Jurnal Riset Bisnis dan Manajemen
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
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<![CDATA[PERILAKU KEWARGANEGARAAN KONSUMEN TERHADAP KINERJA USAHA: KECERDASAN ARTIFICIAL SEBAGAI MODERASI DALAM UKM ]]>
<![CDATA[Utama, Andyan]]>;
<![CDATA[Shiratina, Aldina]]>;
<![CDATA[Marlapa, Eri]]>;
<![CDATA[Ali, Anees]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.17383
<![CDATA[The purpose of this study is to analyze the influence of Customer Experience (CE) and Brand Commitment (BC) on Business Performance (BP) and to examine the mediating role of Customer Citizenship Behavior (CCB). The study also aims to evaluate the moderating role of Artificial Intelligence (AI) in the relationship between CE and BC with BP. This research employs a quantitative approach with a survey design. The sample consists of 150 MSMEs in Tasikmalaya City, analyzed using SEM-SmartPLS4. The findings reveal that CE and BC have a positive and significant effect on CCB and BP. Additionally, CCB has a positive and significant impact on BP and mediates the influence of CE and BC on BP. However, AI does not moderate the relationships between CE and BP or BC and BP.]]>
<![CDATA[Exploring the Paradoxes of Tourism: How Memorable Experiences, City Branding, and Destination Image Influence Revisit Intentions? ]]>
<![CDATA[Astuti, Widji]]>;
<![CDATA[Natsir, Mokhamad]]>;
<![CDATA[Elmas, Muhammad]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.17579
<![CDATA[This study addresses a critical gap in tourism literature by examining how memorable tourism experiences, city branding, and destination image collectively influence revisit intention through tourist satisfaction in Batu City Tourism Village. Using Structural Equation Modeling (SEM) on data from 155 visitors surveyed within six months of their visit, the results show that while memorable experiences and city branding enhance satisfaction, they do not directly impact revisit intention. In contrast, destination image significantly influences revisit intention, highlighting its critical role in shaping tourist behavior. The findings challenge the assumption that positive experiences and strong branding alone ensure return visits, emphasizing the complexity of tourist decision-making. Additionally, tourist satisfaction mediates these relationships but proves insufficient on its own to guarantee revisit intention. These insights underscore the need for dynamic tourism strategies that prioritize enhancing destination image while offering compelling reasons for tourists to return, ensuring alignment with evolving preferences and expectations.]]>
<![CDATA[TRANSFORMING PRODUCT INNOVATION TO MEET CUSTOMER NEEDS THROUGH AI MARKETING, A CUSTOMER FEEDBACK ANALYSIS WITH GPT-4O MINI ]]>
<![CDATA[Sudirman, Ivan]]>;
<![CDATA[Sudirman, Iman]]>;
<![CDATA[Setiawan, Margareth]]>;
<![CDATA[Rahmatillah, Intan]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.18021
<![CDATA[This research uses GPT to conduct sentiment analysis on customer reviews for biodegradable products. Sentiment analysis uses 4 categories, namely positive, negative, neutral and mixed, then for product improvement this study focuses on negative sentiment by adding negative sentiments from the mixed sentiments. Data collected from Amazon reviews regarding one brand of biodegradable trash bag in several stores. The GPT-4o Mini model was then used to categorize sentiment.The results of sentiment analysis show that most reviews are positive, but there are also many negative sentiments regarding product durability, leakage and price. The model used is able to accurately identify and extract negative sentiment even from a mixed sentiment, thereby providing a more complete understanding of customer dissatisfaction. This research emphasizes the importance of integrating AI-driver sentiment analysis into the marketing process.]]>
<![CDATA[BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH ]]>
<![CDATA[Sujono, Hernandi]]>;
<![CDATA[Hurriyati, Ratih]]>;
<![CDATA[Wibowo, Lili]]>;
<![CDATA[Hendrayati, Heny]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.18771
<![CDATA[The rise in perfume usage has led to many brands or companies establishing refill perfume businesses. The refill perfume industry currently faces challenges in building a strong brand image. This research aims to examine the influence of customer experience and word of mouth in establishing the brand image of the refill perfume industry. The method used in this study is a quantitative descriptive approach with Structural Equation Modeling-Partial Least Square (SEM-PLS). The analysis tool used is SmartPLS. The population for this study consists of refill perfume consumers from each branch of refill perfume stores in five major cities in West Java Province: Bandung, Tasikmalaya, Garut, Bekasi, and Cirebon. The minimum sample size taken is 332 respondents, using cluster sampling. The results of this study indicate the influence and significance of customer experience and word of mouth in building the brand image of the refill perfume industry.]]>
<![CDATA[EXPLORING CO - CREATION IN SMALL MEDIUM ENTERPRISES (SMes): STRATEGY, IMPLEMENTATION AND CHALLENGES ]]>
<![CDATA[Handayani, Made]]>;
<![CDATA[Sri Darma, Gede]]>;
<![CDATA[Oka Martini, Ida Ayu]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.18828
<![CDATA[This study aims to explore co-creation applied by small and medium enterprises. Various studies on co-creation have been conducted,but there are still few that specifically explain the implementation strategy and challenges of SMEs in implementing co-creation, most suggest the application of innovation in the implementation of SME strategy. This review uses 53 literatures over the past 10 years from 2015 to 2024. This review found that the co-creation strategies used by SMEs are customer segmentation, use of digital platforms, building customer communities. The implementation of co-creation in SMEs is in the form of platform-based collaboration, collaboration with suppliers and partners, and providing a fast feedback mechanism. The challenges faced by SMEs in implementing co-creation are limited resources, customer expectation management, lack of expertise in digital technology, and intellectual property risks.]]>
<![CDATA[THE MEDIATING ROLE OF JOB SATISFACTION AND PROFESSIONAL COMMITMENT IN ENHANCING THE PERFORMANCE OF FEMALE LECTURERS ]]>
<![CDATA[Novita, Novita]]>;
<![CDATA[Fatkhurahman, Fatkhurahman]]>;
<![CDATA[Priadana, Sidik]]>;
<![CDATA[Tri Juniarti, Atty]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.19241
<![CDATA[The role of female lecturers in education is very important and has a significant impact, female lecturers bring a unique gender perspective to learning and research, which is often underrepresented. The performance of female lecturers is an interesting topic to discuss because it involves various factors related to academic productivity, gender challenges, and social roles. This study aims to convince the impact of family social support and encouragement on happiness and reliable commitment and its implications on the ability of female lecturers in large schools in Riau Province. Using a survey method with an illustration of 220 female lecturers who are married with a proportional random sampling technique, information is combined using a questionnaire and analyzed using SEM analysis equipment. The results of the study convince that family social support and encouragement have an important influence on happiness and reliable commitment and have important implications for the ability of female lecturers.]]>
<![CDATA[THE IMPACT OF DIGITAL MARKETING ON MARKETING OUTCOMES OF SMES THE MEDIATING ROLE OF INNOVATIVE PRODUCT DEVELOPMENT ]]>
<![CDATA[Sundari, Eva]]>;
<![CDATA[Afwa, Awliya]]>;
<![CDATA[Pratama, Dani]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.19444
<![CDATA[Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market structures. This study examines the impact of digital marketing on marketing performance in Small and Medium Enterprises (MSME) in Pek-anbaru, with product innovation as a mediating factor. Targeting SMEs that utilize digital marketing, a purposive sampling method selected 53 Pekanbaru SMEs that met the research criteria. Path analysis through Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied as the analytical method. Findings indicate that digital marketing significantly enhances both marketing performance and product innovation. Furthermore, product innova-tion directly improves marketing performance, underscoring its role as a medi-ator in the relationship between digital marketing and marketing performance in Pekanbaru MSME.]]>
<![CDATA[ANALISIS PENGARUH EMPLOYEE ENGAGEMENT DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN PT. AGRO KARUNIA BESTARI ]]>
<![CDATA[Heriyono, Heriyono]]>;
<![CDATA[Dhameria, Vita]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.19740
<![CDATA[A success of organization in runging its activities is determined by human resources as activity executors. The existence of public organization’s success is defined by the human resources. Researh method employed was purposive sampling with the number of samples were 120 employees of PT Agro Karunia Bestari. The data were analyzed by using Structural Equation Model (SEM) with statistical package AMOS 22. The results of hypothetical testing were (1) Employee engagement and organizational citizenship behavior had a positive and significant influence towards organizational citizenship behavior, (2) Employee engagement a had positive and insignificant influence towards employee performance, (3) Perceived organizational support had a positive and significant influence towards employee performance, and (4) Organizational citizenship behavior had a positive and significant influence towards employee performance.]]>
<![CDATA[IMPROVING FINANCIAL PERFORMANCE THROUGH PROBABILISTIC INVENTORY MANAGEMENT AND COST EFFICIENCY ANALYSIS: LEARN FROM A DAIRY MILK COOPERATIVE ]]>
<![CDATA[Yunani, Akhmad]]>;
<![CDATA[Firmialy, Sita]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.19992
<![CDATA[The study mainly focused on the inventory management of wheat pollard, the most essential material for the production of concentrates required by cooperative members. A probabilistic inventory management model is applied to address the issue of uncertainty in concentrates requirements. The model recommends a potential inventory cost savings. More precisely, the model suggests to order an amount of 60,000 kg of wheat pollard and transport using three trucks with the capacity of 20 tons respectively. As a consequence, the company save IDR32.63 million of inventory cost each year. In addition, the cooperative can meet nearly all requests for wheat pollard with a 98% service level. The study’s findings indicate that adopting the probabilistic inventory management model can enhance the financial performance of the cooperative through inventory cost efficiency. The study highlights the importance of inventory management in bridging cooperative long-term productivity and uncertainty, an area still underexplored in operations research.]]>
<![CDATA[UNLOCKING KNOWLEDGE: THE IMPACT OF SERVANT LEADERSHIP, UNIVERSITY CULTURE, AND FACULTY COMMITMENT ON KNOWLEDGE SHARING ]]>
<![CDATA[Nursaimatussaddiya, Nursaimatussaddiya]]>;
<![CDATA[Maipita, Indra]]>;
<![CDATA[Cen, Cia]]>;
<![CDATA[Sari, Dian]]>;
<![CDATA[Ekawati, Yuni]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v18i1.20037
<![CDATA[This research is motivated by service leadership, higher education culture, commitment, knowledge sharing performance at the North Sumatra Polytechnic. This research was conducted at the Region I Polytechnic of North Sumatra. The aim of this research is to analyze and study descriptively and verifiably the influence of service leadership, higher education culture, and lecturer commitment to the dissemination of knowledge and empowerment on lecturer performance. The research method used is a quantitative method carried out descriptively and verified. The sampling technique was carried out using proportional stratified random sampling. Data sources from primary and secondary data through observation and distribution of questionnaires. The data analysis technique used is SEM. Verifiable research results show that service leadership, higher education culture, and commitment have a positive and significant effect on the dissemination of knowledge.]]>
