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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 728 Documents

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Media Influence and Curiosity on Consumption Intention of Traditional Cake Products 'Iki Koué' in Jakarta Ashifa Zulfa Faujiah; Novita Novita
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3477

Jakarta is a metropolitan city that brings together various cultures. The activity of consuming food with diverse options has become a part of daily lifestyle, and social media plays an important role in this activity. Popular food trends can marginalize the existence of local cultures and traditional foods. Iki Koue is a traditional cake business that has been established since 2015. This research aims to identify the influence of media and curiosity due to social media marketing activities, which have the potential to affect and increase the intention to consume traditional food. The study employs a quantitative approach with non-probability sampling techniques, specifically purposive sampling, involving 100 respondents. Data were collected through an online survey and analyzed using IBM SPSS 25, employing multiple linear regression analysis, validity and reliability tests, classical assumption tests, as well as the Coefficient of Determination (R²) test, F test, and t-test. The results indicate that all hypotheses were proven to be positive and statistically significant. This finding shows that Media Influence and Curiosity can enhance the Consumption Intention for the traditional cakes from Iki Koue.

Sustainable Sales: Five Legs Resto's Green Marketing Mix and Social Media Impact – A Mataram City Case Study Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Sofyanty, Devy; Hakim, Lukman
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3484

This research investigates the application of Green Marketing strategies in the Five Legs Resto, Mataram City, Lombok, and assesses their impact on both traditional product sales and social media influence. Drawing on a comprehensive green marketing mix, including green product, price, place, and promotion, the study employs regression analyses to unravel the intricate relationships among these variables. The findings reveal that eco-friendly product offerings and transparent pricing positively influence product sales and social media influence. Conversely, the physical location (Green Place) does not significantly impact the outcomes, suggesting the growing importance of online channels. Notably, effective green promotion emerges as a powerful driver of both product sales and social media influence. These results contribute to the existing literature on green marketing and offer actionable insights for businesses seeking a balance between environmental responsibility and commercial success. The implications extend to both academic research and practical considerations, guiding future explorations in the dynamic landscape of sustainability-oriented marketing.

Key Factors for Digital Marketing Adoption in the Tourism Industry: Case Study of the Mandalika Special Economic Zone Dede Suleman; Puji Yuniarti; Raden Ati Haryati; Dede Mustomi; Joko Ariawan; Wiwin Wianti
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3485

The tourism industry is a very dynamic and competitive sector, where the adoption of digital technology is the key to increasing competitiveness and operational efficiency. The Mandalika Special Economic Zone (KEK), as one of the leading tourism destinations in Indonesia, faces challenges and opportunities in adopting digital marketing to attract tourists and investment. This research aims to identify key factors that influence digital marketing adoption in the Mandalika SEZ using a technology–organization–environment (TOE) framework. Based on data collected from 310 respondents through an online survey, the research results show that compatibility, entrepreneurship, competitive pressure, changes in the digital environment, and shortage of human resources have a significant influence on digital marketing adoption. Compatibility was found to be the most significant factor influencing digital marketing adoption, while relative advantage and complexity had no significant influence. These results provide practical and theoretical insights for stakeholders in the tourism industry to implement effective and efficient digital marketing strategies. In this way, the Mandalika SEZ can maximize its potential as a world-class tourism destination and contribute to regional and national economic growth.

Optimization of IT-Based Remedial Test to Improve the Economic Ability of OSN-K Students at SMAN 1 Sumberpucung Adrian Hartanto Darma Sanputra; Tatas Ridho Nugroho; Eliza Silviana Miftakh; Shynta Nuril Rahmawati Ahyar; Venni Ayunda Pratiwi
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3520

his article discusses efforts to improve the understanding and competence of SMAN 1 Sumberpucung students who will take part in the National Science Olympiad (OSN) at the district level in the field of economics. SMAN 1 Sumberpucung is a school with "A" accreditation in Malang Regency that has received many awards, especially in the non-academic field. Over the past two years, donations about OSN in the economic sector will help them in participating in the district-level OSN event. Student achievement in the academic field is still minimal, one of which is in the OSN event. For the past five years, the students who were appointed to take part in the district-level OSN (OSN-K) in the economic field have not made it to the next stage. The facilities and infrastructure provided by the school are quite adequate, but they still do not take advantage of the use of technology. Therefore, the implementation of an IT-based Remedial Test website is a solution that can be used to deal with these problems. This service was carried out to implement the website in the learning system of students who will take part in OSN-K in the field of economics. Service activities include observation, discussion, website creation, implementation and handover of the website. The results of this service activity show an increase in students' understanding of various forms.

Social Media Optimization for Branding MSMEs Yuniarti, Rizki
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3528

The significance of branding for MSMEs lies in its ability to help businesses stand out in a competitive market. By applying effective branding strategies—such as selecting the right social media platforms, maintaining consistent brand visuals, creating high-quality content, utilizing paid advertisements, and collaborating with influencers—MSMEs can significantly boost their sales. Building brand awareness for products and services is key to achieving success on social media, allowing MSMEs to grow and maintain sustainability. This study aims to explore how MSMEs can optimize social media for branding, analyze its effects on product visibility and sales, and identify the factors that contribute to successful social media branding. The research employs a descriptive method with a qualitative approach, using secondary data from the Ministry of Cooperatives and SMEs, the Indonesian Internet Service Providers Association (APJII), and relevant research studies.

Human Resource Management and Skill Development in the Service Sector within the Framework of the SDGs: A Study on Distribution Companies in Denmark and Germany Yusriani, Sri; Rekarti, Endi; Patiro, Shine Pintor Siolemba; Aftabi, Davoud
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3544

This study aims to analyze the influence of human resource management on the development of work competencies among administrative staff in distribution companies in Denmark and Germany. The research focuses on how effective talent management contributes to the achievement of Sustainable Development Goal 8, which promotes decent work and economic growth. A quantitative research method was applied, using a non-experimental, cross-sectional design. The sample consisted of 86 employees, and data were collected through surveys and analyzed using SPSS v.25 software. The results showed a significant impact of human resource management on the improvement of work competencies, as indicated by the statistical model. The study concludes that proper human resource management can enhance employee skills and performance, contributing to organizational growth and sustainability.

Heavy Equipment Marketing Strategy Analysis With Product Life Cycle (PLC) Approach Kholidun, Kholidun; Febriansyah, Febriansyah
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3546

Heavy Equipment business in Indonesia is quite potential considering the Indonesian government is implementing various development programs in various regions of Indonesia such as the construction of the Woosh Jakarta-Bandung fast train line, the Jakarta-Cikampek elevated toll road, the construction of infrastructure in various other regions of Indonesia, and buildings for public facilities. To maintain a sustainable competitive advantage in a situation like this, there is an approach that must be used. If the company has the technological capability and the ability to adapt to resources, the company can achieve this goal. The purpose of this study is to determine how important the concept of Product Life Cycle (PLC) is in marketing strategy. The method used in this paper is a literature study, namely by reviewing reading sources related to the concept of marketing strategy through the Product Life Cycle approach. Based on the results of several literature studies, it states that a company will generally have better capabilities than its competitors' performance if it is able to apply the Product Life Cycle concept. It can be concluded that the Heavy Equipment marketing strategy through the Product Life Cycle approach that needs to be improved is Product, Price, Place and Promotion can be utilized in the context of the product life cycle concept. At the maturity stage, the recommended marketing strategy is to differentiate services to differentiate yourself from competitors. Develop new markets to expand reach. Conduct more aggressive market penetration to maintain market share. Increase effective marketing promotions and communications.

An Analytical Review of Global Financial Market Dynamics: Risk Management Strategies and Monetary Policy Pramukty, Rachmat; Machdar, Nera Marinda; Istianingsih, Istianingsih; Suroso, Sugeng
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3590

This study provides an in-depth analytical review of global financial market dynamics with a focus on risk management strategies and monetary policy. Through a thorough analysis of recent developments in financial markets, this study aims to understand the impact of economic, political, and technological factors on financial stability globally. The research pays particular attention to the risk management strategies employed by market participants, be they companies, investors, or financial institutions. Using an analytical framework, this research identifies various methods and instruments used in managing financial risks, including portfolio diversification, hedging, and derivative financial instruments. In addition, the research also analyzes the monetary policies implemented by central banks in different countries. The focus is on central bank responses to changes in economic and financial conditions and their impact on interest rates, inflation and economic growth. This analysis provides insight into how monetary policy can affect the stability of global financial markets. The results of this study are expected to provide a deeper understanding of the complex dynamics of global financial markets, assist market participants and policymakers in making more informed decisions, and provide a basis for the development of effective risk management strategies amid global economic uncertainty.

Availability of Loading and Unloading Equipment, Berthing Docks, Loading and Unloading Speed on Improving Port Operational Performance Through Service Digitalization Toni, Purnama Rotua Julius; Saputra, Datep Purwa; Soekirmaan, Atong
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.3615

This study aims to analyze the effect of the availability of loading and unloading equipment, ship berthing docks, and loading and unloading speed on operational performance at Marunda Port, Jakarta, mediated by service digitalization. The background of this research is based on the importance of port operational efficiency in supporting economic growth, primarily through increasing loading and unloading productivity and utilizing digital technology. The research method used is a quantitative method with a linear regression approach. Data was collected by distributing questionnaires to 170 respondents who are users of Marunda Port services. The results showed that the availability of loading and unloading equipment, ship berthing docks, and loading and unloading speed significantly affected port operational performance. In addition, service digitization is proven to mediate the influence of these factors on improving operational performance. This study concludes that increasing the availability of equipment and operational efficiency of the dock and loading and unloading speed, supported by service digitalization, significantly improves the operational performance of Marunda Port, Jakarta. Implementing service digitalization is vital in improving port efficiency and competitiveness in the industrial era 4.0.

The Impact of Fiscal and Monetary Policies on The Growth of The Electric Vehicle Population in Indonesia Siregar, Willy Novananda; Milasari, Mimin; Viasco, David Candra; Aritonang, Julius Dermawan; Kunto, Retiono
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3765

This study aims to determine the impact of fixed and monetary policies on the growth of the electric vehicle population in Indonesia. The method used in this study is qualitative with a literature review approach. The data analysis technique used in this study is critical analysis. The results of the study show that electric vehicle (EV) production is a top priority, as well as the development of supporting infrastructure regulated in the 2020-2024 National Medium-Term Development Plan (RPJMN). One of the impacts that has occurred on the electric vehicle industry is the provision of special incentives for battery-based electric cars. The form of incentives for consumers includes providing a 0% tax on the Luxury Goods Value Added Tax (PPnBM).

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA