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Mediakom : Jurnal Ilmu Komunikasi
Published by Universitas Gunadarma
ISSN : 25979841     EISSN : 2686469X     DOI : http://dx.doi.org/10.35760/mkm
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Jurnal ini diterbitkan secara berkala dua kali dalam setahun, Juni dan Desember. Jurnal memuat artikel ilmiah hasil penelitian di bidang komunikasi secara luas, yang ditulis dalam bahasa Indonesia maupun bahasa Inggris. Jurnal ini diterbitkan oleh Bagian Publikasi Universitas Gunadarma
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 10 Documents
 1 
Search results for , issue "Vol 9, No 1 (2025)" : 10 Documents clear
MERANGKUL INOVASI: MAKNA ADOPSI ARTIFICIAL INTELEGENCE DALAM PRAKTIK KEHUMASAN PROFESIONAL Herna, Herna; Wijaya, Widiastiana Vista
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.14568

Abstract

The research aims to understand how the construction of Generation Z's social identity is formed through the process of intrapersonal communication when using ChatGPT as a medium of self-expression or virtual venting. The descriptive qualitative approach is an approach used in research with the constructivist paradigm.  This study explored the subjective experiences of six purposively selected Gen Z informants. The results of the study show that ChatGPT acts as a neutral reflective space for Generation Z. Generation Z interprets ChatGPT not just as a technological tool, but as a symbolic space that is safe, neutral, and supports self-reflection. The three main themes identified are: a safe space without judgment, privacy and control over personal information, and the free exploration of identity. Interaction with ChatGPT is a means of intrapersonal communication that helps Gen Z manage emotions, understand themselves, and form social identities authentically without social pressure. In this context, ChatGPT acts as a dialogue partner that supports emotional well-being and the search for self-meaning in the midst of the complexity of digital culture.
KONSTRUKSI IDENTITAS SOSIAL GENERASI Z MELALUI INTERAKSI DENGAN CHATGPT Salim, Salim; Rahmadiana, Rahmadiana; Zibran, Rifaldi; Fajriah, Nurul
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.14458

Abstract

The research aims to understand how the construction of Generation Z's social identity is formed through the process of intrapersonal communication when using ChatGPT as a medium of self-expression or virtual venting. The descriptive qualitative approach is an approach used in research with the constructivist paradigm.  This study explored the subjective experiences of six purposively selected Gen Z informants. The results of the study show that ChatGPT acts as a neutral reflective space for Generation Z.   Generation Z interprets ChatGPT not just as a technological tool, but as a symbolic space that is safe, neutral, and supports self-reflection. The three main themes identified are: a safe space without judgment, privacy and control over personal information, and the free exploration of identity. Interaction with ChatGPT is a means of intrapersonal communication that helps Gen Z manage emotions, understand themselves, and form social identities authentically without social pressure. In this context, ChatGPT acts as a dialogue partner that supports emotional well-being and the search for self-meaning in the midst of the complexity of digital culture.
MODAL SIMBOLIS DAN KEKERASAN SIMBOLIK: KOMERSIALISASI ISLAMOPHOBIA OLEH AKUN INSTAGRAM @PERMADIAKTIVIS2 Rosadi, Didi; Swarnawati, Aminah; Sanjaya, Makroen
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.13887

Abstract

This study aims to analyze the phenomenon of commercialization of Islamophobia carried out by the Instagram account @permadiaktivis2 using the symbolic capital and symbolic violence analysis approaches. Through qualitative and ethnographic methods, this study observes social interactions and cultural practices that develop around the account. Data were obtained through participant observation, in-depth interviews, and text analysis of the content, comments, and hashtags used. The research findings show that the @permadiaktivis2 account utilizes symbolic capital to build identity and authority among its followers and implements symbolic violence through symbols and narratives that demean Muslims. In addition, this account also posts provocative content to attract attention and increase interaction, which supports commercialization efforts through advertising, sponsorships, and Instagram's monetization features. This phenomenon exacerbates stereotypes and discrimination against Muslims and emphasizes the importance of creating an inclusive and hate-free social media environment. This study provides an understanding of how social media can be used to spread and commercialize Islamophobia, as well as its impact on public perceptions of Islam.
THRIFTING SEBAGAI REPRESENTASI GAYA HIDUP GENERASI Z: PERSPEKTIF INTERAKSI SIMBOLIK Sutanto, Vinnawaty; Setyowati, Irlisa; Rizka, Rizka; Hanifah, Hanifah
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15067

Abstract

Penelitian bertujuan untuk menganalisis secara mendalam terkait thrifting di sebagai representasi gaya hidup di kalangan Generasi Z. Latar belakang masalahnya adalah pergeseran perilaku konsumsi dari pembelian pakaian baru menuju pakaian bekas, yang didorong oleh keinginan untuk tampil unik, keterbatasan finansial, serta meningkatnya kesadaran akan isu lingkungan. Penelitian ini menggunakan pendekatan kualitatif dengan kerangka teoritis Teori Interaksi Simbolik untuk memahami bagaimana individu memberikan makna pada thrifting dan bagaimana makna tersebut membentuk identitas sosial mereka. Metode penelitian melibatkan wawancara mendalam dengan beberapa informan Generasi Z yang secara aktif melakukan thrifting., pedagang, dan juga melakukan observasi. Hasil penelitian menunjukkan bahwa thrifting bukan hanya kegiatan ekonomi, tetapi juga praktik sosial yang sarat makna. Pikiran (mind) para informan memaknai pakaian bekas sebagai "vintage," "unik," dan "berkualitas," yang bertolak belakang dengan citra produk fast fashion. Proses ini membentuk konsep diri (self) mereka sebagai individu yang kreatif, berhemat, dan peduli lingkungan. Lebih lanjut, masyarakat (society) dalam bentuk interaksi dengan teman dan media sosial memvalidasi dan memperkuat makna tersebut, menjadikannya bagian dari gaya hidup dan identitas sosial yang asli. Thrifting merupakan fenomena komunikasi yang kompleks, di mana individu secara aktif membangun makna dan identitas diri melalui simbol-simbol yang mereka temukan dan bagikan dalam interaksi sosial.
IMPLEMENTASI CONTENT CREATOR SANTRI DIFABEL DITINJAU MELALUI INTERPERSONAL RELATION ORIENTATION DAN SELF MOTIVATION Nuraeni, Yeni; Binastuti, Sugiharti; Sari, Diana; Harmadi, Ashur; Wulandari, Christiana
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.14278

Abstract

Penelitian ini bertujuan mengetahui implementasi  santri difabel  dalam mewujudkan aspirasinya menjadi content creator difabel yang sepenuhnya didukung oleh pendidik, pengurus dan lingkungan sekitar pada pesantren Bimci. Menggunakan metode kualitatif deskriptif dan paradigma konstruktivis dengan hasil penelitian yang selaras dengan teori Fundamental Interpersonal Relations Orientations dan Motivasi Berprestasi (Need For achievement , Need for affiliation, Need for power). Inklusi tercermin dari upaya pendidik dan  pengurus  pesantren menciptakan lingkungan yang inklusif. Kontrol tercermin dalam tanggung jawab dan peran para santri. Afeksi tercermin pada pendekatan emosional, hubungan yang harmonis antara pendidik dan para santri difabel. Need For achievement, berbentuk Apresiasi, dukungan mental dan pengakuan. Need for affiliation berbentuk persahabatan, kekeluargaan, kehangatan lingkungan sekitar. Need for power berbentuk kepercayaan diri dalam memengaruhi khalayak media dan lingkungan sekitar agar tertarik dan mengakui keberadaan serta karya mereka dengan positif.
Front Matter Mediakom: Jurnal Ilmiah Komunikasi Vol. 9 No 1, Juni 2025 Mediakom: Jurnal Ilmu Komunikasi, Editorial
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TREND PENELITIAN DIGITAL ADVERTISING AGENCY, ANALISIS BIBLIOMETRIK DENGAN VOSVIEWER Rivalda, Reza Zulfiqar; Junaedi, Fajar
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.14635

Abstract

Tujuan penelitian ini adalah untuk mengetahui tren penelitian tentang digital advertising agency dalam literatur ilmiah global. Penelitian ini menggunakan metode analisis bibliometrik terhadap metadata publikasi yang diperoleh dari database Scopus selama periode 2019 hingga 2024. Data yang dianalisis mencakup 344 dokumen ilmiah yang kemudian diolah dengan perangkat lunak VOSviewer untuk memvisualisasikan jaringan kata kunci, distribusi jurnal, penulis, serta topik utama yang diteliti. Hasil analisis menunjukkan bahwa penelitian bertema digital advertising agency mengalami perkembangan yang dinamis dengan puncak publikasi pada tahun 2024. Topik yang paling dominan adalah peran perusahaan dalam industri periklanan digital, yang tercermin dari kemunculan kata kunci “company” sebagai node terbesar dalam visualisasi bibliometrik. Selain itu, isu-isu terkait strategi industri, metode penelitian seperti survei dan analisis konten, serta aspek hubungan sosial dan teknologi juga menempati posisi penting. Visualisasi overlay menunjukkan munculnya topik-topik baru seperti framework, creativity, dan transformation sebagai arah tren penelitian masa depan. Penelitian ini memberikan kontribusi penting dalam memetakan lanskap riset digital advertising agency dan dapat dijadikan pijakan untuk penelitian lanjutan dalam bidang komunikasi pemasaran digital.
ANALISIS STRATEGI KOMUNIKASI KEMENTERIAN KOMUNIKASI DAN INFORMATIKA REPUBLIK INDONESIA DALAM MEWUJUDKAN ANALOG SWITCH OFF (ASO) DI INDONESIA Rudito, Yeremia Yori; Prihantoro, Edy
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15034

Abstract

Analog Switch-Off (ASO) is a process of transition from analog broadcasts system to digital broadcasts system. In the process towards Analog Switch-Off (ASO), it is impossible to be implemented immediately, but it has to be begun by a socialization process from the Ministry of Communication and Information, as the institution in charge of this, to all television industries and the public as users. This is the case that this study tries to examine, namely finding out the communication strategy used by the Ministry of Communication and Information and the internal and external factors that support the implementation communication strategy used by Ministry of Communication and Information. Researchers use the constructivism paradigm, qualitative descriptive method and Rogers' diffusion of innovation theory to analyze. This study produces findings based on research objectives, including the Ministry of Communication and Information socializing Analog Switch-Off (ASO) through various media including television and social media and television has a greater impact. The internal factors include platforms created by the Ministry of Communication and Information to socialize Analog Switch-Off (ASO). The external factor is the regulation of laws governing the implementation of Analog Switch-off (ASO) to stop analog broadcasts so that the migration to digital broadcasts is more convincing to be fully implemented.
PEMANFAATAN ARTIFICIAL INTELLIGENCE BERBASIS GOOGLE GEMINI DAN APPS SCRIPT DALAM TATA KELOLA SDM Sholikin, Ahmad Nur; Nurkholivvah, Alivia; Hadini, Anggit Wahyu Nur; Roringkon, Christofel J. A.; Hidayaturahmi, Hidayaturahmi
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15085

Abstract

This study is aimed to examine the implementation of an artificial intelligence (AI)-based recruitment system at the Human Resources Directorate of Universitas Indonesia, focusing on the selection of structural officers (section and subsection heads). Utilizing simple AI tools such as Google Gemini and Google Apps Script, the initiative aimed to enhance recruitment efficiency and objectivity. This study uses descriptive qualitative. The findings show that AI significantly improved the speed and accuracy of candidate screening, reduced administrative workload, and minimized unconscious bias thereby strengthening meritocracy. Furthermore, the role of HR professionals evolved from administrative functions to more analytical and strategic tasks. The success of this transformation is attributed to the application of a strong human-in-the-loop principle, ensuring that AI functions as a decision-support tool, with final decisions remaining under human authority. Challenges related to data format, algorithmic limitations, ethical concerns, and organizational resistance were effectively mitigated through standardized protocols, data protection policies, and change management strategies. The study also highlights key institutional innovations, including the formalization of standard operating procedures (SOPs), development of AI ethics guidelines, and a roadmap for wider AI adoption in HR functions. This case provides a replicable model for responsible and impactful use of AI in public sector HR management.
STRATEGI REDAKSI BERITA RISET DAN INOVASI PADA WEBSITE PPID BRIN Fitriani, Reni; Dermawan, Riyan
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15053

Abstract

This study aims to explore and explain the editorial policies of the PPID BRIN as an educational medium related to research and innovation. The theory used is the gatekeeping theory or shoemaker theory. This theory explains that the role of editors or gatekeepers is very important in disseminating information. The research method used is a qualitative descriptive method. Data collection techniques used include observation, in-depth interviews, and documentation. The paradigm used in this study is the constructivism paradigm. The researcher used source triangulation as a way of collecting data. The subjects in this study were employees at PPID BRIN, especially the editorial team that had been determined by the researcher based on established criteria. The results of the study indicate that factors in the gatekeeping theory influence the process of information dissemination. PPID BRIN always implements an unwritten editorial policy so that information conveyed to the public can be conveyed properly and correctly. The news delivered on the PPID BRIN website is a reflection of PPID BRIN's organizational culture which prioritizes openness, transparency, and accountability in disseminating public information in the realm of research and innovation. Furthermore, as an online public relations tool, the most important requirement is an awareness of the importance of public services for adequate information and the accuracy of which can be accounted for.

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