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Astri Ayu Purwati
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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Customer Satisfaction of Indonesian Sharia Bank: Multi Factorial Analysis Wiharso, Gani; Mulyadi, Hary; Abdullah, Muhammad; Basudani, Wahid Akbar; Simamora, Valentine Theresia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4070

Abstract

Of the Muslim countries in the world, Indonesia is one of the large countries that has the largest Muslim population. So Indonesia is one of the markets that creates a monetary foundation that relies on the sharia framework, including sharia banking. Furthermore, this provides freedom for sharia banking to offer sharia products to people who want to switch from conventional financial products to sharia banking products, especially products that have often been used by the general public, such as current accounts, savings and deposits. The essence of this exploration is to find out what variables can influence consumer loyalty at BSI Bank Tangerang Karawaci Mutiara branch office. To determine the variables that influence compliance, descriptions are used, especially using illustrative and confirmatory examination methods. The testing procedure used in this exploration was a purposive testing method on 95 respondents. Each naaabah is given a questionnaire with a total of 25 question points, where the questionnaire answers are evaluated on a 1-5 Likert scale and tested using the Smart-PLS 4.0 Application. Based on the results of the tests carried out, it can be said that the variables that influence consumer loyalty are Profit Sharing (X1) and Service Quality (X2) which influence Saving Decisions (Y) and Customer Satisfaction (Z) at Bank BSI Tangerang Karawaci Mutiara Branch Office, so the hypothesis this is acceptable.
Strategies to Increase Profitability by Using Digital-Based Sales in Micro, Small and Medium Enterprise (MSMEs) in Medan City Siahaan, Audrey M.; Siboro, Danri T.; Nainggolan, Melvin Sanro Jacobest
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4071

Abstract

Using Internet networks facilitates the distribution, sale, purchase, and promotion of products (goods and services) through digital platforms such as social media and e-commerce. One practical approach to enhancing profitability involves leveraging social media platforms as marketing and sales channels alongside utilizing e-commerce. The selected subject of analysis pertains to the proprietors of MSMEs engaged in Internet commerce inside the city of Medan. The study will involve a sample size of 40 MSMEs selected by the purposive sampling technique. The method employed for data collecting involves the utilization of a questionnaire. Data analysis techniques employed include data quality testing, classical assumption testing, and hypothesis testing using linear and moderation regression analysis. The findings indicate that implementing a Social Media Strategy has a favorable and statistically significant impact on MSMEs profitability in Medan City. Using E-commerce platforms to facilitate digital sales can enhance the relationship between the influence of a Social Media Strategy and the profitability of MSMEs in Medan City. There is an expectation that online business entities will employ methods involving social media and e-commerce while also remaining responsive to technical advancements to enhance and modernize their online business systems, thereby avoiding obsolescence in the face of emerging technologies.
The Influence of Product Quality, Location and Word of Mouth on Purchase Decisions Hartatik, Hartatik; Mendrofa, Syah Abadi; Mar'ati, Fudji Sri; Wicahyono, Agus; Permana, Indra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4072

Abstract

The research analysis aims to determine the effect of product quality, location and word of mouth (WOM) on purchasing decisions at Bebek Goreng Pak Slamet. The sampling collection used was purposive sampling of 100 respondents. Data collection used a questionnaire distributed to customers at Bebek Goreng Pak Slamet. The population in this study were customers of Bebek Goreng Pak Slamet. This research method uses quantitative methods and multiple linear regression analysis through SPSS 24. The results of this study indicate that product quality, location and word of mouth (WOM) have a positive and simultan impact on purchasing decisions at Bebek Goreng Pak Slamet.
Dividend Policy as Moderating the Effect of Capital Structure, Profitability and Leverage on Firm Value Anjani, Anggi Sukma; Badjuri, Achmad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4073

Abstract

This study aims to determine the effect of capital structure, profitability and leverage on company value using dividend policy as a moderation for manufacturing companies on the Indonesia Stock Exchange in 2018-2021. This research method uses quantitative methods. The results of this study show that capital structure and leverage have a positive and significant effect on firm value while profitability has a negative and insignificant effect on firm value. Dividend policy can moderate the capital structure and profitability positively and significantly to firm value but moderate the influence of leverage negatively and not significantly to firm value.
Effect of Price, Location, and Service Quality on Consumer Satisfaction Djakaria, Hanifah; Yani, David Ahmad; Mardiana, Mardiana; Wibowo, Teguh Setiawan; Iswadi, Udi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4074

Abstract

This research will aim to analyze the influence of price, location and service quality on consumer satisfaction at the Micro Cell counter. This research uses quantitative methods. The data in this research was collected through a survey method using purposive sampling techniques. Questionnaires were distributed to 96 respondents who had made a purchase at the Micro Cell counter at least once. The data resulting from distributing the questionnaire will be processed using the SPSS software analysis tool. The selected results and analysis tests include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing via t test, F test, and analysis of the coefficient of determination (R2). From the research results and data analysis results, the following conclusion can be drawn: there is a positive but not significant influence of the price variable on consumer satisfaction at Micro Cell counters. There is a positive and significant influence of location variables on consumer satisfaction at Micro Cell counters. There is a positive and significant influence of the service quality variable on Micro Cell counter consumer satisfaction. The results of this research show that Micro Cell counters need to maintain optimal service quality so that consumer satisfaction is met, thereby increasing sales at Micro Cell counters.
Effect of Product Quality, Price Perceptions and Brand Image on Purchase Decisions Hartatik, Hartatik; Sutardjo, Agus; Putra, I Gusti Ngurah Agung Dewantara; Hasan, Syahril; Sugianto, Efendi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4075

Abstract

Sidomuncul is a herbal medicine industry that is currently very developed. Consumers in making choices are influenced by various factors. This research aims to determine the influence of product quality, price perception and brand image on purchasing decisions. The case study for this research is consumers of Sidomuncul wind resistance products. This research method is quantitative using primary data sourced from questionnaires. The number of respondents for this research was 100 respondents. The results of this research show that product quality, price perception and brand image influence purchasing decisions.
Brand Image Dan Product Quality Terhadap Consumer Loyalty “SKINTIFIC” Melalui Consumer Satisfaction Sebagai Variabel Intervening Jasa, Retnowati; Asrudi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4076

Abstract

Pertumbuhan industri perawatan kecantikan, khususnya skincare, semakin beragam dan meningkat ditandai dengan munculnya berbagai macam produk skincare yang mengakibatkan persaingan di industri kecantikan semakin meningkat. Oleh karena itu penelitian ini bertujuan guna mengetahui dampak brand image dan kualitas produk terhdap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening pada produk skintific. Penelitian ini menggunakan metode kuantitatif dengan populasi seluruh konsumen skintific yang ada di Kec. Masamba Kab. Luwu Utara dan sampel sebanyak 100 orang. Teknik pengumpulan data melalui penyebaran kuesioner melalui google form. Penelitian ini menggunakan software SPSS versi 26 dengan analisis data Path Analysis, Uji Reliabilitas dan Uji Determinasi. Hasil penelitian menunjukkan bahwa : (1) tidak ada pengaruh antara variabel brand image terhadap kepuasan konsumen, (2) ada pengaruh yang signifikan antara variabel kualitas produk terhadap kepuasan konsumen, (3) tidak ada pengaruh antara variabel brand image terhadap loyalitas konsumen, (4) tidak ada pengaruh antara variabel kualitas produk terhadap loyalitas konsumen, (5) ada pengaruh yang signifikan antara variabel kepuasan konsumen terhadap loyalitas konsumen, (6) secara tidak langsung brand image dan kualitas produk melalui kepuasan konsumen mempunyai pengaruh yang signifikan terhadap loyalitas konsumen.
The Influence of Financial Institutions, Government and Digital Technology in the MSME Khatik, Nur; Agung, R. Ery Wibowo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4077

Abstract

The purpose of this study was to find out how the influence of financial institutions, cooperative and SME cooperative services, and digital technology on increasing MSME businesses in Kendal Regency, the method used was the data analysis method with a questionnaire using a Likert scale 5 Multiple Linear Regression approach and the help of IBM SPSS software version 25. The results of this study indicate that financial institutions have a significant effect on MSME business development, trade and SME cooperative services have a significant effect on MSME business development, and digital technology has no effect on MSME business development in Kendal Regency.
Evaluasi Penerapan Whistleblowing System Pada PT X Muhammad Bagaskara; Julian, Lufti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4078

Abstract

Companies that want to achieve their goals need good corporate governance. One of the supporting instruments is the whistleblowing system. However, there are still many fraud cases that occur in the private sector. This study aims to analyze the whistleblowing system or complaint handling system at PT X, which is one of the companies engaged in banking. This research uses qualitative methods and analytical descriptive methods. The instruments used are interviews and questionnaires. The results showed that although the implementation of the whistleblowing system at PT X has been carried out well, there are still some weaknesses. These weaknesses include employees who do not want to take reports to the whistleblowing system and there is no reward system for whistleblowers. This research also provides suggestions for improving the implementation of the whistleblowing system at PT.X.
Penerapan Manajemen Risiko Operasional Pada BSI KCP Tuban Khairudin, Nur; Qadariyah, Lailatul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4080

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penerapan manajemen risiko operasional dilakukan di Bank Syariah Indonesia, dengan melakukan studi pada BSI KCP Tuban. Risiko operasional dipengaruhi oleh beberapa faktor, seperti kesalahan manusia, proses, prosedur, sistem, dan kejadian eksternal. Penelitian ini mengadopsi metode penelitian kualitatif deskriptif. Proses pengumpulan dan analisis data dilakukan melalui sumber data primer yang mencakup observasi dan wawancara, serta sumber data sekunder yang terdiri dari jurnal, artikel, buku, dan media massa yang relevan dengan studi ini. Analisis data dilaksanakan dengan memperhatikan empat tahap utama, yakni pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Pada hasil pembahasan menunjukkan bahwa Risiko operasional yang terjadi di BSI KCP Tuban terjadi karena risiko internal (SDM) seperti kesalahan pemindahbukuan, risiko sistem dan teknologi disfungsi atau gangguan sistem dan computer mati pada saat proses input data, dan kejadian eksternal seperti adanya uang palsu, pencurian, kebakaran atau bencana alam. Manajemen risiko operasional diterapkan dengan cara melakukan pemantauan setiap hari, mengambil langkah-langkah asuransi, dan meningkatkan keamanan. Monitoring atau pengukuran, evaluasi atau pemantauan, dan pengendalian risiko operasional dilakukan dengan mengawasi secara rutin jumlah insiden operasional yang dipantau oleh kantor pusat. Langkah yang diterapkan oleh BSI KCP Tuban untuk mengatasi risiko operasional adalah dengan memusatkan perhatian pada peningkatan pengendalian internal dan eksternal. Diharapkan untuk penelitian ini bisa memberikan kontribusi sebagai informasi pendukung pengetahuan ilmiah     

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