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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,405 Documents
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The Effect of Social Media Marketing, Influencer Marketing, and Consumer Engagement on Purchase Intention in Local Cosmetic Products shandy lim; Erilia Kesumahati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.942

Abstract

This study aims to analyze the impact of social media marketing, influencer marketing, and consumer engagement on purchase intention in local cosmetic products. This study used quantitative methods and data collected by questionnaire technique. The respondent's study included as many as 226 people living in Batam City on the condition that they purchased local cosmetic products. Four hypotheses were formulated and tested using t-test analysis. The results showed that influencer marketing and consumer engagement significantly positively affected purchase intention. Meanwhile, the impact of social media marketing on purchase intentions was insignificant.
Organizational Climate as an Intervening in the Relationship of Job Demand Resources and Person Organization fit to Employee Engagement Fahmi Abdullah
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.943

Abstract

Teachers who are an important pillar in an educational institution should receive facilities and fulfillment of needs in order to create comfort and foster loyalty in attachment to an organization or educational institution. The purpose of this research is to find out and explain how far the influence of Job Demand Resources and Person Organization Fit on Employee Engagement with Organization Climate as an Intervening variable. The method used in this research is quantitative with the teacher as the research sample. The results of this study are Job Demand Resources and Person Organization Fit have an influence on Employee Engagement. Job Demand Resources have no influence on Organization Climate while Person Organization Fit has an influence on Organization Climate and Organization Climate has no effect on Employee Engagement. Organization Climate is unable to mediate Job Demand Resources and Person Organization Fit.
Effect of governance, risk management and compliance on a firm’s value (healthcare industry) Sula Yosege Sembiring Kembaren; Gunardi Endro; Okder Pendrian
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.947

Abstract

A high firm’s value is one of the main goals of investors. Management will seek to optimize all factors that have the potential to increase the firm’s value, including the GRC component. The healthcare sector is one of the industries that has shown good performance in several years, including during the crisis due to the Covid-19 pandemic. This pandemic is considered a catastrophic event. Using the explanatory quantitative method, this research aims to prove the difference in the effect of GRC on firm value through two different conditions, before and after the pandemic. The firm’s value is proxied by Tobin's Q, and GRC is measured based on the Indonesian GRC Award scoring method. Through purposive sampling technique on the population of the healthcare industry, as many as 22 companies listed on the Indonesia Stock Exchange, this research took a sample of 11 companies with data sources from 2018 to 2021. The data was processed using a simple linear regression statistical model. The study results show that GRC positively affects firm value, with an explanatory level of 33.8% in pool data. Based on data segregation, the results show that the explanatory level during the pandemic period is more significant.
Analysis of the Influence of Green Trust, Green Marketing and Green Perceived Quality on Green Purchase Intentions on Consumers of Aqua Brand Bottled Water with 100% Recycled Andri Wibowo; Wiwik Prihartanti; Agung Edy Wibowo; Hardiono; Agus Rahmato
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.951

Abstract

This study aims to determine and explain the effect of green trust, green marketing and green perceived quality on green purchase intention. The type of research used is explanatory with a quantitative approach. The population in this study were students of the Faculty of Economics & Business and the Faculty of Social and Political Sciences Semester VII and were still active at W.R. Supratman University in Surabaya. The sample used in this study was 71 respondents who were taken using purposive sampling and data collection methods using questionnaires or online questionnaires. Data analysis used is descriptive statistical analysis and multiple linear regression analysis. The data in this study were processed using SPSS 23 for Windows. The results of this study indicate that green trust, green marketing and green perceived quality partially affect the green purchase intention of mineral water in Aqua packaging.
The Effect of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Customer Satisfaction at Café Rosella Arif Syaifudin; Khamdan Suriyok
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.958

Abstract

Café Rosella is a cafe located in the city of Porong, Sidoarjo, which offers a unique concept and provides a variety of food and drinks suitable for students or people who are enjoying their time. However, there are some problems that are not considered, such as inadequate parking facilities, poor toilet cleanliness, loud music, unfriendly employee service, long employee service. The purpose of this study was to analyze the influence of Experiential Marketing, Store Atsmosphere, Product Quality and Service Quality on Consumer Satisfaction. This type of research is quantitative research. The method used in this research is purposive sampling by distributing questionnaires. Based on the results of the study, it shows that the independent variables, namely Experiential Marketing, Store Atmosphere, Product Quality and Service Quality, have a positive simultaneous effect on customer satisfaction. Partially, the Experiential Marketing variable has no effect on customer satisfaction. Store Atmosphere has a partial effect on consumer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction. Product quality variable has a partial effect on consumer satisfaction. The service quality variable has a partial effect on customer satisfaction
Influence of Brand Image on Customer Attitude, Intention to Purchase and Satisfaction: the Case of Start-Up Brand Pomie Bakery David G. Abin; Deske W. Mandagi; Lefrand. S Pasuhuk
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.960

Abstract

The purpose of this study is to analyze the influences of brand image on customer attitude, intention to purchase, and customer satisfaction in the context of start-up businesses, in which its research information could be a helping hand, especially for a start-up business. In particular, this research attempts to answer three main research questions. First, does the brand image affects the customer attitude? Second, does the brand image affect the intention to purchase? Third and last, does the brand image affect customer satisfaction? To answer these questions, a survey was conducted on 234 Pomie Bakery customers through questionnaires adopted from previous studies. The data has been analyzed using Structural Equation Modeling (SEM) using the SmartPLS software. The data analysis has proven that other than the variable of brand image’s influence on purchase intention, each correlation between other variables is significant. The result of this research is generally useful for start-up businesses as a reference in implementing brand strategies. By paying attention to the brand image, start-up businesses will benefit from consumer behavior in terms of customer attitude, intention to purchase, and customer satisfaction.
Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia – Food & Beverage Sector Sutrisno; Pandu Adi Cakranegara; Eka Hendrayani; Jean Richard Jokhu; Muhammad Yusuf
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.964

Abstract

The food and beverage industry is a significant business sector in Indonesia. Indonesian women are known to dominate the SMEs in this sector. There is a major reason for the dramatic increase in female entrepreneurs in Indonesia. Unfortunately, a lack of success and sustainability factors is a current barrier for a culinary business. The goal of this research is to identify the characteristics of today's female entrepreneurs and to look into the gap between the wave of female entrepreneurs and business sustainability. Research questions help to strengthen the problem statement by determining the research objectives. Researchers pose four research questions, followed by four hypotheses. To evaluate research work, this study employs a qualitative methodology. 108 female entrepreneurs were surveyed and interviewed by the researchers. The findings of the study highlight the primary reasons, failure factors, success factors, and obstacles to running.
The Effect of Leverage on Stock Prices is Moderated by Liquidity in Food and Beverage Subsector Companies on the Indonesia Stock Exchange Rosmayani; Syamsul Ridjal; Edy Jumady
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.972

Abstract

This study aims to examine and analyze the effect of leverage on stock prices moderated by liquidity in food and beverage sub-sector companies listed on the Indonesia Stock Exchange. Data collection uses secondary data, namely the company's financial statements for the 2018-2021 period using purposive sampling technique with 10 companies so that 40 samples are obtained. The results of these financial statements have been tested for classical assumptions, linear regression tests and Moderated Regression Analysis (MRA). The results showed that the first, second, and third hypotheses were rejected because leverage and liquidity had no partial effect on stock prices and liquidity was unable to moderate the effect of leverage on stock prices. Meanwhile, the fourth hypothesis is accepted because leverage and liquidity have no simultaneous effect on stock prices.
Financial Performance and Firm Value of Aviation Sector Desiana Rachmawati; Zenita Kurniasari
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.974

Abstract

This study aims to determine the financial performance based on the liquidity, solvency and profitability ratios and the effect on firm value. This research is a quantitative study using secondary data in the form of financial reports. The sample used is the airline sub-industry listed on the IDX, which publishes financial reports and annual reports for the 2017-2020 period. The analysis was carried out using multiple linear regression. Based on hipothesis test results, the liquidity ratio does not affect firm value. While the solvency ratio and the profitability ratio partially affect the firm value. Companies need to manage debt so that it is not too large and poses a solvency risk. Then, companies need to increase ancillary revenue in order to increase profit, so that profitability increases and will have an impact on increasing company value.
Analysis of the influence of green brand image, green satisfaction and green trust on green brand equity Erlyna Hidyantari Hidyantari; Rd. Nia Kania Kurniawati; Mira Gayatri Kartika; Bambang Purwoko; Ahmad Gamal
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.976

Abstract

This study aims to determine and explain the effect of green brand image, green satisfaction and green trust on green brand equity. The type of research used is explanatory with a quantitative approach. The population in this study were students of the Faculty of Economics & Business Semester VII and were still active at W.R. University. Supratman Surabaya. The sample used in this study was 62 respondents who were taken using purposive sampling and data collection methods using questionnaires or online questionnaires. Data analysis used is descriptive statistical analysis and multiple linear regression analysis. The research data was processed using multiple linear regression with the SPSS version 23 program. The results of this study indicate that green brand image has no effect on green brand equity, while green satisfaction and green trust have an effect on green brand equity of Sostro tea box products.

Page 67 of 141 | Total Record : 1405

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