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Vicky F Sanjaya
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Jl. Letnan Kolonel H Jl. Endro Suratmin, Sukarame, Kec. Sukarame, Kota Bandar Lampung, Lampung 35131
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Revenue: Jurnal Manajemen Bisnis Islam
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2715825X     EISSN : 28292944     DOI : https://doi.org/10.24042/revenue.v3i1.11369
Core Subject : Science,
Decision Sciences, Operations Research & Management
Aims: An objective of Revenue Journal is to promote the wide dissemination of the result of systematic schoolarly inquires into the broad field of business, management and entreprenuer research. Revenue Journal intended to be the journal for publishing articles reporting the results of research on Islamics economics, business and management. The Revenue Journal invites manuscripts in the areas: SCOPE: ISLAMIC MARKETING MANAGEMENT STRATEGIC MANAGEMENT OPERATION MANAGEMENT HUMAN RESOURCE MANAGEMENT KNOWLEDGE AND INNOVATION MANAGEMENT BUSINESS ETHICS AND SUSTAINABLE INFORMATION MANAGEMENT SYSTEM BUSINESS DIGITAL MANAGEMENT ENTREPRENEURSHIP RISK MANAGEMENT ISLAMIC FINANCIAL MANAGEMENT ECONOMICS SMALL AND MEDIUM ENTERPRISE (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 8 Documents
 1 
Search results for , issue "Vol. 6 No. 1 (2025)" : 8 Documents clear
The Role of Employer Brand Attractiveness in Attracting Generation Z's Interest in Applying to Startup Companies Kesumahurip, Ade Wedhar Puji; Paramanda, Nyoman Putri Vidya; Pramusiwi, Aloysia Desy
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.24221

Abstract

In this era of intense business competition, having quality human resources is critical to company success. To have quality human resources, employer brand attractiveness becomes crucial in attracting the intention of applying for prospective employees, especially Generation Z. There are five dimensions in employer brand attractiveness: value of interest, social value, economic value, development value, and value of cooperation. There are five dimensions of employer brand attractiveness: value of interest, social value, economic value, development value, and value of collaboration. This study examines each dimension of employer brand attractiveness on the intention to apply for prospective employees, especially Generation Z in startup companies. Purposive sampling was used for this research survey, and 125 Generation Z respondents who live in Yogyakarta were obtained. SEM analyzed data with Smart PLS. The results of this study show that social value and economic value do not affect the intention to apply to startup companies in Generation Z, while the value of interest, development value, and value of cooperation affect the intention to apply to startup companies in Generation Z. 
Designing a Sustainable Entrepreneurship Skills Development and SMME Growth Model for Zimbabwe: Lessons Learned from Masvingo Province Investigation SEELETSE, Solly Matshonisa; Jongwe, Pamire; Ndobe, Tsakani Violet; Ladzani, Watson Mmboswobeni
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.25497

Abstract

Small, Medium, and Micro Enterprises (SMMEs) are pivotal to Zimbabwe's economic growth. Yet, they face significant challenges, such as limited access to finance, inadequate infrastructure, regulatory barriers, and a lack of entrepreneurial skills. This manuscript presents the design of a sustainable entrepreneurship skills development and SMME growth model referred to as Objectives, Phased Framework, and Enabling Ecosystem (OPFEE)  based on insights from a comprehensive investigation conducted in Masvingo Province. The study highlights the essential elements of fostering a conducive environment for SMME growth, emphasizing the need for practical skills, financial inclusion, infrastructure, and regulatory reform. It outlines a phased approach to support entrepreneurship in Zimbabwe, identifying the critical steps needed to transform SMMEs into key drivers of economic growth.
Pengaruh Persepsi Harga, Kualitas Produk, Dan Lokasi Outlet Terhadap Keputusan Pembelian Parfum Di Outlet Abna Parfum Natasya, Umulia; Rizkiana, Citra; Mulyantomo, Edy
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.25958

Abstract

Perkembangan industri parfum, khususnya di sektor refill, menarik minat konsumen yang mengutamakan variasi aroma dan ketahanan. Abna Parfum, salah satu toko yang menyediakan layanan refill, menjadi fokus penelitian ini. Penelitian bertujuan menganalisis pengaruh persepsi harga (X1), kualitas produk (X2), dan lokasi (X3) terhadap keputusan pembelian di Outlet Abna Parfum. Menggunakan metode kuantitatif dengan 96 responden, penelitian menunjukkan bahwa persepsi harga (X1) dan lokasi (X3) berpengaruh terhadap keputusan pembelian, sementara kualitas produk (X2) tidak berpengaruh. Temuan ini diharapkan membantu pemilik usaha merancang strategi pemasaran yang lebih efektif.  
Mixed Method for Holistic Insights in Human Resource Management Research Taufik, Nuryanti; Rahayuningrat, Prahita Sri
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26607

Abstract

The development of research paradigms in economics and business has shifted from traditional positivist approaches to interpretive, constructivist, and critical perspectives. These paradigms allow for broader and more contextual exploration but often face data collection and integration limitations. Mixed methods have subsequently emerged as a research strategy that combines the strengths of quantitative and qualitative approaches to achieve a more comprehensive understanding. This article explores the significance of employing mixed methods in research within economics and business, particularly in human resource management (HRM). Integrating objective numerical data with in-depth qualitative insights in mixed methods is regarded as a solution to the limitations of traditional paradigms, offering enhanced validity through data triangulation. Examples of implementation across various HRM contexts from the restaurant industry in Korea to studies on knowledge-sharing behavior in Portugal illustrate how mixed methods contribute to richer insights into structural and human factors within organizations.
Persepsi Hambatan Karier, Kemampuan Beradaptasi Karier dan Keputusan Karier Mahasiswa Generasi Pertama Perguran Tinggi Vokasi Santosa, Dony Firman; Anggraeni, Ni Luh Putu Nia; Savitri, Christina Amanda; Adil, Athira Setira; Wikansari, Rinandita
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26622

Abstract

Mahasiswa generasi pertama didefinisikan sebagai mahasiswa yang orang tuanya tidak kuliah atau tidak pernah meraih gelar sarjana. Tujuan dari penelitian ini adalah menganalisis pengaruh persepsi hambatan karier dan kemampuan beradaptasi karier terhadap keputusan karier mahasiswa generasi pertama. Responden dari penelitian ini adalah mahasiswa generasi pertama angkatan 2020, 2021 dan 2022 Politeknik Ketenagakerjaan dan Politeknik APP Jakarta. Sebanyak 99 responden terkumpul dengan metode purposive sampling dan dianalisis dengan menggunakan SEM-PLS. Hasil dari penelitian diperoleh bahwa persepsi hambatan karier memiliki pengaruh negatif dan signifikan terhadap keputusan karier mahasiswa. Kemampuan beradaptasi karier mahasiswa sangat menentukan dalam membuat keputusan kariernya dan kemampuan beradaptasi karier berpengaruh negatif dan signifikan terhadap persepsi hambatan karier. Penyelenggara perguruan tinggi memiliki peran krusial dalam meningkatkan kemampuan beradaptasi karier khususnya pada mahasiswa generasi pertama di antaranya : mengembangkan kurikulum yang relevan dan kolaborasi dengan industri, menyediakan layanan bimbingan karier dan konseling, mengoptimalkan praktik kerja dan magang, mendorong pelatihan keterampilan soft skill dan menginisiasi program pengembangan kewirausahaan.
The Effect Of Good Corporate Governance (Gcg), Profitability And Leverage On Earnings Management In Mining Companies citradika, didha putri; Iliana, Vilka
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26671

Abstract

This study is a causality research that aims to analyze the influence of GCG, profitability and leverage on Earnings Management. GCG variables are measured using Independent Commissioners and Audit Committees. Profitability is measured using Retrun On Assets (ROA). Leverage is measured using the Debt To Asset Ratio (DAR). Meanwhile, the Profit Management variable is measured using the Discretionary Accrual model. This research is a quantitative research. The source of data for this research is secondary data in the form of company financial statements obtained from the Indonesia Stock Exchange (IDX) website. The analysis methods used include descriptive statistical tests, classical assumption tests (multicoloniality tests, autocorrelation tests, heteroscedasticity tests, normality tests), and hypothesis tests. Based on the results of data analysis, the results of the study partially show that GCG has a positive and insignificant effect on Earnings Management. Profitability has a positive and significant effect on Profit Management. Meanwhile, Leverage has a negative and significant effect on Earnings Management.
Dampak sosial media marketing terhadap Repurchase Intention pada pengguna le – mineral di indonesia dengan Trust sebagai pemediasi Hastuti, Tri; Kolefiyan, Ihsyan; Azahro, Kamila Asadiyah; Zaid, Zulfiqar; Ramadhan, Hisbullah Amir Ramadhan Amir; Anafih, Erwinda Sam
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26675

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh dari adanya pemasaran media sosial terhadap niat pembelian ulang produk le – mineral di indonesia, dengan kepercayaan sebagai variabel mediasi. Dari banyaknya strategi pemasaran, yang paling efektif Salah satunya adalah menggunakan media sosial. strategi ini digunakan untuk meningkatkan interaksi dan loyalitas pelanggan. Penelitian ini mengadopsi metode pendekatan kuantitatif, dengan penyebaran kuesioner online kepada 125 responden pengguna le mineral yang aktif di media sosial. pengujian dalam penelitian ini dilakukan menggunakan aplikasi SmartPLS 3. Hasil analisis menunjukan bahwa pemasaran melalui media sosial berpengaruh positif dan signifikan terhadap kepercayaan, yang kemudian berperan sebagai mediator dalam hubungan antara variabel pemasran media sosial dan niat pembelian ulang. Selain itu, Trust memiliki peran krusial dalam memperkuat loyalitas konsumen dan mendorong niat pembelian ulang. Hasil penelitian ini diharapkan dapat memberikan insight berharga bagi perusahaan dalam merancang strategi pemasaran media sosial yang berorientasi pada peningkatan kepercayaan guna memperkuat loyalitas pelanggan.
Diskon Harga, Visual Merchandising, Dan Atmosfer Toko Sebagai Anteseden Pembelian Impulsif Di Minimarket Nugroho, Ramadhani Lukman; Novitaningtyas, Ivo; Lionora, Clarisa Alfa
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/evenue.v6i1.26872

Abstract

Pertumbuhan ritel modern didukung oleh perubahan perilaku konsumen dan persaingan yang kompetitif dalam bisnis ritel. Salah satu upaya yang dilakukan oleh pelaku usaha, khususnya di sektor ritel adalah melalui strategi peningkatakn pembelian impulsive oleh konsumen. Terdapat berbagai cara yang dapat dilakukan oleh toko ritel untuk meningkatkan pembelian impulsif. Indomaret sebagai salah satu ritel di Indonesia menerapkan strategi dengan memberikan diskon harga, menampilkan informasi promosi melalui digital signage, serta memutar musik untuk menciptakan suasana yang nyaman. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai peran diskon harga, visual merchandising, dan atmosfer toko terhadap pembelian impulsif. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 120 orang responden. Analisis data dilakukan dengan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa diskon harga, visual merchandising, dan atmosfer toko berpengaruh terhadap pembelian impulsif. Berdasarkan temuan ini, Indomaret khususnya di Kota Magelang dapat terus mengembangkan strategi diskon harga yang lebih kreatif, memperindah tampilan toko, serta meningkatkan kenyamanan suasana toko agar dapat mempertahankan konsumen dan menghadapi persaingan bisnis.

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