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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,521 Documents
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Drivers of Competitive Advantage and Marketing Performance In Bag MSMEs Muniroh, Leny; Azmia, Nora; Amaliatushalihah, Lelih; Ferdiansyah, Erlangga
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4625

Abstract

The marketing performance of bag MSMEs in Bogor is a complex phenomenon and still faces challenges, such as limited resources, lack of digital technology utilization, and lack of effective partnerships. This makes it difficult for bag MSMEs to improve their competitive advantage and marketing performance. This study aims to analyze and empirically prove the influence of internal resources , digital marketing , and partnership strategies on competitive advantage and their implications for marketing performance in bag Micro, Small, and Medium Enterprises (MSMEs) in Bogor. The research approach uses a quantitative method with causality analysis. The population consists of 112 bag MSMEs, with a sample of 88 bag MSMEs. The instrument is a questionnaire with 47 valid and reliable indicators, analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.1.0.5. The results of the study indicate that internal resources and digital marketing significantly influence competitive advantage. Digital marketing is the dominant factor, emphasizing the importance of digital transformation in building competitiveness. Furthermore, marketing performance is significantly influenced by internal resources , digital marketing , and competitive advantage. However, partnership strategies do not have a significant effect, either directly or indirectly, on competitive advantage and marketing performance. The results of this study are expected to contribute to the marketing literature and provide practical implications for MSMEs in developing effective marketing strategies to improve marketing performance and competitive advantage.   Keywords: MSMEs, internal resources, digital marketing, partnership strategy, marketing performance
Assessing the Determinants of Customer Loyalty under the Framework of Digital Customer Journey and Customer Lifetime Value Muhamad, Firza Destrian; Yuliana, Lingga
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4629

Abstract

Digitalization has changed how hotel customers interact with services, making the digital customer journey increasingly important. The purpose of this study is to examine the influence of the digital customer journey, customer lifetime value, and customer loyalty. Theoretical contributions include providing an empirical understanding of the relationship between the digital customer journey, customer lifetime value, and customer loyalty within the hotel industry context. Meanwhile, practical contributions are provided by designing a digital strategy focused on improving the customer experience at every stage of the digital journey. Quantitative methods were used in this study. Purposive sampling was the sampling technique, involving 212 respondents who were Artotel customers. The data source was primary data using an online questionnaire. The data analysis technique used was partial least squares, processed using the SmartPLS version 4.1.0.0 analysis tool. The results show that the digital customer journey positively and significantly influences both customer lifetime value and customer loyalty. Customer lifetime value has a positive and significant influence on customer loyalty. The managerial implications of this study are that companies need to optimize long-term relationships with customers through data-driven loyalty programs and personalized services relevant to customer preferences.
The Effect of Big Data Adoption on Regional Bank Profitability: Simulated Data in the Financial Planning Susena, Karona Cahya; Hidayah, Nenden Restu; Sukrisno
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4634

Abstract

Digital transformation, marked by the era of financial planning 5.0, presents both a challenge and an opportunity for regional banks. While large institutions rapidly adopt data-driven strategies, regional banks often lag due to resource constraints, potentially harming their profitability and competitiveness. This study examines the role of big data adoption within this modern framework to optimize the financial performance of regional banks. Using a quantitative approach with a multiple regression model, this research simulates data from ten regional banks to test the effects of big data adoption, operational efficiency, and risk management on two key profitability indicators: Return on assets and net interest margin. The analysis results show that big data adoption has a significant positive correlation with both profitability measures. In contrast, higher operational costs and increased non-performing loans negatively affect bank profitability. These findings demonstrate that strategic investment in data technology, when integrated with efforts to improve operational governance and human resource capabilities, can be a crucial lever for enhancing the financial performance and sustainability of regional banks in the digital age.  
Understanding Repurchase Intention in Indonesian Fashion Retail Channels: A Systematic Literature Review Salim, Muhammad; Widowati, Retno
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4637

Abstract

The transformation of the Indonesian fashion retail industry towards an omnichannel system requires a deeper understanding of the factors influencing customer repurchase intention. Among these factors, channel brand image and brand trust play a strategic role in shaping customer loyalty. This study aims to systematically examine the relationship between channel brand image, brand trust, and repurchase intention in Indonesian fashion retail. The research method used is a Systematic Literature Review of scientific articles published between 2015 and 2025 and relevant to the research topic. The results of the study indicate that channel brand image, both offline and online, and brand trust consistently have a positive effect on repurchase intention. In addition, several studies identify customer satisfaction and risk perception as mediating or moderating variables in the relationship between these variables. This study confirms that consistent channel brand image management and strengthening customer trust are key to increasing loyalty and encouraging continuous repurchase in the Indonesian fashion retail industry.
The Role of Political and Servant Leadership on Public Transparency and Trust Puansah, Irman; Mahmudah, Siti; Sarmento, Amândio de Araújo; Permana, Fadhila Sidiq; Wirata, Gede
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4672

Abstract

Transparency and public trust have become essential pillars for strengthening governmental legitimacy, particularly in democratic systems facing rising complexity and declining citizen confidence. This study aims to examine how the integration of political leadership and servant leadership can enhance institutional transparency and reinforce public trust. Using a qualitative literature study, the research analyzes scholarly articles, policy reports, and empirical studies published within the last decade. Data were collected through document analysis and evaluated using qualitative content analysis to identify thematic patterns related to leadership, transparency, and trust-building mechanisms. The findings indicate that servant leadership contributes significantly to ethical governance, open communication, and participatory decision-making, thereby promoting a transparency-oriented organizational culture. Meanwhile, political leadership provides the structural authority and policy direction necessary to institutionalize transparency through formal mechanisms such as open-government initiatives and public accountability systems. The integration of these two leadership approaches produces a synergistic effect: ethical values embedded in servant leadership are strengthened by the institutional power of political leadership, resulting in more consistent transparency practices and stronger public trust. This study offers strategic implications for public-sector leaders seeking to improve institutional legitimacy, accountability, and citizen engagement.
The Influence of Brand Satisfaction on Brand Loyalty Mediated by Brand Love and Moderated by Brand Reputation Benefita, Darma Fadhila; Hapsari, Raditha Dwi Vata; Isharina, Ikhtiara Kaideni
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4676

Abstract

Rising competition within Indonesia's local cosmetics sector necessitates that companies comprehend the elements influencing consumer brand loyalty. This research seeks to explore how brand satisfaction and brand love influence brand loyalty, with brand love serving as a mediating factor and brand reputation functioning as a moderating factor. The study employs a quantitative explanatory methodology. Data was gathered from 290 respondents who use local cosmetic products via a questionnaire and analyzed with suitable statistical techniques. The findings show that brand satisfaction and brand love both positively affect brand loyalty, while brand satisfaction also positively impacts brand love. Mediation analysis demonstrates that brand love plays a significant role in mediating the connection between brand satisfaction and brand loyalty. Nonetheless, brand reputation did not significantly influence this relationship. The research indicates that businesses can boost brand loyalty by increasing customer satisfaction and cultivating emotional ties with consumers via product quality, openness, and steady communication tactics.
Religiosity, Halal Tourism Meaning, and Visit Intention: A Phenomenological Study of Muslim Tourists Lutfiyati, Riya Zulfa; Afif, Nur Choirul
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4684

Abstract

Halal tourism is booming as Muslim travelers increasingly seek trips that honor their faith without compromise. This study aims to analyze the role of religiosity as a mediator in the relationship between the meaning of halal tourism and the intention of Muslim tourists to visit. Using a phenomenological approach, this study explores the subjective experiences of Muslim tourists in understanding the concept of halal tourism. Data were collected through in-depth interviews with Muslim tourists who had visited halal tourism destinations, then analyzed using thematic analysis. The results show that the level of religiosity plays an important role in shaping positive perceptions of halal tourism and strengthening the intention to visit. Tourists with higher levels of religiosity tend to perceive halal tourism not only as a facility that supports worship, but also as part of fulfilling religious values in travel. These findings contribute theoretically to the development of halal tourism marketing by incorporating religiosity as a key factor. Practically, the research results can be a reference for managers and developers of halal tourism destinations in designing marketing and destination development strategies that are more in line with the needs of Muslim tourists.
Leadership, Motivation, and Work Ethic Effects on Employee Performance in the Automotive Industry Rambe, Joonner; Iryadana, Mohamad Razab; Priadana, Mohammad Sidik
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4695

Abstract

The automotive industry is facing increasingly intense competition, requiring companies to improve employee performance to remain competitive. This study aims to analyze the influence of transformational leadership, competence, motivation, and entrepreneurial spirit on work ethic and employee performance in large automotive companies in the region. The method used in this study is a quantitative approach with path analysis to examine the direct and indirect relationships between variables. All statistical analyses were performed using SPSS version 27 to ensure accuracy and consistency. The results show that motivation has the greatest impact on work ethic, followed by transformational leadership, competence, and entrepreneurial spirit. In addition, work ethic has a significant positive influence on employee performance. These findings indicate that strengthening motivation, inspirational leadership, enhancing competence, and fostering entrepreneurial spirit can improve work ethic, which in turn contributes to improving employee performance. In conclusion, companies need to strengthen leadership programs, training, and human resource development to enhance work ethic and performance in the competitive automotive industry.
The Influence of Digital Financial Reporting on Financial Transparency and Accountability in Public Companies Maufira, Rila
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4697

Abstract

The rapid advancement of digital technologies has transformed financial reporting practices and reshaped governance structures in public companies. This study aims to examine the influence of digital financial reporting on financial transparency and accountability, while also assessing the role of transparency as a key determinant of accountability in a digital reporting environment. Using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), the research analyzes companies that have integrated digital reporting systems, including XBRL-based disclosures, automated data processing, and real-time information access. The findings reveal that digital financial reporting significantly enhances financial transparency by improving disclosure quality, increasing information accessibility, and strengthening the timeliness of reporting. Furthermore, the results indicate that transparency plays a crucial role in promoting financial accountability through stronger oversight, improved data integrity, and greater managerial responsibility. These outcomes underscore that digitalization not only enhances reporting efficiency but also contributes to more robust governance mechanisms. The study highlights the need for technological readiness, managerial commitment, and regulatory reinforcement to support the effective adoption of digital financial reporting. Practical implications suggest that organizations should strengthen digital audit frameworks and enhance technological competencies to ensure that digital transformation continuously promotes transparency and accountability within the financial reporting ecosystem.
The Influence of Environmental, Social, and Governance on Firm Value with Audit Quality and Ownership Structure as Moderators Yuvinus, Charles; Herusetya, Antonius
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4745

Abstract

In an increasingly competitive business environment, the disclosure of Environmental, Social, and Governance (ESG) practices has become a crucial factor in enhancing firm value. This study aims to examine the effect of ESG on firm value in the banking sector, considering audit quality and ownership structure as moderating variables. The sample consists of 22 banking companies listed on the Indonesia Stock Exchange during the 2017–2024 period. The research employs panel data regression analysis using the Fixed Effects Model, processed through STATA software. The findings indicate that ESG positively and significantly increases bank firm value, with audit quality acting as a positive moderator that strengthens this effect. In contrast, ownership structure does not moderate the relationship between ESG and firm value, suggesting that variations in ownership do not influence the positive impact of ESG implementation. These results highlight the importance of ESG adoption supported by high-quality audits in creating higher and sustainable firm value.

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