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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Strategic Roadmap for Biodiesel Market Leadership Using Analyze-Formulate-Implement Framework and Analytical Hierarchy Process in Indonesia Ida Rosida; Gallang Perdhana Dalimunthe; Widhyawan Prawiraatmadja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3415

Abstract

Indonesia’s biodiesel industry, driven by government mandates like the 2025 biodiesel blending policy, relies heavily on imported sodium methylate oxide, exposing it to supply chain risks and cost fluctuations. This study aims to develop a strategic roadmap for Company to enhance its market position in the sodium methylate oxide market and achieve a 50% market share by 2029. Employing the Analysis-Formulation-Implementation Framework, the research integrates qualitative interviews with stakeholders and quantitative analysis using the Analytic Hierarchy Process. Findings reveal that price, supply reliability, and product quality are critical factors influencing biodiesel producers’ purchasing decisions. The Analytic Hierarchy Process prioritizes financial (29.9%), operational (27.9%), strategic (24.7%), and risk (17.5%) criteria, with the Borrow strategy forming partnerships with existing producers identified as the most effective approach (39.1%). The implementation plan focuses on strategic partnerships in key regions, starting with partner selection in 2025 and commercialization by 2028. This strategy leverages Company’s strengths to reduce import dependency and enhance competitiveness. The study concludes that this approach positions Company as a market leader, supporting Indonesia’s renewable energy goals while offering a replicable framework for strategic decision-making in the petrochemical sector.
Organizational Happiness Character (OHC) On Lecturer Performance: Mediating Organizational Commitment Granit Agustina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3420

Abstract

One important aspect in improving the ranking of higher education institutions is the institutional conditions of higher education institutions, these conditions greatly influence the improvement of lecturer performance. One of the factors assumed to be able to improve lecturer performance is the organizational happiness character (OHC). This study aims to determine the effect of the role of OHC on lecturer performance mediated by organizational commitment (OC). The study was conducted on private university lecturers throughout Greater Bandung. The population was 5,475 lecturers, the research sample was at least 200 lecturers obtained from 21 private universities throughout Greater Bandung. Data collection was carried out using a questionnaire with a semantic differential scale. The data analysis technique used SEM-AMOS. The study was conducted to analyze lecturers' perceptions of OHC, organizational commitment, and lecturer performance, by testing 4 research hypotheses. The research hypothesis shows that there is a positive and significant relationship between OHC and lecturer performance, OHC and organizational commitment are also proven to be positive and significant, organizational commitment has a significant positive effect on improving lecturer performance. This study also shows that organizational commitment has a partial mediation effect in improving lecturer performance. Thus, it can be said that the OC variable is a mediator of the influence of the OHC variable on employee performance.
The Perceived Risk in Augmented Reality on Students’ Online Purchase Decisions Thamrin Thamrin; Ika Puspa Satrianny; Nasib Nasib; Ratih Amelia; Wily Julitawaty
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3421

Abstract

This study aims to analyze the direct and indirect effects of Augmented Reality (AR) and online trust on online purchasing decisions, with perceived risk as a mediating variable. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (PLS-SEM). Data were collected from 150 students who had shopped online using AR technology, using a purposive sampling technique. The results of the analysis showed that AR and online trust had a positive and significant effect on online purchasing decisions, and were able to reduce perceived risk. However, perceived risk did not have a significant effect on purchasing decisions, and did not act as a mediator between AR and online trust on online purchasing decisions. These findings indicate that the digital generation is more influenced by interactive experiences and platform credibility than by perceived risk. The managerial implications of this study emphasize the importance of increasing interactive technology and building consumer trust in e-commerce strategies. The research instrument was developed from previously validated indicators, including visual aspects, interactivity, security, and trust in the platform, as well as perceptions of risk and purchasing decisions.
Augmented Reality and Information Marketing: Digital Transformation in Increasing Consumer Experience Lu'lu Ul Maknunah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3422

Abstract

Augmented Reality has emerged as a transformative technology in digital marketing, reshaping how consumers interact with brands and product information. This study aims to explore the application of Augmented Reality in digital marketing, its impact on consumer experiences, and the effectiveness of related marketing strategies. Employing a qualitative systematic literature review, the research analyzed seven high-quality studies published between 2020 and 2025, selected through a rigorous process using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses framework. The findings reveal that Augmented Reality enhances consumer experiences through personalized interactions, immersive engagement, and seamless integration of physical and digital platforms, fostering trust and loyalty. However, challenges such as high development costs, limited consumer digital literacy, and privacy concerns hinder widespread adoption. These insights highlight the need for user-friendly platforms and ethical data practices to maximize Augmented Reality’s potential. The study concludes that Augmented Reality significantly enriches digital marketing by offering innovative consumer experiences, but its success depends on overcoming technological and accessibility barriers. Future research should explore longitudinal impacts and applications in non-retail sectors to further advance marketing strategies.
The Effect of Compensation, Workload, and Work Life Balance on Turnover Intention Ade Ainul Yaqin; Rhian Indradewa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3437

Abstract

Turnover intention is a significant issue for many companies, especially in the telecommunications industry. Factors such as compensation, workload, and work-life balance play a crucial role in shaping employees' job satisfaction and work motivation. This study aims to analyze the impact of these factors on turnover intention, which is mediated by job satisfaction and work motivation. The data analysis method used is Structural Equation Modeling (SEM) SmartPLS, with the distribution of questionnaires to 210 employees with permanent employment status and job positions ranging from staff to leader/supervisor. The findings of this study support the 17 hypotheses proposed and show that compensation, workload, and work-life balance are related to turnover intention, and that job satisfaction and work motivation can mediate the relationship between these factors and turnover intention. Suggestions for future research include expanding the scope by involving more industry sectors and considering other external factors that may affect turnover intention. The contribution of this research provides insights for companies to design policies that can enhance job satisfaction and work motivation, as well as reduce turnover intention through better management of compensation, workload, and work-life balance.
Digital Transformation and Business Incubation on SME Performance in Indonesia Alif Ringga Persada; Hari Mulyadi; A. Jajang Warya Mahri; Chairul Furqon
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3441

Abstract

In this rapidly evolving digital era, digital transformation and business incubation have been identified as key determinants in driving improved performance SMEs in Indonesia. A quantitative study, using an explanatory approach, specifically investigated how these two aspects affect 200 SMEs in Indonesia that have actively adopted digital technology and participated in incubation programs. The information for the study was collected through an extensive survey and analyzed in depth using multiple linear regression methods. The findings suggest that digital transformation possesses a significant and positive impact on SME business performance. This impact is mainly manifested through the utilization of strategies such as the use of e-commerce, the implementation of an efficient digital management system, and the optimization of social media, which collectively contribute to increased operational efficiency and expanded market reach. Furthermore, incubation programs have also been shown to play a crucial role in improving performance, by providing relevant training, expert mentoring, and vital access to business networks. Overall, this study confirms that the synergy between digital transformation and business incubation substantially improves SME performance.
Principal's Leadership Style: Impact on Student Motivation and Teacher Performance Awaludin Awaludin; Fatmawati Fatmawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3442

Abstract

This study examines the impact of principal leadership styles on student motivation and teacher performance in public secondary schools in Medan City. Using a quantitative approach with a survey method, this study involved 290 teachers and 350 students selected through stratified random sampling. Data were collected using a Likert scale questionnaire and analyzed using multiple linear regression through SPSS software. Student motivation was rated very high, representing strong engagement and clear academic goals, while teacher performance was classified as very good, especially in planning and implementing learning. These results underscore the important role of inspirational, communicative, and participatory leadership in improving educational outcomes. This study suggests that principals who adopt these styles create a supportive climate that enhances student enthusiasm and teacher professionalism. These findings have significant power to develop leadership training programs to improve principal capacity, which ultimately improves the quality of education. This study highlights the need for adaptive leadership strategies tailored to the diverse school contexts in Medan, providing actionable insights for education policymakers and school administrators to foster effective learning environments.
The Influence of Human Resource Management on Teacher Work Motivation Limega Candrasa; Willy Cahyadi; Lukieto Cahyadi; Cia Cai Cen
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3452

Abstract

Effective human resource management contributes significantly to enhancing teachers’ motivation and improving the quality of learning. This study aims to examine the impact of Human Resource Management (HRM) work on the motivation of junior high school teachers. Using a descriptive qualitative approach, this study focuses on an in-depth understanding of HRM practices in schools and teachers' perceptions of their influence on work motivation. Data were collected through in-depth interviews with principals and teachers, direct observation in the school environment, and documentation studies related to HRM policies and practices. Data analysis was carried out using data reduction, data presentation, and conclusion drawing techniques. The results of the study indicate that the implementation of HRM including recruitment, training, performance evaluation, and rewarding in general has a positive contribution to teacher work motivation, especially in terms of teaching enthusiasm, loyalty, and sense of responsibility. However, several obstacles were also found such as limited ongoing training and the lack of a fair reward system. This study recommends the need to strengthen HRM strategies based on teacher needs in order to improve the quality and work enthusiasm sustainably.
Behavioral Economics Insights into Consumer Decision-Making in Online Marketplaces Bagus Yunianto Wibowo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3463

Abstract

This study reveals the influence of psychological, social, and emotional factors on consumer decision-making in online marketplaces through a behavioral economics approach. Cognitive biases such as anchoring bias, herd behavior, and loss aversion play a significant role in purchasing decisions, while social factors, including product reviews, also influence consumer tendencies. Personalized recommendation and promotion algorithms have been shown to accelerate purchasing decisions, but challenges related to filter bubbles and data privacy need to be addressed. The study also highlights the importance of stricter regulation to protect consumers and prevent manipulation. These findings open up space for further research on the long-term impact of recommendation algorithms and cultural factors on consumer behavior in online marketplaces.
Contribution of E-Business Success to Achieving Competitive Advantage in MSMEs Sri Rezeki; Pristyono; Sipnarong Kanchanawongpaisan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3468

Abstract

The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and content marketing on the success of MSMEs, using indicators that are relevant to the research problem. The type of research used is descriptive with a quantitative approach. Data collection techniques are carried out through questionnaires and interviews. The population of this study is MSMEs spread across various regions in Indonesia, with a total of 526,261 units. The sample determination used the Slovin formula and obtained 100 respondents as a sample representing the population. The results of the study show that influencer marketing, content marketing, and social media marketing are independent factors but have a direct influence on the success of MSMEs. In addition, business success has also been shown to have a significant influence on increasing competitive advantage. The results of this study underline the importance of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the era of digital transformation.

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