Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Articles
350 Documents
<![CDATA[SUSTAINABLE ENTREPRENEURSHIP ANALYSIS OF THE COMPETITIVE ADVANTAGES OF MSMES IN THE GREEN ECONOMY ERA IN BANYUASIN REGENCY ]]>
<![CDATA[Syahrizal Bin Muhammad Syafii]]>;
<![CDATA[Rahma Rahma]]>;
<![CDATA[Andika Ramadani]]>;
<![CDATA[Tia Wati]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8251
<![CDATA[PURPOSE This study aims to test the influence of sustainable entrepreneurship (through hydroponic technology) on marketing strategies and the competitive advantage of MSMEs in Banyuasin Regency, using a quantitative approach. The efficiency of environmentally friendly technology is explored as a driver of competitiveness. Consumer awareness was tested as a moderation variable that affects the relationship between factors.METHODOLOGY – The methodology used was a census, with data collected through an online questionnaire from 89 hydroponic MSMEs in the region. The analysis used Moderated Regression Analysis (MRA) through three regression models (direct effects, moderation, and interaction). Research limitations include the challenge of measuring unobservable variables and establishing cause and effect relationships.FINDING – The findings show that resource efficiency, product innovation, and technology significantly affect the competitiveness of hydroponics, although the effect of product and technology innovation is relatively weak. Resource and technology efficiency also have a positive impact on consumer awareness, but product innovation does not. However, consumer awareness was found to not significantly affect competitiveness, nor did it moderate the relationship between efficiency, innovation, technology, and hydroponic competitiveness.]]>
<![CDATA[OPTIMIZATION OF HUMAN RESOURCE PERFORMANCE THROUGH BEHAVIORAL AND ENVIRONMENTAL APPROACHES ]]>
<![CDATA[Abdara Mumtahanah Coto]]>;
<![CDATA[Khoirul Attiq]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9120
<![CDATA[PURPOSE - This research aims to analyze the influence of competence and work environment on employee performance by considering the role of work discipline as a mediator.METHODOLOGY - The method used in this research is a quantitative method with a sampling technique using sensus sampling and 100 employees were obtained from PT. Genco Furniture Indonesia as research respondents. Primary data was obtained through the distribution of questionnaires to respondents and processing the data using SEM-PLS analysis with SmartPLS 4 data processing program.FINDING - The results of this research reveal that competence directly has a positive and significant influence on employee performance, as well as a positive and significant influence on work discipline. Apart from that, the work environment also shows a positive and significant influence on employee performance, and a positive and significant influence on work discipline. Work discipline itself has been proven to have a positive and significant influence on employee performance. Furthermore, this research shows that indirectly, competence has a positive and significant influence on employee performance through work discipline, as well as the work environment which has a positive and significant influence on employee performance through work discipline.]]>
<![CDATA[SERVICE QUALITY AND BRAND IMAGE EFFECTS ON CUSTOMER LOYALTY THROUGH SATISFACTION AT BINTANG MULYA INDAH ]]>
<![CDATA[Irfan Miftahul Fauzi]]>;
<![CDATA[Santosa Pradana Putra Setya Negara]]>;
<![CDATA[Dian Ardifah Iswari]]>;
<![CDATA[Ihwan Susila]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8315
<![CDATA[PURPOSE - This study seeks to examine the impact of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable among patrons of Bintang Mulya Indah General Merchandise Store in Madiun City. The annual rise in the number of customers was the main reason for this study. It shows how important service quality, brand image, and customer satisfaction are for building customer loyalty.METHODOLOGY - This research utilizes a quantitative methodology with an explanatory research framework. The population comprises all customers of Bintang Mulya Indah, while the sample was obtained through a non-probability accidental sampling method. The Slovin formula was used to get 75 responses. Data were gathered via observation, interviews, documentation, and Likert-scale questionnaires. The analysis of the data included tests for validity and reliability, tests for normality, path analysis, t-tests, and Sobel tests to look at direct and indirect effects between variables.FINDING - The results indicate that: (1) service quality and brand image significantly enhance customer satisfaction; (2) service quality, brand image, and customer satisfaction substantially affect customer loyalty; (3) customer satisfaction serves as a mediator in the relationship between service quality and customer loyalty; and (4) customer satisfaction also acts as a mediator in the relationship between brand image and customer loyalty.]]>
<![CDATA[ESG DISCLOSURE, GREEN INTELLECTUAL CAPITAL, AND FIRM VALUE: THE MODERATING ROLE OF ENVIRONMENTAL RISK ]]>
<![CDATA[Dira Dwi Rahmani]]>;
<![CDATA[Christina Dwi Astuti]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9459
<![CDATA[PURPOSE - This study aims to analyze the effect of Environmental, Social, and Governance (ESG) Disclosure and Green Intellectual Capital (GIC) on Firm Value, with Environmental Risk as a moderating variable.METHODOLOGY - This study employs a quantitative research design with a moderating analysis approach. The data utilized consists of secondary panel data (longitudinal) gathered from the annual reports and sustainability reports of companies listed on the Indonesia Stock Exchange (IDX) for the period 2022–2025. Purposive sampling balanced total of 60 observations. Data analysis was performed using EViews 9.0 through the Fixed Effect Model (FEM) with a Cross-Section Weight approach to address heteroscedasticity.FINDINGS - The empirical results indicate that, to some extent, neither ESG Disclosure ($p = 0.25845$) nor Green Intellectual Capital ($p = 0.1136$) has a positive or significant direct effect on Firm Value in the Indonesian capital market. Furthermore, Environmental Risk does not moderate the relationship between ESG Disclosure and Firm Value ($p = 0.46445$), suggesting that market participants still perceive ESG reporting merely as regulatory compliance rather than a risk-mitigation strategy. However, a crucial finding reveals that Environmental Risk significantly strengthens the positive effect of Green Intellectual Capital on Firm Value ($p = 0.0207$, with an interaction coefficient of $0.201993$).]]>
<![CDATA[THE EFFECT OF CELEBRITY ENDORSEMENTS AND PROMOTIONS ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST ]]>
<![CDATA[Ni Luh Putu Satya Wahyuni]]>;
<![CDATA[Ni Putu Widhia Rahayu]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.8851
<![CDATA[PURPOSE - This study aims to examine the influence of celebrity endorsements and promotions on purchasing decisions, with purchase intention as an intervening variable among consumers of Nadia Roti Bakery Store in Bandar Lampung.METHODOLOGY - This study used a quantitative approach with a survey method. The sampling technique used purposive sampling with the criteria of respondents being at least 18 years old, having been exposed to celebrity endorsements or promotions, and having made at least one purchase. The sample size was 154 respondents determined using the Slovin formula with a 5% error rate. Data were analyzed using regression analysis and mediation tests to examine the relationship between variables.FINDING - The results showed that celebrity endorsements and promotions had a positive and significant effect on purchase intention. In addition, celebrity endorsements, promotions, and purchase intention also had a positive and significant effect on purchase decisions. The results of the mediation test showed that purchase intention was able to mediate the influence of celebrity endorsements and promotions on consumer purchasing decisions. The findings of this study indicate that the use of credible public figures and effective promotional strategies can increase consumer purchasing intention and purchase decisions]]>
<![CDATA[DESIGNING A GREEN INDUSTRY BUSINESS MODEL WITH AN APPROACH ITERATIVE PROCESS MODEL DIAGRAM IN THE REGIONAL LEADERSHIP OF 'AISYIYAH BALI' ]]>
<![CDATA[Erna Trisnawati]]>;
<![CDATA[Yulianto Umar Rofii]]>;
<![CDATA[Bayu Wardhana]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8317
<![CDATA[PURPOSE - Study this done with objective For designing business models and integrating green industry principles with Iterative Process Model Diagram approach.METHODOLOGY - Design This made with objective For create mark circular economy for the community with still notice values sustainability for environment . In planning This using the Iterative Process Model Diagram model which enables the business model design process done in a way evaluative and adaptive stages . The study was conducted on fostered MSMEs through The Economic and Manpower Council of the Regional Leadership of ' Aisyiyah Bali' which has potential For implement practice friendly environment . This research uses a qualitative approach qualitative descriptive approach that combines the Iterative Process Model Diagram method. qualitative descriptive used to design , develop , and test industrial business models green.FINDING - Have feedback from each cycle testing enables the Iterative Process Model method, which uses a development model gradual and repetitive . Research results produce business model concept with notice practice friendly environment . Research This recommend a sustainable business model that emphasizes to circularity production , utilization waste trash and collaboration between party.]]>
<![CDATA[THE MEDIATING ROLE OF ELECTRONIC WORD OF MOUTH IN THE RELATIONSHIP BETWEEN CONTENT MARKETING AND PURCHASE DECISIONS ON TIKTOK SHOP ]]>
<![CDATA[Rustianah Rustianah]]>;
<![CDATA[Nur'Aeni Nur'Aeni]]>;
<![CDATA[3Riski Eko Ardianto]]>;
<![CDATA[Wiyarno Wiyarno]]>;
<![CDATA[Lisa Sri Kartika]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9186
<![CDATA[PURPOSE - This study aims to analyze the influence of content marketing on purchase decisions and to test the role of E-WOM as a mediating variable in this relationship among TikTok Shop users. Conceptually, this study employs the Stimulus–Organism–Response (SOR) framework, positioning content marketing as the stimulus, E-WOM as the socio-psychological mechanism, and purchase decisions as the behavioral response.METHODOLOGY - The research method used is a quantitative approach with an explanatory design. Data were collected via an online questionnaire administered to TikTok Shop users selected using purposive sampling, with 100 respondents. Data analysis was conducted using SEM-PLS with the assistance of SmartPLS software to test direct and indirect relationships among variablesFINDING - The results revealed that content marketing significantly influenced purchase decisions (β = 0.265, p = 0.006) and E-WOM (β = 0.595, < 0.001). Furthermore, E-WOM significantly influenced purchase decisions (β = 0.561, p < 0.001). Regarding indirect relationships, E-WOM significantly mediated the relationship between content marketing and purchase decisions, with an indirect effect coefficient of β = 0.334 (p < 0.001). These findings indicate that E-WOM strengthens the influence of content marketing on purchase decisions among TikTok Shop users]]>
<![CDATA[THE EFFECT OF WORKLOAD AND EMPLOYEE ENGAGEMENT ON EMPLOYEE JOB SATISFACTION AT BUN KOPI IN BANDAR LAMPUNG ]]>
<![CDATA[Hendri Dunan]]>;
<![CDATA[Fatiya Husna Syarofa]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.8855
<![CDATA[PURPOSE - This study aims to analyze the effect of workload and employee involvement on job satisfaction at BUN Kopi Bandar Lampung, focusing on how internal work conditions influence employee attitudes and well-being.METHODOLOGY - Population study This consists of from all over BUN Kopi Bandar Lampung workers (24 hours) spread across three outlets: BUN Kopi Kedaton, BUN Kopi Rawa Laut, and BUN Kopi UNILA, with a total of 64 employees. Approach taking samples used is saturation sample (census), which means all over population used as respondents. Package for the Social Sciences (SPSS) software version 30. Descriptive tests, multiple linear regression, and statistical tests hypothesis partial and simultaneous included among approach analysis of the data used.FINDING - Findings show that burden work no own impact substantial to satisfaction work employees. Meanwhile that, involvement employee proven own beneficial and sufficient impact big to satisfaction Work employees. At BUN Kopi in Bandar Lampung, satisfaction work employee influenced in a way positive and significant by load work and involvement employees. Findings this show that involvement employee with work and business important in increase satisfaction work, so that management need emphasize management source power man.]]>
<![CDATA[THE INFLUENCE OF TIKTOK CONTENT MARKETING, LIVE COMMERCE, AND USER-GENERATED CONTENT (UGC) ON PURCHASE INTENTION ]]>
<![CDATA[Raisya Safitri Puteri Fadjriatni]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i1.8418
<![CDATA[PURPOSE - This study aims to analyze the influence of TikTok content marketing, live commerce, and user-generated content (UGC) on consumers' purchase intentions for Grace & Glow skincare products in Yogyakarta. The background of this study is the increasing use of TikTok as an effective digital marketing platform for fostering consumer engagement and purchase intent, especially among younger generations.METHODOLOGY - This study used a quantitative, explanatory-causal design. A sample of 187 respondents was obtained through purposive sampling, with the criteria of TikTok users aged 17 or older who had watched Grace & Glow promotions. Data were gathered through a five-point Likert-scale questionnaire and analyzed using multiple linear regression in IBM SPSS 27.FINDING - The results of the study indicate that the three independent variables significantly and positively influence purchase intention. Live streaming activities on TikTok increase direct engagement and customer trust, while marketing content and UGC enhance positive brand perception. Theoretically, this study expands the understanding of social interaction-based digital marketing strategies. In practice, these findings offer recommendations for local brands to optimize interactive communication strategies to increase consumer purchase intention in the era of social media-based marketing.]]>
<![CDATA[FINANCIAL BEHAVIOR AND FINANCIAL WELL-BEING AMONG WORKING STUDENTS ]]>
<![CDATA[Yandi Suprapto]]>;
<![CDATA[Fiona Siah]]>;
<![CDATA[Candy Candy]]>
<![CDATA[ ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 2 (2026): ECOBISMA ]]>
Publisher : <![CDATA[Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat ]]>
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DOI: 10.36987/ecobi.v13i2.9263
<![CDATA[PURPOSE - This study examines the relationships between financial literacy, self-control, financial behavior, financial stress and financial well-being among working university students in Batam City. Prior research has shown inconsistent findings regarding how these variables relate to financial well-being. Specifically, this study investigates both direct and indirect effects through financial behavior as a mediator. This research also aims to identify which factors contribute most significantly to improving the financial well-being of working university students.METHODOLOGY - A quantitative approach with explanatory research was used in this study. Data were collected from 418 working university students in Batam City via an online questionnaire using purposive sampling with a 1-5 Likert scale. Data analysis was conducted using PLS-SEM.FINDING - The results reveal that financial literacy together with self-control shapes financial behavior. However, financial literacy and self-control exert no influence on financial well-being. Financial stress significantly and negatively harms financial well-being, while financial behavior shows no significance in influencing financial well-being. Furthermore, financial behavior fails to mediate the relationship between financial literacy and self-control on financial well-being. These findings suggest that reducing financial stress is more relevant. Therefore, institutions should prioritize reducing financial stress through providing direct support such as scholarships, affordable micro-loans and part-time job programs, rather than focusing solely on financial literacy education.]]>
