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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Work Competency as a Strategic Determinant in Enhancing Employee Performance Kamal, Fahmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3571

Abstract

The rapid advancement of digital technology has significantly transformed human life, enabling quick and easy access to information through sophisticated devices. This study aims to examine the influence of work competency on employee performance at PT Infomedia Nusantara in Jakarta. A quantitative approach was employed, using a random sampling technique to select 40 samples from a population of 66 permanent employees. Data were collected through a closed questionnaire, validated and analyzed using simple linear regression with Statistical Product and Service Solutions software version 28. The findings reveal that work competency significantly enhances employee performance, as indicated by the regression equation Y = 7.413 + 0.820X and a correlation coefficient of 0.827, suggesting a strong positive relationship. Work competency accounts for 68.4% of the variance in employee performance, with the remaining 31.6% influenced by other factors. In conclusion, organizations should prioritize competency development to improve performance, though limitations such as a small sample size and reliance on self-reported data suggest the need for broader, longitudinal studies to enhance generalizability and reduce potential bias.
Auditor Professionalism and Fraud Prevention: Implications for Good Government Governance Dewi, Kurnia Sari; Raharjo, Paiman; Minarni, Sarida
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3576

Abstract

The concept of good governance has become a normative framework in Indonesia, although the application of its principles is still a serious concern. A democratic system requires a government that is accountable, transparent, and free from corruption, collusion, and nepotism. This study aims to examine the influence of forensic audits, investigative audits, authentic professionalism and fraud prevention efforts on the realization of good governance in Audit Board of the Republic of Indonesia (Badan Pengawas Keuangan/BPK). This study uses a quantitative approach. This study used 104 auditors as samples who were selected through purposive sampling with the criteria of having relevant experience in forensic audits and investigative audits. Data was collected using questionnaires and measured using the Likert scale and analyzed with path analysis. The results of this study show that forensic audits, investigative audits, and auditor professionalism have a positive and significant effect on the fraud prevention.  In addition, fraud prevention has a positive and significant effect on good governance, which shows that fraud prevention plays a role as a mediation variable. The results of this study highlight the need for public institutions to strengthen their audit functions, especially in the field of forensics and investigation, and to ensure that auditors uphold a high level of professionalism. This effort is necessary to create a strong internal control environment that supports transparent and accountable governance.
Exploring Brand Activism Through Psychometric and Demographic Lenses in Emerging Markets Ulza, Emaridial
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3577

Abstract

In the evolving global marketplace, brands are increasingly evaluated based on their social and environmental contributions, particularly in emerging economies like Indonesia. This study explores how Indonesian consumers perceive brand activism, philanthropy, emotional connection, authenticity, purchase intention, and brand social activity using Rasch Model Analysis. Based on responses from 617 participants, the Wright maps reveal nuanced patterns in item-person alignment across six brand-related constructs. While most respondents demonstrate high support for brand activism and philanthropy, item-level analysis indicates cautious endorsement, reflecting skepticism about the sincerity of brand initiatives. Emotional connection and perceived authenticity emerged as key mediators in driving purchase intention, yet their depth varies by item. Differential Item Functioning analysis highlights significant perception differences based on age, occupation, gender, education, and region. Older participants and those outside the urban Jabodetabek region show stronger reactions to boycott-related messaging, while younger and student respondents report higher emotional brand identification. The findings underscore the importance of culturally resonant and demographically sensitive branding strategies, offering empirical insights into how social initiatives influence consumer behavior in emerging markets.
Attitude, Values, Religiosity, and Halal Certification in Halal Food Purchases by Indonesian Muslim Youth Rahmawaty, Penny; Wibowo, Arif; Wardana, Wardana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3587

Abstract

Purchasing buying behavior is influenced by various factors, including personal values, religiosity, and halal certification. Personal values shape individual attitudes, which in turn can affect consumer decisions. In the context of halal products, halal certification serves as a form of assurance and protection for Muslim consumers. This study aims to examine the influence of personal values, religiosity, and halal certification on purchasing behavior, with attitudes toward halal food consumption as a mediating variable. A quantitative descriptive approach was used, with data collected through surveys and analyzed using Structural Equation Modeling (Partial Least Square). The findings show that personal values, religiosity, and halal certification significantly and positively affect purchasing attitudes and behavior among millennial Muslim consumers. However, attitudes were found to have no significant influence on purchasing behavior and did not mediate the relationship between the three independent variables and purchasing behavior. These results suggest that while personal values, religiosity, and certification shape consumer preferences, purchasing behavior may be driven by other direct factors beyond attitudes.
The Effect of Work Motivation and Discipline on Employee Performance Effectiveness Althon Karaman Pongtuluran; Jens Batara Marewa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3589

Abstract

Employee performance is a key factor in achieving company goals and is influenced by various aspects, including motivation and work discipline. Highly motivated employees tend to be more productive, while good work discipline creates a more structured and efficient work environment. This study aims to analyze the effect of work motivation and work discipline on the effectiveness of employee performance at PT. Mandala Finance, Makale Branch, Tana Toraja Regency. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to all employees of PT. Mandala Finance, Makale Branch. The sampling technique used was a saturated sampling method, and data analysis was conducted using Partial Least Square (PLS) with SmartPLS 3.2.9 software. The results show that work motivation positively affects employee performance effectiveness, where more motivated employees demonstrate optimal performance. Furthermore, work discipline also has a significant effect on performance effectiveness, as employees with high discipline levels adhere more to rules and work procedures. Therefore, the company is advised to enhance employee motivation and discipline to improve their performance effectiveness.
Digital Transformation Strategies to Strengthen Business Resilience in Economic Crisis Situation Baehaqi, Baehaqi; Amin, M.; Ulfah, Baiq Rizka Milania
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3597

Abstract

Economic crises pose a significant threat to business continuity, necessitating strategies that strengthen organizational resilience. This study investigates the role of digital transformation in enhancing business resilience during times of economic recession. Through a systematic literature review of scholarly articles, case studies, and industry reports the research covers the retail, service, and manufacturing sectors. Using thematic analysis, key digital strategies were identified and classified. The results indicate that digital transformation strengthens business resilience through operational sustainability, efficiency, customer engagement, and increased adaptability. The retail and service sectors prioritize customer-oriented technologies, while manufacturing focuses on automation. Small and medium-sized enterprises (SMEs) also demonstrate increased resilience despite facing resource constraints. These findings underscore the importance of tailored digital strategies to address economic instability. This study provides a conceptual contribution to digital resilience and offers practical implications for businesses seeking to invest in adaptive and scalable technologies. Further research is recommended to assess long-term impacts and develop industry-specific resilience frameworks.
Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty Pratama, Muhammad Rizky Andhika; Puspaningrum, Astrid; Prabandari, Sri Palupi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3601

Abstract

The global fast fashion industry, including brands like Uniqlo, faces increasing challenges in maintaining brand loyalty amid fierce competition and evolving consumer behavior. This study explores the effect of perceived value on brand loyalty among Uniqlo customers in Jakarta, with brand love and brand trust as mediators, and pop culture involvement as a moderator. Using a quantitative, explanatory approach grounded in Relationship Marketing Theory, data were gathered from 232 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that perceived value does not directly impact brand loyalty. Instead, it significantly influences brand love and brand trust, which fully mediates the relationship highlighting the importance of emotional connection and trust in fostering loyalty. Meanwhile, pop culture involvement does not significantly moderate the link between perceived value and loyalty, suggesting that trend-based marketing alone is insufficient to build sustained loyalty. These results emphasize that fast fashion brands must go beyond product value or trend alignment, focusing instead on nurturing emotional bonds and customer trust to drive long-term loyalty. This study offers valuable insights for brand managers seeking to strengthen consumer relationships in an increasingly competitive fashion landscape.
The Role of Social Media and Online Reviews in Building Brand Loyalty Through Trust Nurul Amalia Fitriyana; Nanang Suryadi; Raditha Dwi Vata Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3602

Abstract

The rapid growth of the local skincare industry in Indonesia has highlighted the importance of digital marketing strategies in building consumer loyalty. This study aims to examine the relationships among social media marketing activity, online customer reviews, brand trust, and brand loyalty in the context of local skincare brands such as Wardah, MS Glow, and Somethinc. A quantitative approach was employed, using a structured questionnaire to collect data from 170 consumers aged 17 and above who use these brands. The data were analyzed using partial least squares structural equation modeling to test the hypothesized relationships. The findings reveal that online customer reviews have a direct and significant impact on brand loyalty, while social media marketing activity influences loyalty indirectly through its effect on brand trust. Both social media marketing activity and online customer reviews significantly enhance brand trust, which in turn fosters brand loyalty. The study concludes that local skincare brands should prioritize managing online reviews and creating authentic social media content to build trust and loyalty. These insights offer practical strategies for brand managers to strengthen consumer relationships in a competitive digital market.
Enhancing Tourist Visits to Villages through Branding, Experience, and Digital Promotion: The Role of Value Creation Setiawan, Iwan; Hurriyati, Ratih; Hendrayati, Heny; Widjajanta, Bambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3604

Abstract

Indonesia’s tourism sector holds significant potential to drive economic growth, yet tourist visits remain concentrated in urban destinations, leaving rural areas like the Eastern Priangan region of West Java underexplored. This study aims to examine how destination branding, tourism experience, and digital promotion media influence tourists’ decisions to visit five emerging tourist villages in Eastern Priangan, with tourism value creation as a mediating factor. A quantitative approach was employed, surveying 200 domestic tourists who visited Bayongbong, Taraju, Gunung Sari, Batulawang, or Selasari, supplemented by interviews with ten village tourism managers. The findings reveal that digital promotion media has the strongest influence on visiting decisions, followed by destination branding and tourism experience, with tourism value creation partially mediating these relationships. Villages with active digital campaigns, such as Taraju and Batulawang, showed higher visitor interest. The study concludes that integrated strategies combining consistent branding, authentic experiences, and robust digital promotion are essential for enhancing the competitiveness of rural tourist villages. These findings offer practical insights for village managers and policymakers to strengthen tourism development through improved infrastructure and targeted marketing, fostering sustainable growth in Indonesia’s rural tourism sector.
A Improving Teacher Services by Strengthening OCB, Communication, and Work Environment Iskandar, Deden; Notosudjono, Didik; Hidayat, Rais
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3609

Abstract

This study aims to formulate effective strategies for improving teacher service quality through a multi-factor approach, namely Organizational Citizenship Behavior (OCB), interpersonal communication, organizational climate, and work motivation. Teacher service quality is an important indicator in the continuous improvement of education quality. The research method used is a quantitative approach with an explanatory causal design. Data were collected through questionnaires administered to teachers from various educational levels and analyzed using path analysis techniques. The results of the study indicate that OCB, interpersonal communication, organizational climate, and work motivation significantly and simultaneously influence the improvement of teacher service quality. OCB acts as a mediating factor that strengthens the influence of other variables on service quality. The practical implications of these findings highlight the importance of strengthening organizational culture, interpersonal communication training, and reward and motivation systems to promote teacher professionalism. An integrative strategy based on strengthening organizational behavior and a humanistic approach is recommended as a model for improving teacher service quality in the Indonesian educational context.

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