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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,405 Documents
 66   67   68   69   70 
Analyze of Customer Based Brand Equity on Customer Loyalty in Fast Food Restaurant at Batam City Helna Febriana; Fendy Cuandra
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.977

Abstract

This study explains factors that influence customer loyalty towards fast food restaurants in Batam City. Factors tested in this study are brand image, brand awareness, perceived quality, service quality and brand identification on customer loyalty mediate by customer satisfaction and customer based brand equity. This research use causal comparative and purposive sampling method which only selected respondent who live in Batam City and eat fast food. Questionnaires distribute through google form to collect respondents and get 360 respondent. Data processed using SmartPLS 3.0 software. The result research shows that brand image, brand awareness, service quality and perceived quality significantly affect customer loyalty while brand identification does not affecr customer satisfaction because consumers feels that consuming fast food due to their interest in fast food not because identification to customer social class.
Implementation of Raw Material Control Management System in Food Factories Irma Hakim; Asdi; Entar Sutisman; Muhammad Rizki; Pandu Adi Cakranegara
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.982

Abstract

Raw material control is done to ensure that raw materials are available when needed and in compliance with expectations. An extremely significant issue with a company's production efficiency is overcoming raw material inventories. The corporation will be exposed to a significant cost risk if the amount of raw materials it owns exceeds the needs that are anticipated for the production process, including risks related to storage costs and material deterioration. The research goal is to develop a raw control management system based on the study problem by modifying the way raw materials are used in the warehouse using the FIFO (First in First Out) technique. The study's findings include a functional system analysis, which includes the ability to manage user data, raw material production order data, raw material management, and raw material purchasing management. System outputs include reports on production orders, raw materials, and financial data pertaining to raw material purchases. Five blackbox testing scenarios demonstrate that the system is reliable and operating as needed by users.
Influence of organizational culture and self efficacy on employee performance (PT Java Indosinergi Creative) Ahmad Dicky Ariyanto; Achmad Sani Supriyanto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.983

Abstract

In line with the development of the increasingly global business world, the management of an organization must be carried out professionally and productively, so that the organization can still maintain survival and continue to develop along with the times. Every effort in achieving company goals cannot be separated from the role of human resources. Human resources are considered important because they can affect the efficiency and effectiveness of the organization, and are the main expenses of the organization in carrying out its activities. Quantitative research methods Research methods based on the philosophy of positivism, are used to research on specific populations or samples with the aim of testing established hypotheses. This type of research uses explanatory research. The result of this study is that Organizational Culture has a positive and significant effect on Employee Performance at PT Java Indosinergi Creative, Self efficacy has a positive and significant effect on Employee Performance at PT Java Indosinergi Creative, Organizational Culture has a positive and significant effect on work motivation at PT Java Indosinergi Creative, Self efficacy has a positive and significant effect on job satisfaction at PT Java Indosinergi Creative.
Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method Ismawati; Pandu Adi Cakranegara; Amin Budiastuti; Kurniawansyah; Tienni Mariana Simanjorang
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.986

Abstract

Sales marketing can assist improved sales for a firm and can undoubtedly play a significant role in the process of introducing a new product. One of the initiatives in human resource management to build and enhance employee capabilities, particularly sales marketing in support of increasing sales, which is one of the company's goals, is sales marketing performance appraisal. Company executives typically assess each marketing salesperson's sales turnover when deciding which among them is the finest marketing salesperson. The goal of this study is to apply an operational competitiveness rating analysis method (OCRA) marketing performance assessment model with the assessment criteria namely discipline (C1), softskill and hardskill (C2), quality of work (C3), and absenteeism (C4) in order to avoid mistakes in decision-making or to give the impression of subjectivity in determining the best salesman. The study's findings, specifically the calculation of the final value of the ranking, led to an analysis showing how heavily the final result of the preference value for each alternative is influenced by using the maximum and minimum values for the performance rating of the alternatives in extraction.
Analysis of the Purpose of Use of Funds on the Performance of Companies Conducting Initial Public Offerings (IPO) in 2016-2020 Mesy Ayusari; Fajri Adrianto; Mohamad Fany Alfarisi
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.993

Abstract

One of the objectives of a company conducting an IPO is to obtain long-term funding and short-term funding without being burdened by interest. As mentioned earlier, the company was founded for the company's sustainability in the long term related to capital such as acquisitions, investments, paying debts, expanding, and many others. Not only in the initial release of shares to the capital market, the ease of obtaining capital will also apply in the future. Several things can be done by companies after carrying out an IPO such as private placement, secondary offering, or through a limited public offering. The first hypothesis found that fixed asset investment partially has a significant effect on profitability. The second hypothesis found that working capital financing has a significant effect on profitability in IPO companies for the 2016-2020 period. The results of testing the third hypothesis found that investment in share of stock partially has a significant effect on profitability. The results of testing the fourth hypothesis found that dept repayment partially has no significant effect on profitability. And the results of testing the fifth hypothesis found that leverage has no significant effect on profitability
Mupu Jeruk Attractions as a Sustainable Tourism Alternative Imaddudin Imaddudin; Francisca Titing Koerniawaty; Firman Sinaga
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1001

Abstract

Tourism acts as a leading sector that will help the recovery of other sectors in the tourism supply chain. The potential of agro-tourism becomes a sustainable tourism opportunity by playing an integrated 4A role. This study aims to analyze the potential of sustainable 4A tourism in special interest tourism. This study uses a qualitative descriptive method through data collection by means of observation, and in-depth interviews supported by a SWOT analysis from the side of sustainable tourism 4A (Attractions, Accessibility, Ancilliary, and Amenity). The results showed that Mupu Jeruk provides a unique experience by picking fruit and getting education and entertainment that is integrated with the concept of tourism and has tourism potential to be developed into a tourist destination of particular interest as an alternative to fruit picking and edutainment tourism supported by 4A which can attract stakeholders. as a promised development prospect
Stress Coping Mediates Between Social Support and Religiosity Against Family Resilience in Driver Travel Agents in Sanur I Wayan Eka Sudarmawan; Miko Andi Wardana; I Made Hadi Purnantara
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1002

Abstract

Since Covid 19 was declared a pandemic by WHO (World Health Organization) throughout the world, the closure of international airports has been carried out in various countries including Indonesia. This triggered the collapse of the Indonesian tourism sector. As a result of this, many Travel agents were closed resulting in employees and Travel agent drivers losing their jobs. Apart from losing a job, of course it will also affect the financial condition of travel agent drivers, especially in Sanur. The sampling technique used was purposive sampling involving 50 travel agent drivers in Sanur. This study aims to analyze coping stress mediating between social support and religiosity on family resilience. Data analysis was performed using PLS-based SEM. the results of the study show that there is no direct relationship between social support and religiosity on family resilience. In this case coping stress becomes a mediating variable between social support and religiosity on family resilience.
Leadership and Compensation as Predictors of Employee Morale and Job Satisfaction as Interveners in the Asadana Semesta Cooperative, Denpasar Branch Made Mulyadi; Luh Gede Elvina Adi Saputri; Nyoman Rasmen Adi; I Wayan Meryawan
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1003

Abstract

This study aims to determine and analyze the influence of leadership, compensation, and job satisfaction on employee morale. Data were collected from 125 respondents using the Google Form format questionnaire technique. Then the data were analyzed using SEM-PLS version 3 inferential statistical analysis. From the results of the research analysis it was found that: (1) Leadership and compensation had a significant positive effect on job satisfaction with p values of 0.000 and 0.000 respectively, less than 0.05. (2) Leadership, compensation and job satisfaction have a significant positive effect on work morale with p values of 0.037 each; 0.036 and 0.001 are smaller than 0.05. (3) Job satisfaction is a partial mediation on the influence of leadership and compensation on morale.
Antecedents of e-satisfaction, e-trust and their impact on purchase intention on Tokopedia MSME Buyers consumers Stevanus Satrio Anggorogiri
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.901

Abstract

Along with the increasing number of social media and internet users in Indonesia, encouraging the emergence of various real solutions that have an impact on shifting the map of the Indonesian national economy. However, with the entry of the pandemic into Indonesia, many MSMEs were unable to survive. This encourages MSME business actors to digitize by joining one of the e-commerce stores, Tokopedia, to continue to survive. This study aims to analyze the antecedents that can affect electronic satisfaction (E-satisfaction), electronic trust (e-trust), and their impact on purchase intention (purchase intention) on Tokopedia consumers who buy MSME products. The sampling method in this study used purposive sampling with the analysis method of partial least squares equation modelling (PLS-SEM) to 190 respondents. The results of this study indicate that the antecedents consisting of variables perceived ease of use, perceived usefulness and social media marketing have a significant positive influence on purchase intention through e-satisfaction and e-trust mediation.
The effect of service marketing mix towards patient satisfaction and its impact to word of mouth and revisit intention at Kania Dental Clinic through service marketing mix Benedicta Gisela Camay Octivanny; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.902

Abstract

Founded in 2020, Kania Dental Clinic is a private dental practice provider based in South Tangerang, Indonesia. The development of the private sector in health services in developing countries, especially big cities, is growing very rapidly. Developments and changes in health facilities make private health facilities must be able to compete with other health facilities. Therefore, private health facilities must increase their competitiveness to be able to attract patients to their health facilities and one of these competitiveness is to determine a good strategy. This study aims to determine the relationship between service marketing mix, patient satisfaction and word of mouth at the Kania dental clinic. This study used quantitative research and data collection was carried out using a questionnaire. The target population of this study was Kania dental clinic outpatients who had visited the Kania dental clinic one to two times. The number of samples was determined as many as 200 samples. The sampling technique used was purposive sampling. Partial Least Square-Structural Equation Modeling (SEM-PLS) was applied in this study. The results showed that there were 3 aspects of the service marketing mix that had a positive effect on patient satisfaction, namely, service, process and people. And patient satisfaction has a positive effect on word of mouth. This study shows how important the role of service marketing mix is ​​in increasing patient satisfaction and word of mouth. Several aspects of the service marketing mix that have a significant effect on patient satisfaction are service, process, and people. And this study also proves that there is a positive influence of patient satisfaction on word of mouth

Page 68 of 141 | Total Record : 1405

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