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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,723 Documents
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The Mediating Effect of Learning Agility between Innovation Capability and Organizational Performance in Government Training Institutions Abdul Hamid; Abdul Rahman Rahim; Zulkifli Sultan; Slamet Ahmadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4511

Abstract

Public sector organizations face significant challenges in enhancing performance during digital transformation. This study examines the effect of innovation capability and learning agility, comprising eight dimensions, including two novel dimensions: digital flexibility and cross-functional collaboration, in driving organizational performance at the Ministry of Religious Affairs. The research involved 307 civil servants across 14 regions of the Religious Education and Training Center, employing a quantitative approach with PLS-SEM analysis. Results demonstrate that innovation capability significantly influences both learning agility and organizational performance. Learning agility exhibits strong positive effects on organizational performance and serves as a significant partial mediator in the relationship between innovation capability and performance. The research model explains substantial variance in both learning agility and organizational performance, demonstrating substantive contribution. The novel learning agility dimensions, digital flexibility, and cross-functional collaboration, prove significantly contributory to the model, reflecting relevance to digital transformation and public sector challenges in Indonesia. This study provides the first empirical evidence of learning agility’s mediating role in Indonesia’s government training sector and recommends strategic human resource policies, including strengthening learning agility training programs, digital infrastructure investment, fostering cross-functional collaborative culture, implementing robust knowledge management systems, and organizational structure alignment to promote sustainable organizational learning.
Artificial Intelligence Implementation in E-Marketing: A Systematic Literature Review and Bibliometric Analysis Yohannes Vemberi; Tri Gunarsih; Lucia Ika Fitriastuti; Fransius Awaldo Damanik
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4535

Abstract

Artificial Intelligence (AI) has recently gained considerable attention and is being increasingly applied across various fields. One of the most rapidly growing areas is marketing, particularly in the development of e-marketing in many companies. The purpose of this article is to review various studies related to artificial intelligence and e-marketing by presenting a comprehensive discussion.  The reviewed works consist of 82 studies published between 2018 and 2025. The data analysis focuses on methods applied, findings, strengths, and limitations. In addition, a bibliometric analysis was conducted to complement the review. A total of 500 articles related to artificial intelligence implementation in e-marketing were collected from Google Scholar, Emerald, Elsevier, ScienceDirect, and Scopus, and processed using VosViewer to support the findings. The combined analysis highlights key challenges and identifies future research opportunities in the field of artificial intelligence and e-marketing. Results from studies highlight several benefits of AI, including its potential to revolutionize marketing strategies, introduce new innovations, enhance personalization and customer experience, optimize operational efficiency, and improve overall company performance. The results reveal various research limitations that may help future researchers develop new theoretical and methodological insights. In addition, this study provides valuable information and knowledge for companies seeking to implement artificial intelligence in e-marketing.
Entrepreneurship Education Shapes Entrepreneurial Intentions through Religiosity and Self-Efficacy Rici Solihin; Suryana Suryana; Chairul Furqon; Mokh Adib Sultan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4567

Abstract

Enhancing entrepreneurial intention is a significant aspect in encouraging the emergence of new entrepreneurs, especially in overcoming economic and social challenges in the era of global competition. This study aims to investigate the effect of entrepreneurship education on entrepreneurial intentions, while considering the mediating roles of religiosity and self-efficacy. This study emphasizes a comprehensive investigation of the key factors that influence entrepreneurial intentions. This study employs a quantitative approach with 264 respondents from diverse educational and religious backgrounds. Data were collected using a validated Likert-scale questionnaire measuring entrepreneurship education, religiosity, self-efficacy, and entrepreneurial intention, and analyzed using SEM-PLS. The levels of entrepreneurship education, self-efficacy, religiosity, and entrepreneurial intention among students in Bandung were positive. These findings confirm that entrepreneurship education has a positive influence, both directly and indirectly, on entrepreneurial intentions through the mediating role of self-efficacy and religiosity. This research makes a significant contribution to the field of entrepreneurship education. These findings are expected to serve as practical guidance for educational institutions and policymakers in formulating strategies to increase entrepreneurial intent by strengthening entrepreneurship education, developing self-efficacy, and fostering religiosity.
Green Innovation as a Key Mediator in Green Supply Chain Practices: Evidence from Fashion SMEs R Deni Muhammad Danial; Abdul Bari; Tetty Sufianty Zafar
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4718

Abstract

In response to increasing global pressure for environmental sustainability, businesses are required to integrate environmentally friendly practices throughout their supply chains. This study aims to analyze the effect of green innovation in mediating the influence of top management commitment and knowledge management orientation on green supply chain management practices in fashion SMEs. The approach used is explanatory quantitative, with 100 SME respondents analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that top management commitment significantly influences green innovation but not green supply chain management practices directly. Knowledge management orientation significantly affects green supply chain management practices, but not green innovation. Furthermore, green innovation mediates the relationship between top management commitment and green supply chain management practices, but not knowledge management orientation. These findings suggest that leadership commitment should be effectively translated into innovative environmental initiatives to strengthen sustainable supply chain practices. This study provides theoretical implications for the development of sustainable management models and practical implications for SMEs in strengthening green economy-based business strategies.
Brand Experience and Psychological Determinants of Loyalty in Chinese Smart Tablet Brands Ripaldi Krisnanta Hidayat; Djose Kaban; Kurniawati Kurniawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4793

Abstract

Amid intensifying competition in the technology market, understanding the drivers of consumer loyalty has become increasingly critical for brands. This research investigates how brand experience shapes brand loyalty among Indonesian users of Chinese smart tablets. It analyzes four psychological pathways brand love, brand satisfaction, self-brand connection, and brand trust within the Stimulus–Organism–Response (S–O–R) framework. The study evaluates whether brand experience directly promotes loyalty or works through internal psychological processes. Using survey data from 310 respondents, analyzed with Structural Equation Modeling (SEM) in AMOS, the findings show that brand experience strongly enhances brand love, brand satisfaction, self-brand connection, and brand trust, but lacks a direct effect on brand loyalty. Additional analysis reveals that only brand satisfaction, self-brand connection, and brand trust are significant mediators; brand love does not mediate this relationship. The discussion interprets these results through psychological mechanisms triggered by brand experience, emphasizing how affective, cognitive, and identity-based processes contribute to loyalty. The study offers insights into the psychological pathways linking brand experience and loyalty in technology markets.
Motivation, Leadership, and Organizational Climate on Employee Performance: The Moderating Effect of Reward Editya Nurdiana; Farah Noor Ayuningtyas
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4811

Abstract

The increasing demand for transparent, effective, and accountable bureaucratic performance, along with inconsistent empirical findings regarding the determinants of employee performance, forms the basis of this research. This study aims to examine the effects of motivation, leadership, and organizational climate on employee performance, as well as to investigate the moderating role of reward within public sector organizations.  A quantitative approach with a cross-sectional design was employed, involving 115 employees of regional government agencies in Cirebon City selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM). The findings reveal that organizational climate is the only variable that has a significant effect on employee performance, while motivation and leadership do not demonstrate significant direct effects. Furthermore, reward does not significantly moderate the relationships between the independent variables and employee performance. The model also exhibits relatively low explanatory power. In conclusion, improving employee performance in the public sector is more effectively achieved through strengthening organizational climate rather than relying solely on motivational, leadership, or reward-based approaches that may not yet be optimally implemented.
Analysis of the Influence of Academic Service Quality on Improving Student Satisfaction Using the SERVQUAL Method Maringan Sianturi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4817

Abstract

In the context of increasing competition among higher education institutions, maintaining high-quality academic services has become essential to ensure student satisfaction. This study aims to analyze the influence of academic service quality on student satisfaction using the SERVQUAL method, which comprises five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A total of 150 students from three academic programs participated as respondents. Data were collected through questionnaires measuring students’ expectations and perceptions of academic services and were analyzed using the gap score (P–E) for each indicator. The findings show that the assurance dimension has the highest positive gap value, indicating that staff competence, politeness, and professionalism exceed student expectations. The tangibles and empathy dimensions also demonstrate relatively favorable performance. In contrast, the responsiveness and reliability dimensions exhibit negative gaps, suggesting that response speed, staff attentiveness, and service consistency still require improvement. Academic service quality is categorized as adequate but necessitates enhancements in responsiveness and reliability to increase student satisfaction. This study contributes to the evaluation of service quality in higher education and serves as a reference for decision-making in improving academic service performance.
Financial Performance and Profitability as Determinants of Stock Prices in Indonesia Guasmin Guasmin; Burhanuddin Burhanuddin; Rajindra Rajindra
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4896

Abstract

This study aims to examine the effect of financial performance on stock prices in manufacturing companies within the consumer goods subsector in Indonesia during the 2020–2024 period, with return on assets as a mediating variable. Financial performance is measured using the current ratio, the debt-to-equity ratio, and the total asset turnover. Secondary data were collected from annual reports, financial statements, and historical stock prices, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that the current ratio and total asset turnover have a significant positive effect on profitability, while the debt-to-equity ratio has a significant negative effect. Profitability also has a significant positive effect on stock prices. The direct effect analysis shows that current ratio and total asset turnover significantly increase stock prices, whereas the debt-to-equity ratio is not significant. The indirect effect analysis shows that profitability partially mediates the influence of current ratio and total asset turnover on stock prices and fully mediates the negative influence of debt-to-equity ratio on stock prices. The findings highlight profitability as a crucial link between financial performance and stock price movements, offering strategic guidance for investment and financial policy decisions in dynamic economic conditions.
Building Adaptive Leadership Models in the Digital Age: A Conceptual Study Rukhayati Rukhayati; Awaluddin Awaluddin; Haris Abd Kadir
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4911

Abstract

The development of digital technology has fundamentally changed organizational structures, processes, and dynamics. In this context, leaders are required to have high adaptability to fast, complex, and uncertain environmental changes. This article aims to examine the concept of adaptive leadership in facing the challenges of the digital age, as well as to develop a conceptual model that can be the basis for the development of future leadership theories and practices. This study uses a narrative literature review approach by analyzing various literature related to adaptive leadership theory, digital leadership, and organizational transformation. The results of the study show that adaptive leadership in the digital era includes three main dimensions, namely digital capabilities, behavioral flexibility, and strategic collaboration. These three dimensions are the foundation for building leaders who are resilient, innovative, and responsive to technological dynamics. This study contributes to leadership theory by proposing a conceptual model of adaptive leadership tailored for the digital era, highlighting digital capabilities, behavioral flexibility, and strategic collaboration. It provides guidance for organizations to develop leaders who are resilient, innovative, and responsive to technological changes.
Integrated Marketing Communication and Human Resource Competency on Brand Awareness Destination through Digital Marketing Utilization Luh Linna Sagitarini; Ketut Sumadi; I Made Arsa Wiguna; I Ketut Gde Juli Suarbawa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4994

Abstract

Tourism destinations require effective communication and digital capabilities to compete. This study investigates the causal relationships among integrated marketing communication, human resource competency, digital marketing utilization, and brand awareness destination within the tourism sector. Framed by the Resource-Based View (RBV), a quantitative, cross-sectional research design was adopted. Data were gathered from 360 purposively selected tourism stakeholders, including village tourism managers, village-owned enterprise officials, local tourism board representatives, and private service providers actively involved in digital marketing initiatives. Using a structured questionnaire, key constructs were measured with validated Likert-scale indicators and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings confirm that both integrated marketing communication and human resource competency have significant positive effects on digital marketing utilization, which, in turn, substantially influences brand awareness destination. Further analysis reveals that digital marketing utilization fully mediates the human resource competency-brand awareness destination relationship and partially mediates the integrated marketing communication-brand awareness destination link, underscoring its strategic function in bridging organizational capabilities and market-level brand awareness. This research extends the Resource-Based View by positioning digital marketing utilization as a resource activation mechanism and provides practical guidance for aligning integrated marketing communication, capacity-building, and digital execution to strengthen destination branding.

Page 168 of 173 | Total Record : 1723

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