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Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
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Articles 167 Documents
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Business Planning and Strategic Development of CV Madani Konsultan: A Model for MSME Advisory Services Sinuraya, Fajar Syah Faizal; Kaniawati, Keni
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17665

Abstract

This study aims to develop a comprehensive business plan and strategic model for CV Madani Konsultan as an emerging MSME advisory service designed to strengthen the credit readiness of micro, small, and medium enterprises in Priangan Timur. The research adopts a qualitative descriptive approach supported by document analysis, interviews, and field observations to explore MSME challenges in accessing formal financing. Four analytical frameworks were integrated, namely Design Thinking to identify user needs and pain points, SWOT analysis to assess internal and external conditions, the Timmons Model to evaluate the alignment of opportunity, team, and resources, and the Business Model Canvas to structure a viable and sustainable business model.The results show that CV Madani Konsultan operates within a favorable external environment and possesses strong internal capabilities, reflected in EFAS and IFAS scores of 3.73 and 3.64 respectively. The business demonstrates financial feasibility with a positive NPV, an IRR of 13.04 percent, and a payback period of 4.6 years. The strategic analysis places the firm in the aggressive growth quadrant, indicating high readiness for expansion through digital service development, strengthened partnerships with financial institutions, and targeted financial literacy programs for MSMEs. The study concludes that CV Madani Konsultan is market-ready, operationally feasible, and strategically positioned to contribute to financial inclusion and MSME professionalization in the region.
Kinerja Usaha Berbasis Orientasi Kewirausahaan, Kapabilitas Jejaring Wirausaha dan Komitmen Organisasi Silaningsih, Endang; Haryadi, Mohammad Mursidi; Yuningsih, Erni
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17604

Abstract

This study aims to determine the effect of entrepreneurial orientation, entrepreneurial networking capabilities and organizational commitment on the performance of snack food MSMEs in West Bogor district. The population in this study were snack food MSMEs in West Bogor district  amounted to 1,540 with a sample of 100  and data analysis using descriptive and verification methods with multiple linear regression analysis through the IBM SPSS program version 25.00. The results of the study indicate that entrepreneurial orientation, entrepreneurial networking capabilities and organizational commitment have a positive and significant effect both simultaneously and partially on business performance. The resulting impact is that MSMEs have a strong entrepreneurial spirit, are able to build extensive networks, and have a high commitment to their business, so their business performance will increase significantly in terms of sales, growth, innovation, and competitiveness.
Analisis Kepuasan Mahasiswa ST Ilmu Komputer Cipta Karya Informatika Pada Kualitas Layanan Akademik Dengan Metode Servqual Rodhiyah, Rodhiyah; Veriarinal, Veriarinal
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17378

Abstract

This study aims to analyze student satisfaction with the quality of academic services at ST Ilmu Komputer Cipta Karya Informatika using the SERVQUAL approach. The method measures the gap between students’ expectations and perceptions across five service dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data were collected via questionnaires distributed to 149 students and analyzed by comparing perception and expectation scores. The results show that all service dimensions had quality ratios below 1, indicating that service delivery does not fully meet student expectations. Empathy received the highest scores of 0.93, while reliability recorded the lowest scores of 0.87. These findings highlight the need for service improvement, particularly in the areas of reliability and timely response to student needs. Recommendations include enhancing academic information systems, ensuring consistency in academic services, and improving staff professionalism.Keywords: Student Satisfaction, Service Quality, Higher Education
Penggunaan Metode Time-Series Forecasting untuk Mengefisiensikan Manajemen Inventaris Perusahaan XYZ Hermawan, Aurelie Handalia; Garcia, Gerald; Mayer, Hulbert Noble Le; Susanto, Inez; Alfirya, Muhammad; Nabigha, Rahzel Ziya; Safriyana, Safriyana
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17772

Abstract

XYZ Company, a local perfume company in Indonesia, repeatedly faces problems in their monthly operations, such as stockout and overstock issues due to fluctuating demand and uncertain production lead times from manufacturers. This phenomenon risks reducing product availability, hindering cash flow, and lowering consumer trust and experience. To address this situation, the study evaluated four time-series forecasting methods (3-Period Moving Average, 5-Period Moving Average, Simple Exponential Smoothing, and Holt’s Double Exponential Smoothing) using sales data from the year 2024 until early 2025 and measured their accuracy using MAD, MSE, and MAPE. The results showed that the Simple Exponential Smoothing method produced the lowest error (MAD 185,92; MSE 78.207,25; MAPE 12,53%), making it most suitable for the characteristics of fluctuating short-term demand. Based on the forecast, XYZ company is advised to set a safety stock of 613 units and a reorder point of 2.109 units to maintain availability during lead time. Further recommendations include forecasting per variant category, consideration of marketing activities in demand projections, and negotiation of lead time commitments with manufacturers as risk mitigation.
The Implementation of the WhatsApp Blast Strategy in Optimizing the BTH University Dormitory as a Student Behaviour Based Digital Marketing Communication Model Maria, Hana Diana; Kusumah, Firdan Gusmara; Pamungkas, Adie; Cahya, Azwan; Nata, Septiawan Dwi; Saputeri, Trisha Andini; Shahida, Sopa Marwah
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17891

Abstract

This study aims to analyze the implementation of WhatsApp Blast strategy in supporting the optimization of dormitory services at Universitas Bakti Tunas Husada as a digital marketing communication model based on student behavior. The research employs a quantitative approach with an explanatory design. Data were collected through a structured questionnaire distributed to 121 students residing at BTH Student House.The independent variables in this study consist of WhatsApp Blast strategy, dormitory optimization, and digital marketing model, while student behavior is positioned as the dependent variable. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that the WhatsApp Blast strategy plays an important role in shaping students’ responses to institutional information, particularly in terms of attention, understanding, and behavioral tendencies. Dormitory optimization strengthens the effectiveness of digital communication by providing service support that is directly experienced by students. Meanwhile, the digital marketing model functions as an integrative framework that aligns communication messages with service implementation.Simultaneously, all independent variables contribute to the formation of student behavior within the dormitory environment. This study highlights the importance of integrating digital communication strategies with service quality in managing internal communication in higher education institutions. Based on the simultaneous test results, the implementation of a student behavior–based WhatsApp Blast strategy has a significant effect on optimizing the BTH University Dormitory as a digital marketing communication model. This is evidenced by an F-value of 138.412 with a significance level of 0.000, indicating a statistically robust research model. The coefficient of determination (R²) of 0.376 suggests that 81,7%  of dormitory optimization is explained by the WhatsApp Blast strategy, while the remaining 18.3% is influenced by other factors beyond this study.
Kualitas Produk, Lokasi, Dan Brand Image Sebagai Determinan Kepuasan Pelanggan Pada UMKM Berwish Coffee Bandar Lampung Prasetiyo, Angga; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17907

Abstract

This study examines the determinants of customer satisfaction at Brewish Coffee, a local coffee shop MSME in Bandar Lampung, with a focus on product quality, location, and brand image. Despite the growing coffee shop industry in Indonesia, limited empirical studies have addressed how these three factors simultaneously shape customer satisfaction in local MSMEs, particularly in non-metropolitan cities such as Bandar Lampung. Using a quantitative associative approach, data were collected through questionnaires distributed to 100 respondents selected via the Slovin formula from a population of 37,400 customers. Multiple linear regression analysis was employed to test the hypotheses. The results show that location has a significant positive effect on customer satisfaction (p = 0.000), while product quality (p = 0.502) and brand image (p = 0.904) do not show significant partial effects. However, simultaneously, all three variables significantly influence customer satisfaction (p = 0.000), with an Adjusted R2 of 0.957. This study contributes empirical evidence on the dominant role of location in determining satisfaction within the local coffee shop context and offers practical implications for MSME operators in strengthening their competitive strategy.
A Comparative Study of Fintech Literacy between Generation Y and Generation Z Nurhayati, Netti Siska; Yuliawati, Tia; Nugraha, Nugraha; Sari, Maya
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17789

Abstract

This study examines whether significant differences in fintech literacy exist between Generation Y and Generation Z in the context of increasing digital financial transformation. The use of technology in the financial sector is known as financial technology (fintech). The purpose of this study is to determine whether there are differences in Fintech Literacy between generation Y and generation Z, given that these two generations absorbed internet technology in their youth to adulthood, in the mid-1990s to 2000s. In this study, Fintech Literacy refers to the Diffusion of Innovation (DOI) theory and the Technology Acceptance Model (TAM) conceptual model. In order to answer the research questions, questionnaires were distributed to 100 generation Y respondents and 183 generation Z respondents. Hypothesis testing was carried out using the Mann-Whitney Test, adjusted for the ordinal scale data form. The results of the hypothesis test show that there is no significant difference in Fintech Literacy between generation Y and generation Z. Beyond its empirical contribution, this study enriches the fintech literacy literature by demonstrating that generational differences may be less pronounced than commonly assumed, particularly when both cohorts are exposed to similar technological environments

Page 17 of 17 | Total Record : 167

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