, which manages around 94 warehouse branches and more than 400 transportation fleets across Indonesia. This research applies a mixed-method approach combining descriptive qualitative analysis with quantitative survey data. Data were collected from 100 respondents directly involved in the company's logistics operations and processed using Exploratory Factor Analysis (EFA) with Principal Component Analysis extraction and Varimax rotation through IBM SPSS Statistics, preceded by validity testing (Pearson item-total correlation) and reliability testing (Cronbach's Alpha). The results show that out of 30 initial indicators, 27 were valid, and after iterative screening based on Measure of Sampling Adequacy (MSA), 20 indicators remained eligible for further analysis, with a final KMO value of 0.627 and Cronbach's Alpha of 0.761. Seven factors were extracted, jointly explaining 60.909% of total variance: Technological Readiness and Human Resource Competence, Distribution Operational Planning and Control, Infrastructure Readiness and Fleet Planning, Distribution Network Integration and Leadership Role, Strategic Readiness and Supply Chain Visibility, Logistics Data Reliability and Synchronization, and Technology Development Commitment and Policy Support. Technological Readiness and Human Resource Competence was identified as the most dominant factor, contributing 16.263% of total variance, indicating that technological investment must be balanced with workforce competence to support the company's transformation from 3PL to a more integrated 4PL model.
PENERAPAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN ENGAGEMENT TIKTOK PADA PT DOYAN MITRA SEJAHTERA Rachel Octavia Qurrota Ayuni; Sukaris
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23028

Abstract

This study aims to analyze the implementation of Social Media Marketing in increasing engagement on the TikTok account @doyanayam. The novelty of this research lies in its focus on the application of Social Media Marketing within a franchise-based food and beverage company by utilizing TikTok account performance data as the basis for analysis. This study employed a qualitative research method with a descriptive approach. Data were collected through interviews with Sintia Dwi Rahmawati as the Social Media Specialist of PT Doyan Mitra Sejahtera, observations of the activities on the @doyanayam TikTok account, and documentation in the form of the TikTok Social Media Report (SMR) for August 2025. Data analysis was conducted through the stages of data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of Social Media Marketing was carried out through creative content creation, the utilization of TikTok trends, the use of relevant hashtags, and active interaction with the audience. These strategies successfully increased user engagement, as reflected in the growth of views, likes, comments, and shares on the published content. This study concludes that consistent and audience-oriented Social Media Marketing strategies can effectively enhance engagement on TikTok. The findings are expected to provide practical insights for businesses, particularly in the food and beverage industry, in optimizing TikTok as an effective digital marketing platform.
ANALISIS STRATEGI PENJUALAN PUPUK PHONSKA CAIR DI GRESIK Vita Veronica; Moh Agung Surianto
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23039

Abstract

The increasing competition in the fertilizer industry requires companies to implement effective sales strategies to improve market acceptance of innovative products, including Phonska Liquid Fertilizer. This study aims to analyze the sales strategy of Phonska Liquid Fertilizer at PT XYZ, identify the factors influencing farmers' purchasing decisions, and examine the challenges and opportunities for sales development in Gresik Regency. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observations, and documentation involving the Assistant Vice President of Non-Centralized Retail Operations, sales agents, fertilizer kiosk owners, and farmers selected using purposive sampling. Data were analyzed using the interactive model of Miles and Huberman. The findings indicate that direct selling, demonstration plots (demplot), One Day Promotion (ODP), farmer group socialization, and continuous assistance from sales agents have improved farmers' understanding of and trust in the product. Purchasing decisions are influenced by product quality, price, user experience, brand reputation, and recommendations from fellow farmers. The study implies that successful sales strategies depend not only on product quality but also on the implementation of relationship marketing through continuous education, communication, and technical assistance to enhance product adoption and competitiveness.
PENGARUH ENVIRONMENTAL SOSIAL GOVERNANCE DISCLOSURE DAN INTELLECTUAL CAPITAL TERHADAP PROFITABILITY (STUDI EMPIRIS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA) Septi Lillahsari Sulistyorini; Rousilita Suhendah
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.23040

Abstract

The aim of this research is to analyze how the influence of Environmental, Social, Governance (ESG) Disclosure and Intellectual Capital (IC) influences the increase profitability the data used in this study is secondary data from manufacturing companies listed on the Indonesian Stock Exchange (IDX) in 2022-2024. The sample was selected using the random sampling method purposive sampling and the data obtained amounted to 36 companies. The data was processed using software Eviews version 13. The results obtained from this study are Environmental, Social, Governance (ESG) Disclosure does not have a significant effect on profitability However Intellectual Capital (IC)has a significant impact on profitability. The implications of these findings suggest that manufacturing companies need to focus more on managing Intellectual Capital as a key driver of profitability, as well as re-evaluating ESG disclosure strategies to ensure they have a tangible impact on the company's financial performance.
PENGARUH WORK-LIFE BALANCE DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASI : PERAN KEPUASAN KERJA Winda Rizky Anggraeni; Hengky Widhiandono; Wida Purwidianti; Purnadi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21741

Abstract

This study examines the influence of work-life balance and transformational leadership on organizational commitment with job satisfaction as a mediating variable. This quantitative study collected data using a questionnaire. The study population was all 244 employees of Ananda Purwokerto General Hospital, with a focus on 150 permanent employees, and a sample of 109 permanent employees was obtained through a purposive sampling technique. The data analysis technique used Structural Equation Modeling based on Partial Least Square (SEM-PLS) which was used to test the outer and inner models in measuring validity, reliability, and hypotheses. The results showed that work-life balance had a positive effect on organizational commitment, while transformational leadership had no effect on organizational commitment, work-life balance and transformational leadership had a positive effect on job satisfaction, job satisfaction had a positive effect on organizational commitment, in addition, job satisfaction had a positive effect in mediating the influence of work-life balance on organizational commitment. Job satisfaction had a positive effect in mediating the influence of transformational leadership on organizational commitment.
ANALYSIS OF LIQUIDITY, SOLVENCY, AND ACTIVITY RATIOS ON FINANCIAL PERFORMANCE (Empirical Study of Iron and Steel Industry Companies Listed on the Indonesia Stock Exchange 2022-2024) Ikhsan Sidiq Febriansyah; Ardian Prima Putra
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22351

Abstract

Objectives: To examine the effects of liquidity, solvency, and asset activity on financial performance among Indonesian iron and steel companies. Methods: Quantitative research involving nine IDX-listed companies during 2022–2024, analyzed using multiple linear regression. Research Gap/Novelty: Integrates liquidity, capital structure, and asset efficiency to explain financial performance in the iron and steel sector. Results: Solvency (DER) and activity (TATO) positively and significantly influenced ROE, while liquidity (CR) was insignificant. The model explained 51.1% of ROE variance. Conclusion: Capital structure optimization and asset efficiency are essential for improving financial performance.
ANALISIS PROSES MERGER PT BANK SYARIAH INDONESIA, TBK BESERTA SINERGI YANG DIHASILKAN Jessica Renata; Tiffanny Laurenzia; Nanik Linawati; Irene Wijaya; Jorge
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.22465

Abstract

This research aims to analyze the merger process of three state-owned sharia banks, which are PT Bank BRI Syariah Tbk, PT Bank Syariah Mandiri, and PT Bank BNI Syariah Indonesia Tbk. This research focuses on the financial condition before and after the merger, the stages of the merger process, and organizational integration of the merger. A qualitative approach with an explanatory case study design was used. Secondary data were taken from the annual reports, general documents and news about the merger, Otoritas Jasa Keuangan (OJK), and valid government news related to the merger. The results showed that the merger followed systematic stages, starting from initiation, due diligence, the signing of the Conditional Merger Agreement, regulatory approval, extraordinary general meeting of shareholders, and post-merger integration. BSI’s financial performance improved after the merger, shown by an increase in ROA, a decline in BOPO, and growth in third-party funds. The merger also generated operational, market, cost, and technology synergies that strengthened BSI’s position in the sharia banking industry.

Page 41 of 45 | Total Record : 441

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