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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,363 Documents
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Strategi Komunikasi Pemasaran Efektif Grand Tryas Hotel Cirebon Pada Program Staycation Djogo, Y. Ony; Budiman, Bedi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5973

Abstract

Penelitian ini mengeksplorasi strategi revolusioner dalam manajemen tenaga kerja di PT Indah Karya (Persero) dan dampaknya terhadap pertumbuhan yang berkelanjutan. Dengan menggunakan pendekatan kualitatif, penelitian ini menggunakan wawancara mendalam, observasi partisipatif, dan analisis dokumen untuk mengungkap bagaimana praktik-praktik SDM yang inovatif, keterlibatan karyawan, dan integrasi teknologi berkontribusi pada kesuksesan organisasi. Temuan menunjukkan bahwa teknologi SDM yang canggih merampingkan operasi dan meningkatkan pengambilan keputusan, sementara keterlibatan karyawan mendorong budaya inovasi yang mendorong efisiensi operasional dan keberlanjutan. Studi ini juga menyoroti tantangan yang dihadapi selama implementasi, seperti resistensi terhadap perubahan dan perlunya penyelarasan dengan tujuan keberlanjutan. Rekomendasi yang diberikan meliputi investasi pada perangkat SDM digital dan membina lingkungan kerja yang menarik untuk mendukung inovasi dan pertumbuhan yang berkelanjutan. Penelitian ini juga menyarankan agar penelitian di masa depan dapat mengkaji efektivitas praktik-praktik SDM yang spesifik di berbagai sektor dan mempertimbangkan pengaruh faktor eksternal terhadap manajemen tenaga kerja. Wawasan ini memberikan panduan berharga bagi organisasi yang ingin beradaptasi dan berkembang dalam lanskap bisnis yang dinamis.
Analisis SWOT Untuk Industri Nikel Indonesia Simamora, Virgo; Pravitasari, Endyastuti; Octavia, Irene
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5976

Abstract

Sebagai negara pemilik cadangan nikel dan eksportir nikel terbesar di dunia, Indonesia telah mengambil keputusan strategis di industri nikel yaitu ekspansi ke industri nikel. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan deskriptif serta untuk mengetahui posisi strategis Indonesia sekaligus merumuskan strategi berdasarkan hasil perhitungan EFAS dan IFAS pada analisis SWOT. Hasil yang diperoleh dari analisis SWOT menunjukkan bahwa posisi Indonesia dalam industri nikel berada pada kuadran IV sehingga Indonesia harus menggunakan strategi WT (weaknesses-threats) atau strategi defensif dalam mengatasinya. Peneliti memberikan masukan kepada pemerintah dan para investor domestik untuk melakukan langkah sinergis dalam melestarikan lingkungan, mendiversifikasi pasar, membangun infrastruktur, membuat strategi penetapan harga, memperhatikan kesehatan & keselamatan para pekerja tambang, serta membangun perencanaan strategis
Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Keuangan Ibu Rumah Tangga Pada Perum Griya Indah Karawang Kurniasari, Indah; Mulyadi, Dedi; Sandi, Santi Pertiwi Hari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5977

Abstract

Ibu rumah tangga sangat berperan penting dalam kegiatan merencanakan dan mengelola uang dalam kehidupan sehari – hari, perilaku keuangan dapat dipengaruhi oleh berbagai macam faktor seperti hal nya pengetahuan keuangan bersama dengan gaya hidup. Observasi ini dilakukan bertujuan untuk mengetahui tentang literasi keuangan,gaya hidup, dan perilaku keuangan. Memahami korelasi antara literasi keuangan dan gaya hidup. Memahami pengaruh parsial variabel literasi keuangan dan gaya hidup terhadap perilaku keuangan. Serta mengetahui pengaruh simultan literasi keuangan dan gaya hidup terhadap perilaku keuangan. Metode observasi yang digunakan saat ini adalah penelitian kuantitatif analisis jalur dengan bantuan SPSS V.23. Responden menggunakan sampel total sebanyak 88 orang dengan kriteria ibu rumah tangga, berusia 25 – 65 tahun. Berdasarkan hasil yang telah dilakukan ditemukan : (1) variabel literasi keuangan didapatkan jawaban responden berada dalam kategori baik, variabel gaya hidup menunjukan kriteria sangat baik, serta variabel perilaku keuangan menunjukan kriteria baik. (2) terdapat korelasi diantara literasi keuangan dan gaya hidup, hubungan korelasi lemah, berarti hubungan antar variable saling terhubung. (3) Terdapat pengaruh secara parsial literasi keuangan terhadap perilaku keuangan. Terdapat hasil secara parsial gaya hidup terhadap perilaku keuangan. (4) Terdapat pengaruh secara simultan antara literasi keuangan dan gaya hidup terhadap perilaku keuangan. Implikasi dari penelitian ini yakni menyediakannya informasi yang bisa membantu meningkatkan pemahaman pada Ibu Rumah Tanggga di Perum Griya Indah Karawang.
Evaluasi Penerapan Program MBKM Terhadap Kompetensi Mahasiswa Program Studi Akuntansi Dan Administrasi Bisnis Di Politeknik Negeri Manado Siahaan, Belthasar Trito; Ginting, Wenny Anggeresia; Pangemanan, Shane Anneke
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5978

Abstract

This study aims to evaluate the implementation of the MBKM program in the Manado State Polytechnic environment based on student perceptions or responses. This study describes in detail the implementation of the MBKM program that has been implemented by the Manado State Polytechnic. This study is a quantitative study with a survey design. The results of the study are that there are still many students majoring in accounting and business administration who still do not understand what MBKM is, policies on MBKM and what MBKM programs are. From the MBKM program that has been implemented in the accounting and business administration departments, the activities that are most in demand by students in the accounting department are internships and certified independent studies (MSIB). While in the business administration department, the activity that is most in demand by students is Independent Entrepreneurship (WMK). This is possible because this activity provides the most learning experiences that are correlated with the field of study. In terms of MBKM implementation indicators, the MBKM activities carried out are in accordance with the needs of graduates in the future. This means that the implementation of MBKM activities at the Manado State Polytechnic is currently quite good.
The Role Of Brand Image And Perceived Quality In Mediating Social Media Marketing On Repurchase Intention (Enjang Coffee Jepara Customer Study) Septyani, Mirna Dyah; Roosdhani, Mohamad Rifqy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5981

Abstract

In the rapidly evolving digital age, social media marketing platforms in particular. This encourages business owners to compete in advertising and creating engaging content in the e-commerce and digital marketing environment. The method used is quantitative with 100 samples analysed by SEM with Smart-PLS version 4.0. The test uses outer model test, inner model test, mediation test and hypothesis testing. The validity test results provide a loading factor value> 0.7 and an AVE value> 0.5 declared valid. The reliability test provides compas reliability and Cronbach's alpha> 0.7 which is considered reliable. It can be concluded that the effect of social media marketing on brand image is positive and significant, the effect of social media marketing on perceived quality is positive and significant, and the effect of brand image on repurchase intention is positive and significant. the effect of perceived quality on repurchase intention is positive and significant. The mediation test shows that repurchase intention is partially mediated by social media marketing variables which are mediated by brand image and perceived quality.
Apakah Cinta pada Uang Berpengaruh Terhadap Tindakan Kecurangan pada Organisasi Nirlaba? Anggrayni, Lilly; Azzochrah, Nurul Azizah; Niu, Fitria Ayu Lestari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5983

Abstract

This research examine the effect of love of money variable on fraud action, which is related with the issue of fraud accounting. Love of money is founded had partial effect to the fraud action, this is proved by the data that love of money had R2 as many as 13,7%, which means that love of money had partial effect to fraud action which is only about 13,7 % and the rest value could effect by the other variable. This research adopt agency theory as the main theory which could frame the relation between love of money variable and fraud action variable. Love of money is defined as the motivation or desire to reach money in human life. This intention exist because human had natural ego behavior such as want to owning assets, power, and self-expression and the other people in the society also think that money is the reflection of social status as well as reflected their achievement. This motivation could boost volunteers and managers desire to commit fraud action in non-profit organizations. This finding is in line with agency theory, which state that people had possibility to take self-interest when they had power and access to control and manage resources in an organizations. Manager and volunteers had access and authority to the financial resources in the organizations, therefore they had chance to take self-interest. This action could happend if the organization had lack of monitoring systems, and society did not push the organizations to report their operational, program and financial activity.
Pengaruh Perceived Price dan Perceived Usefulness terhadap Keputusan Pembelian pada Pengguna Aplikasi Layanan Spotify Premium di Kota Surabaya Amirah, Anandah; Wardhani, Nuruni Ika Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5985

Abstract

This research aims to find out the influence of price perceived and usefulness perceived on purchase decision on users of premium Spotify applications in Surabaya City. This study used questionnaires to obtain data for quantitative research. The number of samples obtained in accordance with Ghozali's formula was 96 respondents. Sampling techniques use a non-probability sampling technique that is purposive sampling. The data analysis method in this study used SEM-PLS 3.0 with validity, reliability, and hypothesis test. The research results show that (1) price perceived contributes to  purchase decisions on users of the premium spotify application in Surabaya City. (2) usefulness perceived contributes to purchase decisions on users of premium spotify applications in Surabaya City.
Pengaruh Customer Relationship Dan Service Quality Terhadap Customer Loyalty Di Perusahaan Maxxi Tani Subang Utara Mulyaningsih, Erika; Isyanto, Puji; Sumarni, Neni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5990

Abstract

Pertanian di Indonesia menunjukkan potensi yang besar terhadap perekonomian negara Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship dan Service Quality terhadap Customer Loyalty di perusahaan Maxxi Tani Subang Utara. Penelitian ini menggunakan metode kuantitatif dengan metode explanatory survey. Responden dalam penelitian ini adalah pelanggan perusahaan Maxxi Tani Subang Utara. Hasil penelitian ini menunjukan variabel Customer Relationship dan Service Quality secara simultan berpengaruh terhadap Customer Loyalty pada perusahaan Maxxi Tani. Sedangkan variabel yang menujukan hasil signifikan terhadap Customer Loyalty yaitu variabel Service Quality.
Pengaruh Subsektor Pertanian Terhadap Produk Domestik Regional Bruto Dalam Perspektif Ekonomi Islam Di Provinsi Lampung Atika, Ria; Habibi, Ahmad; Ekawati, Evi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5999

Abstract

The area is quite large and has a large number of workers in the agricultural sector has not been able to maximize the potential of the agricultural sector in Lampung Province. This can be seen from the increase in the growth rate of the agricultural sector which is still very small compared to other sectors. This study aims to examine the influence of the subsectors of food crops, horticulture, plantations, livestock and agricultural services on the gross regional domestic product of Lampung Province in the perspective of Islamic economics. The method used in this study is quantitative. Using secondary data. The population used is the amount of data collected from the productivity data report of the subsectors of food crops, horticulture, plantations, livestock, agricultural services and the rate of GDP from economic sectors on the basis of constant prices according to business fields in Lampung province that have been published by BPS. The research sample used a saturated sample with a total of 56 samples. The results of this study show that the sub-sectors of food crops, horticulture, plantations, livestock, and agricultural services have a positive effect on the gross regional domestic product of Lampung Province. Gross regional domestic product based on the sub-sectors of food crops, horticulture, plantations, and livestock in the perspective of Islamic economics can be seen in the form of justice. Justice taught by Islam aims to prevent wealth from accumulating to certain groups in society.
Inovasi Teknologi Informasi Sebagai Penggerak Pertumbuhan Bisnis Syariah Salim, Agus; Wahyudi, Dedi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6000

Abstract

This study explores the role of information technology innovation as a driver of growth in Islamic business. Through a comprehensive literature review, the study aims to identify the impacts, challenges, and opportunities arising from the integration of information technology within the Islamic business ecosystem. The methodology employed is a qualitative approach with thematic content analysis of current literature sources. The findings indicate that information technology innovations, including blockchain, artificial intelligence (AI), fintech, big data analytics, cloud computing, and the Internet of Things (IoT), have a significant influence on the growth and transformation of Islamic business. These technologies enhance operational efficiency, transaction transparency, and the accessibility of Islamic financial services. However, their implementation also presents challenges related to Sharia compliance, regulation, and ethical considerations. In conclusion, information technology innovation plays a crucial role as a catalyst for Islamic business growth, opening new opportunities for expansion and service improvement. The recommendations include developing adaptive regulatory frameworks, investing in human resource development, global collaboration for the standardization of best practices, enhancing digital and Islamic financial literacy, and further research on socio-economic impacts. The implementation of these recommendations is expected to maximize the potential of information technology innovation in driving sustainable growth of Islamic business in the digital age.

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