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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
 159   160   161   162   163 
THE INFLUENCE OF INSTAGRAM ADVERTISING AND DIGITAL TECHNOLOGY ON BRAND AWARENESS AND PURCHASE DECISIONS IN THE ERA OF SOCIETY 5.0 Irene, Novi; Listiana, Erna; Barkah, Barkah; Fitriana, Ana; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15536

Abstract

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies affect customer purchasing decisions and increase brand recognition. Purposive sampling was used to select 300 respondents, who were then surveyed to collect quantitative data. The data was examined using Structural Equation Modeling (SEM). The results showed that Instagram ads and digital technology significantly improve brand recognition, which influences customer purchasing decisions. These findings show how effective digital marketing strategies are at increasing sales of cosmetics, especially in the context of changing customer behavior in the Society 5.0 era.
Factors Influencing Financial Performance on Banking Companies in Indonesia: Does Financial Technology Matter? Zahra, Hakimatuz; Innayah, Maulida Nurul; Tubastuvi, Naelati; Aryoko, Yudhistira Pradhipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14475

Abstract

This study aimed to examine the effect of company size, liquidity, and dividend policy on financial performance, using financial technology as a moderating variable and leverage as a control variable. The population of this study is conventional banking sector companies registered with the Indonesian Financial Services Authority (OJK) from 2019 to 2022. The sample collection method uses a purposive sampling technique. The number of samples obtained was 91 companies, with 137 observations. This study utilized the Fixed Effect Regression Model based on the preliminary test result for panel data regression. The results showed that liquidity and financial technology significantly positively affect financial performance. Company size and dividend policy have a negative effect on financial performance. The application of financial technology by conventional Indonesian banks can strengthen the influence of the positive relationship between firm size, liquidity, and dividend policy on financial performance. Based on this research, it is necessary to maintain an optimal level of liquidity and adopt financial technology to improve the company's financial performance. The easier and safer the financial technology the company uses will further affect the level of company performance.
ANALYZING FACTORS AFFECTING INDONESIA'S FOREIGN EXCHANGE RESERVES FOR THE 2012-2021 PERIOD Ruslan, Nining Ruslan; Leasiwal, Teddy Christianto; Louhenapessy, Desry J.; Hanoeboen, Bin Raudha Arif; Sapteno, Fibryano; Laitupa, Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15323

Abstract

This research analyzes the effect of exchange rates, exports, and imports on Indonesia's foreign exchange reserves in the 2012-2021 period. The independent variables in this study are exchange rates, exports, and imports, while the dependent variables are Indonesia's foreign exchange reserves. The data used in this study was obtained from the official websites of the Central Statistics Agency (BPS), Bank Indonesia, and Worldbank in 2023. The data analysis method used is the Vector Error Correction Model (VECM) which is a derivative of Vector Autoregression (VAR) analysis. The data collection technique used is secondary data with quantitative research type. The results of the VECM analysis show that the exchange rate (exchange rate) has a significant effect on Indonesia's foreign exchange reserves, exports have a significant positive influence in the long run on foreign exchange reserves, while imports have a significant effect on foreign exchange reserves. Therefore, it can be concluded that international trade has a significant influence on Indonesia's foreign exchange reserves, and exchange rates, exports, and imports are important factors affecting Indonesia's foreign exchange reserves. Keywords: Exchange Rate, Export, Import, Foreign Exchange Reserves
LITERATURE REVIEW: FACTORS INFLUENCING ONLINE COMPULSIVE BUYING Pujianto, Jeanne Francoise Cen; Septiari, Elisabet Dita
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16107

Abstract

This study is a descriptive study with a qualitative approach. The data of this study are literature studies related to “online compulsive buying.” The purpose of this study is to find out what factors influence online compulsive buying. Online compulsive buying is an important issue nowadays. It is because the rapid growth of the internet, followed by social media and e-commerce, has changed consumer buying behavior. The concept of buying before was to come to the store, choose, and pay with physical money; now, just press the smartphone, and it arrives at home. This convenience can satisfy consumers so that they will use it continuously. Online buying behavior will worsen if the consumer’s psychological condition is not good. It is called online compulsive buying. Then, this study was conducted to find. This study uses a literature review method with a systematic approach to explain the factors that influence and create online compulsive buying behavior. Several factors influence online compulsive buying: hypersensitive narcissism, anxiety sensitivity, social networking type, urge of online buying shopping and using social networks after viewing posts of influencers, material values scale (MVS), trier inventory for chronic stress (TICS), Barratt impulsiveness scale-15 (BIS-15), performance expectancy, effort expectancy, social influence, facilitating condition, stimulus - online platform characteristics, scarcity, online buying intention, online impulsive buying behavior, upward social comparison on social network sites, materialism, envy, gender, age, smartphone addiction, mood regulation, smartphone use, flow experience, online compulsive buying, online and offline compulsive buying behavior, distress, economic position, and income. Understanding online compulsive buying is important to understand factors that influence online compulsive buying, and to help consumers make effective interventions to prevent this negative behavior.
GREEN ACCOUNTING AND SUSTAINABLE PERFORMANCE OF SURAKARTA RESIDENCY GO-FOOD CULINARY MSMEs: MODERATING FINANCIAL PERFORMANCE Kurniawati, Fransisca Roosiana; Widiyaningsih, Vitalis Ari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16122

Abstract

Culinary SMEs in Surakarta experienced a 15% growth in 2023 (Arthur, Abanis, etc, 2013). SMEs have an environmental impact because they create waste. Economic development needs to be sustained. Sustainability consists of people, planet, and profit (Hidayat, 2020). (Rabbi, 2021)). Green accounting helps SMEs reduce their environmental footprint. Green accounting practices meet the demands of social responsibility and competitive advantage (Raydiant, 2021), (Agwu, 2014), (Naala, 2017). (Riduwan, 2018). Sustainabil- ity is influenced by financial performance (Giyanti, 2018), as seen from revenue and asset manage- ment (Agustina, 2014), (Maulita, 2020), (Nasir, 2015), (Aris, 2022) and (Clarkson, 2011). Sustainability is influenced by innovation, so the object of the research is MSMEs. The problem formulation is how the implementation of green accounting in Go-Food culinary MSMEs, and to determine whether financial performance affects business sustainability. The purpose of this research is to explore financial performance in mediating the influence of green accounting on sustainable performance in Go-Food culinary. The data collection method used in this research is the survey method. The data processing method involves observation, interviews, and litera- ture review. This research uses data analysis with SmartPLS software. The result of this study is that green accounting does not affect financial performance, green accounting does not affect sustainable performance, and financial performance positively affects per- formance sustainability. The implications of this research include that culinary SMEs need education on the importance of green accounting. Future researchers can explore the factors influencing the sustainability of culinary SMEs affiliated with Go-Food. Keywords: Green Accounting; Sustainable Performance; Culinary SMEs; Go-Food; Financial Performnace
THE THE EFFECT OF INTEREST RATE, ADMINISTRATIVE FEES, AND RISK ON ONLINE LENDING DECISIONS ON FINTECH LENDING APPLICATIONS Sidharta, Yudi; Nurdina, Nurdina; Putri, Nabila Maulidya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16178

Abstract

This study aims to determine and analyze the effect of interest rate variables, administrative costs, and risk on online loan-taking decisions. The approach used is quantitative method with primary data obtained through questionnaires. The research population includes all borrowers on the fintech lending platform in Surabaya City, while the research sample consists of borrowers of fintech lending applications (Akulaku and Kredivo) in Surabaya City (272 samples). The sampling technique used was purposive sampling. This study contributes by integrating the influence of interest rates, administrative costs, and risk in one model to understand the collective influence on fintech lending user decisions. In addition, this study fills the gap of previous research by analyzing the contradictions in the results of previous studies related to the factors that influence credit decisions, as well as presenting a new perspective with a focus on fintech lending platforms in Surabaya City. The results showed that the variables of interest rates, administrative costs, and risk affect the decision to take online loans
INDONESIAN CONSUMER PRICE INDEX (CPI) FORECASTING USING AN EXPONENNTIAL SMOOTHING-STATE SPACE MODEL Maknunah, Jauharul; As'ad, Mohamad; Setyowibowo, Sigit; Farida, Eni; Mumpuni, Indah Dwi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15378

Abstract

Abstract: CPI (consumer price index) is one of the economic measurement tools that can explain or inform about the development of prices for services/goods consumed or used by consumers. The CPI is related to determining inflation, therefore the CPI and inflation are important variables in viewing the economic conditions of a particular country or city. Current month inflation depend on previous CPI and current CPI. The CPI and inflation are so important that many researchers are studying inflation and the CPI. The purpose of this research is to predict the value of Indonesia's monthly CPI with a simple, easy, and highly accurate forecasting model using open-source software. The data used are monthly CPI data from the Central Statistics Agency (BPS) for January 2014 to August 2024. The benchmark for the best ETS model is based on the minimum value of the Akaike information criteria (AIC) and Bayesian information criteria (BIC). The best model obtained is the ETS (M, N, N) model with a smoothing parameter (α) of 0.9933, has a root mean square error (RMSE) of 3.275868 and a mean absolute percentile error (MAPE) of 0.6595211%. Keywords: Price Consumer Index (PCI), Forecasting of Indonesia PCI, Exponential Smoothing-State Space, ETS (M,N,N).
THE INFLUENCE OF CYBERLOAFING AND HUSTLE CULTURE ON PERFORMANCE: MENTAL HEALTH AS MEDIATOR AMONG GEN Z EMPLOYEES Nardi, Rio; Syahbandi, Syahbandi; Jaya, Arman; Fauzan, Rizky; Fahruna, Yulyanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15531

Abstract

The aim of this research is to explore whether there is a relationship between cyberloafing and hustle culture on the performance of Generation Z employees across Indonesia, mediated by mental health. Data was collected through a questionnaire distributed via Google Forms, with a total of 202 respondents. Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were employed as data measurement methods, using the SMARTPLS 3 application. The findings indicate that cyberloafing negatively impacts mental health but not significantly affects employee performance. On the other hand, hustle culture significantly harms both mental health and employee performance. Mental health also have significant effect on employee performance. Additionally, both cyberloafing and hustle culture have a significant negative impact on performance, mediated by mental health. This research is expected to assist companies in designing more effective strategies to support employee well-being, understand the factors influencing the performance of Generation Z, and enrich the literature on human resource management, particularly concerning the relationship between mental health and performance.
ANALYSIS OF THE IMPACT OF THE COVID 19 VIRUS PANDEMIC ON THE FINANCIAL RATIO OF PT INDOFOOD SUKSES MAKMUR Endramurti, Saktiana Rizki; Putro, Surya Wahyudi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15377

Abstract

This research aims to analyze the impact of the COVID-19 pandemic on the financial ratios of PT Indofood Sukses Makmur during the period of 2020-2022. The findings indicate fluctuations and significant declines in several financial ratios, such as Net Profit Margin, Gross Profit Margin, Return on Assets (ROA), and Return on Equity (ROE). These declines may be attributed to decreased revenue, increased operational costs, and changes in consumer behavior due to the pandemic. PT Indofood Sukses Makmur responded to these impacts by implementing strategies for operational efficiency, product diversification, and consumer behavior. adjustments in marketing strategies. This study provides insights into the importance of company adaptation in facing crises and maintaining financial stability amidst uncertain circumstances.
TRANSACTION COST MANAGEMENT STRATEGIES FOR SMALL-SCALE PPP PROJECT CASE STUDY OF MADIUN CITY STREET LIGHTING Prabowo, Sakti; Suhendra, Maman; Dinardjito, Agung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.16030

Abstract

Small-scale Public-Private Partnership (PPP) projects offer local governments an opportunity to enhance regional development. However, these schemes are often perceived to incur higher transaction costs compared to conventional PPP projects. This study seeks to identify the factors contributing to increased transaction costs in small-scale PPP projects, using the Madiun City Street Lighting PPP project as a case study. Employing a qualitative research methodology by studying the related literature and interviewing the consultant of the project, this study gathers pertinent information regarding the transaction costs associated with the Madiun City Street Lighting PPP project, which serves as a pioneering example of small-scale PPP initiatives in Indonesia. This paper analyzes that project value, complexity process, coordination, parties’ capacity, opportunistic behavior, and contract change put higher transaction cost on small-scale PPP project proportionally. However, the analysis reveals that the complexity of coordination between local government authorities and the Regional House of Representatives (DPRD) can be effectively managed by the contracting agency (PJPK) of the Madiun City Street Lighting PPP project.

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