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Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
Arjuna Subject : -
Articles 159 Documents
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OPTIMIZING PURCHASE PATH: ENHANCING BUYING DECISIONS THROUGH SEO WITH STORE BRAND AWARENESS AS A MEDIATOR Yanti, Pitri; Gunarto, Muji; Harisandi, Prasetyo; Yusiana, Rennyta
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12683

Abstract

This study aims to analyze the impact of e-commerce SEO and website SEO on iPhone purchasing decisions among students in Palembang, both directly and with store brand awareness as an intervening variable. The study uses a quantitative approach with a non-probabilistic sampling method, specifically purposive sampling. The sample size for this study is 100 respondents, consisting of students from public and private universities in Palembang. The study found that in e-commerce SEO, titles and URLs are the most influential indicators (each contributing 75%), but overall, e-commerce SEO does not have a significant impact on brand awareness or purchasing decisions through brand awareness. Conversely, for website SEO, the description is the most important factor (88%), significantly enhancing brand awareness, which in turn influences purchasing decisions. While SEO improves brand awareness and indirectly influences purchasing, it does not have a direct impact on purchasing decisions. Therefore, effective SEO should focus on building brand awareness through detailed descriptions.The implementation of this research suggests that SEO efforts should focus on crafting informative and engaging product descriptions to boost brand awareness. Optimize titles and URLs with relevant keywords to improve visibility in search results. Integrate SEO with broader branding strategies, such as digital advertising and social media, to strengthen brand awareness and support purchasing decisions. Ensure that the user experience on the site reinforces a positive impression of the brand.
MEMBANGUN LOYALITAS PELANGGAN TOKOPEDIA: PERAN E-SERVICE QUALITY, PERCEIVED VALUE, DAN CUSTOMER TRUST Hilman, Nadia Ulfa Agustin; Rahayu, Dede Sri; Lestari, Nadya Ayu; Syaiful, Rizal Fahmi
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.14960

Abstract

This study aims to examine the influence of e-service quality and perceived value on customer loyalty, both partially and simultaneously. The population of this study were active students of Siliwangi University who had shopped at Tokopedia, with a sample of 388 students. The research method used was verification analysis, with data analysis techniques in the form of multiple linear regression. The results of the study showed three main findings, namely E-service quality and perceived value together have a positive influence on customer loyalty. E-service quality has a positive influence on customer loyalty. Perceived value has a positive influence on customer loyalty.
STRATEGI PERAN VARIASI PRODUK, CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA APLIKASI TIKTOK (STUDY KASUS PADA PENGGUNA TIKTOK DI KOTA BANDUNG) Hadiansyah, Ari; Roisah, Riris
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.12088

Abstract

This study aims to examine the influence of Product Variation, Content Marketing, and Online Customer Reviews on Purchase Decisions of Skintific products via the TikTok application in Bandung. A quantitative approach was used, with primary data collected through questionnaires distributed to 98 respondents who are Skintific users and TikTok users residing in Bandung. The sampling technique applied was non-probability sampling, specifically purposive sampling. Data were analyzed using multiple linear regression with SPSS for Windows version 25. The results show that Content Marketing has a positive and significant influence on purchase decisions, both partially and simultaneously. This indicates that the more attractive and consistent the content marketing is, the higher the likelihood of consumer purchase decisions. Meanwhile, Product Variation and Online Customer Reviews do not show a positive and significant influence when tested partially. These findings suggest that Skintific needs to evaluate its product variation and customer reviews in order to enhance their impact on consumer purchasing decisions in the future.
PERFORMANCE OF FUNCTIONAL INSTRUCTOR OFFICIALS REVIEWED FROM MOTIVATION, COMPETENCE, DISCIPLINE AND INTERPERSONAL COMMUNICATION OF INSTRUCTORS OF VOCATIONAL TRAINING AND PRODUCTIVITY CENTER (BPVP) SURAKARTA Mainulisma, Mainulisma
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.15072

Abstract

This study aims to analyze the influence of motivation, competence, discipline, and interpersonal communication on the performance of functional officers at the Vocational Training and Productivity Center (BPVP) Surakarta. The research involved all 130 functional instructor officers using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that motivation, competence, discipline, and interpersonal communication each have a positive and significant effect on the performance of functional officers. These findings indicate that improvements in these factors can enhance the performance of functional officers at BPVP Surakarta.
BUSCOM: RUNNING THE BUS BODY COMPANY THROUGH SWOT ANALYSIS AND BUSINESS MODEL CANVAS Fatmawati, Elia Resha; Rahmawati, Sisca Dian; Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Lamidi, Lamidi; Aprilya, Dandy
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.13224

Abstract

PT. Karoseri XX is a major company specializing in bus body manufacturing. To maintain its existence amid increasing operational pressures, effective and immediately applicable strategies are required. This study aims to analyze the company’s internal and external conditions using a SWOT approach to identify key factors affecting business performance. The results of the SWOT analysis are then utilized to refine the company’s strategic plan through the Business Model Canvas (BMC) framework. This research adopts a descriptive method, with data collected through interviews and direct observations of both internal and external conditions. The findings reveal that product quality is the company’s main strength, while finishing quality remains its primary weakness. The most promising opportunity lies in the high market interest in PT. Karoseri XX’s bus body design, whereas the intensifying industry competition poses a significant threat. These results serve as a strategic foundation for the company to respond effectively to challenges and optimize market opportunities.
TREN DAN PERKEMBANGAN PENELITIAN TOXIC WORKPLACE ENVIRONMENT TAHUN 1999-2023: ANALISIS BIBLIOMETRIK Alisa, Juniar; Ardiani, Gusti Tia
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.14675

Abstract

This study examines the development of research on toxic workplace environments using a bibliometric approach from 1999 to 2023. The research aims to answer questions related to publication trends, productive authors, active countries, and key topics in this field. Data collection involved extracting 125 articles from the Scopus database, which were then refined to 79 relevant publications through data cleaning in OpenRefine. Using VOSviewer and additional software like MS Excel, the study analyzed co-authorship networks, keyword occurrences, and citation trends. Findings reveal an increasing interest in toxic workplace environments over time, with a notable rise in publications and citations since 2006. Sexual harassment and hostile work environments emerged as prominent keywords, indicating a focus on negative interpersonal interactions. This research contributes to understanding the dynamics of toxic work environments and highlights the need for organizations to address these issues, benefiting employee well-being and productivity.
SINERGI KOMPETENSI, KOMITMEN, DAN KOMUNIKASI ORGANISASI DALAM MENDORONG KINERJA KARYAWAN PT. BPR SILIWANGI TASIKMALAYA Erwansyah, Sanni
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.7421

Abstract

This study aims to examine the influence of competence, organizational commitment, and organizational communication on employee performance at PT. BPR Siliwangi Tasikmalaya. A quantitative approach was applied using a survey method, with the entire population of 40 employees taken as the sample. The independent variables consist of competence, organizational commitment, and organizational communication, while the dependent variable is employee performance. Validity and reliability tests were conducted using product moment correlation and Cronbach’s Alpha. The data were analyzed using multiple linear regression. The results show that all three independent variables have a positive and significant effect on employee performance, both partially and simultaneously. The model explains 57.7% of the variance in employee performance. These findings indicate that improving employee skills and knowledge, strengthening their loyalty and attachment to the organization, and fostering effective communication in the workplace are key strategies for enhancing overall employee performance.
KOMUNIKASI PEMASARAN SEBAGAI FAKTOR PEMBENTUK CITRA MEREK: STUDI KASUS PADA PT. BPR MITRA KANAKA SANTOSA BANDUNG Permana, Prama; Nugraha, Galih
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.14714

Abstract

This study aims to analyze the effect of marketing communication on brand image at PT. BPR Mitra Kanaka Santosa Bandung, focusing on three dimensions: public relations, advertising, and personal selling. The research is motivated by the increase in promotional activities that have not yet resulted in significant improvements in brand image or customer growth. A quantitative method with a survey approach was employed. The sample consisted of 73 active savings customers selected using probability sampling from a total population of 350 customers. Data were collected using a closed ended questionnaire with a Likert scale, and analyzed using path analysis. The results show that, partially, only personal selling has a significant influence on brand image. Public relations and advertising do not have a significant effect. Simultaneously, the three marketing communication variables do not significantly affect brand image. These findings indicate that direct, personal marketing strategies are more effective in building brand image than one-way communication approaches such as advertising or public relations.
COMPENSATION AND EMPLOYEE PERFORMANCE AT BUKIT RAYA SEKAWAN MINING COMPANY Pratama, Yudhistira Anugerah; Yulianty, Farida; Kosasih, Kosasih; Kadarisman, Sumeidi; Paramarta, Vip
Jurnal Ekonomi Manajemen Vol 11, No 1 (2025): Mei 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i1.11480

Abstract

This study aims to obtain an analysis of the effect of compensation on employee performance at Bukit Raya Sekawan Mining Company. This study used an associative quantitative approach. The population in this study is all employees at Bukit Raya Sekawan Mining Company, which is as many as 45 people. Then, the data collection techniques and tools used are observation, interviews, literature studies, documentation studies, observation guidelines, and questionnaires. The results showed that compensation has a positive influence on employee performance at Bukit Raya Sekawan Mining Company. Therefore, Bukit Raya Sekawan Mining Company must monitor and evaluate employee compensation and performance and make efforts to optimize the achievement of company goals and ensure employee welfare. Bukit Raya Sekawan Mining Company also needs to collect accurate information to employees about the compensation system, especially regarding health benefits to employees. That way, it is expected that Bukit Raya Sekawan Mining Company and employees jointly fulfill the objectives, rights, and obligations as a single entity in the future.

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