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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,723 Documents
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The Effect of Digital Marketing and Brand Awareness on Purchase Decisions through Engagement with Promotion as Moderator Abdul Hakim; Ayuningtyas Putri Mumpuni Halim Asy’ary; Asraf Asraf; Laode Hamida
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5360

Abstract

This study is motivated by the rapid growth of e-commerce in Indonesia, where digital interactions increasingly shape consumer purchasing decisions, while prior findings regarding digital marketing, brand awareness, customer engagement, and promotion remain partially contradictory. The purpose of this study is to examine the effects of digital marketing and brand awareness on customer engagement and purchase decisions, as well as to test the mediating role of customer engagement and the moderating role of promotion. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 234 respondents selected through purposive sampling. The results indicate that digital marketing and brand awareness have significant positive effects on both customer engagement and purchase decisions. Customer engagement is identified as the most dominant variable and partially mediates these relationships. In contrast, promotion shows no significant direct effect on purchase decisions and does not moderate the relationship between customer engagement and purchase decisions. The findings imply that e-commerce strategies should prioritize engagement-driven approaches and brand strengthening rather than relying heavily on promotional incentives. In conclusion, purchase decisions in digital marketplaces are more strongly driven by customer engagement and brand-related factors than by promotional stimuli.
The Effect of Public Investment and Governance in Enhancing MSME Growth through Investment Attractiveness Syamsir Nur; Yusuf Yusuf; Asraf Asraf
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5361

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic development and employment creation in Indonesia. This study examines how public investment influences MSME growth through investment attractiveness and governance. Using a quantitative explanatory design, data were collected from 336 MSME actors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that public investment has a significant direct effect on MSME growth, but its strongest effect is on investment attractiveness. Investment attractiveness significantly enhances MSME growth and serves as the dominant mediating mechanism linking public investment to business growth. Governance also contributes directly to MSME growth. However, it does not moderate the relationship between public investment and MSME growth. These findings indicate that MSME growth is driven more strongly by the improvement of regional investment attractiveness than by direct public spending alone. The study contributes to MSME and regional development literature by positioning investment attractiveness as a key transmission mechanism and governance as an independent institutional driver.  The findings suggest that local governments should design public investment as an integrated regional competitiveness strategy to strengthen infrastructure, licensing efficiency, market access, and MSME development.
The Influence of Organizational Culture, Work Environment, and Job Promotion on Work Motivation and Employee Performance Sunyoto Sunyoto; Nanta Sigit
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5365

Abstract

Driven by the inconsistent achievement of performance targets among civil servants, this study investigates the critical determinants of work motivation and professional output within the public sector. Employing a quantitative explanatory research design, the analysis utilized data gathered from 142 purposefully selected civil officials through an online survey. The structural relationships were evaluated using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to ensure robust statistical inference. The empirical results indicate that organizational culture, the physical and social work environment, and job promotion opportunities exert positive and statistically significant effects on both employee motivation and overall performance. The work environment emerged as the most influential factor in driving these improvements. These findings suggest that public sector institutions should prioritize the cultivation of a cohesive culture, the optimization of workplace conditions, and the establishment of transparent, merit-based promotion frameworks. The research concludes that strategic organizational and managerial interventions are fundamental to enhancing the quality of human resources. By addressing these structural elements, public administration can effectively bridge the gap between current performance fluctuations and established institutional objectives, ensuring a more motivated and productive workforce in the long term.

Page 173 of 173 | Total Record : 1723

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