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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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ANALISIS PENGARUH PERSEPSI KEMUDAHAN TRANSAKSI DAN NILAI PELANGGAN TERHADAP KEPUASAN PENUMPANG KERETA MODA RAYA TERPADU (MRT) JAKARTA Salis Rabindra Ishaya; Edi Wahyu Wibowo; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.350

Abstract

In the era of transportation development and technological sophistication, humans tend to choose transportation that is fast and affordable. The Mass Rapid Transit (MRT) train of Jakarta, has become one of the choices for Jakarta public transportation in its activities. Inaugurated on March 24, 2019, several problems were complained by passengers, namely regarding the perception of ease of transaction and customer value. The Influence of Perceived Ease of Transaction on the satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that  Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with the Transaction Ease Perception. Satisfaction with Perception of Ease of Transaction as easy to learn, easy to use, clear, easy to understand, skilled. The Influence of Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices that have been paid out. Satisfaction of Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services, emotional value. The Influence of Perceived Ease of Transaction and Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have significant simultaneous satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices, Facilities and Ease of Transaction Ease. The satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta towards the Perception of Ease of Transaction and Customer Value that are jointly felt are satisfaction of punctuality, satisfaction of completeness of facilities, satisfaction of price suitability, satisfaction of departure schedules, and satisfaction of functions and facilities.Keywords: Mass Rapid Transit (MRT) Train of Jakarta, Facilities, Perception Ease of Transaction, Customer Value
ANALISIS KEGIATAN PEMBELAJARAN, FASILITAS, DAN LINGKUNGAN SEKOLAH TERHADAP PEMBENTUKAN KARAKTER SISWA SMP MASTER DEPOK Nurlina Nurlina; Faridah Faridah; Yopy Ratna Dewanti
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.353

Abstract

Master School stands for Masjid Terminal School. It’s a school with free tuition for the street children located in Depok Integrated Station. There are 5 (five) parties as the main target of the Master School. They are abandoned children, street children, children with special needs, children against the law and disabilities children who came from underprivileged families. They consist of 2000 students who learn there with container as the facilities of class room. There are things as the concern of the Master School Depok, such as the learning process, facilities and the school environment. The effect of the learning process towards students’ character building of SMP Master Depok, based on the statistic’s result, it can be stated that Master Depok students is partially significant in knowledge mastery of the subject lesson, improving attitude and behaviour during teaching and learning process, skills achieved of each subject. The school facilities towards character building based on the statistic’s result affects partially significant for the availability of the class, the headmaster’s office, the teachers’ room, the restroom, the mosque (mushola) or worship place. The school environment towards character building based on the statistics’ resultaffects partially significant from the activities that lead students to religious, activities foster students to discipline. The learning process, facilities and school environment, based on the statistics’ result affects simultaneously significant towards students’ character building.Keywords : Depok Master High School Students, Character Building, Learning  Process,Facilities, School Environment
ANALISIS PENGARUH KEPERCAYAAN DAN MOTIVASI KARYAWAN TERHADAP KINERJA PERUSAHAAN Aspizain Caniago; Wuli Sudarmi
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.404

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh kepercayaan terhadap kinerja perusahaan dan pengaruh motivasi terhadap kinerja perusahaan serta pengaruh secara simultan kepercayaan dan motivasi terhadap kinerja perusahaan. Penelitian ini dilakukan dengan jenis penelitian eksplanatori yang juga bersifat korelasional, dengan metode survey menggunakan kuesioner dimana yang menjadi responden adalah Unit LP3I College. populasi dari penelitian ini adalah sebanyak 55 orang, kemudian melalui rumus Slovin ditetapkan sampel sebesar 48 responden. Analisis data dilakukan secara deskriptif dan uji hipotesis kausal.  Pada uji deskriptif menunjukkan kepercayaan dan motivasi karyawan berpengaruh terhadap kinerja perusahaan begitu juga pada Uji Hipotesis melalui SPSS yaitu pada hipotesis (1) Nilai t = 12,755 lebih besar dari t tabel 1,65 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya kepercayaan berpengaruh terhadap kinerja perusahaan. Hipotesis (2) Nilai t = 12,022 lebih besar dari t tabel 1,65 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya motivasi berpengaruh terhadap kinerja perusahaan. hipotesis (3) Nilai F = 124,530  lebih besar dari t tabel 3,94 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya  kepercayaan dan motivasi karyawan secara simultan berpengaruh terhadap kinerja perusahaan. Kata Kunci: Trust, Motivasi, Kinerja Perusahaan
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS LAZADA Trinik Susmonowati; Husnul Khotimah
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.408

Abstract

As technology develops, people begin to change their lifestyle in shopping transactions that previously had to go out of home to buy necessities, nowadays only need gadgets that have internet networks to shop through online markets. This study aims to determine the effect of Electronic Word of Mouth and perceived value on purchasing decisions on Lazada. The population in this research is all North Jakarta people who have made a purchase through the Lazada with total sample 150 respondent. The data collection techniques in this study were nonprobability sampling techniques with accidental sampling techniques. This study used a quantitative approach and questionnaires as a primary data. Testing the hypothesis in this study using a single linear regression and multiple linear regression using software spss 24. The results showed that there was a positive and significant effect between electronic word of mouth regarding purchasing decisions on Lazada. There is a positive and significant effect between perceived values of purchasing decisions on Lazada. And together there is a positive and significant effect between electronic word of mouth and perceived value of purchasing decisions on the Lazada at 53.9% while the remaining 46.1% is determined by other variables not included in this study.Keyword: Electronic Word of Mouth, Perceived Value, Purchasing Decisions.
PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA Mariah Mariah; Siti Ruhana Dara
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.375

Abstract

This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.Keywords:  product innovation, social media marketing, brand image, impulsive buying, interest in visiting.
PERCEIVE QUALITY POSITIF MEMPERKUAT BRAND EQUITY DAN BERDAMPAK PADA LOYALITAS MAHASISWA POLITEKNIK LP3I JAKARTA Herawati Tardan; Euis Winarti
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.451

Abstract

Riset  ini bertujuan untuk melihat pengaruh Brand Awareness, Brand Perceive Quality dan Brand Association dari   Brand Equity di Politeknik LP3I Jakarta yang berdampak pada Loyalitas Mahasiswa. Objek Riset dilakukan terhadap mahasiswa semester I, III dan V di  kampus Politeknik LP3I Jakarta di Wilayah Jakarta Timur. Cara pemilihan sampel dilakukan secara cluster random sampling  dan purposived sampling, dengan analisis  model SEM (Structural Equation Model).  Hasil Riset menunjukkan bahwa model pengaruh Brand Awareness, Perceive Quality,dan dan Brand Association terhadap Brand Equity dan Dampaknya pada Loyalitas Mahasiswa dapat diterima dengan baik,  dan berhasil membuktikan bahwa Perceive Quality positif tertinggi berpengaruh terhadap Brand Equity dan berdampak pada Loyalitas mahasiswaKata kunci: Brand Perceived Quality, Brand Awareness, Brand Equity, Loyalitas Mahasiswa
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL PADA UMKM DAERAH ALIRAN SUNGAI (DAS) CITARUM, KARAWANG Ria Estiana; Nurul Giswi Karomah; Teddy Setiady
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.395

Abstract

This study aims to determine the correlation between the characteristics of followers and social media exposure on the effectiveness of promotion of MSME products carried out in the Citarum river basin, Karawang Regency through social media. The population in this study were the followers of MSME social media in 4 sub-districts in the Citarum Watershed, Karawang Regency. The sampling method used in this study is non-probability sampling and a sampling technique based on spontaneity, which means that anyone who accidentally meets their characteristics can be used as a sample (respondent). The results showed the Characteristics of Followers (X1) and Social Media Awareness (X2) had a sufficient and negative relationship, so the relationship between the two variables was that if the characteristics of followers were low, social media awareness was high and vice versa. Characteristics of Followers (X1) and Promotion Effectiveness (Y) have a strong and positive relationship. Chi square test is to see the relationship, so there is no relationship between Follower Characteristics and Promotion Effectiveness. The results of the spearman rank correlation analysis show that the correlation coefficient of Social Media Awareness (X2) and Promotion Effectiveness (Y) has a strong and positive relationship, so the relationship between the two variables is that if Social Media Awareness is high then the Promotion Effectiveness is high. Chi square testing is to see the relationship, so there is a relationship between Social Media Awareness and Promotion Effectiveness.Keyword: characteristics of followers,social media exposure, the effectiveness of promotion
PENGARUH PERENCANAAN PAJAK DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Abdul Muslim; Ahmad Junaidi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.373

Abstract

This study aims to measure tax planning and profitability on firm value in mining companies listed on the Indonesia Stock Exchange for the period 2014-2018. Firm value, tax planning, and profitability use the Q ratio (Tobins Q), Effective Tax Rate (ETR), and Return on Equity (ROE). The research sample consisted of 36 data and the method of analysis used multiple linear regression analysis. The test results show that tax planning has an effect but not significantly on firm value and profitability has a significant effect on firm value.Keywords: Tax planning, profitability, company value
PENGARUH MOTIVASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DI POLITEKNIK LP3I JAKARTA KAMPUS KRAMAT RAYA D Purnomo; Kania Farida; Nur Haris Ependi
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.421

Abstract

This study aims to determine how big the influence of motivation and competence on employee performance at the LP3I Polytechnic Jakarta Kramat Raya Campus. The research method used in this study is a quantitative method through questionnaires, with a population of 85 people and the sample is 85 people so that the sample calculation uses the census method. The first result of this study is that there is a significant positive effect between motivation on employee performance with an influence strength of 36.4%, the second result is that employee competence has a significant positive effect on employee performance with an influence strength of 45.5%, the third result is motivation. work and competence together affect employee performance by 49.6% while 50.4% is explained by other variables not examined in this study.Keywords: Motivation, Competence, and Employees’ Performance
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PENJUALAN ONLINE SHOPEE Yoeliastuti Yoeliastuti; Evalina Darlin; Eko Sugiyanto
JURNAL LENTERA BISNIS Vol 10, No 2 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i2.425

Abstract

This study aims to determine the effect of brand image, price and promotion on people's purchasing decisions through the Shopee online sales application. The population taken in this research is all people who make purchases through the Shopee online sales application with a total of 104 respondents. Data collection techniques are primary data, namely distributing questionnaires via google form. In this study, it is also explained whether all elements are related, namely whether brand image, price and promotion have an effect on people's purchasing decisions through Shopee's online sales. This study is also to determine how much influence arises from brand image, price and promotion on people's purchasing decisions through Shopee online sales, it is hoped that the results obtained can be a reference or Shopee marketing strategy to increase sales. Based on the results of data processing carried out by simultaneous testing, it was found that there was an influence between promotion, brand image and price on consumer purchasing decisions through the Shopee online sales application by 38.2%.Keywords: Brand Image, Price, Promotion, Purchase Decision

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