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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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MINAT BERWIRAUSAHA PADA WANITA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Ellya, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11156

Abstract

You don't have to be a man to open a business, this can also be done by women. With various factors behind this. The aim of this research is to determine women's interest in business, especially the factors that are behind it. This research used 31 women who opened businesses, the data collection method used a questionnaire distributed using Google Form. The analysis method used is frequency distribution. From the research results, it is known that the factors that encourage women's interest in opening a business are several factors which include: the presence of opportunity and opportunity at 38.7%, trying to improve their abilities 25.8%, wanting to open up employment opportunities (16.1%) the desire to organize own finances, having flexible time each has the same value of 9.7%. And the background for them opening their own business is: (1) helping to increase family income by 45.2%, factors to be independent 25.8%, developing hobbies 25.6%, compulsion to be the backbone of the family and side business only 1 .3% and side businesses alone 1.4%. Keywords : interest, entrepreneurship,women.
PENGARUH KOMPETENSI, KARAKTERISTIK INDIVIDU DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Anggraenie, Roesalia; Dwiatmadja, Christantius; Santoso, Djoko
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11163

Abstract

This research aims to analyze the influence of competency, individual characteristics, organizational culture, and motivation on job satisfaction, as well as analyze the influence of competency, individual characteristics, and Organizational Culture on Job Satisfaction with the intervening variable Motivation.This research method uses a type of research with a quantitative explanatory approach. The population and sample used were all Temanggung Regency Satpol PP and Fire Department contract employees, totaling 70 respondents. The sampling technique used was the census technique. Data analysis uses linear regression analysis by testing the t-test and Sobel test.The results of the analysis in this study show that the competency variable partially has a positive and insignificant effect on job satisfaction, the individual characteristic variable partially has an insignificant negative effect on job satisfaction, the organizational culture and motivation variables partially have a significant positive effect on job satisfaction, the influence of competence through motivation does not have a significant influence on job satisfaction and the influence of individual characteristics and organizational culture through motivation has a significant influence on job satisfaction.
THE INFLUENCE OF FINANCIAL SELF-EFFICACY ON STUDENTS' INVESTMENT INTEREST WITH INVESTMENT KNOWLEDGE AS A MODERATING VARIABLE Mujiani, Sari
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11164

Abstract

Abstract Investment is the most appropriate way to increase money for students who are busy with various activities. There are several factors that can influence students' investment interest, including Financial Self Efficacy and knowledge of investment itself. Therefore, this research aims to analyze the influence of Financial Self Efficacy on Students' Investment Interest with Investment Knowledge as a moderating variable which researchers believe can strengthen the influence of this variable. This research is a quantitative research with an explantory approach. The data used in this research is secondary data distributed through a questionnaire scale containing 20 question items to 250 students of Asy-Syafi'iyah Islamic University with the criteria of 3 months of investing across all platforms with consideration of investment consistency and adjusted to the average student investment. The data collected in this study was analyzed using PLS 3.0. The research results show that the Financial Self Efficacy variable has a positive relationship and a significant influence on the Student Investment Interest variable because increasing self-confidence in managing finances will increase the financial potential of Asy-Syafi'iyah students to become more prosperous and ultimately students will manage their finances. his finances are as good as possible. One way is by investing. Apart from that, the Investment Knowledge variable can moderate the influence of the Financial Self Efficacy variable on the Student Investment Interest variable because increasing investment knowledge in students will make their self-confidence higher. In the end, student savings increase and students continue to think about expanding them. One way is by investing. Keywords : Financial Self Eficacy, Investment Interest, Investment Knowledge
BRANDING 'SHINING BATU' AS A TOURISM PROMOTION STRATEGY IN INSTAGRAM CONTENT @DISPARTABATU Resmawa, Ira Ningrum; Wailmi, Khil; Setiawan, Zunan; Rajab, Muhammad; Muthmainnah, Muthmainnah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11182

Abstract

This research aims to (1) determine the 'shining Batu' branding strategy in instagram content @dispartabatu; and (2) knowing the dimensions of tourism promotion in Instagram content @dispartabatu. This research is qualitative-descriptive research. This research describes the branding 'shining Batu' as tourism promotion in Instagram content @dispartabatu. The data analysis technique in this research consists of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) the 'shining Batu' branding strategy in instagram content @dispartabatu includes brand positioning showing the geographical location of Batu as a tourism potential that other regions do not have, brand personality showing the government's ideas regarding the characteristics of the city of Batu by referring to potential, and brand identity shows the help of the culinary sector in branding Batu as a tourist city; and (2) the tourism promotion dimension in instagram content @dispartabatu contains an entertainment dimension by displaying Sanduk art as Batu's cultural identity, an interaction dimension by inviting the public to visit various interesting tourist destinations in the city of Batu, a trend dimension by uploading trends in international paragliding championships as branding for Shining Batu through sport tourism events, and customization by displaying Batu's typical Rampak Barong art.
PENGARUH LITERASI KEUANGAN, KOMPETENSI SUMBER DAYA MANUSIA, DAN IMPLEMENTASI E-COMMERCE TERHADAP KINERJA UMKM DI KABUPATEN BANTUL Zairina, Nurul; Pabulo, Azfa Mutiara Ahmad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11185

Abstract

This study aims to assess the impact of financial literacy (X1), human resource competency (X2), and e-commerce implementation (X3) on the performance of micro MSMEs (Y). The study employs a quantitative approach and utilizes non-probability sampling techniques. Primary data is collected through questionnaires directly filled out by respondents, while secondary data is gathered from books, journals, and previous research related to the study's focus. The research focuses on MSMEs located in Bantul Regency. The research specifically focuses on MSMEs located in Bantul Regency. Multiple linear regression analysis is utilized as the analytical tool. The findings indicate that financial literacy (X1), human resource competency (X2), and e-commerce implementation (X3) all exert both individual and combined influences on MSMEs' performance (Y). Keywords : Financial Literacy, Human Resources Competency, E-Commerce Implementation, MSMEs' performance.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN Yani, Ahmad; Khotimah, Khusnul; Fitria, Lailani; Syafwandi, Syafwandi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11192

Abstract

Abstract The influence of price perceptions, service quality and trust on customer loyalty is a scientific article on literature studies within the scope of the field of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method using the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Price perception influences customer loyalty; 2) Service quality influences customer loyalty; and 3) Trust influences customer loyalty. Keyword: Price Perception, Service Quality, Trust, Customer Loyalty
MENGUNGKAP KEBERHASILAN PENGELOLAAN DANA DESA PADA DESA GALALA DAN NEGERI LATUHALAT (STUDI KASUS) Gasperz, Jefry; Dominique Tibalia, Marsya Ester
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11199

Abstract

This study aims to examine how village funds are managed in the villages of Galala and Negeri Latuhalat, so that they become successful villages in the management and flow of village fund management facilities in the two villages. The method used is a qualitative method with a descriptive research type. The results of this study indicate that success in managing village funds is complying with existing legal regulations. In addition, there are factors that form the background and form the basis for good governance of village funds, namely the principle of accountability, the principle of transparency and the principle of participation. number 20 of 2018 concerning village financial management, accountability for the management of these two villages consists of several stages, namely planning, implementation and reporting. Transparency in the management of village funds in both villages is good with notice boards usually placed at the village hall or in strategic places, while village community participation has been carried out starting from decision making, participation in implementation to participation in evaluation.
DETERMINASI FAKTOR MEMPENGARUHI KINERJA PEMASARAN AYAM BROILER DI KOTA MAKASSAR Sahabuddin, Romansyah; Muhammad, A. Fadel; Sukiman, Sukiman; Arimbawa, Arya P.; Ripal, Tyta; Goeliling, Ardhi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11200

Abstract

This research aims to investigate the interconnectedness between entrepreneurial orientation and knowledge competence and their impact on the capabilities and marketing performance of Broiler meat chicken in Makassar, Indonesia. It employs an explanatory research design, aiming to elucidate the causal relationship between variables through hypothesis testing. The study's sample comprises 200 poultry entrepreneurs in Makassar, making it a comprehensive exploration of the local Broiler meat chicken industry. The research employs structural equation modeling (SEM) using LISREL version 8.80 as the analytical tool, enabling a rigorous analysis of the data. The findings reveal a significant and positive influence of both entrepreneurial orientation and knowledge competence on the capabilities and marketing performance of Broiler meat chicken in Makassar. This influence is evident both when considering these variables individually (partially) and when analyzed together (simultaneously). These results emphasize the significance of entrepreneurial orientation and knowledge competence in enhancing the marketing capabilities and overall performance of the Broiler meat chicken industry in the Makassar region. This research carries valuable implications for entrepreneurs, industry stakeholders, and policymakers, offering insights that can inform strategies to further improve marketing outcomes and overall performance in the Broiler meat chicken sector in the area.
PENGARUH SOSIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI MELALUI APLIKASI SHOPEE Hildayanti, Siti Komariah; Utami, Eva Yuniarti; Noor, Laili Savitri; Elizabeth, Roosganda; Munizu, Musran
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11201

Abstract

Dengan berkembangnya teknologi dan perubahan yang disebabkan oleh internet, maka muncullah suatu inovasi dalam dunia informasi dan komunikasi yang sekarang dikenal dengan media sosial. Media sosial, telah menjadi suatu trend dalam kehidupan manusia. Penelitian ini bertujuan untuk mengetahui pengaruh Sosial Media Marketing dan Online Customer Review terhadap minat beli melalui aplikasi Shopee. Populasi dan sampel dalam penelitian ini adalah masyarakat yang pernah berbelanja secara online melalui aplikasi Shopee dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden. Berdasarkan hasil analisis SPSS dapat diketahui hasil penelitian menunjukkan bahwa sosial media marketing dan online customer review berpengaruh terhadap minat beli melalui aplikasi shopee. Kata Kunci: Sosial Media Marketing, Online Customer Review, Minat Beli Melalui Aplikasi Shopee
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy

Page 212 of 302 | Total Record : 3017

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