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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,608 Documents
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Green Marketing Management in the Digital Era: A Study of Website Content and Corporate Social Media in Surabaya Budiarti, Endah; Pristiana, Ulfi; Rahmiyati, Nekky
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4923

Abstract

The development of environmental issues and digital transformation has encouraged companies to adopt green marketing strategies as part of modern marketing management. This study aims to analyze green marketing management in the digital era through a study of website content and social media of companies operating in Surabaya. The research uses a descriptive qualitative approach with content analysis on digital content from official websites and social media platforms. Data were collected through non-participant observation and digital documentation and analyzed using thematic coding. The results show that company websites are mainly used to communicate sustainability information in a formal and credible way, while social media supports more persuasive, visual, and interactive communication. Dominant green marketing themes include environmental commitment, CSR activities, environmental campaigns, and consumer education. Although most companies show consistent messages across websites and social media, differences remain in the depth of information and signs of greenwashing risks, especially in social media content. This study concludes that the effectiveness of digital green marketing is determined by consistency, transparency, and the suitability of communication strategies with digital media characteristics. These findings are expected to serve as a reference for companies in managing green marketing sustainably.
The Effect of Change Management and Knowledge Management on Organizational Performance: The Mediating Effect of Innovation Capability Sania, Encep; Siregar, Khairani Ratnasari; Ahmad, Jamilah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.3824

Abstract

This study investigates how change management and knowledge management affect organizational performance through the mediating influence of innovation capability in an Indonesian IT managed services provider navigating digital transformation challenges. The main objective of this research is to investigate the direct and indirect effects of change management and knowledge management on organizational performance through the mediating influence of innovation capability. A quantitative explanatory approach was employed, with data collected via structured questionnaires from 120 employees actively involved in relevant processes at the company. Variance-based structural equation modeling using SmartPLS software analyzed the relationships among the constructs. The results indicate that knowledge management has a strong positive effect on innovation capability, which in turn significantly influences organizational performance. Innovation capability partially mediates the relationship between knowledge management and organizational performance. In contrast, change management shows no significant effect on innovation capability or its mediation role, though it directly contributes to organizational performance. The model explains moderate variance in both innovation capability and organizational performance. In conclusion, knowledge management primarily drives innovation-led performance in this digital service context, whereas change management supports performance through operational alignment rather than creative mechanisms.
Strategic Storycrafting in Niche Markets as a Catalyst for Consumer Loyalty Dynamics Hasan, Syahril; Hasan, Samsurijal; Darusman; Supriadi, Asep
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.3858

Abstract

Competition in the increasingly segmented non-timber forest product market demands strategic differentiation that emphasizes not only product quality but also narratives reflecting ecological and social values. This study aims to analyze the influence of strategic storycrafting on consumer loyalty to forestry products based on local desires and identities. The study used a qualitative-descriptive approach with a case study method in three community forestry business groups in Yogyakarta and West Java that develop essential oil products and bamboo crafts. Data were collected through in-depth interviews with nine informants, consisting of business owners, local craftsmen, and active consumers, and supported by observations of digital promotional activities and social media documentation. Data analysis was conducted thematically through reduction, categorization, and interpretation of the meaning of consumer responses to the constructed narratives. The results show that narratives emphasizing the environment, cultural heritage, and community empowerment increase consumer emotional engagement, reflected in repeat purchasing behavior and brand loyalty. Strategic storycrafting plays a role as a catalyst in building long-term relationships between producers and consumers and increasing the added value of forestry products.
Determinants of Firm Value: Financial Performance, Capital Structure, and Corporate Governance in Emerging Markets Khim, Soei; Azhar, Zul; Mulyati, Sri; Avrilia, Syaharani Tiara
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4252

Abstract

Firm value represents a central indicator of corporate success, particularly in emerging markets characterized by institutional uncertainty, weak external monitoring, and high information asymmetry. While prior studies have examined the roles of financial performance, capital structure, and corporate governance, empirical findings remain fragmented, largely due to methodological approaches that overlook hierarchical and mediating mechanisms. This study develops and tests a hierarchical and mediating structural model to explain firm value formation by integrating corporate governance, capital structure, and financial performance within a Partial Least Squares–Structural Equation Modeling (PLS-SEM) framework. Using secondary data from publicly listed non-financial firms in emerging markets, the analysis captures both direct effects and indirect transmission pathways among the constructs. The results demonstrate that financial performance functions as the primary transmission mechanism, exerting the strongest direct effect on firm value while simultaneously mediating the influence of corporate governance. Corporate governance shows a substantial impact on financial performance and a complementary direct effect on firm value, indicating that governance enhances market valuation largely through performance improvement. In contrast, capital structure exhibits a weaker and context-dependent effect, suggesting that excessive leverage may undermine firm value in volatile emerging market environments. Overall, the model exhibits strong explanatory power, confirming the relevance of a hierarchical SEM-PLS approach in uncovering firm value formation mechanisms. This study contributes to corporate finance literature by clarifying how governance structures translate into firm value through financial performance, offering both theoretical refinement and practical insights for managers, investors, and policymakers in emerging markets.   Keywords: Firm value; Financial performance; Capital structure; Corporate governance; Emerging markets; PLS-SEM
Public Service Communication Management in Hajj Administration: A Systematic Literature Review Hasbiyah, Desi; Mulyana, Mumuh; Che-Ni, Hageem; Saleem, Kaleem
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.4253

Abstract

This study aims to systematically review and synthesize the existing literature on public service communication management in Hajj administration. Given the complexity of Hajj as a large-scale religious public service involving multiple actors, high regulatory intensity, and diverse service users, communication management plays a critical role in ensuring service effectiveness and public value creation. Using a Systematic Literature Review (SLR) approach guided by the PRISMA framework, this study analyzes 18 peer-reviewed journal articles published between 2010 and 2024 and indexed in major academic databases. The findings reveal that communication management consistently functions as an integrative and strategic capability linking governance, service coordination, and pilgrim experience. Effective communication is strongly associated with key service outcomes, including service quality, satisfaction, trust, and compliance. The review also identifies dominant research themes, commonly used conceptual models, and significant research gaps, particularly the lack of integrative frameworks and empirical testing. This study contributes to the literature by consolidating fragmented research and proposing directions for future empirical and comparative studies. Practically, the findings offer insights for policy makers and service managers to strengthen communication strategies and enhance the quality of Hajj service delivery within complex public service systems.   Keywords: public service management; communication management; Hajj administration; service quality; systematic literature review
Corporate Governance Influence on Sustainable Financial Management in Emerging Markets Dewianawati, Dwi; Setiawan, Erry
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4352

Abstract

Corporate governance has emerged as a strategic issue in ensuring the sustainability of financial management, particularly in emerging markets that face governance challenges and increasing global pressure to adopt sustainable practices. This study aims to examine the effect of corporate governance on sustainable financial management by emphasizing the role of governance mechanisms in promoting long-term oriented financial performance. The study employs an explanatory quantitative approach using secondary data obtained from the annual reports and sustainability reports on the IDX over the period 2020–2024. Corporate governance mechanisms are measured through the proportion of independent commissioners, board of directors’ size, institutional ownership, and the existence of an audit committee, while sustainable financial management is proxied by sustainable profitability, profit persistence, and ESG-based investment intensity. Data were analyzed using panel regression techniques with fixed effect and random effect models, complemented by robustness tests to ensure the consistency of the results. The findings indicate that corporate governance has a significant influence on sustainable financial management, particularly through the role of independent boards and audit committees in enhancing transparency and efficiency in financial decision-making. The study concludes that strong governance practices contribute to improving corporate financial resilience and supporting sustainability agendas in emerging markets.
The Mediating Effect of Perceived Usefulness in the End-User Computing Satisfaction Model on Online Transportation User Satisfaction Salsabila, Nardina; Muftiadi, Anang; Arifianti, Ria
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4382

Abstract

The rapid growth of online transportation services in Indonesia has significantly reshaped urban mobility by offering greater convenience and efficiency. However, persistent issues such as system inaccuracies, usability problems, and information quality may affect user satisfaction. This study investigates the determinants of user satisfaction with an online transportation application by integrating the End-User Computing Satisfaction framework and the Technology Acceptance Model (TAM), with perceived usefulness serving as a mediating variable. A quantitative approach was applied using data collected from 390 active Maxim users in the Greater Jakarta area between January and March 2025. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that perceived usefulness has a strong and significant effect on user satisfaction. Accuracy, ease of use, and content quality significantly influence perceived usefulness, while timeliness and format do not. Furthermore, accuracy, ease of use, timeliness, and format directly affect user satisfaction, whereas content does not show a significant direct effect. These findings imply that online transportation providers should prioritize system accuracy, usability, timely information delivery, and interface design to enhance perceived usefulness and user satisfaction, thereby strengthening their competitive position.
Service Quality Evaluation and Farmer Satisfaction in Agribusiness Entrepreneurship Training Programs Saidah, Zumi; Wulandari, Eliana; Hapsari, Hepi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4391

Abstract

This study evaluates service quality and farmer satisfaction in agribusiness-oriented entrepreneurship training programs for corn farmers. The research focuses on identifying gaps between farmers’ expectations and perceptions of training services across five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A survey was conducted with 100 corn farmers who had participated in entrepreneurship training programs in Majalengka Regency, Indonesia. Data were analyzed using a modified SERVQUAL instrument integrated with Importance–Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) to assess service performance and determine priority areas for improvement. The results indicate that, overall, farmers report a high level of satisfaction with the training programs, as reflected by a CSI value of 85.99 percent. However, the IPA results reveal that responsiveness of trainers and the adequacy of physical facilities remain key areas requiring improvement, as these dimensions exhibit relatively lower performance compared to their perceived importance. In contrast, assurance and empathy demonstrate strong performance and should be maintained to support training effectiveness. This study contributes to agribusiness management literature by providing an evaluative framework for assessing entrepreneurship training quality and participant satisfaction in smallholder farming contexts. Practically, the findings offer managerial and policy insights for training providers and agricultural extension agencies in designing more responsive, well-supported, and sustainable entrepreneurship training programs for corn farmers.   Keywords: service quality, farmer satisfaction, entrepreneurship training, agribusiness management, corn farmers
Creating Corporate Sustainability in the Logistic Service Industry: The Effect of Management Transition and Digital Transformation Masruroh; Pratama, Alifia Andini Putri
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4439

Abstract

Dynamic transformations in the logistics services industry require companies to strengthen corporate sustainability through management adaptation and technological innovation. This study aims to investigate the influence of management transition and digital transformation on corporate sustainability in the context of logistics services industry companies in the Banten Region, as a representation of the logistics services sector in Indonesia. The approach used was quantitative by collecting data through a survey of 137 employees, then analyzed using the partial least squares–structural equation modeling method with SmartPLS 4 software. The results of the study show that management transition and digital transformation have a positive and significant effect on corporate sustainability, with digital transformation having a stronger influence in improving organizational efficiency and sustainability performance. These findings confirm that changes in managerial structures and the simultaneous integration of digital systems are able to strengthen the company’s sustainability orientation through operational innovation, leadership adaptability, and employee involvement in sustainability initiatives. This research contributes to management science by emphasizing the strategic role of managerial adaptability and digitalization in realizing long-term sustainability in logistics organizations, while providing practical insights for industry players and policymakers in designing sustainability-oriented transformation strategies in the digital era.
The Role of Human Resource Analytics in Enhancing Evidence-Based Decision Making in Modern Organizations Bayu, Muhammad; Kusumawati, Berlianingsih; Azhari, Ruhyat; Elizabeth, Roosganda; Suhara, Ade
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4444

Abstract

In the contemporary business landscape, organizations face unprecedented challenges that demand agile, data-driven decision-making processes. Human Resource Analytics (HRA) has emerged as a vital tool to enhance Evidence-Based Decision Making (EBDM) by leveraging workforce data to optimize talent management, employee performance, and organizational outcomes. This study systematically reviews empirical literature (2013–2024) and analyzes case studies to identify key HRA applications, including predictive analytics for workforce planning, employee engagement metrics, and diversity and inclusion analytics. Findings indicate that effective integration of HRA improves accuracy in talent acquisition, retention, and leadership development strategies, contributing to sustained competitive advantage. Nevertheless, barriers such as data privacy concerns, lack of analytics skills, and organizational resistance may limit successful implementation. The study underscores the importance of investing in advanced analytics capabilities, fostering a data-driven culture, and implementing ethical data governance to maximize HRA benefits, providing practical insights for HR practitioners and advancing the discourse on digital transformation in human resources.

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